MNS-University of Agriculture, Multan

Assignment
Name: M. Nazim
Reg. No: 2020-uam-1865
Submitted to: Ma’am Bakhtawar Rana
Subject: Technical and Business
Communication
Difference between" leaflets, brochure,
handbooks, magazines, articles"
Leaflets:
Leaflets are quite similar to flyers so it’s only natural that most
people struggle to tell the difference and some are actually
convinced they’re the same thing. While the terms leaflet and
flyer are often used interchangeably, there are some minor
differences. In general, leaflets tend to be a bit smaller. And they
are usually supposed to be of the better quality too. Of course,
this makes them more expensive as well.

The boundary between flyer

and leaflets becomes clear when looking at how they are used.
As we mentioned above, the main function of flyers is to hand
out as many copies as possible to a broad audience in specific
location. To achieve the highest ROI, they need to be cheap. On
the other hand, leaflets could be used in the same way, but their
superior quality and design make them a more attractive option
for targeting a more specific group or promoting a product or
service with higher value.

What Is a Brochure?
A brochure is a marketing tool used to advertise a
company's products or services. Brochures come in
several shapes and sizes and can range in form from a
single page that has been folded to create sections—as in
bifold or trifold brochures—to the more common bound
multi-page booklet. They usually consist of pictures
accompanied by supporting text.

Handbook:
A handbook is a type of reference work,
or other collection of instructions, that is intended to
provide ready reference. A handbook is a treatise on a
special subject. Nowadays it is often a simple but all-
embracing treatment, containing concise information and
being small enough to be held in the hand. A handbook is
sometimes referred to as a vade mecum or pocket
reference that is intended to be carried at all times. It may
also be referred to as an enchiridion. Handbooks may deal
with any topic, and are generally compendiums of
information in a particular field or about a particular
technique. They are designed to be easily consulted and
provide quick answers in a certain area. For example, the
MLA Handbook for Writers of Research Papers is a
reference for how to cite works in MLA style, among other
things. "Handbook" is sometimes applied to documents
that are produced within an organization that are not
designed for publication—such as a company handbook
for HR, for instance.
Magazines:
A magazine is a general interest
periodical. A periodical is a publication that comes out
periodically, i.e., at regular intervals. Most of them are
published once a month, but some might be weekly,
fortnightly, bi-monthly, or quarterly. Originally, publishers
only printed them, but today they also exist
electronically, i.e, Online
Magazines, which have a paper cover, contain stories,
photographs, articles, and advertisements

Articles:
Articles are an important piece of content
that can draw inspiration from a story tied to a product or
service. Article content can emphasize a problem within a
specific industry, discuss current events, and explain how
ideas or events relate to your company. To drive traffic to
your company’s site, articles must be tailored to your
audience and engaging in a way that grasps their
attention. Before you publish an article, you’ll need to
ensure that it can earn a favorable ranking on search
engines to achieve maximum results.
In addition to the content, there is a grammatical context
for words that can define a noun and give the reader a
better understanding as to what story is being told.
In this article, we will define written and grammatical
articles, article schema, and how to use article schema
to improve SEO.