Print media are lightweight, portable, disposable publications printed on paper and circulated as

physical copies in forms we call books, newspapers, magazines and newsletters. They hold
informative and entertaining content that is of general or special interest.
They hold informative and entertaining content that is or general or special interest.
They are published either once or daily, weekly, biweekly, monthly, bimonthly or quarterly.

Their competitors include electronic, broadcast and Internet media. Today, many books,
newspapers, magazines and newsletters publish digital electronic editions on the Internet.
Books
Books are the oldest medium of mass communication.
They are collections of printed pages bound together.
Their content can be information and/or entertainment.
Preparation and production of a book can take many months.
According to Google, there may be 130 million books in circulation
Newspapers
Newspapers are collections of printed pages folded together.
Their content is mostly public affairs and events information reporting with
some entertainment.
Preparation and production of a newspaper can take hours.
Tens of thousands of individual newspapers are published.
Magazines
Magazines are collections of printed pages bound together.
Their content includes both information and entertainment.
Preparation and production of a magazine can take many weeks.
There are some 20,000 different magazines
Newsletters
Newsletters are regular publications of
only a few folded pages.
Generally, they address one main topic and are informative or entertaining.
Newsletters provide information to
members, customers, employees and
friends of organizations.
Preparation and production of a
newsletter may require only a few
hours.
There are hundreds of thousands of
newsletters.
News Media
News media are the elements of mass media that bring us reports of current
events and current affairs information.
They include print media such as newspapers and magazines, and
electronic and broadcast media such as radio and television, websites,
blogs, wikis, Facebook pages, Twitter tweets, and online representations
of traditional news media.
Journalism
Newspapers began as journals, so the industry profession came to be
called journalism.
Journalists intend to inform their target audiences about events, issues and
trends.
The field includes professional specialties such as photojournalism, science
journalism, magazine journalism, broadcast journalism, editing, producing
and others.
Printing is a process for reproducing text and images using a master form or
template. The earliest examples include Cylinder seals and other objects such as
the Cyrus cylinder& Cylinders of Nabonidus. The earliest known form of woodblock
printing came from China dating to before 220 A.D..[ Later developments in printing
include the movable type, first developed by Bi Sheng in China, and the printing
press, a more efficient printing process for western languages with their more
limited alphabets, developed by Johannes Gutenberg in the fifteenth century.
Modern printing is done typically with ink on paper using a printing press. Its also
frequently done on metals, plastics, cloth and composite materials. On paper itis often carried out
as a large-scale industrial process, and is an essential part of
publishing and transaction printing
Advantages & Disadvantages of Print Media
The print media is known as one of the most successful industries nowadays. This medium is
also specifically very famous to achieve the target audience for advertisers. The various types of
print media provide a range of choices for people to reach a diverse group of customers. So,
whether it is newspapers or magazines, each medium have their specific benefits, a thing which
should be regarded to be of highest value by all advertisers and clients. Even so, print media also
offers its own drawbacks. Here, we will have a glance at the pros and cons of print media.

ADVANTAGES
Several types of print media (magazines and newspapers) possess devoted
readers. This is very helpful for advertisers compared to promoting online
If you're focusing on a specific geographical locatión, this can be done
effortlessly by means of print media. For instance, a local newspaper will
be a perfect medium to promote about a fresh shopping complex.
You can select the size of the ads space. This will aid to organize the cost
of the expenses to be sustained while advertising.
Selected types of print media possess a loyal fans following when it comes
to readers. This would assure you extra audience.
Magazines and newspapers are always in the attention among the
public. Magazines are read for a month, which provides more focus on an
advertisement.
You may also advertise via brochures or leaflets based upon your target
audience. When the details are in detail, a brochure can be a suitable
choice. A leaflet consequently, could be helpful for a short message
DISADVANTAGES
The price sustained can often be costly thinking about the medium you
decide on.
you
The life-span of any specific print medium is restricted: Newspapers for
instance, are amongst the public eye just for a day.
This medium might not often provide you with an extensive reach. Internet,
however, can aim for a worldwide audience.
There's a restriction with regards to the type of individuals who might
actually read your information. The specific newspaper may not actually be
obtainable every time to your preferred class, meaning, your information may be skipped! The
Internet alternatively, can be used from anywhere.
You might need to schedule months in advance to advertise in print media. It doesn't give you
versatility when you're up against a restricted due date.
Ads could get misplaced in all the mess of editorial and ads by competitors.