leaf·let

/ˈlēflit/

Learn to pronounce

noun
noun: leaflet; plural noun: leaflets

1. 1.

a printed sheet of paper, sometimes folded, containing information or advertising and

usually distributed free.

All these objects are used to give an information about something. Hence, all these things
necessarily contain the information you wish to give to viewers. The way these objects are used
differentiates them from each other.

A leaflet is a single page, printed on one or both sides, usually used to circulate in large numbers.
Hence, it's printed on thin paper with lots of graphic for a better visual connectivity. Leaflets are
used for basic level communication.

Brochure is a serious communication. Hence, it would contain multiple page information,

carefully designed printed on good quality paper. Person carrying this may refer the brochure
repeatedly. Brochure quality is important as it will give a lasting impression about the
brand/product/company.

Prospectus is usually a kind of brochure used by educational institutions. This would contain
information about the institute, courses, faculty, history etc. It's usually presented in a small book
form.

Poster is something that can be hung or pasted on a vertical surface. Poster is used to part away
information about an event or activity that doesn't require to be long term use. As its pasted at
strategic locations with intention of passing quick information, write up on poster is minimal and
large fonts.

Flyers

A flyer is also rightly known as a leaflet or a handbill. A flyer is one piece of paper, usually the
standard size of 8 ½" x 11" (A4). Flyers are best for small scale marketing, or when you have a
small region to cover. Flyers are a cheap way to get info out to a large number of people.

This type of marketing piece is called a throw-away, because they're handed out or hung in
public places with the expectation that some of them will only get a passing glance before being
thrown away. They are poorly printed on low quality paper and might be used to promote a night
club or pizza restaurant.
If you're going to hang up your flyer, you'll only print on one side. If you're going to be handing
out your flyer, you can print info on both sides.

The purpose of a flyer is to offer a small amount of information for a limited time at low
manufacturing costs. One website I use 1340+ Best Premium and Free PSD Flyer Templates by
Styleflyers

Flyers are most often used for:

 Announcements of events, especially concerts or club openings.

 Product info, such as specs for a new car.
 Fact sheets handed out at trade shows or conferences.

Brochures

Brochures are also known as pamphlets and are more expensive to print. A brochure is generally
a standard-size sheet of paper that has been folded lengthwise two times to create four panels (bi-
fold) or folded three times to create six panels (tri-fold).

Brochures are more complicated to print because each panel has its own margins, its own photos
and its own headlines. Businesses create millions of brochures each year and sometimes
copywriters are even hired to just write brochure text.

Brochures are opposite of flyers in the throw-away category: they're created especially to be kept
and referred to again and again. They're handed out at the end of sales presentations, as take-
away information at trade shows and they're displayed in racks at banks, doctors' offices and
cash registers.

It's expected that only people that are interested in learning more about a product will pick up a
brochure.

The purpose of a brochure is

 To follow up after an initial sales contact.

 To give more-detailed information than a flyer.
 Brochures are used in direct mail campaigns as the follow-up to a postcard that was
mailed out to generate interest.

Leaflet

A leaflet usually has a better design as a flyer, and they are printed in color and on better quality
and is cheap in any way feel. It is also important to note that while printed flyers usually on A6
paper is a little bigger and a brochure can be printed on either A4 or A5 paper. Due to the fact
that a leaflet will be made with better quality than paper flyers, it costs you more to print leaflets.

The purpose of a leaflet is

  Handing them out to your targeted market to promote your prorduct, service, or
organisation.
 Inserting them in local newspapers.
 Leaving them in popular places where people are likeley to take or see one.
 To catch the attention of your prospective customers and to get your message delivered
convincingly to them.

Pamphlets

A pamphlet is an unbound booklet (that is, without a hard cover or binding). It may consist of a
single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths
(called a leaflet), or it may consist of a few pages that are folded in half and saddle stapled at the
crease to make a simple book. Free Pamphlet Maker Online & Pamphlet Design

In order to count as a pamphlet, UNESCO requires a publication (other than a periodical) to have
"at least 5 but not more than 48 pages exclusive of the cover pages"; a longer item is a book

The purpose of a pamphlet is

 Pamphlets are useful in business communications.

 To educate, inform, persuade, or entertain your intended audience.
 To mobilise people to support your cause.
 To advertise a meeting or specific event.
 To popularise your slogans and messages.

Book

A book is a set of written, printed, illustrated, or blank sheets, made of ink, paper, parchment, or
other materials, usually fastened together to hinge at one side. A single sheet within a book is
called a leaf, and each side of a leaf is called a page. A set of text-filled or illustrated pages
produced in electronic format is known as an electronic book (e-book).

Books may also refer to works of literature, or a main division of such a work. In library and
information science, a book is called a monograph, to distinguish it from serial periodicals such
as magazines, journals or newspapers. The body of all written works including books is
literature. In novels and sometimes other types of books (for example, biographies), a book may
be divided into several large sections, also called books (Book 1, Book 2, Book 3, and so on). A
lover of books is usually referred to as a bibliophile or, more informally, a bookworm — an avid
reader of books.

Newsletters

A newsletter is one of the best ways to keep your name in front of the eyes of your clients, your
associates, and others that may be in your target market. A newsletter allows you to show them
that you are more than just someone who is looking for projects to work on. And a newsletter
shows that you are willing to pass on information that will help them run their own businesses.
Think about how many newsletters you read each week or month. Do you enjoy getting and
reading it? Do you find the articles and other information in the newsletter helpful? Do you know
who or what company produces it? Read more about different types of newsletters.