Brochure, Leaflet,

Banner, and Pamphlet

 Brochures are
advertising pieces mainly
used to introduce a
Brochure company or organization
and inform about
products or services to a
target.
Function
brochures are used primarily
to give through explanation
of onespecific subjectb)
to convey information and
regulations. Almost anything
that requires details can be
covered
Characteristic
contain short information and
focused on one thing
attractive design, unique and
distinct.
The most common types of single
sheet brochures are bi-fold (a
single sheet printed on both sides
and fold into half) and tri-fold (same
with bi-fold but faded into thirds)
bi-fold tri-fold
 Leaflets are a type of
open letter which is
designed to be handed
out to the people, either
Leaflet by hand, by post,
inserted in local
newspapers for
distribution, to grab their
attention.
Function Characteristic
to advertise a product, The content of standard leaflets
to provide information used in support of foreign
about important issues internal defense, unconventional
and event, warfare, and consolidation
to draw attention to any operations varies widely.
organisation cause or
event

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Example
 A banner is a flag
or other pieces of
cloth bearing a
Banner symbol, logo,
slogan or other
message.
Function Characteristic
to advertise a product and There is a picture as a
persuade people symbol/logo of corporations or
to give a positive message community, usually made in a
for people flag or a cloth, theres a
statement as the slogan that
shows the event
 Pamphlet is an
unbound booklet (that
is, without a hard
cover or binding). It
Pamphlet may consist of a single
sheet of paper that is
printed on both sides
and folded in half, in
thirds, or in fourths
Function Characteristic
to give people detail There are more detail
information about about the information,
something in specific usually made from a
points piece of paper,
it shows the message
about something
completely
 Difference between Brochure,
Leaflet, Banner, and Pamphlet
Brochure: has a size which starts from one page of folio paper which
01 can be A4 size that can be folded.

Leaflet: has a paper size which is very small. At first sight it will look
02 like a pamphlet but has a smaller size than the pamphlet.

Pamphlets: have a size which starts from a single page of folio / A4

03 paper and also doesn’t have a fold, without bindings . Generally will
be printed on both sides

Banners: are larger than posters, generally two to four times larger
04 than posters. Usually the poster is located in a place that has a stand
to be seen, usually it will be in a public service room.