1.

2. Letters of Inquiry (JEZA)

3. Memos (Dhaniella)

4. E-mail (vien)

5. Reports ( Eloisa)

6. The job search( Angilyn)

7. instructions (Erica)

8. web page and powerpoint (mary ann)

9. Brochures (Daena)

10. Newsletter (Miranda

11. Fliers (LOPEZ)

Introduction/Overview,

Objectives,

Activating Your Prior Knowledge (Pretest),

Expanding Your Knowledge (discussion

), Synthesizing Your Knowledge (Post-test),

Answer Key
 LESSON 11
FLIERS
INTRODUCTION

Nowadays, there are a lot of way to promote a product or businesses. Every small
business needs to advertise their goods and services to potential customers. The most popular
platforms for doing this are websites, email marketing, and social media. But the basic flyer, one
of the oldest forms of advertising, is still effective today and shouldn't be discounted. One of the
greatest, most cost-effective ways to grow your business is by using event and business fliers.
However, it’s important to pick the right and appropriate flyer to make the utmost impact on
your potential customer.

Objectives

At the end of the lesson, students should be able to:

a. Define what is fliers;

b. Analyze the origin, usage of fliers; and
c. Identify the different flyer sizes
 Activating Prior Knowledge

Direction :Write T if the statement is true and F if the statement is false.

______ 1. Conduct a survey to find the needs of the community.

______ 2. Prepare and distribute pamphlets, flyers and brochures, containing information about
the location and the picture of the products.
______ 3. Marketing is not a challenging activities in orchard gardening.
______ 4.Post contact numbers for clients who want to order or inquire about the product.
______ 5. To promote your product you can use online marketing tools.
______ 6. Keeping a record of sales is a tough job so to be able to make our work easier do not
make it anymore.
______ 7. Marketing fresh fruits starts with educating your clientele about the value of buying
healthy food.
______ 8. The use of online marketing of orchard trees/seedlings is the fastest way to market
products nowadays.
______ 9. Marketing products is a boring job so we should look for another job.
______ 10. Every business should have a future plan for expansion.

Expanding Your Knowledge

Fliers can be used to build your brand. Promoting a good, service, or event is one of a
flier's main goals. Businesses utilize flyer marketing to spread the word about upcoming events,
concerts, restaurant openings, and promotional deals. Most often, fliers are dispersed among a
group of people that business owners consider to be potential clients. Fliers are a flexible and
efficient marketing tool. For years, companies have used various leaflet sizes to advertise their
goods and services. Fliers have historically been used primarily to publicize special bargains.
In the era of digital advertising, flyer marketing is still very much alive and well. These
affordable tools might aid in attracting clients' attention and boosting sales.
Origin of Fliers
As far back as the 15th Century, Middle English used the word flyer to refer to something
that travels quickly through the air, generally a bird or projectile. The connection with a person
came about later, when air travel became more common. If you are a frequent flyer, you travel a
lot. If you frequently post flyers, maybe you're in a band. These advertising dynamos have been
around for quite some time now. In ancient times, early forms of flyers were made from print
woodblocks. 
Uses of Fliers
To advertise an event such as a music concert,
nightclub appearance, festival, or political rally
Most business operators use fliers to promote a
goods-selling businesses such as a used car lot
discount store or a service business such as a
restaurant or massage parlour.
It persuade people about social, religious, or political
message, as in evangelism or political campaign
activities on behalf of a political party or candidate during an election.
A flyer ca fit several images if distributed correctly. Which makes it the perfect format
for a photographers, designers, theatre groups and anyone in the arts.
Use fliers to promote a social cause and seek donations. These formats normally include
shocking messages to resonate among readers.
Fliers are a great way for advertising small business also. This is especially good for
services like car washes, gardening, home improvements, and more
Used as an information sheet.
Used sheets handed over to people at the sidelines of a conference or trade show.

Advantages of Fliers
Advantages of email include the following:
 Quick Access To The Information - Fliers are
a simple piece of paper that provides crucial
information to potential customers. They can
quickly read about any special offer from a
business on the move.
 Reduce Your Marketing Costs - Flyer marketing is cost-effective, and small businesses
can easily afford it. There is no huge amount of money involved to print fliers.
 Produce Fliers Instantly - Unlike other marketing mediums, fliers take minimum time
to design and print. Even you can create a flyer design and print it within a day.
 Give Incentives To Your Customers - Fliers are one of the most effective marketing
tools to give incentives to customers right away. For instance, you can give coupon codes
and vouchers. This helps in drawing customers’ interest in an event to generate awareness
or offer discounts.
 Increase Your Reach To The Masses - Your reach to masses increases manifold using
fliers. Since you distribute fliers standing at a roadside or by the side of an event, every
 passerby sees your content. They can quickly know about your offers while they are on
the move.

Different flyer sizes

Since you now realize how important fliers are to your marketing strategy, be sure to pick
the ideal flyer size. A solid understanding of it will enable you to both save money and connect
with the general public. Therefore, be aware of the ideal flyer size for your marketing strategy.

Be aware that not every purpose calls for a flyer with a specific size. A5 flyers, for
instance, are perhaps the finest option if you want to inform people about the debut of a new
product. A pint-sized A7 flyer, however, is a better choice if you need to slide a flyer into a
goody bag.

These are the major flyer sizes you can pick for marketing purpose:
 A3
 A4
 A5
 A6
 A7
 Square

 DL

Do not ignore the importance of choosing a flyer size beforehand. You will have to consider an
artwork space on which you will create a flyer design.

So, make sure that you pick the right size so that all your design elements, such as text and
images, can be accommodated easily. That is important to make a flyer for marketing.

While printers have no issues in printing any flyer size, still 8-1/2-by-11 inches is generally
considered standard flyer size. Note that most flyers are printed on one side of the flyer paper.

In the US, usually, 8.5″ x 11″ is the standard flyer size for posting purposes. This size is also
the size of a piece of computer paper in the US. When it comes to picking the smaller flyer sizes,
the most common ones include Letter size: 8.5″ x 11″ or A4: 8.3″ x 11.7″, A5: 8.3″ x 5.8″,
A6: 5.8″ x 4.1″, and DL (dimension lengthwise): 8.3″ x 3.9″ or one-third of A4.

Some Tips For Picking The Right Flyer Size

When thinking about the flyer sizes, pay attention to some tips. Make sure that you pick the right
size when using flyer templates online to create it digitally.

 Content
Your flyer design will largely depend on the content of your flyer. So, choose a larger
letter size flyer, such as A4 to convey more information. In case you want to mail out fliers, then
choose a size that fits well into an envelope. So, select flyer size A6 or DL.

 Place
It would help if you also considered the place where you want to distribute fliers. Do you
want to stick fliers to walls? Are you thinking of including a lot of information in the flyer
design?

 Creativity
If you wish to be a little bit more creative, think of picking maybe a square size flyer.
Resembling the Instagram logo, square fliers are also great for social media stars.

 Type of Business
Pick the flyer size, also considering your type of business. For instance, you can choose
long fliers for your restaurant and cafe menus, bars, saloons, and spa treatment lists. Similarly,
you can opt for half-page fliers if you want to give a lot of information with images. Such fliers
are usually handed out at trade events.

 Printing Cost
Another factor in determining the flyer sizes will be the cost of the printer. What is the
cost of printing fliers with a particular printer? That cost will also influence the choice of the
flyer size you will pick.
 Synthesizing Your Knowledge (Activities)

Activity 1
Creating Fliers!
Instruction: Create a fliers that promotes healthy foods and send it to my g-mail account.
Lopezkenneth168@gmail.com . Take a look the given rubrics below as your guide in creating your
fliers.
 Synthesizing Your Knowledge (Post-test)

Direction: Encircle the correct answer.

1. Right way to use logo in fliers;

A. To place it in top
B. To place it on bottom
C. Make it more colorful
D. All of the above

2. Determining purpose of using fliers;

A. To compete with opposite business stall
B. To entertain
C. To promote and to pick some costumer to check out your product
D. None of the above

3. In technical writing, fliers making is considered as:

A. Not cost effective
B. Personalized
C. Time consuming
D. Advertising techniques

4. Social media is preferred to fliers because;

A. It’s easier for your audience to share information.
B. It’s easier to edit information when details change
C. Both A and B
D. None of the above

5. For communication goal approaches, an innovative and creative workplace strategy,

termed as:
A. Inform and instruct
B. Build trust and inform
C. Persuade and instruct
D. Inform and persuade
 Key Answers

Pre-test Activity
1. TRUE
2. TRUE Answers might vary
3. FALSE Post-test
4. TRUE 1. D
5. TRUE 2. C
6. FALSE 3. D
7. TRUE 4. C
8. TRUE 5. C
9. FALSE
10. TRUE

References

 https://www.designhill.com/design-blog/get-started-with-flyers-the-complete-guide-to-flyer-
sizes-types-and-dimensions/
 https://www.sbmarketingtools.com/the-amazing-history-of-flyers-from-paper-to-digital/?
fbclid=IwAR07bc_doUPKonphbbaCg0YJjJMk1qbrO3uPX2EyBhgPbFDVtlp9sk2s-SM
 https://www.vocabulary.com/dictionary/flyer?
fbclid=IwAR0PLUv8e_D4IkV8ONjPDal3qY_OKFSbRtTj9m4nxXzkGc6PWgghdM8tHho