Lilo Handaru

Muhammad Damar
Muhammad Luthfi Nicho
Rizqiawan Fajar
FLYERS
Definition
• A flyer is a form of paper advertisement intended for wide
distribution and typically posted or distributed in a public place,
handed out to individuals or sent through the mail.
Functions
• Advertise an event such as a music concert, nightclub appearance,
festival, or political rally
• Promote a goods-selling businesses such as a used car lot discount
store or a service business such as a restaurant or massage parlour.
• Persuade people about a social, religious, or political message, as in
evangelism or political campaign activities on behalf of a political
party or candidate during an election. Flyers have been used in armed
conflict: for example, airborne leaflet propaganda has been a tactic of
psychological warfare.
• Recruit members for organizations or companies.
Shapes
There are many different flyer formats. Some examples include:
• A4 (roughly letterhead size)
• A5 (roughly half letterhead size)
• DL (compliments slip size)
• A6 (postcard size)
Differences
• A Flyer is usually a single, unfolded printed sheet that is used to draw
attention to an event, service, product or idea. A flyer usually contains a
very simple message that can be conveyed quickly. A flyer is generally
printed on the 8.5” x 11” paper size to keep its cost low, though flyers can
be created in any size that is easy to handle.
• A Brochure can have specifications similar to a flyer, but a brochure almost
always has printing on both sides. And unlike a flyer which is usually left
flat, a brochure contains folds that create multiple panels or pages of
information, such as a simple C-fold or the more creative double gatefold.
Brochures can also be created from multiple sheets bound together.
Sometimes smaller, simpler brochures are referred to as pamphlets.