A brochure

A brochure is an informative paper document (often also used

for advertising) that can be folded into a template, pamphlet,
or leaflet. A brochure can also be a set of related unfolded
papers put into a pocket folder or packet. Brochures are
promotional documents, primarily used to introduce
a company, organization, products or services and inform
prospective customers or members of the public of the benefits.
A brochure is a corporate marketing instrument used to promote
a product or service offering. It is a tool that is used to circulate
information about the product or service.[1] A brochure is like a
magazine but with pictures of the product or the service which
the brand is promoting. Depending on various aspects, there are
different types of brochures, namely – Gate Fold Brochure, Fold
Brochure, Trifold Brochure, and Z-Fold Brochure.
Brochures are distributed in many different ways: as newspaper
inserts, handed out personally, by mail or placed in brochure
racks in high traffic locations especially in tourist precincts.
They may be considered as grey literature.[2] A brochure is
usually folded and only includes summary information that is
promotional in character.

Description
A 1940s brochure advertising the train, Arizona Limited
A brochure is usually folded and only includes summary
information that is promotional in character. A booklet is
usually several sheets of paper with a card stock cover and
bound with staples, string, or plastic binding. In contrast, a
single piece of unfolded paper is usually called an insert, flyer or
bulletin.

Varieties

1: letter/C tri-fold, 2: gate tri-fold, 3: roll/double gate fold, 4:

accordion z-fold, 5: double (parallel) fold, 6: double right-angle
/ French fold
Brochures available in electronic format are called e-brochures.
This format has the added benefit of unlimited distribution and
cost savings when compared to traditional paper brochures.[3]
The most common types of single-sheet brochures are the bi-
fold (a single sheet printed on both sides and folded into halves)
and the tri-fold (the same, but folded into thirds). A bi-fold
brochure results in four panels (two panels on each side), while
a tri-fold results in six panels (three panels on each side).[4]
Other brochure fold arrangements are possible: the accordion or
"z-fold" method, the "c-fold" method, etc. Larger sheets, such as
those with detailed maps or expansive photo spreads, are folded
into four, five, or six panels. When two card fascia are affixed to
the outer panels of the z-folded brochure.
Booklet brochures are made of multiple sheets most
often saddle-stitched, stapled on the creased edge, or perfect
bound like a paperback book, and result in eight or more panels.

Printing
Brochures are often printed using four-color process on thick,
glossy paper to give an impression of quality. Businesses may
print small quantities of brochures on a computer printer or on
a digital printer, but offset printing turns out higher quantities at
a lower cost per item.
Compared with a flyer, a brochure usually uses higher-quality
paper, more color, and is folded.
Marketing brochure

Booklet cover in style of marketing brochures: summarizes main

issues being taught.
Diagram displayed in style of a marketing brochure: shows
central product related to other issues.
The term "marketing brochure" refers to a small document,
or pamphlet, which describes and promotes various products
or services to be marketed. Some companies have developed
computer printing software to generate marketing brochures
which might be available for use at a public library. However, it
is common for a company to have a marketing brochure
prepared by a professional printing company (or department)
which has experience in creating such documents. As compared
to a flyer or a handbill, a printed brochure usually has higher-
quality paper and more color, and is folded or stapled at the
seam.
Because the goal of a marketing brochure is typically to assist
in sales or distribution of products and services, the wording in
the brochure is often very positive, with "glowing terms" to
describe the features and benefits being offered. It is unlikely for
a marketing brochure to list major complaints customers have
stated about the products, in an effort to avoid any negative
aspects about those products or services. The focus is typically
on persuasion, to encourage people to want to obtain the items
being described in the brochure.
The term "marketing brochure" dates back many decades, such
as for advertising new automobile features of the 1955 Ford
Thunderbird.

Characteristics of a brochure
1- High quality paper.
2- More color.
3- Folded or stapled at the seam.
4- Positive words (glowing terms).
5- No negative ideas or complaints.
6- Focusing on persuasion (encouraging).