HOW TO MAKE A

BROCHURE?
BY VELIJUN D. PEREZ

What is a brochure?
Abrochureis

an informative paper
document
(often
also
used
for
advertising), that can be folded into a
template,
pamphlet
or
leaflet.Brochuresare advertising pieces
mainly used to introduce a company or
organization and inform about products or
services to a target audience.

Why create brochures?

To

educate our clients about the

different programs and projects and
services of our school.

It

is an effective marketing tool to attract

not just more enrollees but also potential
partners, donors, and volunteers.

It

is cost effective.

What are the contents of a

brochure?

Decide on a purpose or theme for your brochure. Is the

brochure focusing an event or a campaign, or providing
information about a program.
Examples:
Brigada Eskwela, Child Protection Policy
Open-High School Program
Senior High School
K to 12 Curriculum
Enrollment Procedure

Include only the absolute main points. Focus on the theme .

What are the contents of a

brochure?

Be concise. After you have decided what to include,

think about how to say it. Even if your text is concise
most likely you will still need to cut information to
make it fit.

Use bulleted lists as an easy-to-read way of

presenting information.

How to present your brochure?

5

Right Flap
(Outside)

Back Cover
(Outside)

Front Cover
(Outside)

2
Left Flap
(Inside)

3
Center
(Inside)

4
Right Flap
(Inside)

Front Cover
Logo
Heading: Department of Education
Region X Northern Mindanao
Division of Cagayan de Oro City
CANITOAN NATIONAL HIGH SCHOOL
Canitoan, Cagayan de Oro City

Program
Picture

Title

Left Flap
Rationale
Goals

and Objectives

Expected

Or
Mission
Vision
Goals

Clients

Center
Short

definition of the
program/project.

Short

narrative history

Existing

Facts and

Figures
Graphs,
Picture

Pie Charts

Right Flap (Inside)

Achievements
Activities
Tables
Schedules
Etc

Right Flap (Outside)

Additional

Information

Activities
Instructions
Discussion
Pictures

Back Cover (Outside)

Pictures
Contact
Credits

Information