ncmedicaljournal.com into the day-to-day life of family physicians. The sup- and provides other opportunities in family medicine. port that mentors provide includes not just supervi- Some schools have even used the occasion of a visit sion of students as they are exposed to common (and by a national speaker as an opportunity to engage uncommon) medical procedures, but also personal with the larger provider community, elevating the contact—for example, a student might be invited to status of primary care at the regional level. join his or her mentor on the mountain bike trails of Early data on the outcomes of this project have Henderson County. Many of the program scholars changed the way the North Carolina Academy of report that what they learn about a family physician’s Family Physicians approaches its membership. The lifestyle, particularly in rural areas, is just as important organization has increased educational opportunities in influencing their commitment to family medicine as that support mentoring at its annual meeting, and it what they learn about the work of a family physician. has developed more formal criteria for mentors, who Mentors not only expose students to the real- are selected for their commitment to the specialty, world experience of the modern family physician but their ability to teach, and their innovative approaches also serve as a touchstone over the course of a stu- to primary care. Many of the 45 mentors who have dent’s medical school career and beyond. Sadly, as served in this capacity have regarded their role as a medical school rotations accelerate over the course calling and an opportunity to give back to a field they of a student’s career, students increasingly encoun- have found rewarding. ter discouraging messages about primary care. In Finally, the Family Medicine Interest and Scholars fact, one of the most disappointing revelations for Program offers financial incentives to participants the organizers of the Family Medicine Interest and who enter a family medicine residency after medical Scholars Program has been learning that negative school. The money is delivered in 2 installments—the messages about primary care still permeate the first when the scholar matches with a family medi- student experience. For example, one student in the cine residency program, and the second when the program responded to a survey with the following scholar commits to practice in North Carolina follow- statement: ing residency. I’ve interacted with quite a few individuals who seem While all aspects of the Family Medicine Interest to think that people who practice primary care are and Scholars Program play an important role, the less intelligent/capable/driven… It is difficult to hear most valuable program component is the relation- other students and a few faculty members downplay ship between preceptors and the next generation of the impact of family doctors. family physicians. The true promise of primary care Through the program, mentors serve as an anti- is realized not only when students learn how to con- dote to these attitudes and remind students about duct a physical exam, but also when they learn how what drew them to medicine in the first place—the to advocate for their most vulnerable patients, how opportunity to connect with patients. Scholars who to educate their peers, and how to navigate the local ultimately commit to primary care explain their choice system of care and all its associated politics. As one by citing both their own experience in taking histories of the program’s scholars explained, a primary care and their observations of their mentor—his or her physician needs to be “both excellent and humble”— approach to team-based care, deep commitment to and that is a skill that has to be taught outside the patients, and engagement with the community. classroom. A second component of the Family Medicine Katie Eyes, MSW senior program officer, Blue Cross and Blue Interest and Scholars Program is support for each Shield of North Carolina Foundation, Durham, North Carolina. school’s Family Medicine Interest Group. This fund- Acknowledgment ing can be used to support student travel to confer- Potential conflicts of interest. K.E. is an employee of the Blue ences and to bring national speakers to campus. The Cross and Blue Shield of North Carolina Foundation. schools report that attendance at events organized References by the Family Medicine Interest Group has increased 1. Kravet SJ, Shore AD, Miller R, Green GB, Kolodner K, Wright as a result of these new resources. The ability to SM. Health care utilization and the proportion of primary immerse themselves in family medicine on campus care physicians. Am J Med. 2008;121(2):142-148. 2. Starfield B, Shi L, Macinko J. Contribution of primary care also increases students’ long-term engagement with to health systems and health. Milbank Q. 2005;83(3):457- the North Carolina Academy of Family Physicians 502.