SCHEME ON DOING CORPORATE SOCIAL RESPONSIBILITY (CSR)

Define your messaging. Don’t strike blindly at different goals, such as preserving

rainforests one quarter and then investing in a community project the next. Come up with

causes that resonate with your business culture, research the kind of support they need,

then pick one and stick with it. One is enough for a small business – and don’t feel pressured

to donate more funding or assistance than you can afford.

Involve your customer.

Use social media. Don’t just tell your customers what you’re doing; solicit their

ideas, experiences, and concerns to get them invested in your projects. Make sure you use

multiple digital platforms – such as blogs, Facebook, Twitter, and a YouTube channel – to

reach people with different media preferences.

Partner with a third party. Forming an alliance with a non-profit will not only lend

credibility to your efforts, but let you benefit from the non-profit’s greater experience in

fundraising and philanthropy. The alliance will also offer an opportunity to blend customers

and networks.

Seek publicity. If you’ve never sought media coverage for your business before, this

might be the time to start. Send out a press release about any contests, events or

fundraising drives – and reach out to media outlets that present on green topics as they’ll be

apt to give you positive coverage.

Repurpose your CSR reports. Using charts, stories, and photos in your annual

reports and newsletters will appeal to stakeholders and shareholders alike.

STEPS IN DOING A CSR

1. Develop a vision

Socially responsible behavior in business starts with an awareness of who you are

and what you believe as an organization. Ask yourself questions about your core beliefs,

your business strategies, and your model of success. Once you can answer these questions
you can begin searching for programs and initiatives that fit well with your organization's

mission statement.

Remember: whatever CSR initiatives you adopt have to match up with your company's

culture and core values. If they don't, there will be a disconnect, and your customers and

employees will notice.

2. Don't just talk a good game

Once you have decided to evaluate socially responsible initiatives and programs for

your organization, take a moment to consider how well the programs fit with your current

products and processes. When looking for socially responsible programs, strive to promote

your business as well as your business practices. If, for example, your business wants to

promote a concern for the environment, create a highly visible connection between what

you say and how you act. In this ever-more-transparent age, any hypocrisy, or even a

perception of hypocrisy, can seriously damage your CSR efforts. Companies that launch a

plant-a-tree program one week to great fanfare, only to make the news the following week

in a toxic-waste scandal, clearly don't get what CSR is all about.

3. Launch strong and monitor intensely

Once you have designed your CSR program you'll want to create awareness and

implement your initiatives effectively, but don't forget to create ongoing procedures for

monitoring how well these initiatives work. Big banners, clever advertising, and slogans that

create a stir can get your message out, but monitoring the program's success, and how well

it meshes with your established business practices, are what really count. In fact, assessing

how well you can monitor the program long-term may help you decide whether it's right for

you at this time.

4. Consider your customers' needs and preferences

Evaluate CSR programs in the context of meeting your customers' needs, because

you need them to be on board. The good news is that most people support ethical business
practices. Customers want to buy from and support businesses that are doing good in the

world. However, keep your customers' needs in mind when promoting or adopting costly

programs, or programs that don't fit your with customers' needs, values, and philosophies.

5. Use CSR to enhance talent recruitment

By practicing or implementing programs that promote corporate social

responsibility, your organization will attract enthusiastic, educated, and talented employees

who value your initiatives and philosophies. When your organization is populated with

people who embrace and involve themselves with your CSR program, and who truly believe

in its values, it is easier to seamlessly integrate, maintain, and promote such programs into

day-to-day operations. This can create a virtuous circle, as success begets success, powered

by people who are committed to and aligned behind your vision.

SAMPLE CSR OF A BUSINESS

Starbucks

Since the beginning of its existence in 1971, Starbucks Coffee has always focused on

ethical and social responsibilities. Starbucks aims at creating a product that is not only

beneficial to its customers, but also to the environment. With the start of the C.A.F.E.

program, Starbucks has set guidelines to increase product quality, social and economic

responsibility, and environmental management. Partnering with Ethos Water, Starbucks is

helping bring clean water to over one billion people who don’t have access to it. What

separates Starbucks from its competitors is that they focus on society before themselves.

Giving back to the community is a great factor to why the brand is so well known. It goes to

show that companies with great giving programs are valued more than ones that don’t.

With an eye to hiring, Starbucks is looking to diversify their workforce and provide

opportunities for certain cohorts. By 2025 it has pledged to hire 25,000 veterans by 2025 as

part of their socially responsible efforts. This hiring initiative will also look to hire more

younger people with the aim of "helping jump-start careers by giving them their first job'.
While globally the company has joined with the UN Refugee Agency to scale up the

company’s support and efforts to reach refugee candidates to hire 10,000 refugees by 2022.

The Walt Disney Company

Disney is committed to reducing their carbon footprint with goals for zero net

greenhouse gas emissions, zero-waste, and a commitment to conserve water. They are

actively ensuring that they set strict international labor policies to protect the safety and

rights of their employees.

They are also active in the community and encourage employees to do the same. They also

have healthy living initiatives to promote healthy eating habits amongst employees.

Our Own Proposed Corporate Social Responsibility (CSR)

 Tree Planting Program

We have the aim of preserving our environment. Environmental conservation is not

just for the welfare of a single group in a certain community but in the whole world itself.

Every single tree saves a thousand life. Not just the life of human but also animals and other

living creatures. Our program is to plant trees specifically Bakawanin areas which really

needed it. Trees lessens the Global Climate Change. Also trees prevents floods and other

natural disasters. In our program, the persons involved would be the local staff and

volunteers the community together with our group.

 Feeding Program

We will conduct a feeding program every Saturday for children of our selected

community.The foods that we will going to offer is securely rich in vitamins and nutrients.

We are aiming to fight malnutrition. We believe that the food we intake has great

contribution on our well-being. Eating foods that do not have the contents of Go, Grow, and

Glow in pyramid, would result in malnutrition.

  Kariton Program

We are going to conduct a free study for youth and children ages 6-12. It is named

Kariton Program because a our Kariton will contain our study tools and materials such as

blackboard, books, pens, and others. This program will be conducted every Saturday.
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