SWOT

SWOT matrix 's main aim is to define the techniques an organization

may use to exploit external opportunities, counter threats, expand on and
defend Corning Integrated strengths and eliminate its weaknesses.
SWOT analysis is a critical strategic planning method which Corning
Integrated managers can use to conduct the company's situational
analysis. The Corning Incorporated is one of industry's leading
companies. Corning Integrated retains its dominant market position by
reviewing and revising the SWOT analysis carefully. SWOT analyzes a
highly collaborative process that involves effective collaboration
between different organization departments such as marketing, finance ,
logistics, information management systems that strategic planning.

Strangth:
Strong distribution network – Corning Incorporated has developed a
stable distribution network over the years that can meet a majority of its
business potential.
Strong community of dealers – It has developed a culture among
distributors and dealers where dealers not only promote the goods of the
business but also invest in training the sales team to demonstrate to the
consumer how he / she can gain the full benefits from the goods.
High level of customer satisfaction –the company has achieved a high
level of customer satisfaction among present customers and strong brand
value among potential customers through its dedicated customer
experience management department.
Reliable suppliers – It has a strong base of reliable raw material supplier
which enables the business to overcome any bottlenecks in the supply
chain.
Highly skilled labor force by effective programs of training and learning.
Corning Integrated invests tremendous resources in its employee
training and growth resulting in a workforce that is not only highly
trained, but also driven to accomplish more.
Highly trained workers through successful training and learning
programs. Corning Integrated invests tremendous resources in its
employees' training and growth resulting in a workforce that is not only
highly trained, but also driven to accomplish more.

Weakness
Financial planning is not being carried out correctly. The current asset
ratio and liquid asset levels indicate the company will use the cash more
effectively than it currently does.
High attrition rate in the workforce – Corning Incorporated has a higher
attrition rate relative to other companies in the industry and would spend
much more on training and growth of its workers compared with its
competitors.
Product promotion has left a lot to be desired. Although the product is a
sales success, its positioning and specific marketing proposal is not
clearly defined which can lead to competitors attacks in this market.
Restricted success beyond the core market – While Corning
Incorporated is one of the industry's leading companies, it has faced
challenges in moving with its present culture to other product segments.
Not very strong forecasting of product demand leading to higher rate of
missed opportunities relative to its rivals. One reason the days inventory
is high relative to its rivals is that Corning Integrated is not very good at
demand forecasting so it ends up carrying higher inventories both in-
house and in channel.
Opportunities:
Lower inflation rate – The low inflation rate brings more price stability,
enabling Corning Integrated consumers to borrow at lower interest rates.
Stable free cash flow offers opportunities for investment in adjacent
segments of the product. The business will invest in new technology as
well as in new types of goods with more cash in the bank. This should
open a window of opportunity into other product areas for Corning
Incorporated.
New online channel customers – The company has invested massive
amounts of money in the online network over the last few years. This
investment opened Corning Integrated new distribution channel. In the
next few years the organization will be able to take advantage of this
opportunity by better understanding its customer and by using big data
analytics to satisfy their needs.
Market development would dilute the advantage of the competitor and
allow Corning Incorporated to improve its competitiveness as opposed
to the other competitors.
New policies on the economy – The latest technologies would create a
level playing field for all industry players. It represents a tremendous
opportunity for Corning Incorporated to drive home its advanced
technology superiority and gain market share in the latest category of
goods.
After years of recession and slow growth rate in the industry, benefits to
employees and rise in consumer spending are an opportunity for Corning
Incorporated to attract new customers and raise its market share.
Threats:
As the company operates in numerous countries, it is exposed to
currency fluctuations, especially in view of the complex political
environment in various worldwide markets.
Liability laws in various countries are various and with changes in
regulations in those markets, Corning Incorporated can be subject to
different liability claims.
Rising raw material can pose a threat to profitability for Corning
Incorporated.
Changing customer-purchasing behavior from the online channel may
pose a challenge to the traditional supply chain model powered by
physical infrastructure.
Intense competition – In the last two years, stable profitability has
increased the number of players in the market, placing downward
pressure not only on profitability but also on overall revenues.
In the medium to long term, new innovations introduced by the
competitor or market disruptor may present a serious challenge to the
industry.
The market for the highly profitable goods is of a seasonal nature and
any unexpected occurrence during the peak season will affect the
company 's profitability in the short to medium term.