Fostering Wellness Cultures

September 2020
 Leadership
ARCHANA VENUGOPAL
Co-founder and CEO
Archana has a broad background as an entrepreneur, executive, teacher and consultant in India. She was initially a Risk Analyst at Ernst and Young, Trivandrum where she was
part of the Advisory Services. She later switched her career to marketing and events consultation where she has worked with clients from diverse sectors including hospitality,
sports, healthcare, education, fashion and non profit associations. Her broad experience and expertise in project planning, management and client relations give her a unique
platform for creating domain specific client centric project consulting and marketing solutions.

She holds a bachelor's degree in English Language and Literature from the University of Kerala. She graduated from the Institute of Chartered Accountants of India (ICAI) as an
Accounting Technician and earned a post graduate diploma in Business Management from the Institute of Chartered Financial Analysts of India. She is currently pursuing Post
Graduate Certification in Advertising Management and Public Relations from MICA, Ahmedabad.

ANAND JANARDHANAN
Co-founder and COO
The Team
A post graduate in Business Administration and degrees in healthcare management and information technology, has acquired wide exposure in United Kingdom during his early
career. His customer-oriented job roles have enabled him to possess a number of pre requisite qualities to be in this current dynamic business world.

He has 7 + years’ experience in corporate and social event management with more than 200 successfully completed projects to the credit of his event management firm.
His exposure in customer oriented industry has given him vast insight to innumerous customer experience scenarios. A long tenure in event management industry has awarded
him with composure and eyes towards ever evolving issues and ways to overcome it. Both the above said experiences would prove to present him the edge to compete in this fast
competent market

CHANDRA KISHORE
Chief Technology Officer
Chandra Kishore has more than 18 years of IT experience in software development lifecycle (SDLC) management. He has been working with various web-technologies mainly
focusing on the commercial, healthcare and financial sectors. Previously, he was Technical Consultant, product development engineering at Envestnet (NYSE:ENV) where he led the
design, development and delivery of multi-dimensional cross-functional software solutions. He served as the Chief Architect for the US patented healthcare platform of
SecondOpinionExpert, Inc, which provides patients with objective medical second opinions from licensed physicians.

He received a Bachelor’s degree in Science from the University of Kerala, India and a Diploma in Business Administration from the Institute of Chartered Financial Analyst of India.
 Our Experts
DR. LYLA KURUP SANTHOSH SEBASTIAN
Chief Medical Officer Chief Compliance Officer

SHAARIKA MENON VINAY KRISHNAN

Mental Health Exercise Science

DR.SINCY JOY RESHMI NAYAR

Community Medicine Diet & Nutrition
 The Problem
Implementing wellness programs
with measurable outcomes.

Majority of wellness programs focus on activity and

1 participation and not the results thereof. They lack
the data and system to assess health outcomes.

Studies conducted state that these programs may

2 help improve self reported health behaviours but fail
to bring measurable outcomes.

They fail to reduce absenteeism or increase efficiency

3 and cut medical costs as they are not able to bring
sustainable lifestyle changes.
 Solution
Systematic & scientific approach
to foster wellness cultures
Facilitate self awareness of health risks among
1 individuals and induce behaviour changes.

Help organisations adopt a wellness culture and

2 work towards measurable outcomes.

Bridge the gap between healthcare and wellness

3 to cut medical expenses.
 Mobile App
Health and wellness companion.

A cloud based mobile application that assesses

health status and risks and provides scientifically
curated wellness resources for tracking and
improving health.
Chat with AI healthcoach Amey
Features
Features
Health and wellness companion.
Health Risk Appraisal

Cognitive behaviour therapy

Customized Diet plans

Meal and fitness tracker

Tailor made exercise plans

Games, music and resources

Community 
 Employer
Take part in employee wellness.
Infographics/user-friendly tools to
evaluate general health risks and
habits within the organisation.

Capabiltity to choose & initiate

challenges for employees & form
custom groups.

Capability to track the progress in

organisational health outcomes. 
 Corporates
Large, medium and small size organisations

Insurance Companies
That provide health and medical insurance

Individuals
To be a part of their wellness journey

Target Market
Tier 1 and Tier 2 cities of India
 mHealth
$ 316.8 BILLION Apps Market
Total Available Market for mHealth apps
(2026) Size
Fitness
$ 41.18 BILLION Lifestyle Management
Serviceable Available Market at a CAGR Nutrition & Diet
of 44.7% Women's Health
Medication Adherence
$ 8.23 BILLION Healthcare Providers/
Serviceable Obtainable Market
Payors
Disease Management
Others
Business or
Revenue Model
Subscription per employee for standard
and premium packages.

Standard Plan
3 Months ₹ 800
6 Months ₹1200
12 Months ₹1600
 Competitive Landscape

1to1help Cerner

Direct Indirect

HealthifyMe Vantage Fit WellSteps Wellable

Competitive Edge

Prevention of Non
Mental Health Communicable Diseases OnSite Events
 2,500

2,000

Projection 1,500

Revenue from subscriptions projected (in

1,000
lakhs) for the first five years.

500

0
Year 1 Year 2 Year 3 Year 4 Year 5
The Ask Advertising and Marketing
30%

We are proposing an initial funding of Overheads

45%

INR 100 Lakhs in Q3 of 2020 to 2021FY

towards launching the product in India.
Direct costs
10%

Capex
R&D
10%
5%
 60

40

Investor ROI 20

Based on the proposed investment of

INR 100 Lakhs for 40 months, we wish
to offer the investor a 15% share of the 0
Year 1 Year 2 Year 3

net profits.
The amount shall be returned at the end
of 2024 or converted into equity on
mutually agreeable terms. Total Profit Earned 9477000
Based on the proposed investment of
Total ROI 94.77%
INR 100 Lakhs for 40 months, we wish
Average annual ROI 28.431%
to offer the investor a 15% share of the
net profits.
 Please contact me at any time

Archana Venugopal
Questions? Co-founder & CEO
archana@mintminds.io
+91 9495961178

Mint Minds Tech Pvt Ltd

Trivandrum - 695002