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    Mike Felber
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    This document compares Meltwater media monitoring services to Cision and Muck Rack. It summarizes that Meltwater tracks the most sources at 400,000, offers customized source bases and exclusive Infomart content. Meltwater also provides premium social tracking across 15 platforms, retrospective searching back to 2009, and a mobile app with push notifications. Meltwater's media contact database is powered by natural language processing to find relevant journalists. It allows unlimited saved lists, releases and deletions. Meltwater also offers localized dedicated account managers and an easy-to-use all-in-one platform.

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    This document compares Meltwater media monitoring services to Cision and Muck Rack. It summarizes that Meltwater tracks the most sources at 400,000, offers customized source bases and exclusive Infomart content. Meltwater also provides premium social tracking across 15 platforms, retrospective searching back to 2009, and a mobile app with push notifications. Meltwater's media contact database is powered by natural language processing to find relevant journalists. It allows unlimited saved lists, releases and deletions. Meltwater also offers localized dedicated account managers and an easy-to-use all-in-one platform.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    22 views6 pages

    Competitor Chart

    Uploaded by

    Mike Felber
    This document compares Meltwater media monitoring services to Cision and Muck Rack. It summarizes that Meltwater tracks the most sources at 400,000, offers customized source bases and exclusive Infomart content. Meltwater also provides premium social tracking across 15 platforms, retrospective searching back to 2009, and a mobile app with push notifications. Meltwater's media contact database is powered by natural language processing to find relevant journalists. It allows unlimited saved lists, releases and deletions. Meltwater also offers localized dedicated account managers and an easy-to-use all-in-one platform.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Meltwater

    Services
    Comparison
    Meltwater
    Services
    This details specifics of how Meltwater software
    and service compares to each competitor and overall
    company direction.

    Comparison
    Media
    MELTWATER CISION MUCK RACK
    Monitoring

    400,000 sources +
    Exclusive Infomart
    Content
    NEWS TRACKING 110,000 sources 100,000 sources
    Customized source
    bases to most
    relevant mentions

    Premium social across


    15 social platforms like
    Limited tracking for Limited tracking
    SOCIAL MEDIA Twitter, Facebook,
    only hashtags and for Facebook and
    Instagram, YouTube,
    Reddit, Comments, direct mentions  Twitter only
    Blogs

    RETROSPECTIVE Back to 2009 Back 60-90 days Back 60-90 days


    SEARCHING

    Only service to
    Recently
    track in real-time /
    MOBILE APP discontinued their No App
    push notifications
    app
    to phone
    Meltwater
    Services
    This details specifics of how Meltwater software
    and service compares to each competitor and overall
    company direction.

    Comparison
    Media Contact
    MELTWATER CISION MUCK RACK
    Database

    Powered by Natural
    Language Processing - Limited to searching by
    we have a proprietary "Beat" vs. what Limited to data from
    Keyword search to find journalists actively
    journalist's
    what journalists are writing on
    actively writing about Twitter profiles
    (i.e. "sustainable
    clothing")

    MEDIA CONTACT
    DATABASE & PRESS
    OUTREACH smaller publications
    Save unlimited lists & are missing journalists
    send unlimited press Journalist searching
    releases limited to author/twitter
    bios journalists can
    update/add their
    information
    themselves (limits
    Easily delete journalists
    from saved lists access to direct lines
    and emails)
    Meltwater
    Services
    This details specifics of how Meltwater software
    and service compares to each competitor and overall
    company direction.

    Comparison
    Customer
    MELTWATER CISION MUCK RACK
    Support

    Dedicated Account Multiple reps


    CUSTOMER Manager located in the (constantly switching
    closest city to the client since the merger) No Localized support
    SUPPORT location. 1-800 number Minimum support
    reps available
    The onboarding process Clients heavily rely on
    is rigorous to make Cision support to
    sure the account is change and edit their
    customized to each account, not very
    user’s role.  autonomous

    Ease of Use - Meltwater's


    ALL-ON-ONE platform
    is by far the easiest system Minimal onboarding
    to use Multiple platforms
    COMPANY under 1 umbrella process
    ESSENTIALS Acquisitions- Meltwater has
    made several strategic Private Equity
    acquisitions to further boost ownership, leading to
    our content set and AI high turnover and Platform is difficult
    Technology uncertainty to navigate

    (Sysomos, Algo, DataSift, Inf
    omart, Cosmify, Klarity)
    Main 
    Value Points
    Most Amount of Sources Tracked

    Filtered searches to provide most


    relevant mentions

    Natural Social Listening 

    Automated Reporting

    Unlimited Press Releases

    Easy-to-use Media Contact


    Database

    Local dedicated Account Rep in


    Canada

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