We created this template using a real script we wrote for a short promotional animation.

You can view the video by clicking here...

You may find it useful to compare both the template script below and the end result to see how
certain elements were tweaked in production.

By using our format you’ll find it easy to bring structure to your next video. Just remember to
tell an engaging story, use your audience’s language, and keep it short & sweet.

Skeleton have produced thousands of videos and helped our clients develop their scripts to
perfection using this format.

5 Steps to an Effective Promotional Video Script:

1. Set the scene

2. Introduce the concept
3. Give a brief summary of your benefits
4. Put to rest any concerns or uncertainties viewers may have
5. Sum up and give a strong call-to-action

To use our template, simply delete our sample text and replace it with your own.

If you are going to ask agencies to quote for this work, we’d love to be added to the pitch list.
Feel free to email your completed script to james.bryant@skeletonproductions.com

James Bryant - Video Strategy Director - 07786 435 033 - 0115 823 2648
www.skeletonproductions.com
Script Template
What is heard / voiceover What is seen /
text on screen

Step 1: Set the scene

This season Subtle logo

Foreground text: This season

The stage is set American Football field shot

Foreground text: Stage is set

For the fight of our lives Split screen shots of team huddle
Foreground text: Fight of our lives

There will be winners Players head to head close up

Foreground text: Winners

There will be losers Rapid shots of players / split screen

Foreground text: Losers

There will be champions Celebrating players

Foreground text: There will be champions

Step 2: Introduce the concept

For real time action games Animated screenshots of app

An incredible gaming experience Foreground text: An incredible gaming experience

Step 3: Give a brief summary of your benefits

Vegas odds Quick cuts of celebrating players

Your favourite games Quick cuts of celebrating players

Step 4: Put to rest any concerns or uncertainties the viewer may have

And the fastest payouts guaranteed Quick cuts of celebrating players

Step 5: End with strong call to action

My Bookie Big Logo

Get in on the action Foreground text: Get in on the action

use promo code (tv100)

Use promocode TV100 Disclaimer text at the bottom of video

If you are going to ask agencies to quote for this work, we’d love to be added to the pitch list.
Feel free to email your completed script to james.bryant@skeletonproductions.com

James Bryant - Video Strategy Director - 07786 435 033 - 0115 823 2648
www.skeletonproductions.com