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TABLE OF CONTENTS

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 MODULE 1

CHAPTER PAGE
1 INTRODUCTION TO MEDIA AND INFORMATION LITERACY
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CHAPTER
2 EVOLUTION OF MEDIA TRADITIONAL VS. NEW MEDIA 10

CHAPTER
3 TYPES OF MEDIA, MASS MEDIA AND MEDIA EFFECTS
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CHAPTER
4 MEDIA GENRE, CODES & CAMERA TECHNIQUES 27

CHAPTER
5 INTELLECTUAL PROPERTY, FAIR USE & CREATIVE COMMONS
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 MODULE 2

CHAPTER PAGE
1 PEOPLE MEDIA 44

CHAPTER
2 TEXT INFORMATION AND MEDIA DESIGN ELEMENTS 51

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MODULE 1

CHAPTER 1

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MEDIA AND INFORMATION LITERACY, AN INTRODUCTION

What is Communication?

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 Two Basic Types of Communication

VERBAL COMMUNICATION
Verbal communication is the use of words to share information with other people.
It can therefore include both spoken and written communication.

NON- VERBAL COMMUNICATION

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WHAT ARE THE PROCESS OF COMMUNICATION?

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MEDIA, INFORMATION AND TECHNOLOGY LITERACY

Media Literacy

It is the ability to read, analyze, evaluate

and produce communication in variety of
media forms.

Information Literacy

It is the ability to recognize when information is

needed and to locate, evaluate and effectively
use and communicate information in various
formats.

Technology Literacy

The ability to use digital technology,

communication tools or networks to locate,
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evaluate, use and create information.
LOGO QUIZ

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 CHAPTER 2
THE EVOLUTION OF MEDIA

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