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Zara 131030180533 Phpapp01 PDF
Zara 131030180533 Phpapp01 PDF
Hernandez Recamier
What is Zara?
Zara is one of the largest international fashion companies.
It belongs to Inditex, one of the world’s largest distribution
groups.
Business values
Commitment
Confidence
Loyalty
Creativity
History
Amancio Ortega opened the first Zara store in 1975 in a
central street in downtown A Coruña, Galicia, Spain.
The first store featured low-priced lookalike products of
popular, higher-end clothing fashions. The store proved to
be a success, and Ortega began opening more Zara
stores throughout Spain.
During the 1980s, Ortega started changing the design,
manufacturing, and distribution process to reduce lead
times and react to new trends in a quicker way, in what he
called "instant fashions".
History
In 1980, the company started its international expansion
through Porto, Portugal. This international expansion was
increased in the 1990s, with Mexico in 1992.
Ortega has continued to grow creating brands such as Pull &
Bear, Bershka and Oysho. He has acquired groups like
Massimo Dutti and Stradivarius. Today Inditex is the biggest
fashion group in the world.
Job description
Retail manager
Retail managers are responsible for every aspect of the day-to-day supervision of
retail stores, including sales, staff, stock and resources management.
Responsibilities of the job:
-Recruiting, training, supervising and appraising staff
-Managing budgets
-Maintaining statistical and financial records
-Planning
-Promoting and marketing the business
-Dealing with customer queries and complaints
Key skills for retail managers
Enthusiasm, excellent IT skills, numerical skills, verbal communication skills, team
working skills, organizational skills, confidence, commercial awareness.
Job description
Sales assistant
Responsibilities of the job
-Be involved in stock control and management.
-Assisting shoppers to find the goods and products they are looking for.
-Being responsible for processing cash and card payments.
-Stocking shelves with merchandise.
-Answering queries from customers, dealing with customer refunds and complaints.
-Balancing cash registers with receipts.
-Working within established guidelines, particularly with brands.