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  • Significance of The Study

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    Danneth Tabuno
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    The study focused on explaining the social media advertising and buyer behavior of college students in Davao City. The results of the study will benefit respondents, college students, teachers/mentors, and future researchers. Respondents will gain awareness of social media advertising and buyer behavior. College students will broaden their knowledge of the favorable and unfavorable factors of social media advertising and how it relates to buyer behavior. Teachers/mentors will provide guidance to students, and future researchers can use the findings as a reference for similar studies.

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    research

    Original Title

    Significance-of-the-Study (1)

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    The study focused on explaining the social media advertising and buyer behavior of college students in Davao City. The results of the study will benefit respondents, college students, teachers/mentors, and future researchers. Respondents will gain awareness of social media advertising and buyer behavior. College students will broaden their knowledge of the favorable and unfavorable factors of social media advertising and how it relates to buyer behavior. Teachers/mentors will provide guidance to students, and future researchers can use the findings as a reference for similar studies.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    22 views1 page

    Significance of The Study

    Uploaded by

    Danneth Tabuno
    The study focused on explaining the social media advertising and buyer behavior of college students in Davao City. The results of the study will benefit respondents, college students, teachers/mentors, and future researchers. Respondents will gain awareness of social media advertising and buyer behavior. College students will broaden their knowledge of the favorable and unfavorable factors of social media advertising and how it relates to buyer behavior. Teachers/mentors will provide guidance to students, and future researchers can use the findings as a reference for similar studies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    Significance of the Study

    The study focused on explaining the social media advertising and buyer
    behavior of college students in Davao City. Moreover, the results of the study will be
    beneficial to the following:

    Respondents. The respondents will have an awareness on the importance of the social
    media advertising and buyer behavior and its role on the improvement of the college
    students.

    College students. The result of the study will help the college students broaden their
    knowledge and a better realization of the favorable and unfavorable factors of social
    media advertising in relation with buyer behavior.

    Teacher/Mentors. The result of the study will help the teachers/mentors provide
    encouragement to think of ideas that will give proper guidance of the students/mentees.
    This may also increase their competency.

    Future Researchers. The findings of the study will serve as a reference material and a
    guide for future researchers who wish t conduct the same experimental study or any
    study related to social media advertising and buyer behavior of college students in
    Davao City.

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