Segmentation “Describing Potential Clients”

Name: Ana Julia Moya Olarte

SENA, Technology in International Business

File: 2104827

Instructor Rafael Nuñez Diaz

September 13, 2020

 SEGMENTATION “DESCRIBING POTENTIAL CLIENTS”

1. Solve the questions presented below in English:

 Where do you usually buy your cleaning products?

I buy my cleaning products in chain stores as success, fair and good, olimpica, among
others

 Do you consider yourself as a neat person? Why?

If I consider myself an orderly person, because generally I organize my activities to be

carried out on the day from the moment I get up to fulfill each one, including my work
as a housewife.

 Do you feel satisfied with the cleaning products you buy? Why?

if I feel satisfied because it fulfills the objective purpose, which is to degrease, clear
up and leave a good aroma.

 What kind of cleaning product would you like it to be improved? Why?

I would like it to improve the fabulous one since it does not retain the smell for long.

 Mention 5 cleaning product brands you consider as the best ones

- Ariel soap
- White chlorine
- Suavitel fabric softener
- Laundry soap the king
- Protex bath soap

 Which are the most important aspects to be taken into account to choose a cleaning
product brand?

The most important aspects is that they fulfill the expectations and the functions that
they promote and which facilitates the cleaning work at home.

 Imagine you are promoting a new product. Describe it and write in ten lines the
reasons to convince your potential clients to buy your product

Great promotion of a new product that will provide ease in your household chores,
thus making it possible for you to invest the time you used to scrub and scrub the
clothes that are percumed and invest it in you and the care of your hands, in addition
 to It would give you the well-being that your garments last longer since they will not
wear out in an accelerated way, generating friction against a surface, preserving the
color and a pleasant aroma.
This innovative product called "El Fuerte", degreases, wastes, cares, protects the color
of your garments and the most comfortable thing is that it has a pleasant smell that
leaves your clothes perfumed for a long time without the need to use and spend more
money on different softeners and even a comfortable price ..... wear it now!

2. Describe in English the type of population to which you intend to project the
product or service, according to the country already selected.

The product I am working on for export to the United States is Hass Avocado, and it is
aimed at the large number of the Latino population and people who want to change
their eating habits and thus achieve changes regarding their physical condition, people
who constantly exercise.

3. Based on the population described above, prepare a survey in English to be

applied to this population.

 POLL

1 Have you tried avocado?

Yes/No

2 Do you know the benefits of avocado?

Yes/No

3 Do you include avocado in your family basket?

Yes/No

4 Would you recommend the consumption of avocado?

Yes/No

5 Do you consider that the value of avocado is affordable in your pocket?

Yes/No

6 Have you had side effects from consuming avocado?

Yes/No
7 What use do you give avocado?

- Salads
- Accompaniment
- Sauces
- Aesthetic
- other uses

8 How often do you consume avocado?

- Diary
- Weekly
- Monthly
- does not consume

9 How much avocado do you buy per month?

- Between one and two

- Between three and four
- Half a dozen
- A dozen
- Does not know

10 Where do you get the avocado?

- Supermarket
- Neighborhood store
- Big surfaces
- Don't know where to get it