A journalist reports on the life of Mahi Arora (Kareena Kapoor), a renowned actress and film heroine,

describing her as unstable and problematic, but damaged and lonely. Through a flashback, we are
shown Mahi's relationship with leading actor, Aryan (Arjun Rampal). Aryan is going through a divorce
with his wife whilst dating Mahi. The couple makes a sex tape of themselves. When Mahi comes to
know about an intimate scene Aryan is shooting for a movie, she creates a scene on the set, which
upsets Aryan. The couple reconciles but Mahi is repeatedly insulted by Aryan's wife. While driving
back from a party with Aryan, she raises the topic of his wife, which results in her being thrown out of
the car.
Realising her place in Aryan's life, Mahi goes into depression, putting her career in decline. A friend
convinces Mahi to leave the past behind her and re-enter the industry so Mahi decides to rejuvenate
her career. She employs a public relations manager, Pallavi (Divya Dutta), who uses sensationalist
tactics to reinvent Mahi's image. Mahi starts a relationship with the Vice Captain of the Indian
National Cricket team, Angad Paul (Randeep Hooda). Soon, her personal and professional life is
stable once again. On the advice of Pallavi, she uses Angad's connections to get a role in a big
budget film. The lead actor of the film, Abbas Khan, a married playboy, attempts to initiate an affair
with her. She rejects him, which causes him to seek revenge. He demands that the director re-edit
the movie so that story becomes about him and an item girl. Mahi is dissatisfied despite the film
being a success, and in a desperate attempt to prove her acting skills, works in a low-budget art
film for months. Angad proposes to her but she feels that they should concentrate on their careers.
This causes their relationship to end. The art film never completes, and Mahi goes into depression
again. She is also denied the opportunity to adopt a child, due to her history of alcoholism and
psychiatric problems. Since she cannot get a role in big-budget productions, she decides to work on
a low-budget film with newcomers.
Mahi meets Aryan at a wedding, and he apologises. The two rekindle their relationship. Aryan says
that he wants her to do a big budget film with him but the director is reluctant to cast her as she has
lost her appeal. Mahi becomes obsessed with the thought of losing the role to another heroine. At a
poorly-attended press conference for an upcoming film, Mahi is mocked by journalists who inform
her that the director has cast another actress opposite Aryan. Distraught, Mahi and Pallavi decide to
create controversy by leaking the sex tape of her and Aryan. The video becomes a viral sensation
and as a result, the low-budget film becomes an instant hit.
Mahi's success is short-lived. She starts questioning her career and life choices. She finally decides
to leave the industry after her agent Rashid Bhai, a father figure to her, quits, and Shagufta Rizvi
(Helen), a veteran actress she respected and admired, dies. At the end, Mahi is shown walking
alone in a foreign country, and on being asked if she is Mahi Arora, she replies she is not.