FIELD VISIT REPORT (Log): FV No.

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Group No.: 10 Name of Company: Orient Electric

Names of Group Members: Name of Industry Mentor: Mr. Tanumoy Dutta Gupta
1. Kumar Saurabh 4. Deepali Kasaudhan
2. Surbhi Saraswat 5. Vaishnavi Khandelwal
3.Vaibhav Chaurasia

Field Visit Objectives:

1. To get insights of components of marketing budget and how to allocate resources among territories and
products .
2. To know what are the major challenges faced in implementation of their marketing plan .
3. To know what are the marketing control that the company follow .
4. To know about the marketing department structure.

Field Visit Assigned Task: We Had to talk to our industry mentor and find the devising allocation plans ,
about the resource allocation , marketing department structure , marketing policy and procedure as well as the
incentives and reward system .
Desk Research Output:
1. We searched components of marketing budget .
2. We also searched about the marketing plan activities .
3. We also did research of annual plans of the company .

Field Research Activities:

We collected information regarding marketing plan activities
We were required to find out the elements of of marketing budgets
We were also required to find that how the company allocated different resources among different territories .
We were required to find the major challenges faced when there is allocation of new marketing plan.
Field Research Deliverables:
The Research deliverables which we found relevant with our company are –
1. Target diverse market segments
2. Mr. Rakesh Khanna has been granted Long Term Cash Incentive of `1.46 crores, by the Board of
Directors at its meeting held on March 27, 2019, to be effective from April 01, 2019, payable on
achievement of incremental value targets.
3. 40% incentive shall be payable at the end of the financial year 2021-22 and 60% shall be payable at the
end of the financial year 2022-23
4. Target quarterly – 15-20% for all quarter of 2020
5. Target annually - 15-20 % more than last year
6. Allocation of common costs Common allocable costs are allocated to each segment on a case to case
basis applying the ratio, appropriate to each relevant case. Revenue and expenses, which relate to the
enterprise as a whole and are not allocable to segment on a reasonable basis, are included under the head
“Unallocated”.

7. Material Costs: Enhanced raw material or resource costs could enhance the overall product cost structure
which can pressurise profit margins.
8. 0.6% following increased advertisement and promotional
9. Advertising and sales promotion 73.84(2019) 70.85(2018)
10. Training and development
11. The Company strengthened employee capabilities through training and development programmes
12. To create awareness amongst the women employee, the Company has organized several training /
awareness programs in the organisation on a continuous basis

Group Members Learning:

• Approach used by the company through which they do marketing control .

• Components of marketing budget

• Different challenges faced by the company in the implementation of marketing plan .
• Different marketing audit tools used by the company .

Evidence of Field Visit:

We had a telephonic interview.