Online Branding and Reputation Management

Group 2

Assignment 2

Brand Name: Google

Submitted By
Vaibhav Chaurasia
PGMb1950
PGDM-MB (Trimester V)

Submitted To
Prof. Joy Patra
I have chosen google brand and for google and for google I have chosen machinery
and technology influencer
SOCIAL MEDIA – INSTAGRAM
INFLUENCER 1 – Jacksepticeye
https://app.hypeauditor.com/instagram/jacksepticeye/?
fh=4d980d3e21fece94612118567beff095&ref=top)
INFLUENCER 2 - Bruno Goes https://app.hypeauditor.com/instagram/nobrutv/?
fh=704c9cde2701672aedd80bc08a2e50aa&ref=top

Column
1 Column2 Column3 Column4 Column5 Column6
Jacksepticey SCORE/0- SCORE/ 0-
S.NO. INFLUENCER NAME e 1 Bruno Goes 1
1 follower 7.3 M 0 8.3 M 1
2 ER 6.75 0 7.7 1
3 global rank 695 0 508 1
4 country rank 3 1 86 0
5 category rank 1 1 1 1
6 Quality audience 6.2 M 1 6.1 M 0
467.9 k /
7 Authenticate engagement 421.3k / post 0 post 1
8 audience quality score 98 / 100 1 89/100 0
9 real people 85.40% 1 72.90% 0
10 estimated reach 600k - 2500k 1 550k - 2500k 0
11 audience reachability 93.1 1 87.90% 0
12 audience authenticate 85.70% 1 73.50% 0
13 annually growth 9.30% 0 498.30% 1
14 average like 489.3K 0 625.5K 1
15 average comment 4.1K 0 19.2K 1
16 engagement rate 6.75% 0 7.70% 1
17 comment rate 0.07% 0 0.23% 1
18 like comment ratio 0.08% 0 3.10% 1
19 likes spread 37% 1 32% 0
$15000-
20 post price $40000-75000 0 25000 1
21 story price $10000-20000 0 $5000-9500 1
22 CPE $ 0.12 0 $ 0.03 1
$150000- $90000-
23 EMV 350000 0 200000 1
TOTAL OUT OF 23 9 15

ANALYSIS
  Bruno has more follower than jack. And engagement rate, and global rank is
also higher than the jack which will be helpful to reach people post will viral in
less time.
 Jack has more real follower and his audience reach is better than Bruno which
can help into more conversion.
 Jack growth is 9.30% annually which is less than the standard growth (25.7%)
and in the previous year Bruno grown at 498.30% excellent growth which is
far better than the standard growth.
 Bruno average comment and like are better than the jack as well as Bruno like
comment ratio is also higher than the jack.
 If we talk about the post and story price then Bruno post and story price is less
than the jack which is cost saving of marketer.
 Bruno Cost per engagement is four time less than the jack which can attract
any marketer.
 Bruno score is 15 out of 23 and jack score is 9 which means Bruno is more
valuable and can give us more conversion.

As per the analysis Bruno (influencer-2) is better than jack (influencer -1) so would
like to go with Bruno (influencer 2)