WELLNESS TOURISM PREPARED BY: THANG PHAN

CONTENT

1. Defining Wellness.
2. What is Wellness Economy?
3. Wellness tourism
i. What Is Wellness Tourism
ii. Who is Wellness Tourism Travelers
iii. What Topics relating to Wellness Tourism
iv. Wellness Tourism Growth worldwide
v. Wellness Tourism Growth in Asia Pacific
Defining Wellness.
 Defining Wellness
The Global Wellness Institute
defines wellness as the
active pursuit of activities,
choices and lifestyles that
lead to a state of holistic
health.
 Defining
Wellness
Wellness is about more than just physical
health. Wellness Is Multidimensional

Physical: A healthy body through exercise, nutrition, sleep,

etc.
Mental: Engagement with the world through learning,
problem-solving, creativity, etc.
Emotional: Being in touch with, aware of, accepting of, and
able to express one’s feelings (and those of others).
Spiritual: Our search for meaning and purpose in human
existence.
Social: Connecting with, interacting with, and contributing
to other people and our communities.
Environmental: A healthy physical environment free of
hazards; awareness of the role we play in bettering rather
than denigrating the natural environment.
Wellness
Economy.
Wellness Economy

The wellness economy is a colossal

global industry, as $4.5 trillion and
representing roughly 5.3 percent of
global economic output in 2017.
Defined as industries that enable
consumers to incorporate wellness
activities and lifestyles into their daily
lives, the wellness economy
encompasses 10 varied and diverse
sectors.
 Wellness Economy Sectors
Market Size ( Billion USD)

$1,200 $1,083
$999
$1,000

$800 $702
$648 $639
$595
$600
$563 $542 $534$575

$360
$400
$199
$200 $119$134 $99$119
$51 $56 $43 $48
$0

2015 2017
 Wellness real
estate

Wellness real estate is a fast-growing

$134 billion industry, buoyed by rising
health consciousness and a desire to
bring wellness into the places where we
spend the majority of our time.
Wellness real estate are the construction
of residential and commercial/
institutional properties that incorporate
intentional wellness elements into their
design, materials, and building as well
as their amenities, services, and/or
programming.
Spa Facility

– The $119 billion spa economy has

grown in number of facilities, revenues,
and employment, driven by strong
economic growth and rising consumer
interest in wellness.
– Asia-Pacific is home to the largest
number of spas and also added the
greatest number of new spas from 2015-
2017. Europe led in total spa revenues in
2017.
Wellness
tourism
Fast-forward five years, wellness tourism
is now recognized as a significant and
fast-growing tourism segment. Globally,
wellness tourism has expanded from
$563.2 billion in 2015 to $639.4 billion in
2017. The sector’s 6.5% annual growth
rate from 2015- 2017 is more than
double the 3.2% growth rate for general
tourism. Travelers made 830 million
wellness trips in 2017, which is 139
million more than in 2015.
Thermal/
mineral springs

The $56 billion thermal/mineral springs

industry has continued its strong growth
as consumers turn to water for
relaxation, community, and healing.
The thermal/mineral springs industry is
heavily concentrated in Asia-Pacific and
Europe, reflecting the centuries-old
history of water-based healing and
relaxation in these two regions. Together,
Asia-Pacific and Europe account for 95%
of industry revenues and 94% of
establishments.
The
Prediction
– The wellness economy will continue
to grow at a healthy pace over the next
five years and will expand its share of
the global economy.
Wellness Tourism
Wellness Tourism Defined

Wellness tourism is a type of travel associated with the pursuit of maintaining

or enhancing one’s personal wellbeing.

“To travel is to take a journey into yourself” – Dany Kale

 Who is Wellness Tourism
Travelers
Primary wellness tourist: A tourist whose trip or
destination is primarily motivated by wellness.
International wellness tourism receipts: All
receipts earned by a country from inbound
wellness tourists visiting from abroad with an
overnight stay.
Secondary wellness tourist: A tourist who seeks
to maintain wellness while traveling or who
participates in wellness experiences while taking
any type of trip for leisure or business.
Domestic wellness tourism expenditures: All
expenditures in a country made by wellness
tourists who are traveling within their own
country with an overnight stay.
Secondary wellness
travelers account for
the bulk of wellness
tourism trips and
growth.
Domestic wellness travel
dwarfs international
wellness travel, but
international wellness
trips have been growing
faster
Wellness
travelers
Spend More
per trip than
the average
tourist, and
this holds true
for both
domestic and
international
travelers.
What do the
wellness
travelers seek…
What Topics relating to
Wellness Tourism - 1
What Topics relating to
Wellness Tourism - 2
What Topics relating to
Wellness Tourism - 3
Every destination
has something
unique to offer
Wellness Tourism Growth
worldwide
Wellness tourism grew from a $563 billion market in 2015 to $639 billion in
2017, or 6.5% annually, more than twice as fast as tourism overall (3.2%). It’s
forecast to grow even faster through 2022 (7.5% yearly), to reach $919 billion.
North America drives the most wellness tourism revenues ($242 billion yearly)
and Europe the most wellness trips (292 million) – but Asia-Pacific is the eye-
opening growth leader, with wellness trips growing a whopping 33% in the last
two years.
China and India rank #1 and #2 for growth: adding roughly 22 million and 17
million wellness trips respectively from 2015-2017.
 Top Twenty Wellness Tourism Destination Markets
450
Chart Title
226
400

350

300

250

200

150 66

32
100
177
31
16
50 23
66 70 56 16 14
41 17 13 13 12 10 7
32 28 23 19 13 11 19 20 7 5 4 4
0 17 13 10 13 10 8 8 9 11

number of Trips (millions) Expenditures (US$ billions)

 Leading Growth Markets for Wellness Tourism
Trips
Number of Wellness Arrivals/Trips Added from 2015-2017 (millions) Average Annual Growth rate from 2015-2017

20.60%

20.30%
4.70%

21.9
17.3 6.20%
15.4 17.50%
28.60% 10.30% 29.30% 21.50% 13.10% 12.20%
3.50% 6.10% 4.20% 14.70% 10.40%
7.5 22.80% 8.40% 18.10% 7.30%
5.2
3.3 3.3 3.2 3.2 2.7 2.7 2.7 2.7 2.6 2.3 2.2 2.2 2.2 2 1.9
Wellness
tourism will
continue its
growth
momentum as
more consumers
adopt wellness
as a key
decision driver.
Wellness Tourism Growth
Asia Pacific
• Number of Wellness Trips: 257.6 million (15.3% CAGR from 2015-2017)
• Wellness Tourism Expenditures: $136.7 billion (10.9% CAGR from 2015-2017)
• Projected Wellness Tourism Expenditures CAGr (2017-2022): 13.0%
• Average Expenditure per Trip: $1,741 for intl./inbound (33% premium); $268
for domestic (120% premium)
• Direct Jobs: 10.1 million
 Top Ten Wellness Tourism markets in Asia-
Pacific
Number of Arrivals/Trips (thousands) Receipts/Expenditures
Inbound/Intl. Domestic Total (US$ millions)
Country
China 7,724.30 62,442.20 70,166.50 $31,705.90
Japan 1,585.50 38,900.00 40,485.50 $22,466.10
India 4,542.40 51,426.30 55,968.60 $16,299.70
Thailand 5,691.90 6,764.10 12,456.00 $12,018.40
Australia 876.2 9,122.10 9,998.30 $10,520.90
South Korea 1,709.80 17,908.60 19,618.30 $7,186.60
Indonesia 5,183.50 3,151.70 8,335.20 $6,928.50
Malaysia 3,331.70 4,956.10 8,287.80 $5,019.20
Vietnam 3,149.50 6,465.80 9,615.30 $4,001.10
New Zealand 341 2,736.50 3,077.50 $3,036.00
 Wellness Tourism spending
Premiums in the Top Ten markets
Country Average spending per Inbound/ International Trip Average spending per Domestic Trip

Wellness Trip Average Trip Wellness Trip Average Trip

China $2,226 $1,417 $232 $146

Japan $2,192 $1,436 $488 $307

India $2,937 $1,941 $58 $36

Thailand $1,885 $1,206 $191 $120

Australia $2,992 $2,490 $866 $487

South Korea $2,054 $1,307 $205 $126

Indonesia $1,184 $793 $251 $115

Malaysia $1,109 $717 $267 $102

Vietnam $959 $634 $152 $97

New Zealand $2,758 $2,115 $766 $478

Asia-Pacific Wellness Tourism
Developments
• Wellness tourism continues its rapid growth trajectory in the Asia-Pacific region, as
more stressed-out people look to travel for respite and rejuvenation.
• Although less than half of the nations in the Asia-Pacific region promote wellness on
their national tourism websites, this number has grown by more than 60% over the last
five years (from 13 to 21 countries).
• India and other destinations in South Asia and the Himalayan region are capitalizing on
the rising global interest in yoga, meditation, and Ayurvedic health to promote wellness
tourism.
• The Chinese wellness tourism sector, while enormous, mostly caters to its domestic
travelers.
• Some countries are leveraging their advanced medical industries and wellness sectors to
cross-promote wellness and medical tourism, such as Malaysia, Singapore, South Korea,
Thailand, and Philippines.
• Australia is both a major source and destination for wellness travelers.
The affect of Covid-19

• COVID-19 is a wake-up call to focus on wellness. We realize Our wellness foundations

have been weakened by deep and growing ill-health in our society and economy:
• Unhealthy lifestyles lead to rampant chronic disease
• Modern value systems drive stress, anxiety, and burnout, and are weakening our
overall resilience.
• Loneliness and social isolation reduce our ability to comfort and help each other.
• About tourism, Travel has been one of the hardest-hit activities during the COVID-
19 pandemic, and it may be one of the last to recover. During this on hold time, can
realize The rapid growth of travel has made it increasingly unwell for both tourists and
tourism destinations.
• Over tourism threatens the future of the world’s most-loved cultural and natural
destinations
• For tourists, travel is becoming ever more stressful and unhealthy
Wellness offers a new vision for a
post COVID-19 world
• In general, this is the time for the human to shift our priorities and change our behaviors
at all levels.
• Lead with individual responsibility and agency
• Community and business leaders can be wellness leaders
• Governments can adopt wellness as a core value for public policy and investments
• Travel should be wellness-enhancing by inspiring wonder, awe, and connection
• As individuals, we can reconnect with our purpose and intent for travel
• The travel industry can lead the charge in reopening tourism in a healthier direction
• Communities must balance economic interests with quality of life
 Wellness Tourism Trend after Covid 19

• Wellness, hospitality, and travel businesses are converging

• Fly healthy and fly well
• Healthy hotels go mainstream
• Engineering wellness travel experiences(cruise lines, Event organizer, tour operator)
• Wellness products and brands travel with their customers
• A new nexus of travel, work, and wellness
• Destination marketing becomes more authentic and place based (“Land of Ayurveda” in Kerala)
• Wellness tourism brings wide-ranging impacts to destinations and their people (Austria’s Tirol case)
• In the future, the wellness of travel will increasingly link to the wellness of the place and how we contribute
to it (exp: The Breakers Palm Beach (U.S.) )
Wellness tourism creates opportunities for wellness and
all tourism and hospitality-related businesses
Thank you!

https://www.youtube.com/watch?
v=wTqt91hgy4o