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12/3/24, 18:01 BSG Decisions & Reports

Industry 49 Regional Average Competitive Efforts Year 12

North America
Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20
INTERNET SEGMENT
Retail Price ($ per unit) 67.00 73.00 79.20
Search Engine Advertising ($000s) 5,000 6,950 7,150
Free Shipping No Yes Yes
S/Q Rating (1 to 10 stars) 4.0★ 5.6★ 6.2★
Model Availability 200 189 190
Brand Advertising ($000s) 10,000 10,300 10,800
Celebrity Appeal 0 0 49
Brand Reputation (prior-year image) 70 70 73
Online Orders (000s of pairs) 353 406 453
Pairs Sold ($000s of pairs) 353 406 453
Market Share (%) 20.0 % 20.0 % 20.0 %
WHOLESALE SEGMENT
Wholesale Price ($ per pair) 48.00 50.40 51.80
S/Q Rating (1 to 10 stars) 4.0★ 5.6★ 6.2★
Model Availability 200 189 190
Brand Advertising ($000s) 10,000 10,300 10,800
Rebate Offer ($ per pair) 5.00 5.00 4.60
Delivery Time (weeks) 3 wks 3 wks 3 wks
Retailer Support ($ per outlet) 4,000 4,000 4,000
Retailer Outlets 1,000 1,000 1,151
Celebrity Appeal 0 0 49
Brand Reputation (prior-year image) 70 70 73
Pairs Demanded (000s of pairs) 1,997 2,114 2,242
Gained / Lost (due to stockouts) 0 -60 0
Pairs Sold (000s of pairs) 1,997 2,054 2,242
Market Share (%) 20.0 % 20.0 % 20.0 %

Internet Price Wholesale Price S/Q Rating


$89.20 10.0★

$76.40 7.5★

S/Q Rating
Industry
Price

Average Prices $63.60 5.0★


and S/Q Ratings
$50.80 2.5★

$38.00 0.0★
10 11 12 13 14 15 16 17 18 19 20
Year

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12/3/24, 18:01 BSG Decisions & Reports
Industry 49 Regional Average Competitive Efforts Year 12

Europe-Africa
Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20
INTERNET SEGMENT
Retail Price ($ per unit) 72.00 76.40 83.00
Search Engine Advertising ($000s) 4,500 5,500 5,600
Free Shipping No Yes Yes
S/Q Rating (1 to 10 stars) 4.0★ 5.4★ 5.9★
Model Availability 200 183 183
Brand Advertising ($000s) 9,000 9,300 9,400
Celebrity Appeal 0 0 50
Brand Reputation (prior-year image) 70 70 73
Online Orders (000s of pairs) 300 346 377
Pairs Sold ($000s of pairs) 300 346 377
Market Share (%) 20.0 % 20.0 % 20.0 %
WHOLESALE SEGMENT
Wholesale Price ($ per pair) 53.00 55.00 55.20
S/Q Rating (1 to 10 stars) 4.0★ 5.4★ 5.9★
Model Availability 200 183 183
Brand Advertising ($000s) 9,000 9,300 9,400
Rebate Offer ($ per pair) 5.00 5.00 5.00
Delivery Time (weeks) 3 wks 3 wks 3 wks
Retailer Support ($ per outlet) 4,000 4,000 4,000
Retailer Outlets 1,000 1,000 1,118
Celebrity Appeal 0 0 50
Brand Reputation (prior-year image) 70 70 73
Pairs Demanded (000s of pairs) 1,700 1,789 1,896
Gained / Lost (due to stockouts) 0 -2 -95
Pairs Sold (000s of pairs) 1,700 1,787 1,801
Market Share (%) 20.0 % 20.0 % 20.0 %

Internet Price Wholesale Price S/Q Rating


$93.00 10.0★

$80.50 7.5★

S/Q Rating
Industry
Price

Average Prices $68.00 5.0★


and S/Q Ratings
$55.50 2.5★

$43.00 0.0★
10 11 12 13 14 15 16 17 18 19 20
Year

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12/3/24, 18:01 BSG Decisions & Reports
Industry 49 Regional Average Competitive Efforts Year 12

Asia-Pacific
Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20
INTERNET SEGMENT
Retail Price ($ per unit) 67.00 73.00 77.60
Search Engine Advertising ($000s) 4,000 5,100 5,300
Free Shipping No Yes Yes
S/Q Rating (1 to 10 stars) 4.0★ 5.2★ 5.4★
Model Availability 200 170 170
Brand Advertising ($000s) 8,000 8,300 8,600
Celebrity Appeal 0 0 46
Brand Reputation (prior-year image) 70 70 73
Online Orders (000s of pairs) 225 263 301
Pairs Sold ($000s of pairs) 225 263 301
Market Share (%) 20.0 % 20.0 % 20.0 %
WHOLESALE SEGMENT
Wholesale Price ($ per pair) 48.00 50.40 52.40
S/Q Rating (1 to 10 stars) 4.0★ 5.2★ 5.4★
Model Availability 200 170 170
Brand Advertising ($000s) 8,000 8,300 8,600
Rebate Offer ($ per pair) 5.00 5.00 5.00
Delivery Time (weeks) 3 wks 3 wks 3 wks
Retailer Support ($ per outlet) 2,750 2,750 2,750
Retailer Outlets 700 700 824
Celebrity Appeal 0 0 46
Brand Reputation (prior-year image) 70 70 73
Pairs Demanded (000s of pairs) 1,275 1,381 1,483
Gained / Lost (due to stockouts) 0 -47 -61
Pairs Sold (000s of pairs) 1,275 1,334 1,422
Market Share (%) 20.0 % 20.0 % 20.0 %

Internet Price Wholesale Price S/Q Rating


$87.60 10.0★

$75.20 7.5★

S/Q Rating
Industry
Price

Average Prices $62.80 5.0★


and S/Q Ratings
$50.40 2.5★

$38.00 0.0★
10 11 12 13 14 15 16 17 18 19 20
Year

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12/3/24, 18:01 BSG Decisions & Reports
Industry 49 Regional Average Competitive Efforts Year 12

Latin Americ
Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20
INTERNET SEGMENT
Retail Price ($ per unit) 72.00 76.40 83.40
Search Engine Advertising ($000s) 4,000 5,100 5,300
Free Shipping No Yes Yes
S/Q Rating (1 to 10 stars) 4.0★ 5.1★ 5.4★
Model Availability 200 171 170
Brand Advertising ($000s) 7,500 7,800 7,900
Celebrity Appeal 0 0 38
Brand Reputation (prior-year image) 70 70 73
Online Orders (000s of pairs) 225 265 300
Pairs Sold ($000s of pairs) 225 265 300
Market Share (%) 20.0 % 20.0 % 20.0 %
WHOLESALE SEGMENT
Wholesale Price ($ per pair) 53.00 55.00 55.20
S/Q Rating (1 to 10 stars) 4.0★ 5.1★ 5.4★
Model Availability 200 171 170
Brand Advertising ($000s) 7,500 7,800 7,900
Rebate Offer ($ per pair) 5.00 5.00 5.00
Delivery Time (weeks) 3 wks 3 wks 3 wks
Retailer Support ($ per outlet) 2,750 2,750 2,750
Retailer Outlets 700 700 813
Celebrity Appeal 0 0 38
Brand Reputation (prior-year image) 70 70 73
Pairs Demanded (000s of pairs) 1,275 1,380 1,508
Gained / Lost (due to stockouts) 0 -20 -55
Pairs Sold (000s of pairs) 1,275 1,360 1,453
Market Share (%) 20.0 % 20.0 % 20.0 %

Internet Price Wholesale Price S/Q Rating


$93.40 10.0★

$80.80 7.5★

S/Q Rating
Industry
Price

Average Prices $68.20 5.0★


and S/Q Ratings
$55.60 2.5★

$43.00 0.0★
10 11 12 13 14 15 16 17 18 19 20
Year

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