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    Paulina Magaña
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    1) Company D leads the industry in several key internet segment metrics like search engine advertising spending, S/Q rating, and brand reputation. 2) Company B performs best in the wholesale segment, leading in S/Q rating, model availability, and market share. However, it trails the industry average in several other metrics like pairs demanded. 3) In the private label segment, Company C dominates with the highest market share of 40%, largely due to its strong S/Q rating and pairs sold.

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    1) Company D leads the industry in several key internet segment metrics like search engine advertising spending, S/Q rating, and brand reputation. 2) Company B performs best in the wholesale segment, leading in S/Q rating, model availability, and market share. However, it trails the industry average in several other metrics like pairs demanded. 3) In the private label segment, Company C dominates with the highest market share of 40%, largely due to its strong S/Q rating and pairs sold.

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    © All Rights Reserved
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    3 views4 pages

    ComparativeCOMPY3 CB

    Uploaded by

    Paulina Magaña
    1) Company D leads the industry in several key internet segment metrics like search engine advertising spending, S/Q rating, and brand reputation. 2) Company B performs best in the wholesale segment, leading in S/Q rating, model availability, and market share. However, it trails the industry average in several other metrics like pairs demanded. 3) In the private label segment, Company C dominates with the highest market share of 40%, largely due to its strong S/Q rating and pairs sold.

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    © All Rights Reserved
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    of 4

    12/3/24, 18:01 BSG Decisions & Reports

    Industry 49 Comparative Competitive Efforts Year 12

    Co. B
    North America Competitive Efforts by Company Industry vs Ind.
    A B C D E Average Avg.
    INTERNET SEGMENT
    Retail Price ($ per unit) 70.00 90.00 84.00 85.00 67.00 79.20 +13.6 %
    Search Engine Advertising ($000s) 5,000 4,000 7,000 14,750 5,000 7,150 -44.1 %
    Free Shipping No Yes No Yes No Some Near Avg
    S/Q Rating (1 to 10 stars) 5.7★ 6.5★ 6.0★ 8.6★ 4.0★ 6.2★ +4.8 %
    Model Availability 250 200 250 50 200 190 +5.3 %
    Brand Advertising ($000s) 10,000 10,000 12,000 12,000 10,000 10,800 -7.4 %
    Celebrity Appeal 0 0 245 0 0 49 -100.0 %
    Brand Reputation (prior-year image) 68 65 84 85 63 73 -11.0 %
    Online Orders (000s of pairs) 445 321 577 538 384 453 -29.1 %
    Pairs Sold ($000s of pairs) 445 321 577 538 384 453 -29.1 %
    Market Share (%) 19.7 % 14.2 % 25.5 % 23.8 % 17.0 % 20.0 % -5.8 pts.
    WHOLESALE SEGMENT
    Wholesale Price ($ per pair) 48.00 50.00 60.00 53.00 48.00 51.80 -3.5 %
    S/Q Rating (1 to 10 stars) 5.7★ 6.5★ 6.0★ 8.6★ 4.0★ 6.2★ +4.8 %
    Model Availability 250 200 250 50 200 190 +5.3 %
    Brand Advertising ($000s) 10,000 10,000 12,000 12,000 10,000 10,800 -7.4 %
    Rebate Offer ($ per pair) 5.00 5.00 5.00 3.00 5.00 4.60 +8.7 %
    Delivery Time (weeks) 3 wks 3 wks 2 wks 3 wks 3 wks 2.8 wks +7.1 %
    Retailer Support ($ per outlet) 4,000 4,000 4,000 4,000 4,000 4,000 0%
    Retailer Outlets 971 883 1,454 1,576 873 1,151 -23.3 %
    Celebrity Appeal 0 0 245 0 0 49 -100.0 %
    Brand Reputation (prior-year image) 68 65 84 85 63 73 -11.0 %
    Pairs Demanded (000s of pairs) 2,371 1,977 2,787 2,124 1,951 2,242 -11.8 %
    Gained / Lost (due to stockouts) -401 +155 -177 +332 +91 0
    Pairs Sold (000s of pairs) 1,970 2,132 2,610 2,456 2,042 2,242 -4.9 %
    Market Share (%) 17.6 % 19.0 % 23.3 % 21.9 % 18.2 % 20.0 % -1.0 pts.
    PRIVATE-LABEL SEGMENT Total
    Offer Price (maximum = $41.80) 32.00 50.00 31.50 0.00 32.00 Private-Label
    S/Q Rating (minimum = 4.3 stars) 3.2★ 5.0★ 5.5★ 0.0★ 3.0★ Pairs (000s)
    Pairs Offered / Available (000s) 201 490 492 0 200 Demand = 1,230
    Pairs Sold (000s) 0 0 492 0 0 Offered = 1,383
    Market Share (%) 0.0 % 0.0 % 40.0 % 0.0 % 0.0 % Sold = 492

    INTERNET SEGMENT — NORTH AMERICA WHOLESALE SEGMENT — NORTH AMERICA


    High End High End

    D
    D
    Price and S/Q Rating

    Price and S/Q Rating

    B A A
    B C B
    C C B C
    D D
    E A E
    A

    E
    E

    Low End Low End


    50 Models 500 Models 50 Models 500 Models
    Product Line Breadth Product Line Breadth

    Competitive Intelligence Report Copyright © GLO-BUS Software, Inc. Page 1

    https://www.bsg-online.com/users/program/v3/cir/comparative-efforts 1/4
    12/3/24, 18:01 BSG Decisions & Reports
    Industry 49 Comparative Competitive Efforts Year 12

    Co. B
    Europe-Africa Competitive Efforts by Company Industry vs Ind.
    A B C D E Average Avg.
    INTERNET SEGMENT
    Retail Price ($ per unit) 85.00 85.00 88.00 85.00 72.00 83.00 +2.4 %
    Search Engine Advertising ($000s) 4,500 4,000 6,500 8,500 4,500 5,600 -28.6 %
    Free Shipping No No No Yes No Few Below Avg
    S/Q Rating (1 to 10 stars) 5.1★ 6.0★ 6.0★ 8.4★ 4.0★ 5.9★ +1.7 %
    Model Availability 214 200 250 50 200 183 +9.3 %
    Brand Advertising ($000s) 9,000 9,000 11,000 9,000 9,000 9,400 -4.3 %
    Celebrity Appeal 0 0 250 0 0 50 -100.0 %
    Brand Reputation (prior-year image) 68 65 84 85 63 73 -11.0 %
    Online Orders (000s of pairs) 286 276 532 435 355 377 -26.8 %
    Pairs Sold ($000s of pairs) 286 276 532 435 355 377 -26.8 %
    Market Share (%) 15.2 % 14.6 % 28.2 % 23.1 % 18.8 % 20.0 % -5.4 pts.
    WHOLESALE SEGMENT
    Wholesale Price ($ per pair) 53.00 54.00 63.00 53.00 53.00 55.20 -2.2 %
    S/Q Rating (1 to 10 stars) 5.1★ 6.0★ 6.0★ 8.4★ 4.0★ 5.9★ +1.7 %
    Model Availability 214 200 250 50 200 183 +9.3 %
    Brand Advertising ($000s) 9,000 9,000 11,000 9,000 9,000 9,400 -4.3 %
    Rebate Offer ($ per pair) 5.00 5.00 5.00 5.00 5.00 5.00 0%
    Delivery Time (weeks) 3 wks 3 wks 2 wks 3 wks 3 wks 2.8 wks +7.1 %
    Retailer Support ($ per outlet) 4,000 4,000 4,000 4,000 4,000 4,000 0%
    Retailer Outlets 852 854 1,459 1,576 848 1,118 -23.6 %
    Celebrity Appeal 0 0 250 0 0 50 -100.0 %
    Brand Reputation (prior-year image) 68 65 84 85 63 73 -11.0 %
    Pairs Demanded (000s of pairs) 1,735 1,665 2,438 2,030 1,612 1,896 -12.2 %
    Gained / Lost (due to stockouts) +53 +131 -76 -683 +99 -95
    Pairs Sold (000s of pairs) 1,788 1,796 2,362 1,347 1,711 1,801 -0.3 %
    Market Share (%) 19.9 % 20.0 % 26.2 % 15.0 % 19.0 % 20.0 % -0.1 pts.

    PRIVATE-LABEL SEGMENT Total


    Offer Price (maximum = $45.20) 37.00 50.00 36.50 0.00 37.00 Private-Label
    S/Q Rating (minimum = 4.3 stars) 3.2★ 5.0★ 5.5★ 0.0★ 3.0★ Pairs (000s)
    Pairs Offered / Available (000s) 201 204 492 0 200 Demand = 1,230
    Pairs Sold (000s) 0 0 492 0 0 Offered = 1,097
    Market Share (%) 0.0 % 0.0 % 40.0 % 0.0 % 0.0 % Sold = 492

    INTERNET SEGMENT — EUROPE-AFRICA WHOLESALE SEGMENT — EUROPE-AFRICA


    High End High End

    D
    D
    Price and S/Q Rating

    Price and S/Q Rating

    A C A
    B B
    C
    B C C
    B
    D D
    A E E
    A

    E
    E

    Low End Low End


    50 Models 500 Models 50 Models 500 Models
    Product Line Breadth Product Line Breadth

    Competitive Intelligence Report Copyright © GLO-BUS Software, Inc. Page 1

    https://www.bsg-online.com/users/program/v3/cir/comparative-efforts 2/4
    12/3/24, 18:01 BSG Decisions & Reports
    Industry 49 Comparative Competitive Efforts Year 12

    Co. B
    Asia-Pacific Competitive Efforts by Company Industry vs Ind.
    A B C D E Average Avg.
    INTERNET SEGMENT
    Retail Price ($ per unit) 67.00 85.00 84.00 85.00 67.00 77.60 +9.5 %
    Search Engine Advertising ($000s) 4,000 3,500 6,000 9,000 4,000 5,300 -34.0 %
    Free Shipping No Yes No Yes No Some Near Avg
    S/Q Rating (1 to 10 stars) 4.1★ 5.0★ 6.0★ 8.1★ 4.0★ 5.4★ -7.4 %
    Model Availability 150 200 250 50 200 170 +17.6 %
    Brand Advertising ($000s) 8,000 8,000 10,000 9,000 8,000 8,600 -7.0 %
    Celebrity Appeal 0 0 230 0 0 46 -100.0 %
    Brand Reputation (prior-year image) 68 65 84 85 63 73 -11.0 %
    Online Orders (000s of pairs) 224 261 401 326 293 301 -13.3 %
    Pairs Sold ($000s of pairs) 224 261 401 326 293 301 -13.3 %
    Market Share (%) 14.9 % 17.3 % 26.6 % 21.7 % 19.5 % 20.0 % -2.7 pts.
    WHOLESALE SEGMENT
    Wholesale Price ($ per pair) 48.00 54.00 60.00 52.00 48.00 52.40 +3.1 %
    S/Q Rating (1 to 10 stars) 4.1★ 5.0★ 6.0★ 8.1★ 4.0★ 5.4★ -7.4 %
    Model Availability 150 200 250 50 200 170 +17.6 %
    Brand Advertising ($000s) 8,000 8,000 10,000 9,000 8,000 8,600 -7.0 %
    Rebate Offer ($ per pair) 5.00 5.00 5.00 5.00 5.00 5.00 0%
    Delivery Time (weeks) 3 wks 3 wks 2 wks 3 wks 3 wks 2.8 wks +7.1 %
    Retailer Support ($ per outlet) 2,750 2,750 2,750 2,750 2,750 2,750 0%
    Retailer Outlets 628 619 1,121 1,138 615 824 -24.9 %
    Celebrity Appeal 0 0 230 0 0 46 -100.0 %
    Brand Reputation (prior-year image) 68 65 84 85 63 73 -11.0 %
    Pairs Demanded (000s of pairs) 1,233 1,261 1,939 1,495 1,487 1,483 -15.0 %
    Gained / Lost (due to stockouts) +107 +25 -41 -161 -235 -61
    Pairs Sold (000s of pairs) 1,340 1,286 1,898 1,334 1,252 1,422 -9.6 %
    Market Share (%) 18.9 % 18.1 % 26.7 % 18.8 % 17.6 % 20.0 % -1.9 pts.
    PRIVATE-LABEL SEGMENT Total
    Offer Price (maximum = $42.40) 32.00 45.00 31.50 32.00 32.00 Private-Label
    S/Q Rating (minimum = 4.3 stars) 3.1★ 4.9★ 5.5★ 4.5★ 3.0★ Pairs (000s)
    Pairs Offered / Available (000s) 200 365 510 210 200 Demand = 1,275
    Pairs Sold (000s) 0 0 510 210 0 Offered = 1,485
    Market Share (%) 0.0 % 0.0 % 40.0 % 16.5 % 0.0 % Sold = 720

    INTERNET SEGMENT — ASIA-PACIFIC WHOLESALE SEGMENT — ASIA-PACIFIC


    High End High End

    D
    D
    Price and S/Q Rating

    Price and S/Q Rating

    A C A
    B B
    C
    C C
    D D
    B B
    E E

    A E
    A E

    Low End Low End


    50 Models 500 Models 50 Models 500 Models
    Product Line Breadth Product Line Breadth

    Competitive Intelligence Report Copyright © GLO-BUS Software, Inc. Page 1

    https://www.bsg-online.com/users/program/v3/cir/comparative-efforts 3/4
    12/3/24, 18:01 BSG Decisions & Reports
    Industry 49 Comparative Competitive Efforts Year 12
    Co. B
    Latin Americ Competitive Efforts by Company Industry vs Ind.
    A B C D E Average Avg.
    INTERNET SEGMENT
    Retail Price ($ per unit) 82.00 90.00 88.00 85.00 72.00 83.40 +7.9 %
    Search Engine Advertising ($000s) 4,000 4,000 6,000 8,500 4,000 5,300 -24.5 %
    Free Shipping No Yes No Yes No Some Near Avg
    S/Q Rating (1 to 10 stars) 4.1★ 5.0★ 6.0★ 8.1★ 4.0★ 5.4★ -7.4 %
    Model Availability 150 200 250 50 200 170 +17.6 %
    Brand Advertising ($000s) 7,500 7,500 9,500 7,500 7,500 7,900 -5.1 %
    Celebrity Appeal 0 0 190 0 0 38 -100.0 %
    Brand Reputation (prior-year image) 68 65 84 85 63 73 -11.0 %
    Online Orders (000s of pairs) 175 270 403 351 302 300 -10.0 %
    Pairs Sold ($000s of pairs) 175 270 403 351 302 300 -10.0 %
    Market Share (%) 11.7 % 18.0 % 26.9 % 23.4 % 20.1 % 20.0 % -2.0 pts.
    WHOLESALE SEGMENT
    Wholesale Price ($ per pair) 53.00 54.00 63.00 53.00 53.00 55.20 -2.2 %
    S/Q Rating (1 to 10 stars) 4.1★ 5.0★ 6.0★ 8.1★ 4.0★ 5.4★ -7.4 %
    Model Availability 150 200 250 50 200 170 +17.6 %
    Brand Advertising ($000s) 7,500 7,500 9,500 7,500 7,500 7,900 -5.1 %
    Rebate Offer ($ per pair) 5.00 5.00 5.00 5.00 5.00 5.00 0%
    Delivery Time (weeks) 4 wks 3 wks 2 wks 3 wks 3 wks 3.0 wks 0%
    Retailer Support ($ per outlet) 2,750 2,750 2,750 2,750 2,750 2,750 0%
    Retailer Outlets 585 596 1,193 1,090 599 813 -26.7 %
    Celebrity Appeal 0 0 190 0 0 38 -100.0 %
    Brand Reputation (prior-year image) 68 65 84 85 63 73 -11.0 %
    Pairs Demanded (000s of pairs) 1,072 1,430 1,999 1,603 1,435 1,508 -5.2 %
    Gained / Lost (due to stockouts) +319 -105 -3 -294 -192 -55
    Pairs Sold (000s of pairs) 1,391 1,325 1,996 1,309 1,243 1,453 -8.8 %
    Market Share (%) 19.2 % 18.2 % 27.5 % 18.0 % 17.1 % 20.0 % -1.8 pts.

    PRIVATE-LABEL SEGMENT Total


    Offer Price (maximum = $45.20) 37.00 45.00 36.50 37.00 37.00 Private-Label
    S/Q Rating (minimum = 4.3 stars) 3.1★ 4.9★ 5.5★ 4.5★ 3.0★ Pairs (000s)
    Pairs Offered / Available (000s) 200 137 510 210 200 Demand = 1,275
    Pairs Sold (000s) 0 137 510 210 0 Offered = 1,257
    Market Share (%) 0.0 % 10.7 % 40.0 % 16.5 % 0.0 % Sold = 857

    INTERNET SEGMENT — LATIN AMERIC WHOLESALE SEGMENT — LATIN AMERIC


    High End High End

    D
    D
    Price and S/Q Rating

    Price and S/Q Rating

    A C A
    C B B
    C C
    B D D
    E B E

    A A E
    E

    Low End Low End


    50 Models 500 Models 50 Models 500 Models
    Product Line Breadth Product Line Breadth

    Competitive Intelligence Report Copyright © GLO-BUS Software, Inc. Page 1

    https://www.bsg-online.com/users/program/v3/cir/comparative-efforts 4/4

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