Competitive Intelligence Report Y6 (Practice)

21:13, 16/01/2022 GLO-BUS Decisions & Reports
Industry 5 Competitive Intelligence Reports — Comparative Competitive Efforts Year 6

(practice)
Co. E
North America Competitive Efforts by Company Ind. vs Ind.
A B C D E F G Avg. Avg.
AC CAMERA SEGMENT
Price (average wholesale $ per unit) 260 225 250 205 240 222 235 234 +2.6 %
P/Q Rating (1 to 10 stars) 4.0★ 4.6★ 4.3★ 4.6★ 4.0★ 4.0★ 4.0★ 4.2★ -4.8 %
Brand Reputation (prior-year image) 70 70 70 70 70 70 70 70 0.0 %
Number of Models 3 2 2 3 4 2 3 2.7 +48.1 %

Retail Multi-Store Chains 36 36 36 36 36 36 36 36 0.0 %
Outlets Online Retailers 72 72 72 72 72 72 72 72 0.0 %
Local Retailers 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 0.0 %
Retailer Support ($ per unit) 6.87 6.48 4.47 4.31 6.22 6.92 4.44 5.67 +9.7 %
Advertising Budget ($000s) 2,000 1,200 6,000 2,500 3,400 2,600 2,200 2,843 +19.6 %
Website Displays ($000s) 900 900 1,800 1,600 2,000 1,400 2,100 1,529 +30.8 %
Sales Promotions — Weeks 2 1 16 1 1 1 12 4.9 -79.6 %
Discount 15.0 % 10.0 % 20.0 % 10.0 % 10.0 % 20.0 % 10.0 % 13.6 % -26.5 %

Warranty Period (days) 60 60 120 180 90 60 120 99 -9.1 %
Demand for ACC Units (000s) 208.3 264.0 402.8 396.9 289.3 260.0 292.6 302.0 -4.2 %
Gained/Lost (due to stockouts) +21.8 +27.7 -84.6 -46.2 +30.3 +27.2 +30.7 +1.0
AC Camera Units Sold (000s) 230.1 291.7 318.2 350.7 319.6 287.2 323.3 303.0 +5.5 %
Market Share
10.9 % 13.8 % 15.1 % 16.6 % 15.1 % 13.6 % 15.3 % 14.3 % +0.8 pts.
Special AC Camera Contracts
Discount Offer (% off standard price) 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % 0.0 % Avg. Discount = 0.0 %
Value Index 0 0 0 0 0 0 0 Avg. Value Index = 0
Special Contract Units Sold (000s) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Total Units = 0.0 k
UAV DRONE SEGMENT

Price (average direct-sale $ per unit) 3,800 1,350 1,450 1,700 1,350 2,500 2,700 2,121 -36.4 %
Discount to Online Retailers 8% 15 % 14 % 9% 15 % 20 % 18 % 14.1 % +6.4 %
Number of Models 3 2 2 2 2 2 2 2.1 -4.8 %

Online Retailers 36 36 36 36 36 36 36 36 0.0 %
Website Displays ($000s) 3,000 1,500 2,800 1,600 2,000 2,500 2,155 2,222 -10.0 %
Search Engine Advertising ($000s) 4,200 1,500 4,000 2,400 2,000 3,000 5,200 3,186 -37.2 %
Retailer Recruitment ($ per unit) 1,304.35 86.96 130.89 423.70 84.12 121.95 284.55 348.07 -75.8 %

Drone Unit – Direct (company website) 12.0 36.3 40.7 32.9 35.8 18.1 18.1 27.7 +29.2 %
Demand 3rd-Party Retailers 2.3 13.8 19.1 2.7 13.6 8.2 12.3 10.3 +32.0 %
(000s)
Total Demand 14.3 50.1 59.8 35.6 49.4 26.3 30.4 38.0 +30.0 %
Gained/Lost (due to stockouts) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
UAV Drone Units Sold (000s) 14.3 50.1 59.8 35.6 49.4 26.3 30.4 38.0 +30.0 %
Market Share 5.4 % 18.8 % 22.5 % 13.4 % 18.6 % 9.9 % 11.4 % 14.3 % +4.3 pts.
AC CAMERA SEGMENT — NORTH AMERICA UAV DRONE SEGMENT — NORTH AMERICA

High End High End
A
G
C A A
Price and P/Q Rating
B A
B F B
DE G
F C C
D D
E E
F F
D
G G
BE C
Low End Low End

Low High Low High
Sales Promotions / Advertising Search Engine Advertising / Retailer Discount
Competitive Intelligence Report Copyright © GLO-BUS Software, Inc. Page 1
https://www.glo-bus.com/users/program21/cir/comparative-efforts 1/5

(practice)
Co. E
Europe-Africa Competitive Efforts by Company Ind. vs Ind.
AC CAMERA SEGMENT
Number of Models 3 2 2 3 4 2 3 2.7 +48.1 %

Local Retailers 2,500 2,500 2,500 2,500 2,500 2,500 2,500 2,500 0.0 %
Advertising Budget ($000s) 1,200 1,400 3,500 1,400 1,700 2,000 1,800 1,857 -8.5 %
Website Displays ($000s) 600 800 1,200 1,300 1,600 1,100 1,900 1,214 +31.8 %
Discount 15.0 % 10.0 % 20.0 % 10.0 % 10.0 % 20.0 % 10.0 % 13.6 % -26.5 %

Gained/Lost (due to stockouts) +18.5 +23.9 -74.5 -42.5 +25.1 +22.3 +27.2 0.0
AC Camera Units Sold (000s) 189.4 244.4 280.3 322.1 256.1 228.3 278.3 257.0 -0.4 %
Market Share
10.5 % 13.6 % 15.6 % 17.9 % 14.2 % 12.7 % 15.5 % 14.3 % -0.1 pts.
UAV DRONE SEGMENT

Discount to Online Retailers 8% 15 % 14 % 9% 15 % 20 % 15 % 13.7 % +9.5 %
Number of Models 3 2 2 2 2 2 2 2.1 -4.8 %

Website Displays ($000s) 2,800 1,200 1,600 1,200 1,600 2,100 2,000 1,786 -10.4 %
Search Engine Advertising ($000s) 3,200 1,200 3,000 1,900 1,700 2,700 4,900 2,657 -36.0 %

(000s)
Total Demand 11.2 43.3 46.8 28.8 40.2 21.8 25.0 31.0 +29.7 %
Market Share 5.1 % 20.0 % 21.6 % 13.3 % 18.5 % 10.0 % 11.5 % 14.3 % +4.2 pts.
AC CAMERA SEGMENT — EUROPE-AFRICA UAV DRONE SEGMENT — EUROPE-AFRICA

High End High End
A
G
B A A
A C B F B
E G
F C C
D
D D
E E
F F
D
G G
C
B E
Low End Low End

Low High Low High

(practice)
Co. E
Asia-Pacific Competitive Efforts by Company Ind. vs Ind.
AC CAMERA SEGMENT
Number of Models 3 2 2 3 4 2 3 2.7 +48.1 %

Local Retailers 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 0.0 %
Advertising Budget ($000s) 655 1,000 3,000 1,000 1,300 1,500 1,650 1,444 -10.0 %
Website Displays ($000s) 400 800 1,000 1,000 1,100 800 1,550 950 +15.8 %
Discount 10.0 % 10.0 % 18.0 % 10.0 % 10.0 % 20.0 % 10.0 % 12.6 % -20.6 %

Gained/Lost (due to stockouts) +18.1 +17.5 -69.4 -30.3 +18.0 +19.4 +21.5 -0.7
Market Share
12.6 % 12.2 % 18.0 % 15.9 % 12.6 % 13.5 % 15.0 % 14.3 % -1.7 pts.
UAV DRONE SEGMENT

Discount to Online Retailers 6% 15 % 14 % 9% 12 % 20 % 18 % 13.4 % -10.4 %
Number of Models 3 2 2 2 2 2 2 2.1 -4.8 %

Website Displays ($000s) 2,400 900 1,500 800 1,200 900 1,500 1,314 -8.7 %
Search Engine Advertising ($000s) 3,200 600 1,200 1,800 800 800 2,500 1,557 -48.6 %

(000s)
Total Demand 8.5 30.6 34.2 21.3 34.7 10.9 13.9 22.0 +57.7 %
Market Share 5.5 % 19.8 % 22.2 % 13.8 % 22.5 % 7.1 % 9.0 % 14.3 % +8.2 pts.
AC CAMERA SEGMENT — ASIA-PACIFIC UAV DRONE SEGMENT — ASIA-PACIFIC

High End High End
A
F
B A A
D C B B
A FE G
C C
D D
E E
F D F
G G
C
B
E
Low End Low End

Low High Low High
C i i I lli R C i h © GLO BUS S f I P 1


(practice)
Co. E
Latin America Competitive Efforts by Company Ind. vs Ind.
AC CAMERA SEGMENT
Number of Models 3 2 2 3 4 2 3 2.7 +48.1 %

Local Retailers 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 0.0 %
Retailer Support ($ per unit) 9.56 6.61 5.56 3.99 6.43 10.02 5.37 6.79 -5.3 %
Advertising Budget ($000s) 450 1,500 1,500 750 1,100 1,000 1,600 1,129 -2.6 %
Website Displays ($000s) 300 1,000 600 700 700 600 1,400 757 -7.5 %
Discount 10.0 % 10.0 % 15.0 % 10.0 % 10.0 % 20.0 % 10.0 % 12.1 % -17.4 %

Gained/Lost (due to stockouts) +10.3 +14.8 -45.4 -22.8 +13.2 +12.0 +16.2 -0.2
Market Share
10.2 % 14.8 % 16.7 % 16.9 % 13.2 % 11.9 % 16.2 % 14.3 % -1.1 pts.
UAV DRONE SEGMENT

Discount to Online Retailers 6% 20 % 14 % 9% 12 % 20 % 20 % 14.4 % -16.7 %
Number of Models 3 2 2 2 2 2 2 2.1 -4.8 %

Website Displays ($000s) 1,900 750 900 500 900 870 1,300 1,017 -11.5 %
Search Engine Advertising ($000s) 1,200 1,100 400 700 700 400 700 743 -5.8 %

(000s)
Total Demand 4.6 22.2 19.8 10.1 20.4 6.2 7.7 13.0 +56.9 %
Market Share 5.1 % 24.4 % 21.8 % 11.1 % 22.4 % 6.8 % 8.5 % 14.3 % +8.1 pts.
AC CAMERA SEGMENT — LATIN AMERICA UAV DRONE SEGMENT — LATIN AMERICA

High End High End
A
F
B A A
DA B B
F E G C
C C
D D
E E
D
F F
G G
C B
E
Low End Low End

Low High Low High

Competitive Intelligence Report Y6 (Practice)

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21:13, 16/01/2022 GLO-BUS Decisions & Reports

Industry 5 Competitive Intelligence Reports — Comparative Competitive Efforts Year 6

UAV DRONE SEGMENT

AC CAMERA SEGMENT — NORTH AMERICA UAV DRONE SEGMENT — NORTH AMERICA

Price and P/Q Rating

Low End Low End

Competitive Intelligence Report Copyright © GLO-BUS Software, Inc. Page 1

Industry 5 Competitive Intelligence Reports — Comparative Competitive Efforts Year 6

UAV DRONE SEGMENT

AC CAMERA SEGMENT — EUROPE-AFRICA UAV DRONE SEGMENT — EUROPE-AFRICA

Price and P/Q Rating

Low End Low End

Competitive Intelligence Report Copyright © GLO-BUS Software, Inc. Page 1

Industry 5 Competitive Intelligence Reports — Comparative Competitive Efforts Year 6

UAV DRONE SEGMENT

AC CAMERA SEGMENT — ASIA-PACIFIC UAV DRONE SEGMENT — ASIA-PACIFIC

Price and P/Q Rating

Low End Low End

C i i I lli R C i h © GLO BUS S f I P 1

Industry 5 Competitive Intelligence Reports — Comparative Competitive Efforts Year 6

UAV DRONE SEGMENT

AC CAMERA SEGMENT — LATIN AMERICA UAV DRONE SEGMENT — LATIN AMERICA

Price and P/Q Rating

Low End Low End

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