Competitor Analysis

1) Mahir Company -
https://mahircompany.com/
Who is Mahir Company?

Mahir Company is connecting service providers and seekers in a hassle-free and

safe way which Launched in 2019. With our state-of-the-art website, Mahir
Company App, and Mahir Partner App, we are bridging the gap between our
customers (consumers and vendors). Now they can connect more efficiently,
reliably, safely, and affordably, to enjoy a better living style.
Customer Acquisition & Retention: We have 450K signups on our Customer
App, 9k registrations on Mahir Partner App, 50k monthly traffic on the website,
and 100,000 active users.
Service-wise Growth: Starting with a few Maintenance Services, we now offer
161+ Home Maintenance Services, 38+ Personal Care Services, 8 Cleaning
Services, five fumigation services, and our Monthly Home Maintenance
Subscription Packages.
Geographical Expansion: Starting from Lahore with home maintenance services
only, we now offer home maintenance services in the four major cities of Pakistan
(Lahore, Karachi, Islamabad, and Rawalpindi). Personal care services are provided
in Lahore, Islamabad, and Rawalpindi.
Strength:
Mahir Company has earned its reputation as the premier home maintenance
service provider in Pakistan due to our unwavering commitment to customer
satisfaction. They offer efficient, reliable, safe, and affordable services, delivered
by well-trained and verified technicians.
They are doing Digital Marketing for brand awareness and to increase the order.
Mahir Company are focused to bring organic sales and build relationship with
customer.

Services Mahir Company are providing in Pakistan:

1. AC Services
2. Carpenter Services
3. Electrician Services
4. Geyser Services
5. Handyman Services
6. Home Appliances Repair
7. Painter Services
8. Pest Control Services
9. Plumber Services

2) Kam Kaj -
https://www.kamkaj.pk/

About Kam Kaj

Kam Kaj established in 2017 with the sole purpose of adding value to people’s life
by providing them the solution to their multiple problems at one single stop.
Since then we have gained the trust of our customers with our diligence and
reliability. Our apparent and obvious post service result speaks for our quality
services.
We provide all kind of services including cleaning services, pest control services,
plumbing and electrician services, AC installation or repair services, geyser
installation or repair services, home salon services, and more.

Cities: They are currently operation in Karachi and Lahore.

Kam Kaj Services:
1. Home Appliance Repair.
2. Salon At Home.
3. Cleaning Services.
4. Electrical Services.
5. CCTV Services.
6. Plumbing Services.
7. Pest Control Services.
8. Carpenter Services.

3) Karsaaz - https://karsaaz.app/

Besides, to help you and get you covered in all home services (including home
maintenance to the salon), Karsaaz brings everything out of the box. Being in the
industry for over a decade, we have made a mobile-friendly app. We also aim to
provide dedicated home maintenance services in different categories to cater to
our customer's needs. Having a website, we considered it necessary to bring an
innovation that can connect you directly with the local professionals and, of
course, our team. We made bringing you all services under one roof our top
mission. You can trust us to find the best expert for your problems, not only
during working hours but 24/7.

Services
1. Home Maintenance Services
2. Beauty & Personal Care
3. Tailoring Services At Home
4. Car Maintenance Services
Available in
1. Lahore
2. Karachi
3. Islamabad
4. Rawalpindi

Market Analysis
Although the Home repair and maintenance industry is trivial but is a highly
lucrative segment of the service sector. As per Pakistan Bureau of Statistics 2013
urban class spends a major chunk of it’s income in housing (See Exhibit 1),
highlighting a potential scope for maintenance in the emerging market. In 2013,
Pakistan sustained its historical lead as 3 Ahmed, Saleem, Pasha & Asgharali the
second-most urbanized nation in South Asia with city dwellers making up 36% of
its population. Rapid urbanization contributed to the growth of home repair and
maintenance markets with people investing heavily in housing to upgrade their
living standard. According to the Classification of Individual Consumption by
Purpose (COICOP), 25% of expenditure is done on repair and maintenance every
year (See Exhibit 2) monthly consumption expenditure classification).

Target Market Segment Strategy

The two customer segments, home owners and property managers have
been targeted because they are the most likely consumer of home repair
services.

Unless the home owner is particularly crafty, he/she does not have the
skills, time or desire to tackle most jobs. Their preference is to hire
someone and have them take care of it.

The property manager are also likely consumers because they are
managing a group rental property which needs periodic maintenance.
Property managers with less than 20 units rarely have on-site
maintenance personnel, it is less expensive to hire someone as needed.

It is rare that the property manager would have any maintenance skills
themselves and those that do usually do not have the time in the day to
perform the repair.

It should be noted that the majority of business will be coming from

residents and rental property from within the Duluth city limits. As you
venture farther out of town into the country people tend to have more
free time and more fix it skills and are therefore more likely to try to repair
things themselves.