David's Salon - 2F SM City Naga, Central Business District II, Brgy. Triangulo.
Main Customers: women
David Charlton
Founder
http://www.davidsalon.com.ph/
Age bracket: 18 - 50 • Service
Occupation: professionals • Corporation
Social status: wealth, employed, celebrity
Marketing Budget: $3M
Personality: Fashionista, middle class
Promotional Measures : Advertising flyers, Magazine, Billboard, Social media
Marketing Strategy: David Salon has a privilege card for their customers 15% discount on all hair services in all David’s Salon
branches for them to stay loyal at David Salon. customers are given a relaxing ambience, professional consultations from
creative stylists, and personal assistance by store managers and store assistants.
Description of the Product/Service
David’s Salon offers world-class hairdressing, fueled by Filipino passion. With the vision of bringing Fine European hairdressing
to the Philippines, CEO David Charlton and the David’s Salon’s brand has made a name for itself, offering a wide range of hair
and beauty services to a wide range of customers. It is a name that has been admired and followed by many Filipinos since its
first salon opened in 1989. It is now the biggest chain of salons in the Philippines, with over 200 branches all over the country.
Comparison of the Product/Service with Its Competitors
· David Salon provide the highest quality of service at prices so that everyone can afford- services include Hair Styling,
Hair Color, Hair and Scalp Treatments, Perming, Relaxing, Rebonding, Make Up, Waxing/Threading, Nail Care, and Hand and
Foot Spas.
· Customers are given a relaxing ambience, professional consultations from creative stylists, and personal assistance by
store managers and store assistants
Market Area (Catered market):
Salons are present in key locations in the Greater Manila Area as well as in the provinces. first US branch of David’s Salon
opened in Los Angeles, California. first David’s Salon branch in the Middle East opened in Dubai.
Selling Price:
 CUTTING & STYLING  HAIR COLOR
Hair Cut – 200 +  MAKE-UP
Cellophane(deluxe) – 1,800 Eye Makeup – 600
Shampoo & Blowdry – 150 Cellophane(premium) – 2,100
Iron/Curling - 550 Full Makeup – 800
Highlights(Bleach)Deluxe – 2,000 Hair and Makeup – 1,200
 TREATMENTS Highlights(Bleach)Premium – 2,200 Airbrush Makeup – 2,000
Regular Treatment – 600 Highlights cap – 1,500
Organic – 950  WAXING
Highlights foil – 2,000
Hair Spa w/ vitals – 1.500 Eyebrow Waxing – 210
Hair Spa w/ cream – 1,200
Collagen Hair Spa – 1,200
Powermix – 1,800
 STRAIGHTENING & PERMING
Hair Relax(Deluxe) – 2,800
Hair Relax(Premium) – 3,500
Eyebrow Threading – 165
Lip – 550
Face – 350
Keratherapy express – 1,500
Keratherapy extreme – 3,300
D2 Treatment(vial) – 1,400
Hair Rebond(Deluxe) – 3,800
Hair Rebond(Premium) – 4,500
Traditional Perm(Deluxe) – 2,000
Underarm – 450
Full Arm – 650
Full Leg – 460
Fusio Dose – 2,500 Traditional Perm(Premium) – 2.200 Bikin – 450
Keratin(Deluxe) – 2,000 Brazilian - 650