MARKETING OF EGGS LA LLERASCA

APPRENTICE: PAULA ANDREA GARCIA MOLINA

INSTRUCTOR: ELIMAR LOPEZ

SENA
MARKET MANAGEMENT TECHNOLOGIST
ACUICOLA CENTER REGIONAL GUAJIRA
JULY 2020
1. ¿Do you consume eggs in your regular diet? (If your answer is YES, go
to question number three) Mark only one oval.

YES ( )
NOT ( )

2. If your answer to the previous question was NO, ¿why? Mark only one
oval.

CHOLESTEROL ( )

THE HABIT DOES NOT EXIST ( )

MAYBE IN THE FUTURE ( )

¿OTHER? ______________________________________________________

3. ¿How often do you consume Egg? Mark only one oval.

EVERYDAY ( )

ONE TO THREE TIMES PER WEEK ( )

ONCE A WEEK ( )

NEVER ( )

4. ¿How many eggs do you buy? Mark only one oval.

UNIT ( )

IN BULK ( )

BY BASKET ( )

DO NOT BUY ( )
5. ¿What size of egg do you eat? (You can choose more than one) Mark the
oval.

LITTLE ( )

MEDIUM ( )

BIG ( )

DOUBLE YEMA ( )

ALL OF THE ABOVE ( )

OTHER ¿WHICH? _____________________________________________

6. ¿What color of egg do you prefer to buy? Mark only one oval.

PINK ( )

BROWN ( )

WHITE ( )

¿OTHERS?____________________________________________

7. ¿Where do you prefer to buy the eggs? Mark only one oval.

LARGE SURFACES (CHAIN SUPERMARKETS) ( )

TRADITIONAL MARKET (GALLERIES, NEIGHBORHOODS OF

NEIGHBORHOODS ( )

POULTRY ( )

NEIGHBORHOOD STORES ( )

DO NOT BUY ( )
8. ¿How much would you be willing to pay for a unit of egg? taking into
account that the value inferred in the size of the product, mark only one
oval.

TWO HUNDRED FIFTY ( )

THREE HUNDRED AND FIFTY ( )

FOUR HUNDRED ( )

FIVE HUNDRED ( )

9. Check from one to five (one being the smallest and five the largest), what
are the most important characteristics that you take into account when
choosing an egg supplier. Mark only one oval per row.

ONE TWO THREE FOUR FIVE

EASE OF PAYMENT ( ) ( ) ( ) ( ) ( )

PERMANENT SUPPLY ( ) ( ) ( ) ( ) ( )

SIZE ( ) ( ) ( ) ( ) ( )

COMPETITIVE PRICE ( ) ( ) ( ) ( ) ( )

QUALITY ( ) ( ) ( ) ( ) ( )

10. ¿At what time of year do you eat the least egg? mark only one oval

SUMMER ( )

FALL ( )

WINTER ( )

SPRING ( )

I DO NOT KNOW ( )