BUSINESS MODEL CANVAS

TERAS JAVA DIMSUM

MM5021-Entrepreneurial Modelling.
 SYNDICATE 3

1 2 3 4

M.Naufal Kamal Aura Febriyanisa M.Dandy Nasution Hilda Yusri Fila S

29119505 29119597 29119474 29119507
EXAMPLE OF THE BUSINESS
ALL VARIANT IDR 15.000
 CUSTOMER SEGMENT

Target Market:
❖ College Student
Our location is near Universitas Pendidikan
Indonesia and Universitas Jendral Ahmadyani.
This is our opportunity to provide place for doing
homework or task and gathering with friends.
WHY COLLEGE STUDENT ?
 CUSTOMER SEGMENT

❖ Teenagers
There is course place and school near our restaurant.
Through social media, they also reach us. Because,
teenagers spend much money on food.
 CUSTOMER SEGMENT

❖ Housewives
Our Location also near to housing area so we can get
family market who like spend their money on food
through online application.
 Market Of Teras Java Dimsum

○ Available Market : College Student, Employees, Student

○ Target Market : College Student
○ Potential Market : College Student, House wife
 VALUE PROPOSITION

❖ Fast wifi connection

Growing technology has led us to internet. Wifi gives
them internet connection. So, Teras Java Dimsum
uses this as magnetism for selling the product.
VALUE PROPOSITION

❖ Oriental Dimsum Taste with chili oil

Oriental taste has distinguished us from the others.
The product mixed by our homemade chili oil for
making our customer satisfied.
 VALUE PROPOSITION

Value that company provide:

❖ Place for Hang out and study
College students would frequently need a place for
doing their task along with hangout. Especially, if the
place near from university with special promo.
 CHANNELS

1. Social media :
● Instagram
● whatsapp
 CHANNELS

2. Food delivery service ride-hailing App :

● GoFood
 CHANNELS
2. Food delivery service ride-hailing App :
● GrabFood
 CHANNELS
3. Sponsorship Event
Teras Java Dimsum uses an effective way by sponsoring large events such as giving discount
vouchers etc. This method is considered to reduce the budget but has a very large and profitable
feedback.
 CHANNELS

4. Word-of-mouth marketing

The most effective and cost-effective way of

advertising is to provide free drinks when
customers post about products on their
respective social media. so that the target
customers achieved will be wider and will have
a good impact.
CHANNELS

5. E-Commerce
● Shopee
● Tokopedia
 CUSTOMER
RELATIONSHIPS

a. Using Social Media (Instagram)

● To interact with customers
● To provide information about discounted
food voucher
● To provide information about new menu
variation
● To inform giveaway program
● To conduct surveys to customers
 CUSTOMER
RELATIONSHIPS
*example of using social media :
 CUSTOMER
RELATIONSHIPS
*example of using social media :
 CUSTOMER
RELATIONSHIPS

b. Using food delivery service ride-hailing App

(Go-Food and GrabFood)
● To provide promotion price
● To facilitate customers to purchase products
● To facilitate customers in making payments
 CUSTOMER
RELATIONSHIPS

c. Direct Marketing
● Marketing to college students with event
sponshorship
● Treat customers with care and respect while
providing an excellent meal in store
 CUSTOMER
RELATIONSHIPS
d. E-Commerce
● Shopee
● Tokopedia
 REVENUE STREAMS

Divided by:
● Offline Sales including direct store sales with payment such as
cash, debit EDC BCA, OVO, GOPAY, DANA

● Online Sales -> GRABFOOD, GO-FOOD. Whatsapp and Instagram

for frozen dimsum purchased out of town, as well as add ons
purchased such as Shopee and Tokopedia
 KEY RESOURCES

❖ Vital Ingredients and ❖ Utilities include gas, water,

recipe complementing electricity, internet, and
dimsum (refer to previous telephone service
slide on material suppliers)

❖ Manpower includes chef ❖ Kitchen Set includes meat

and kitchen crew grinder, freezer, stove,
bamboo steamer, fryer,
bamboo klakat
 KEY ACTIVITIES
● processing raw materials with ● marketing (endorsement,
secret techniques and recipes, so as promotion on social
to produce a special combination media,sponsorship
event.etc)
● Prepare food cleanly and done
● research and
with the best service, to foster
development for new
consumer confidence
varint product
● recording of sales
transactions
 KEY PARTNERS
❖ Raw Material Supplier of :
➢ Seafood (shrimp, octopus,
and crab)
➢ Chicken
➢ Chili
➢ Wheat Flour
➢ Salt
➢ Cooking Oil
➢ Mayonnaise
➢ Sugar
➢ Packaging
KEY PARTNERS
❖ Digital Payment Service
➢ OVO
➢ GOPAY
➢ DANA
 KEY PARTNERS
❖ Food Transport Company ❖ E-Commerce
➢ GO-FOOD ➢ Shopee
➢ GRABFOOD ➢ Tokopedia

❖ Delivery Service
➢ GO-SEND
➢ Paxel
➢ JNE
➢ JNT
➢ POS
 COST STRUCTURE
Cost of :

raw materials electricity, water, etc. employee salary rent

asset maintenance endorsement research & development wifi

sales record packaging dimsum production shipping operations

 COST STRUCTURE
*example of endorsement / paid promote :
 COST STRUCTURE
*cost of photo product: