EQVN - Digital Marketing

Training & Consulting

EQVN - Digital Marketing
Training and Consulting

CONTENT

1.Preface
2.Introduction
3.Solutions and Services for Bussiness
4.Why choose EQVN?
5.Contact Information
LETTER

Dear Our Customers,

In recent years, the Internet development and mobile technology are not only changing our lives but also form-
ing new tools, new opportunities for business. According to the latest report by WE ARE SOCIAL dated Jan 1,
2015, there has been 38,9 million Internet users in Vietnam, accounting for 44% of the population. In addition,
the number of active mobile subscribers has been over 128,3 million (equivalent to around 141% of the
population) and the number of Internet users logging in their social accounts on mobile is 24 million (equiva-
lent to 26% of the population). With the rapid development of smart phones and 3G connectivity, mobile
applications based on Internet are making significant growth in the current and the upcoming period.

Internet and mobile technology are changing consumers and the way we do businesses

The popularity of the Internet and mobile devices have made dramatic changes to the way people entertain,
work, learn and go shopping. Time on mobile phones and the Internet is gradually passing over time we spend
on watching TV and reading newspapers. Therefore, to be able to conquer the modern customers requires
businesses to constantly update technology, business tools and keep up with latest sales trends.

Vietnam enterprises in general and bussiness in particular are facing huge competitive pressure from both
domestic and foreign rivals. Efforts to reach business technology and modern sales in Vietnam, however, have
yet to be effectively promoted. One of the main reasons is that the current human resources in Vietnam have
not been fully updated with new skills and technologies, especially when it comes to the Internet, social media
and mobile applications.

EQVN - Pioneering provider of training service, consulting technology and modern sales methods

With over 10 years of experience, EQVN has been pioneering provider of training service, consulting technology
for selling as well as many other supporting tools for doing business on the Internet (online marketing, digital
marketing...). EQVN’s development has the companionship and cooperation with international partners
like Google, Facebook, Yahoo and domestic partners such as University of Finance-Marketing, Vietnam E-Com-
merce Association...Upon mission to help Vietnamese businesses maximize the opportunities doing
business on the Internet through business solutions and modern marketing, EQVN focuses on issues of human
resource development, technology updates, supplying strategic consultative programs that are synchronized
and systematical over time. By far, EQVN is confidently to be chosen as the training and consulting unit for
large corporations like VNPT (Mobifone, Vina-phone ...), Toyota Vietnam, SYM, Novaland, SCTV... Besides, EQVN
has trained for staff of some Vietnamese banks such as Vietinbank, Techcombank, BIDV, OCB, PVCOMBANK...
EQVN will help customers build up a professional sales team, increase competitive ability and do
business effectively.

With the practical experience in Vietnam market and the regular technology updates from international part-
ners, EQVN will bring the highest quality training and consulting programs for the sales team, all levels of
managers and leaders within the bussiness

In order to build modern sales team following the new trends, in addition to providing skills training programs
such as sales skills, communication skills, negotiation skills... EQVN focuses towards training technologies and
Internet to: find customers selectively; nurture potential customers; reach and win customers at the right
time; care and exploit online customers.

For managers, EQVN provides programs like planning skills and sales organization skills as well as skills and
modern tools to track, monitor sales...

Besides, EQVN will support the senior managers and leaders in planning marketing strategy on the Internet
and building a modern sales system.
Sincerely,

TRƯƠNG VĂN QUÝ

EQVN CEO.
 Introduction

EQVN is pioneer and leader in researching, training and consulting in business

technology solutions and digital marketing.

EQVN-FORMATION AND DEVELOPMENT

2010 -2013
Implemented workshops,
training and consulting
2009 programs as well as in-house
training courses for doing
Implemented the first professional
business and marketing on the
2005 training course on marketing and
doing business on the Internet. Internet and mobile
*In partnership with Yahoo, Vietnam environment.
Expand business: *In partnership with Google
2003 Internet & Marketing *In partnership with Facebook
Communication.
EQVN established Update regularly the training
programs with the latest
knowledge from international
partners.
MISSION:
Help businesses and individuals make the most of business opportunities on the Internet.

VISION
To become the number 1 in consulting and training and implementing business solutions
and digital marketing on the Internet in Vietnam and surrounding regions.

CORE VALUES
Updating
Always get updated with the latest knowledge, information and technology
Sharing
Always share experience and knowledge with colleagues, clients and community.
Connecting
Always build and retain the connection among the students, community together with
the experts and partners.
Partners

supporting materials, designing programs in collaboration, providing experts, organizing

workshops and training programs.
PARTNERS:

EQVN closely cooperate with leading partners in Internet and Marketing field for
supporting finance, cooperating to design program, providing experts, organizing
seminars and training programs.
Solutions and Services
for Business
Coaching Consulting Implementing
& training & Planning & Transferring

Skill training program for seeking customers and selling on the Internet
Online marketing training program (online marketing, digital marketing) with
a wide range from basics to advance
Marketing training program and modern sales for leaders and managers
Training programs tailored for business.
Flexible in training volumes.

Programs for Board of Managers

Object
Helping managers organize and apply digital marketing to business reality to enh
their business competitiveness & grow sustainability.
Content
Marketing Strategy & Modern Sales
Marketing Trends & Modern Sales
Modern Marketing Model & Digital Marketing
Understanding of Digital Marketing Tools
Digital Marketing & Marketing Strategies
Measuring and evaluating the marketing effectiveness
Effectively Combining Digital Marketing and Sales
Applying Digital Marketing into Business Reality
 Programs for Marketing Department

Object
Adding, updating knowledge and skills in digital marketing for the
marketing department, contributing to build high quality marketing human
resources for business.
Content
Modern Marketing Principles
Digital Marketing Tools
Development and Administration of Websites, Blogs, Microsites
Search Engine Marketing (SEO & Google Adwords)
Social Media Marketing (Facebook, Blog, Youtube...)
Mobile Marketing
Email Marketing
Digital Marketing Planning
Deploying Digital Marketing Campaign
Measuring and evaluating the effectiveness

ce

SEO SOCIAL MEDIA MOBILE MARKETING

EMAIL MARKETING GOOGLE ADWORDS PLAN

Programs for Sales Department

Object
Increasing ability to seek for customers, nurturing and caring customers in the sales
department.
Content
Customer searching skills over the Internet
Customer relationship development over the Internet
Nurturing leads over the Internet
Sales skills via email
Sales skills via social networking
Sales skills via phone, SMS

OTHER CONTENT:
EQVN also provides Digital Marketing programs according to specific requirements
of each enterprise, with flexible content and time that businesses need.
Trainers & Key Personnel
TRƯƠNG VĂN QÚY
CEO of EQVN
Expert in training Digital Marketing and Selling
Lecturer at University of Finance-Marketing

With over thirteen-year experience in the field of information technology and marketing, Mr. Truong is a leading
expert in digital marketing (online marketing) and online sales solutions. He formally studied both Information
Technology and Master Of Business Administration and currently taking part in teaching at University of
Finance-Marketing.

His experience was accumulated through wide range of projects in which he helped many big brands manage to apply
information technology and Internet to accomplish online marketing projects.

He also took part in consulting, training and deploying sales and marketing operations at Toyota in Vietnam, VNPT,
SYM, SGS, Green Land real estate, Novaland, ZenPlaza, OCB, PVCOMBANK...

BÁO CHÍ & TRUYỀN HÌNH

Interview in Vietnam travel Event - FBNC Interviewed by InfoTV, FBNC tại be Interviewed by
Vietnam Internet Marketing 2012 Saigon Channel TV

Custromer of FBNC, be interview by VTV Be interview by VTV

Vietnam Digital Marketing. at EQVN - 2010 at Online Marketing event- 2009

( http://youtube.com/eqvn)
Mr. Ho Dac Nguyen Nga
Ph.D. in Marketing, University of Utah, USA
Professional adviser and marketing consultant at EQVN
Currently lecturer at University of San Francisco

Mr. Ho is one of a few young Vietnamese professors who was invited to teach marketing at
university in the US. His works are mainly focused on analyzing marketing, building brands on
the social media environment.

As a member of EQVN’s teaching staff, he has taught several short-term programs on occasion he
returned to Vietnam in the summer time or taken part in some training courses due to required
extraordinary work.

Mrs. Le Phuong Phuong

Sales and Marketing Lecturer - EQVN

Mr. Hoang graduated MBA from Maastricht University, Holland and currently is the Vice Director
General of Việt Á Bank. He has over ten-year experience working in the banking and financial
institutions, three years cooperating with foreign specialists from McKinsey & Company, a
famous multinational management consulting firm.

He spent a number of positions, including Director of Super Hub Southern Maritime Bank,
Director of Transformation Project at SME Maritime Bank, Manager of Maritime Bank at Tien
Giang Branch... and CEO Club’s member.

Mr. Hoang is considered as 8X-talented young leaders and a promising star in the banking and
financial sector. In addition, he is known as a pioneer in self-studying to acquire knowledge and
new trends.

Mr. Hoang Ngoc Minh Toan

Sales and Marketing Lecturer - EQVN

Currently in charge of CEO of Emerald Digital Marketing Agency, one of the leading Media
Agency in Vietnam, which provides services to domestic and international brands.Graduated
MBA in Public Relations (PR) at Newcastle University, UK, she spent many years at several
important positions relating to PR - Marketing, participated in implementing various market-
ing projects for global brands such as Coca-Cola, Heineken, Holcim, Ajinomoto...

He is considered to be a young talent expectedin financial and banking sector.He is also one of
the young leaders who is a pioneer in seft-study and always update as well as acquire new
knowledge and trends.
Mrs. Thi Anh Dao
PR and Digital Marketing Lecturer - EQVN

Currently in charge of CEO of Emerald Digital Marketing Agency, one of the leading Media
Agency in Vietnam, which provides services to domestic and international brands.

Graduated MBA in Public Relations (PR) at Newcastle University, UK, she spent many years at
several important positions relating to PR - Marketing, participated in implementing various
marketing projects for global brands such as Coca-Cola, Heineken, Holcim, Ajinomoto...

Mr. Nguyen Ngoc Tung

Sales and Marketing Lecturer – EQVN
Currently Director of Region II of Prudential Financial Group
Served as Head of marketing and international cooperation of SCTV

Graduated MBA in Customer Relationship Management at the Oxford University,

UK, Mr. Nguyen has been known as a media strategic and brand development consultant
besides a lecturer in many universities at Vietnam. He’s also the owner of some businesses in
the field of technology.

Through years of work, he participated in consulting communication strategy and brand

development in areas as diverse as cosmetics, food, finance and telecommunications.

In addition, he was the Head of marketing and customer service of many big brands such as
Unilever, Prudential, Galaxy...

Mrs. Nguyen Phuong Chi

Lecturer of Digital Marketing, Relationship Marketing at EQVN

Nguyen Phuong Chi, MBA.

Many years working in digital marketing.
Currently in charge of PR & Communications position at Samsung (Vietnam).

Nguyen Phuong Chi used to be the former Director of Digital Marketing at Mindshare Vietnam.
Mindshare is a global advertising and media company with more than 6,000 employees, 113
offices operating in 82 countries around the world.
EQVN's CUSTOMERS :
Finance-Banking Industry

Media and Telecom Industry

Other Industries

Customers are consulted and trained inhouse.

Custormers Program Industry

VVNPT (VMSMobifone,
VNPT (VMS Mobilefone, Vina Phone,
Vina Phone, Marketingvàand
VDC, Marketing bánsales
hàngforcho
medium
quản lýmanagement
cấp trung Viễn thông
VDC, VNPT )
VNPT tỉnh thành)
Toyota
Toyota Dành choand
For CEO lãnhManager
đạo và quản lý Xe hơi

Tập đoànReal
DatXanh BĐS Đất Xanh
Estate Group Đào tạo bộdivision
For Sales phận bán hàng Bất động sản

Tập đoàn
SYM GroupSYM ( Sản xuất xe máy) Đào tạo lãnh
For CEO, đạo, quản lý và chuyên viên
Manager Xe máy

ZenPlaza (Nhật
ZenPlaza bản)
(Japan) Đào tạo chuyên viên và quản lý cấp trung
For Manager Phân phối

Tập đoàn SGS (Thụy Sỹ) Đào tạo bộ phận bán hàng Phân phối,
SGS Group (Switzerland) For Sales division
tiêu chuẩn
NgânBank
OCB hàng OCB Đào tạo lãnh
For CEO and đạo và quản lý
Manager Ngân hàng

TruyềnTelevision
SCTV hình SCTV(SaiGon
( Sài Gòn Tourist)
Tourist) Đào tạo lãnh
For CEO and đạo và quản lý
Manger Truyền thông

PVCOMBANK Bank
Ngân hàng PVCOMBANK For Company
BGĐ Khối Khách hàng Doanh Nghiệp Ngân hàng

NOVALAND
NOVALAND Đào tạo bộdivision
For Sales phận bán hàng Bất động sản
PVCOMBANK

NOVALAND
EQVN & Facebook
company

EQVN & Google company

IMAGES FOR OUR EVENTS AND WORKSHOPS

Viet Nam Online Marketing 2009 (talk show) Viet Nam Online Marketing 2009 (talk show)

Viet Nam Online Marketing 2010 (talk show) Viet Nam Online Marketing 2010 (takl show)

EQVN và Đại diện Facebook, Yahoo, Cissco tại Việt Nam tại Hội Viet Nam Digital Marketing 2014
thảo 2012
Why choose EQVN?

EQVN is the pioneer and always leading in researching, training sales

and marketing solutions on the Internet with more than ten years of
experience in the field of technology and communications.

1. EQVN guarantees to use up-to-date solutions, documents and

marketing methods that get support directly from our international
partners like Facebook, Google...

2. Skilled and experienced teaching staff, having much experience in

deploying marketing projects for major brands in the country and
around the world; having experienced in the highest positions in
marketing and management in many leading information and
technology companies.

3. Commitment to quality and support deployment after training.

Contact Information

Website : www.eqvn.net
Phone : 08-35264493
Email : daotao@eqvn.net
Youtube : youtube.com/eqvn
Facebook : facebook.com/eqvn.net