Home of Digital Experience

Training Plan Calendar 2021 – Q3

www.imfnd.com
Summary

You’ll Find in This File:

1- imfnd in Numbers from page 3 till 10
1- Schedule from page 11 till 31
2- Outlines from page 32 till 55
3- Prices list from page 56 till 57

More Details
 Welcome To Our
Company
Home of Digital Marketing

imfnd Academy is the first Integrated marketing

foundation in MENA region since 2014, specialized in
delivering marketing & digital marketing training and
consultant by professional experience worldwide with
the most recent updated international materials, & case
about studies in different industries.
us
Imfnd Academy trained more than +10,000
Ambassadors since 2014 till Now.

imfnd Academy became a Certified Center from

Pearson & LCCI in the Middle East and Africa.
 I. Corporate
Training
In Numbers

Home of Digital Experience

Total Number of corporate training

since 2014 till NOW.
+50 +2,000 +100
Companies Attendees Educational
Programs
Our
Clients

Home of Digital Experience

Imfnd academy shared their

experience with more than 50
companies in different experience
Our
Clients

Home of Digital Experience

Imfnd academy shared their

experience with more than 50
companies in different experience
Our
Clients

Home of Digital Experience

Imfnd academy shared their

experience with more than 50
companies in different experience
 II. Public
Training
In Numbers

Home of Digital Experience

Total Number of our Training

Programs, Attendees since 2014 till
42 +10,000 165 NOW.

Digital Attendees Educational

Marketing Programs
Diploma 8.
Why 01. Agency experience

Imfnd seeking to share with your team

imfnd? a real experience through case

studies and workshops based on real
brief with clients

02. Brands from all over the

Home of Digital Experience world
Imfnd working with clients in different
countries, Egypt, Qatar, UAE, Turkey,
Jordan, & Europe

03. Technical Experience

All Instructors in imfnd Academy have
Take your team to the our more than 15+ years experience in
next level of Advantages
Technical Experience Marketing & Digital Marketing, they
transfer their technical experience
through workshops
 04. Pearson & LCCI

Why imfnd announces a partnership with

Pearson LCCI to become a Certified

imfnd? Partner in the Middle East and Africa.

This partnership includes certifications
in:
- Major Marketing
- Digital Marketing
- and Advanced Digital Marketing
Diploma.

05. Customer Support

Home of Digital Experience

You will find Customer support before

to advice you and your team to be on
the right step, & after training to be
updated in Digital Marketing Field

06. Consultant Team

Take your team to the our
next level of Imfnd team have the top consulting
Advantages
Technical Experience team in the MENA region.
 Imfnd BENEFITS
1- Get your Wuzzuf badge and enhance your profile reach

2- Make a free marketplace on our partner “Shahbandar” and boosting your

e-commerce store.

3- Join imfnd ambassador private group and get benefits by attending free
webinars/ live videos / Q & A discussion on a weekly basis.

4- Meet our subject matter experts and learn from our real and useful case
studies in each track in addition live workshops to get the most value.

5- Each track will have assignments and mentorship discussion to enhance

your experience by doing!

6- Opportunity for getting a new job offer throughout imfnd connections

More Deails
and recommendation!
 May Calendar – SM Marketing Diploma Online

Course Name Days Month Time

Social Media Analytics & 24.26.29.31.2.5 May 8-10 pm
Strategy
Content Creation Techniques 7,9,12,14,16 June 8-10 pm

Facebook Ads 21,23,26,28,30,1 June &July 8-10 pm

Details:
Online SM Marketing Diploma
Duration: 1 & Half Months
Time: 2 hours per day
Online

Price:
In Advance: 5000 EGP
In 2 installments: 6000 EGP
- 3500 EGP before the Diploma
- 2500 EGP after 1 topic
 JUNE Calendar – Media Buying Diploma Online

Course Name Days Month Time

Google Ads 21,23,26,28,30 June & July 8-10 pm
,3
Twitter 10,12 July 8-10 pm

LinkedIn 14,28 July 8-10 pm

Details: Snapchat 31 July 8-10 pm
Online Media Buying Diploma
Facebook ADS & IG 2,4,7,9,11,14 August 8-10 pm
Duration: 2 Months
Time: 2 hours per day
TikTok 16 August 8-10 pm
Online

Price: Media Planning 18 August 8-10 pm

In Advance: 6500 EGP
In 2 installments: 7500 EGP
- 4500 EGP before the Diploma
- 3000 EGP after 1 topic
JUNE Calendar - Online
Content Creation Techniques
Time: 8-10 pm
Dates: 7,9,12,14,16
Online

Google Ads KPIS Event

Time: 8-10 pm
Dates: 16,22
Online

Google Ads
Time: 8-10 pm
Dates: 21,23,26,28,30,3
Online

Facebook Ads & IG

Time: 8-10 pm
Dates :21,23,26,28,30,1
Online
JUNE Calendar - Online
SEO Advanced
Time: 8-10 pm
Dates: 23,26,28,30
Online

Ecommerce Marketing
Time: 8-10 pm
Dates: 30,5,7 ,12,14
Online
JUNE Calendar - Offline
Social Media Analytics &
Strategy
Time: 6:30-9:30 pm
Dates: 13,15,17,20,22,24
Offline - Kotler

Content Creation
Time: 6:30 – 9:30pm
Dates: 29,1,4,6,8
Offline
 June Calendar – SM Marketing Diploma Offline

Course Name Days Month Time

Social Media Analytics & 13,15,17,20,22,24 June 6:30 – 9:30pm
Strategy
Content Creation Techniques 29,1,4,6,8 June & July 6:30 – 9:30pm
Facebook & Instagram Ads 27,29,1,3,5,8 July & Aug 6:30 – 9:30pm

Details:
Offline SM Marketing Diploma
Duration: 1 & Half Months
Time: 3 hours per day
Offline

Price:
In Advance: 6000 EGP
In 2 installments: 6500 EGP
- 3500 EGP before the Diploma
- 3000 EGP after 1 topic
JULY Calendar - Online
Social Media Analytics &
Strategy
Time: 8 pm – 10 pm
Dates: 4,6,8,11,13,15
Online

Content Writer Specialist

Time: 8 pm – 10 pm
Dates: 6,8,11,13,15,29
Online

Twitter ADS
Time: 8-10 pm
Dates: 10,12
Online

LinkedIn ADS
Time: 8-10 pm
Dates:14,28
Online
JULY Calendar - Online
Content Writer Specialist 2
Time: 8-10 pm
Dates: 8,11,13,15,18,29
Online

Content Creation
Time: 8-10 pm
Dates: 27,29,1,3,5
Online

Snapchat Ads
Time: 8-10 pm
Dates: 31
Online
JULY Calendar - Offline
Facebook & Instagram Ads
Time: 6:30 – 9:30 pm
Dates: 27,29,1,3,5,8
Offline - Kotler
 July Calendar – SM Marketing Diploma Online

Course Name Days Month Time

Social Media Analytics & 4,6,8,11,13,15 July 8 – 10 pm
Strategy
Content Creation Techniques 27,29,1,3,5 July & Aug 8 – 10 pm
Facebook & Instagram Ads 8,10,12,15,17,19 Aug 8 – 10 pm

Details:
Online SM Marketing Diploma
Duration: 1 & Half Months
Time: 2 hours per day
Online

Price:
In Advance: 5000 EGP
In 2 installments: 6000 EGP
- 3500 EGP before the Diploma
- 2500 EGP after 1 topic
 July Calendar – Media Buying Diploma Online
Course Name Days Month Time
Twitter Ads 10,12 July 8-10 pm
LinkedIn Ads 14,28 July 8-10 pm
Snapchat Ads 31 July 8-10 pm
Facebook ADS & IG 2,4,7,9,11,14 August 8-10 pm
TikTok Ads 21 August 8-10 pm
Details:
Online Media Buying Diploma Media Planning 18 August 8-10 pm
Duration: 2 Months
Google Ads 6,8,11,12,15,18 September 8-10 pm
Time: 2 hours per day
Online

Price:
In Advance: 6500 EGP
In 2 installments: 7500 EGP
- 4500 EGP before the Diploma
- 3000 EGP after 1 topic
August Calendar - Online
Facebook & IG Ads
Time: 8 pm - 10 pm
Dates: 8,10,12,15,17,19
Online

Google Ads Advanced

Time: 8 pm To 11 pm
Dates: 8,10,12,15
Online

SEO Specialist
Time: 2 pm - 5 pm
Dates: 13,14,20,21,27
Online
August Calendar - Online
Facebook & IG Ads
Time: 8-10 pm
Dates: 2,4,7,9,11,14
Online

TikTok Ads
Time: 8-10 pm
Dates: 21
Online

Social Media Analytics & Strategy

Time: 8-10 pm
Dates: 22,24,26,29,31,2
Online

Facebook & Instagram ads( MBD)

Time: 8-10 pm
Dates: 30,1,6,8,13,15
Online
 August Calendar –Media Buying Diploma Online

Course Name Days Month Time

Facebook & IG Ads 30,1,6,8,13,15 August & Sept 8 pm – 10 pm
Google Ads 18,20,22,25,27,29 September 8 pm – 10 pm
Twitter Ads 2,4 October 8 pm – 10 pm
LinkedIn Ads 6,9 October 8 pm – 10 pm
Snapchat Ads 11 October 8 pm – 10 pm
Details:
Online Media Buying Diploma TikTok Ads 13 October 8 pm – 10 pm
Duration: 2 Months
Time: 2 hours per day Media Planning 16 October 8 pm – 10 pm
Online

Price:
In Advance: 6500 EGP
In 2 installments: 7500 EGP
- 4500 EGP before the Diploma
- 3000 EGP after 1 topic
 August Calendar – SM Marketing Diploma Online

Course Name Days Month Time

Social Media Analytics & 22,24,26,29,31,2 August & Sept 8 pm – 10 pm
Strategy
Content Creation Techniques 5,7,9,12,14 Sept 8 pm – 10 pm
Facebook & Instagram Ads 19,21,23,26,28,30 Sept 8 pm – 10 pm

Details:
Online SM Marketing Diploma
Duration: 1 & Half Months
Time: 2 hours per day
Online

Price:
In Advance: 5000 EGP
In 2 installments: 6000 EGP
- 3500 EGP before the Diploma
- 2500 EGP after 1 topic
 August Calendar – DME Diploma Offline

Course Name Days Month Time

Social Media Analytics & 20,21,28 August 11am – 4 pm
Strategy
Content Creation Techniques 3,4,11 August & Sept 11am – 4 pm
SEO & Google Analytics 17,18,24 September 11am – 4 pm
Google Ads 25,1,2 September & Oct 11am – 4 pm
Details: October
Facebook & Instagram Ads 8,9,16 11am – 4 pm
Offline DME Diploma
Duration: 3 Months DBS 22,23 October 11am – 4 pm
Time: 5 hours per day
Location: Kotler

Price: 9500 EGP

 August Calendar – SM Diploma Offline

Course Name Days Month Time

Social Media Analytics & 2,4,7,9,11,14 August 6:30 Pm – 9:30
Strategy pm
Content Creation Techniques 16,18,21,23,25 August 6:30 Pm – 9:30
pm
Facebook & Instagram Ads 30,1,4,6,8,11 August & Sept 6:30 Pm – 9:30
pm
Details:
Offline SM Marketing Diploma
Duration: 1 & Half Months
Time: 3 hours per day
Offline

Price:
In Advance: 6000 EGP
In 2 installments: 6500 EGP
- 3500 EGP before the Diploma
- 3000 EGP after 1 topic
August Calendar - Offline
Social Media Analytics & Strategy
Time: 6:30 pm – 9:30 pm
Dates: 2,4,7,9,11,14
Kotler

Content Creation
Time: 6:30 pm – 9:30 pm
Dates: 16,18,21,23,25
Kotler

Social Media Analytics & Strategy ( DME )

Time: 11 am - 4 pm
Dates: 20,21,28
Kotler

Facebook & Instagram ADS

Time: 6:30 pm – 9:30 pm
Dates: 30,1,4,6,8,11
Kotler
SEPTEMBER Calendar - Online
Content Creation
Time: 8-10 pm
Dates: 5,7,9,12,14
Online

Google Ads (MBD)

Time: 8-10 pm
Dates: 18,20,22,25,27,29
Online

Facebook Ads & IG

Time: 8-10 pm
Dates: 19,21,23,26,28,30
Online
Real-estate Lead generation
Strategies event
Time: 8-10 pm
Dates: 20,22
Online

Social Media Analytics & Strategy

Time: 8-10 pm
Dates:22,25,27,29,2,4
Online
SEPTEMBER Calendar - Online
Landing page Optimization & CRO
Time: 8-10 pm
Dates: 26
Online

Senior Copywriter Specialist Track

Time: 8 pm - 10 pm
Dates: 27,29,4,6,11,13
Online

Google Ads Advanced

Time: 8-11 pm
Dates: 28,30,3,5
Online
 September Calendar – SM Marketing Diploma Online

Course Name Days Month Time

Social Media Analytics & 22,25,27,29,2,4 September & 8 pm – 10 pm
Strategy OCT
Content Creation Techniques 6,9,11,13,16 October 8 pm – 10 pm
Facebook & Instagram Ads 18,20,23,25,27,30 October 8 pm – 10 pm

Details:
Online SM Marketing Diploma
Duration: 1 & Half Months
Time: 2 hours per day
Online

Price:
In Advance: 5000 EGP
In 2 installments: 6000 EGP
- 3500 EGP before the Diploma
- 2500 EGP after 1 topic
 September Calendar –Media Buying Diploma Online

Course Name Days Month Time

Google Ads 18,20,22,25,27,29 September 8 pm – 10 pm
Twitter Ads 2,4 October 8 pm – 10 pm
LinkedIn Ads 6,9 October 8 pm – 10 pm
Snapchat Ads 11 October 8 pm – 10 pm
TikTok Ads 13 October 8 pm – 10 pm
Details:
Online Media Buying Diploma Media Planning 16 October 8 pm – 10 pm
Duration: 2 Months
Time: 2 hours per day Facebook & IG Ads ( SMMD 22/9) 18,20,23,25,27,30 October 8 pm – 10 pm
Online

Price:
In Advance: 6500 EGP
In 2 installments: 7500 EGP
- 4500 EGP before the Diploma
- 3000 EGP after 1 topic
 September Calendar – Advanced Media Buying
Diploma Online
Course Name Days Month Time
Landing Page Optimization & 26 September 8pm - 10pm
CRO

Advanced Google Ads 28,30,3,5 September & 8pm - 10pm

Oct

Advanced Facebook Ads 7,10,12,14 October 8pm - 10pm

Details:
Online Advanced Media Buying Message Marketing 17 October 8pm - 10pm
Diploma
Email Marketing 19 October 8pm - 10pm
Duration: 1 Month
Time: 2 hours per day Data Analytics & Reporting 21 October 8pm - 10pm
Online
Early bird: 7000 EGP (Till 1
Sept)
Actual Price :8000 EGP
 September Calendar – SM Marketing Diploma Offline

Course Name Days Month Time

Social Media Analytics & 11,17,18 September 1 pm – 6 pm
Strategy
Content Creation Techniques 24,25,1 September & 1 pm – 6 pm
Oct
Facebook & Instagram Ads 2,8,9, October 1 pm – 6 pm

Details:
Offline SM Marketing Diploma
Duration: 1 & Half Months
Time: 5 hours per day

Location: Nasr City

Price:
In Advance: 6000 EGP
In 2 installments: 6500 EGP
- 3500 EGP before the Diploma
- 3000 EGP after 1 topic
 September Calendar – SM Marketing Diploma Offline

Course Name Days Month Time

Social Media Analytics & 29,2,4,6,9,11 September & 6:30 : 9:30pm
Strategy October
Content Creation Techniques 13,16,18,20,23 October 6:30 : 9:30pm
Facebook & Instagram Ads 27,30,1,3,6,8 October & Nov 6:30 : 9:30pm

Details:
Offline SM Marketing Diploma
Duration: 1 & Half Months
Time: 3 hours per day

Location: Nasr City

Price:
In Advance: 6000 EGP
In 2 installments: 6500 EGP
- 3500 EGP before the Diploma
- 3000 EGP after 1 topic
 September Calendar – DME Diploma Offline

Course Name Days Month Time

Social Media Analytics & 26,28,30,3,5,7 September & 6:30pm 9:30pm
Strategy Oct
Content Creation Techniques 10,12,14,17,19 October 6:30pm 9:30pm
SEO & Google Analytics 21,24,26,28,31,2 October & Nov 6:30pm 9:30pm
Google Ads 7,9,11,14,16,18 November 6:30pm 9:30pm
Details:
Facebook & Instagram Ads 21,23,25,28,30,2 November & Dec 6:30pm 9:30pm
Offline DME Diploma
Duration: 3 Months DBS 5,7,9,12 December 6:30pm 9:30pm
Time: 3 hours per day
Location: Kotler

Price: 9500 EGP

SEPTEMBER Calendar - Offline
Content Creation ( DME)
Time: 11am – 4pm
Dates: 3,4,11
Kotler

Social Media Analytics & Strategy

Time: 1 pm - 6 pm
Dates: 11,17,18
Steve Jobs

SEO – DME
Time: 11 am – 4 pm
Dates: 17,18,24
Kotler
SEPTEMBER Calendar - Offline
Content Creation
Time: 1 pm - 6pm
Dates: 24,25,1
Steve Jobs

Google Ads - DME

Time: 11am -4 pm
Dates: 25,1,2
Kotler

Social Media Analytics & Strategy

DME2
Time: 6:30 pm – 9;30 pm
Dates: 26,28,30,3,5,7
Kotler

Social Media Analytics & Strategy

Time: 6:30 pm – 9:30 pm
Dates: 29,2,4,6,9,11
Offline – Kotler
OCTOBER Calendar - Online
Twitter Advertising (MBD)
Time: 8-10 pm
Dates: 2,4
Online

LinkedIn Ads (MBD)

Time: 8-10 pm
Dates: 6,9
Online

Content Creation
Time: 8-10 pm
Dates: 6,9,11,13,16
Online

Advanced Facebook Ads

Time: 8 pm – 10 pm
Dates: 7,10,12,14
Online

Snapchat Ads (MBD)

Time: 8-10 pm
Dates: 11
Online
OCTOBER Calendar - Online
TikTok Advertising
Time: 8 - 10 pm
Dates: 13
Online

Media Planning
Time: 8 - 10 pm
Dates: 16
Online

SEO Specialist
Time: 8-10 pm
Dates: 17,19,21,24,26,28,4
Online

Message Marketing
Time: 8 pm – 10 pm
Dates: 17
Online

Facebook & Instagram Ads

Time: 8 pm – 10 pm
Dates: 18,20,23,25,27,30
Online
OCTOBER Calendar - Online
Email Marketing
Time: 8 - 10 pm
Dates: 19
Online

Data Analytics And Reporting

Time: 8 - 10 pm
Dates: 21
Online

Data Analytics Event

Time: 8 – 10 pm
Dates: 24
Online

Advanced Social Media Management &

Analytics
Time: 8 pm – 10 pm
Dates: 25,27,1,3
Online
OCTOBER Calendar - Offline
Facebook & Instagram Ads
Time: 1pm - 6 pm
Dates: 2,8,9
Steve Jobs

Facebook & Instagram Ads DME

Time: 11- 4 pm
Dates: 8,9,16
Offline – Kotler

Content Creation DME2

Time: 6:30 – 9:30 pm
Dates: 10,12,14,17,19
Offline – Kotler

Content Creation
Time: 6:30 – 9:30 pm
Dates: 13,16,18,20,23
Offline – Kotler
OCTOBER Calendar - Offline
Market Research
Time: 6:30 pm - 9:30 pm
Dates: 21,24,25,28
Offline – Steve

SEO DME2
Time: 6:30 – 9:30 pm
Dates: 21,24,26,28,31,2
Offline – Kotler

DBS ( DME )
Time: 11-4 pm
Dates: 22,23
Offline – Kotler

Facebook & Instagram Ads

Time: 6:30 – 9:30 pm
Dates: 27,30,1,3,6,8
Offline – Kotler
NOVEMBER Calendar - Online
Facebook Ads Budget & Strategies
Time: 8-10 pm
Dates: 14-16
Online
NOVEMBER Calendar - Offline
Google Ads DME2
Time: 6:30 – 9:30 pm
Dates: 7,9,11,14,16,18
Offline – Kotler

Facebook Ads & IG DME2

Time: 6:30 – 9:30 pm
Dates: 21,23,25,28,30,2
Offline – Kotler
DECEMBER Calendar - Offline

DBS DME2
Time: 6:30 – 9:30 pm
Dates: 5,7,9,12
Offline – Kotler
Outlines

Check more details about every course

you’ll join
1- Outlines
2- Time
3- Fees

More Details
Social Media Analytics & Strategy
Introduction to Social
1 Media:
- Social Media Statistics
Social Media Listening:
- Social Media listening
tools
2 Media:
Facebook analytics and
4 5
page creation:
- business manager
setup
- page creation tips
- page insights tips
Crisis Management for Social Social Media Monitoring:
- Crisis Assessment
- How to monitor your crisis
- Responding to a Crisis
- Set your crisis plan in the most
3 - Social media monitoring
process
- Gathering Insights, Social
Media Monitoring & Reporting
- SM Monitoring tools
effective way with different
scenarios
- Case Studies
- Twitter Analytics &
6
Social Media Plans & Strategy:
Management Tips - Building social media strategies
- LinkedIn Management Tips - Analyze Your current social media
- Facebook Organic situation
engagement tips - Set Your Social Media Objectives.
- Instagram Organic - Start your Social Media Actions.
engagement tips
Content Creation
Techniques for Social Network
Online buyer persona Newsjacking & Real-Time Marketing Tactics

1 - Different between “Segment

– targeting – buyer personas”
- Create your online buyer
personas
- Tools will help us to create
2 - Importance of keep update with the social
media trends and updates for brands.
- Tools to help us find digital & social
trends and updates
- Avoid use Newsjacking in a silly way
our buyer personas - How to set your real-time marketing plan
- Case studies.

Content Ideas Content Creation

Content Planning:

3 4 5
- How to generate ideas? process:
- content strategy
- Top tools to generate content - website content
- content planning calendar
ideas creation tips.
- project
- Designs tools for social media - social media content
- Tips & tricks to generate the creation tips
most efficient ideas for your - Headlines generator
brand. tools
Facebook & Instagram Ads
1- Engagement ads tips 1- Traffic to website tips

1 1- Creative hub tips

2- Facebook ads types
2 2- Video views tips
3- Awareness tactics
4- Target optimization tactics and
how to reach the right customers
3 2- messenger ads
3- Lead generation tips and tricks
4- Budget optimization and how
to achieve the maximum results
with the lower cost!

Custom audience

4 5
Ads reporting
Lookalike audience
Instagram ads from the app
Search Engine Optimization
Keywords: The Foundation of
Content Optimization:
SEO.

1 2 3
1- Google ranking - How Search Engines and
- Why you need a keyword
factors 2021 People View Web Pages.
research plan
2- Technical SEO Tactics - Defining your audience, topics,
- How to research keywords.
3- Technical SEO Tools angle, and style.
- Tools to help you analyze
- Optimizing for site structure.
keywords.
- Optimizing non-text
-Understanding keyword
components of a web page.
attributes.
- On page optimization tips
- Ongoing keyword evaluation.
- Analyzing content quality.
Link-Earning Strategies:
Understanding the importance Measuring SEO Effectiveness:

4 of links.
Building internal links.
Earning external links.
Finding link-Earning
opportunities.
5 - Measuring SEO performance.
- Analyzing keywords.
- Analyzing links.
- SEO Tools
SEO Plan Process
Executing a link-Earning
strategy.
Google Advertising
1- Google advertising
1 2
landscape
2- How to setup your
google account
3- keywords planner
Display advertising tips
4 YouTube ads tips
Display planner tips
5 2- Ads reporting tips and what are
1- Search Engine ads advanced
1- Search Engine ads tips
3
tips
2- Campaign structure
2- bidding strategies
3- ad group tactics
3- ad extensions tactics
4- keywords tactics
4- landing page optimization
5- budget optimization
1- App install tips
beyond numbers
Digital Brand Strategy

1- Media Planning

1 2
1- SEO Strategy
2- Content Planning tactics 2- Media Buying tips and tricks
3- Project
Video Marketing
1st day scenario:

1 2
2nd day scenario:
Creating your 1st video .
Video marketing statistics and trends 2021
Setting up your studio.
How to create YouTube Channel?
Editing tools.
YouTube SEO introduction
Creating unique, creative content.
YouTube search ranking factors
Content Types (Augmented Reality,
Keyword research, on page SEO, off page
Live Videos, Animated Video,
SEO
360-Degree & Virtual Reality Videos…
YouTube Analytics
YouTube live tips for running your live
show while you are live
YouTube copyrights
Video marketing hacks
TikTok Advertising
1- Increase the level of 1- Campaign structure

1 engagement with your audience

through TikTok Marketing
2- Tips and tricks to use tiktok
filters, effects and templates
3- Tiktok hashtags tactics
2 2- Tiktok ads objectives
3- ads settings
4- ad group tactics
5- Targeting optimization
6- Budget Optimization
4- TikTok apps 7- Ad format tips

1- Custom audience tactics

3 2- Titok pixels setup

3- Campaign report
Creative Copywriting
1- Website content types 1- Storytelling tactics

1 Headlines writing
2- Selling Articles writing
tips
3- Call to action types
and tactics
2 2- Video script writing tips

1- How to take efficient client

1- Twitter writing tips

3 4
brief.
2- LinkedIn writing tips
2- Facebook & Instagram writing
3- Designs call to actions tactics
tips
YouTube Marketing
1- Video marketing statistics and trends 2021
1- YouTube Analytics

1 2
2- How to create YouTube Channel?
2- YouTube channels analysis (
3- YouTube SEO introduction
work through video tool)
4- YouTube search ranking factors
5- Keywords optimization

1= Content Types (Augmented Reality, Live Videos,

3 4
1- Type of YouTube paid ads Animated Video, 360-Degree & Virtual Reality
2- YouTube advertising tips Videos…
3- Targeting optimization 2- YouTube copyrights
4- Budget optimization 3- YouTube Strategy
Twitter Ads
1- Twitter Marketing Landscape:
2- Twitter Advertising Creation &

1 2
Twitter statistics
Optimizing
- How to create an organic
- Types of twitter advertising options
following and increase followers
- Setting Up Your Twitter Advertising
- Using Twitter to watch what
Campaign
your competitors are doing
- Campaign Optimization
- Tips on finding the right
- Campaign Reporting
people to engage with and
where they are
LinkedIn Ads
LinkedIn For Business
Text Ads:

1 2
Foundation:
Text Ads Features.
- Introduction
Targeting text ads
- Terminologies
Setting Strategy
- Types of Advertising
- Setting Your Business
Inmail ads:
Account
- InMail campaign setup

Sponsored Updated Ads:

How to set your LinkedIn profile in a
- Features of Sponsors updates
professional way.
- Creating sponsor updates
How to get the most benefits from
campaign
LinkedIn platform
-Measurement and improvement
Tools
Tips & Tricks
Case Studies
Snapchat Ads
• Introduction to Snap Ads course.

1
• Snapchat features and functions.
• Getting started - Setup business manager and ads
manager.
• Why should we care about snapchat ads + types of
snapchat ads.
• Examples: What if you could create ads like these.
• Snap Publisher - A super fun tool to create snaps for
Ads.
• Snap Ads - Key Facts & best practices.
• Create custom audiences and look-a-like audiences.
• Snap Ad Reports and analysis.
• How to gain followers on Snapchat.
Social Media Management
Workshop

2
Day 2

1
Day 1
❖ Social Media Content Types
❖ Digital Marketing Landscape
❖ Designs tips for winning Social
❖ Digital marketing career advisor
Media Content
for each job title
❖ Social Media Marketing
❖ How to create Facebook page /
terminologies
Instagram business account /
❖ How to create Instagram shop
LinkedIn company profile

3 Day 3

❖
❖
Facebook page insights tips
Facebook for Business tips
4 Day 4

❖ Community management tips

and tactics
❖ Social Media Strategy process

5 Day 5

❖ Project Day
❖ Consultation Time
SEO Advanced
Local Search

1 2
Marketing by Schema and Knowledge Graph
• Understanding local search.
• Understand Structured Data
• Understanding Google+ Local.
• schema types
• Setting up and optimizing Google+ Local.
• How to Leverage Schema Markup
• Getting more citations.
• How to create schema without developer
• Getting more reviews for your business.
• Understand Knowledge Graph
• Optimizing your website for local search.
• Knowledge Graph Types
• The future of local search.
• Customizing Your Knowledge Graph

International SEO
E-commerce SEO

4
Understanding cultural aspects of international

3 SEO.
Optimizing technical content for international
audiences.
Optimizing translated and localized content.
Analyzing and measuring an international SEO
CRO
Advanced SEO Technics

campaign
Ecommerce Marketing Master Class

1 Day 1
• E-commerce transformation
strategy
• Best Programming tools for your
2 Day 2
• Facebook shopping setup tips
• IG Shopping tips
• Top tools for IG help you in selling your
E-Commerce website products

4
Day 3 Day 4

3 • FB Ads tips for e-commerce

( traffic – web conversions –
products catalog)
• IG Ads tips for E-Commerce
• SEO For E-commerce tips
• Google ads tips for
E-Commerce tactics
Google Ads Advanced

1 2
Highlighting the following topics within

- Remarketing (Search, GDN, and Video) the sessions:

-Advanced targeting and forecasting ( - Selecting Keywords

Search,DGN,universal app and videos - Keyword match type

- Google Ads overview - Ads Extensions

- Campaign's Planning and Forecasting - bidding strategies

(Search, GDN, and Video) - Ad rank and position

Shopping ads tips Reporting and metrics

- Remarketing (Search, GDN, and Video) - Search Terms

- Conversion - Bid adjustment

- Auction insights
- Masthead ads for YouTube
- Google Ads certificates
Advanced SM Analytics & Management ( 4 days )

1 2
Management
Analytics
1-social media management tools
1-Facebook analytics tips
2-Facebook page improvement tips
2-Twitter analytics process
3-Instagram profile management tips
3-Instagram analytics tips
4-Facebook chatbot tips
4-LinkedIn analytics for page insights & profile account
5 key steps to creating a successful social media
5-social media monthly report for
strategy for your business
( fb – Instagram – twitter – LinkedIn )
Facebook Ads Advanced
Social Media Advertising Landscape:

1 2
Facebook Ads: Bidding Budgets and
Schedules strategies.
1) Advanced Facebook engagement
5) The basics of A/B Split testing.
strategies.
6) Messenger Ads
2) How to create custom and lookalike
7) Facebook Reporting.
audiences in Ads Manager.
8) Spying tools for your competitors
3) How to use tracking pixels and how to
9) Facebook ads 3rd part tools
create retargeting ads.
10) Case studies
4) How to create your products catalogs
11) Final project
advert.

Requirements:

1) You need to have a Facebook Business page setup.

2) Have a basic understanding of the platform.
3) Please bring a laptop/tablet.
4) Prepare budget at least to be 20$ as the workshop's project will
be dedicated to your company.
tag manager

Marketing Research
- Definition, Importance, Budget

1 2
- List of Major Marketing Research Companies Across the - The Marketing Research Process
Arab World o Step 2: Develop the Research Plan
- The Marketing Research Process " Research Instruments
o Step 1: Define the problem, the decision Alternatives " Questionnaires
and the research Objectives " Qualitative Measures
o Step 2: Develop the Research Plan " Technological Devices
" Data Sources " Sampling Plan
" Primary " Sampling unit
" Secondary " Sampling size
" Research Approach " Sampling procedure
" Qualitative
" Quantitative
Senior Copywriter
Workshop
A senior copywriter will have a proven
track record as a copywriter, with a
deep understanding of the ways copy
helps clients achieve their aims, and
the ability to generate immaculate
copy for every brief.
Senior Copywriter Workshop
1- Develop creative strategies
1 2
that are forward-thinking and
in-line with current media
trends
2- Storytelling Strategies and
Techniques
4 5
1- Email Campaigns
copywriting tips
2-SMS copywriting Tips
1- SEO optimization for
winning keywords in your
website copies
2- Products Copywriting tips
for E-Commerce websites
- Create and analyze
weekly as well as
monthly reports.
3
- FB & IG Copywriting
Techniques and tricks for
more conversion
Price: 2500 EGP
Duration: 5 Days + 1 Project Day
Online
Dates: 12,14,16,19,21, 28 Sep
Payment Link
https://app.fawaterk.com/invoices/item/3615/s
enior-creative-copywriter-online-sep-smmd-ad
vanced-full-payment
Content writer Specialist
Program
Online buyer persona Newsjacking & Real-Time Marketing Tactics

1 - Different between “Segment

– targeting – buyer personas”
- Create your online buyer
personas
- Tools will help us to create
2 - Importance of keep update with the social
media trends and updates for brands.
- Tools to help us find digital & social
trends and updates
- Avoid use Newsjacking in a silly way
our buyer personas - How to set your real-time marketing plan
- Case studies.

Content Ideas Content Creation

3 4
- How to generate ideas? process:
- Top tools to generate content - website content
ideas creation tips.
- Designs tools for social media - social media content
- Tips & tricks to generate the creation tips
most efficient ideas for your - Headlines generator
brand. tools
5 Copywriting Techniques
Products web page writing tips for more
sales
Lead generation copy writing tips on FB
/ IG
CTA Tactics on SM captions
Storytelling techniques

6
Content Planning:
- content strategy
- content planning calendar

3
- project
Content Writing For Websites ( 4 days )

1 1-Website map writing tips

2- SEO Content Writing Keyword Research
3- SEO Tactics for web content writing
4- Headline's generator
2 1- Learn how to write a sales copy, how to, and other
kinds of content.
2- Article writing tips.
3- Content Writing for E-Commerce store:
Writing great product descriptions.
4- Content writing tools
Instagram for Business

1 2
1-Instagram insights in MENA Region 2021 • How to measure your success using Instagram
2-How to create a winning profile page and insights and use these learnings to improve
optimize your Instagram set up. your account.
3-What content to post, how to create a good • Competitor analysis techniques
post and plan your content efficiently and • Stories tips & tools
with focus.
4-What are hashtags and how to use them to
your advantage.
5-How to attract and engage your followers
and potential customers

3
Instagram advertising tactics through the app
Instagram ads reporting
Instagram marketing strategy
Advanced Media Buying
Diploma

Topics:
1- Landing Page Optimization & CRO
2- Advanced Google Ads
3- Advanced Facebook Ads
4- Message Marketing
5- Email Marketing
6 - Data Analytics & Reporting
More Details
Landing Page optimization &
CRO

Understanding of the ways copy helps clients

1
achieve their aims, and the ability to generate immaculate campaign for every brief.
How to design landing page
Tips and tricks for CRO

4
Google Ads Advanced
How to use Google Tag Manager to look after your tracking codes so you can be
sure they have been implemented correctly.
Remarketing campaigns tips
Universal app optimization
Advanced tips for budget strategies
Best practice (Optimization Tips & tactics for each campaign's type)
Ad extensions tactics and tricks
- Masthead ads for YouTube
YouTube advertising tricks for more conversion
Campaign reporting
How to make a campaign specifically for mobile! And how to track
conversions!
Facebook & IG Ads Advanced
Customer acquisition strategies Campaign reporting tools.

Remarketing campaigns tips Final report and preparation for your next profitable campaign.

Product catalog optimization POWER INSTAGRAM AD TECHNIQUES – learn how to make

Conversion techniques and best practices the most out of Instagram Ads

Competitors analysis 3rd party tools. Get MORE out of FACEBOOK LOCAL ADS - Precision target

App install tips and cost efficiency your Local Ads with Reach Ads and Engagement Ads for Local

Messenger advert advanced tips Business

POWER UP WITH THE FACEBOOK PIXEL – Best practices for budget and campaign strategies for more

Correctly use the latest API Pixel set up & understand conversions

domain verification so you’re READY FOR

iOS 14.5+ RESTRICTIONS
Email Marketing

Email subject winning writing tips.

Email campaign segmentation tactics.

1
HTML email campaigns tips.
Email marketing campaign strategies and best practices.
Email marketing checklist
Campaign reporting process.
Top email marketing tools

4
Messages Marketing ( SMS - WhatsApp)

Bulk sms camping setup and tips

1
Whatsapp campaign optimization
Work on effective tools for launching your message campaign through
sms and whatsapp.
Reporting.

4
Data Analytics and reporting

Campaign measurement across all digital media channels.

Analyze results and data.

1
Cost efficiency measurement.
Campaign final report process and best practices.
Share experience for the control and recommendations phase.

4
 Advanced Media Buying Diploma
BENEFITS
1- Get your Wuzzuf badge and enhance your profile reach
2- Top 5 performed trainees will have internship.
3- We will divide batch members into focus groups and create Digital media
channels to apply each track and practice step by step during sessions.
4- Make a free marketplace on our partner “Shahbandar” and boosting your
e-commerce store.
5- Join imfnd ambassador private group and get benefits by attending free
webinars/ live videos / Q & A discussion on a weekly basis.
6- Meet our subject matter experts and learn from our real and useful case
studies in each track in addition live workshops to get the most value.
7- Each track will have assignments and mentorship discussion to enhance
your experience by doing!
8- Opportunity for getting a new job offer throughout imfnd connections
and recommendation!
More Deails
Tickets Fees
Ticket Types Deadline
Regular Ticket 8000 EGP
7000 EGP
Early bird Ends by 1
September

Starting Date Time

23 September 8:00 pm – 10:00 pm
Campaign script writing Workshop ( 4 days )

1- Campaign brief tips 1- Social Media Campaign script

1 2- Research Methods & Tools.

3- Social Media Platforms differences, Target's

Behavior and Expectations
4- Content Types strategies
2 writing across SM channels
❖

❖
Dialogue and subtext
Tension and conflict
structure
❖ CTA Tactics

2- Video Script writing

3
Tickets Fees
Ticket Types Deadline
Regular Ticket 1200 EGP
Ramadan Offer till 20 April 1000 EGP
Attend 1 day only 600 EGP

Event Dates Time

27 April 9:00 pm – 11:00 pm
29 April 9:00 pm – 11:00 pm
Imfnd Events

Check more details about the event:

you’ll join
1- Outlines
2- Time
3- Fees

More Details
Digital Marketing Planning Master
Class Event

1 Event road map

• SEO Strategy process
• Dronic agency case study for SEO Project
• Social Media Strategy tactics
• Dronic agency strategy for clients' case
study
• Media planning tactics
• Media planning simulation process
FB Ads Analytics Webinar
Drive better results with
Facebook Ads analytics

1
Campaign brief best practices
Tools to help us in analyze ads on FB (online market research)
Work on FB analytic tool for your brand ( organic and paid insights)
Drive better results with Facebook Ads analytic
Tickets Fees
Ticket Types Deadline
Regular Ticket 700 EGP
2800 EGP

Group offer Instead of

Pay for 4 tickets and get one for free 3500 EGP
FOR 5 Persons

Starting Date 10 July Time

10/07/2021 9:00 pm – 11:00 pm
Lead Generation for
Real-estate
Check more details about the event:
you’ll join
1- Outlines
2- Time
3- Fees

More Details
 Day1

Google Ads lead Generation

1
1- Website Landing page optimization tips.
2- Ads strategy best practices.
3- Winning bidding strategies.
2
4- Ad extensions tactics.
5- Targeting optimization best practices
 Day2

FB & IG Ads lead Generation

2
1- Competitors analysis hacks.
2- Ads strategy best practices.
3- Winning bidding strategies.
4- Forms optimization tips and tricks.
2
5- Targeting optimization best practices.
6- 3rd party useful tools
 Day 1&2 Speaker

Abdelrahman Sleem
CEO – Dronic Agency

https://www.linkedin.com/in/abdelrahmansleem/

Biography
✔ Complete MBA Module of Marketing on February 2012 from Brooklyn
University
✔ Digital Marketing Instructor @ The American University Of Cairo.
✔ Digital Marketing Consultant @ The American University Of Cairo.
✔ Have +13 years work experience in Major & Digital Marketing.
✔ Manage multi campaigns with spending more than 10M $ With
different brands in MENA Region.
✔ Train more than 10,000 + persons in Major Marketing, Digital Brand
Strategy, Social Media Marketing , Online Advertising, Mobile
Marketing and Strategy & planning.
Abdelrahman Sleem
CEO & Founder – imfnd

https://www.linkedin.com/in/abdelrahmansleem/

Biography
- Manage multi campaigns with spending more than 10M $ With different brands in
MENA Region
like:
o EU Business University – Barcelona | Spain o Balance Holding Company – UK
o Imtlak | Turkey o Saspa furniture - Kuwait
o Al Magrabi Hospital - Egypt o El Salmia Club , Sahab Technology
o AUC – Egypt Kuwait
o Miro Milk POWDER - Egypt o Nabco , Dar ELSharq - Qatar
o WE Telecom Egypt o Green View Landscape- Egypt
o Mazaq Hot Beverages – Egypt o Nahdet Misr - Egypt
o ford & Lincoln Qatar o National Authority of Remote sensing
o Rhodes Real-Estate -Egypt and space science - Egypt
o Life Coachers – UK o Vodafone – Egypt
o Amer Group - Egypt o Rakeya - Qatar
o Fawry services – Qatar o Applebees – Qatar
o Silver City - UAE o Fawry - Qatar
o SASPA Furniture – Kuwait o La Mirada Real- Estate – Egypt
o Celeste Real-Estate - Egypt
Tickets Fees
Ticket Types Deadline
Lead Generation ( 2 days ) 1400 EGP

Starting Date Time

Day 1 ( 6 September)
8:00 pm – 10:00 pm
Google Ads lead Generation
Day 2 ( 8 September)
8:00 pm – 10:00 pm
FB & IG Ads lead Generation
YouTube Marketing Event

1 2
1- YouTube Analytics
2- Competitors analysis tips
3- YouTube Analytics best
practices and tools .
4- YouTube analytic report.
1- Type of YouTube paid ads
2- YouTube advertising tips
3- Targeting optimization
4- Budget and bidding Strategies

4
Tickets Fees

Ticket Types Deadline

Regular Ticket 2500 EGP

Early bird end 1 May 2000 EGP

Starting Date Time

8:00 pm – 10:00 pm
Digital Planning for
2021
Master Class
Day 1 / 24 January Day 1 / 24 January

1 ( 8:00 pm – 9:00 pm Cairo time)

❖ SEO TRENDS FOR 2021: The

world is changing. Be ready!
( 9:00 pm – 10:00 pm Cairo time)

❖ Important PPC Trends to Watch

in 2021

❖ SEO Proven strategies for Higher ❖ Google advertising best

Search Rankings in 2021 Practices & Strategies for 2021
• Speaker:
“Jawdat Shammas” • Speaker:

Founder @Relevancy Agency “Sameh Hamdy”

Ex- SEO Regional manager at Digital Marketing Manager at
Huawei Technologies
souq.com
Digital Planning for
2021
Master Class Day 2/ 25 January
Day 2 / 25 January

2
( 9:00 pm – 10:00 pm Cairo time)
( 8:00 pm – 9:00 pm Cairo time)

❖ Media Buying for 2021: Strategies for an

❖ Top social media trends to drive
your 2021 marketing strategy
❖ Social Media Strategy for 2021
• Speaker:
“Khaled ElAhmad”
Founder @Digiarabs
Ex- Social Media Senior Manager
Unpredictable Time
❖ Social Media Lead Generation Strategies
to Implement for 2021
• Speaker:
“Abdelrahman Sleem”
CEO at Dronic Agency
Instructor at AUC
Founder @ imfnd

TEDx Speaker
Tickets Fees
Ticket Types Deadline
Regular Ticket 100$ / 1500 EGP
80$ / 1200 EGP
Early bird
Ends by 10 January
67$ / 1000 EGP
imfnd ambassadors
Ends by 10 January

Event Dates Time

24 January 8:00 pm – 10:00 pm
25 January 8:00 pm – 10:00 pm
ASO Strategies
Webinar

1
6 February
( 6:00 pm – 9:00 pm Cairo time)

❖ App Store Optimization: ASO Tips and Trends for 2021

❖ How to Choose Keywords for an App Store Listing
❖ How to Improve App Visibility
❖ APP Growth Hacks
❖ ASO creative strategies: Optimize your app and keep a strong
branding IN 2021

• Speaker:
“Alex Genadinik”
Problemio.com CEO,
CMO
Tickets Fees
Ticket Types Deadline
Regular Ticket 70$ / 1000 EGP
56$ / 800 EGP
Early bird
Ends by 20 January
56$ / 800 EGP
imfnd ambassadors
Ends by 20 January

Event Dates Time

6 February 6:00 pm – 9:00 pm
Facebook Advertising KPIs
❖ Awareness campaigns kpis

1 2
❖ Facebook Analytics
❖ Consideration campaigns
❖ Ad breakdown tips
kpis
❖ Campaign performance tips
❖ How to make insightful report ❖ Web conversions ads kpis
for your campaigns ❖ ROAS: Return on Ad
Spend
Google Advertising KPIs
1 2
❖ Google Analytics
❖ Keywords performance
measurement
Awareness campaigns kpis
❖ Sales campaigns kpis
❖ Re-targeting ads kpis
❖ ROAS: Return on Ad
Spend
Tickets Fees
Ticket Types Fees
Regular Ticket 1200 EGP / Event
Both Events 2000 EGP instead of
( FB Ads KPIs + Google Ads Kpis ) 2400 EGP

Event Dates Time

Fb ads Kpis ( 5,6 May) 9pm – 11pm
Google Ads Kpis (3,4 June) 8:00 pm – 10:00 pm
Content Writing For Medical Sector
1- Content Brief tips from ( Doctors / product 1- Write venue reviews and articles related to health,

1 manager / medical company etc)

2- How to develop the medical content, format
and structure for Facebook
3- How to develop the medical content,
2 fitness, wellness.
2- Write SEO-optimized content

format and structure for IG

Tickets Fees
Ticket Types Deadline
Regular Ticket 1200 EGP
1000 EGP
Ramadan Offer
Ends by 1 May
Attend 1 day only 600 EGP

Event Dates Time

8 & 10 May 9:00 pm – 11:00 pm
Tickets Fees
Advanced Diploma Duration 12 day

Ticket Types Deadline

Regular Ticket ( installments on 2 phases) 7000 EGP

Pay full amount in advance offer 6000 EGP

Starting Date Time

2 May (Ramadan Dates) 9:00 pm – 11:00 pm
After Ramadan 8:00 pm – 10:00 pm
Price
Course Name Online Offline
Social Media Analytics & Strategy 2500 EGP 3000 EGP
Advanced Social Media Analytics & Management 3000 EGP 3500 EGP
Advanced Facebook Ads 3000 EGP 3500 EGP
Content Creation Techniques For Social Network 2000 EGP 2500 EGP
SEO & Google Analytics 2500 EGP 3000 EGP
Google Analytics 1200 EGP
Google Ads 2500 EGP 3000 EGP
SEO Advanced 3000 EGP 3500 EGP
Google Ads Advanced 3000 EGP 3500 EGP
Facebook & Instagram Ads 2500 EGP 3000 EGP
YouTube Marketing 2500 EGP 3000 EGP
Creative Copywriting 2000 EGP 2500 EGP
Ecommerce Marketing Master Class 3000 EGP 3500 EGP
Price
Course Name Online Offline
Script Writing 2000 EGP 2500 EGP
TikTok Advertising 1000 EGP 1200 EGP
Twitter & LinkedIn Ads 2500 EGP 3000 EGP
Snapchat Ads 1000 EGP 1200 EGP
Marketing Research 2000 EGP 2500 EGP
Instagram for Business 1500 EGP
Social Media Management Workshop 1500 EGP
6000 EGP in advance,
Social Media Marketing Diploma 5000 EGP in advance 6000 in installments
6500 in installments
8000 EGP in advance,
Media Buying Diploma 6500 EGP in Advance, 7500 in installments
9000 in installments
6000 EGP in advance – 7000 in
Advanced Social Media Diploma
installments

Digital Marketing Planning Master Class Event

1500 Main ticket ,1200 Early bird till 10 Jan-
1000 EGP Ambassador

ASO Strategies Webinar 1000 main ticket, 800 Early Bird

Twitter Ads 1500 EGP 2000 EGP

Price
Course Name Online Offline
Senior Content Writer Workshop 2500 EGP 3000 EGP
Landing Page Optimization & CRO 1000 EGP
Message Marketing 1000 EGP
Email Marketing 1000 EGP
Data Analytics & Reporting 1000 EGP
Price
Course Name Online

FB Ads KPIs 1200 EGP

Google Ads KPIs 1200 EGP

Facebook Budget Strategies 1200 EGP

Creative copywriting & Media Planning Alex 3000 EGP instead of 3500

SEO Specialist 3000 EGP / 2500EGP early bird till 10 July

Content Writing for Websites 2500 EGP / 2000 EGP Early bird till 1 May

Advanced media buying diploma 8000 EGP / 7000 Early bird

Our Contact
Office
El Serag Building, Building
2, Entrance 4, 4th Floor,
Office 43, Nasr City, Cairo.

Phone
Hotline: 0226713103
Mobile: 01555553867

Email
hello@imfnd.com
Thanks
For Your Attention
Website
www.imfnd.com