Honda faced several challenges entering the US market including strong investment restrictions. An early marketing campaign for larger motorcycles by university students was opposed by Honda management and resulted in technical problems due to engine faults, requiring the motorcycles to be shipped back to Japan for repairs. Honda then decided to focus on smaller 50 cubic centimeter motorcycles to use for transportation and as a sporting activity to help sell these models. It was recommended that Honda be cautious and start by exporting some motorcycles before introducing larger cars to the US market.
Honda faced several challenges entering the US market including strong investment restrictions. An early marketing campaign for larger motorcycles by university students was opposed by Honda management and resulted in technical problems due to engine faults, requiring the motorcycles to be shipped back to Japan for repairs. Honda then decided to focus on smaller 50 cubic centimeter motorcycles to use for transportation and as a sporting activity to help sell these models. It was recommended that Honda be cautious and start by exporting some motorcycles before introducing larger cars to the US market.
Honda faced several challenges entering the US market including strong investment restrictions. An early marketing campaign for larger motorcycles by university students was opposed by Honda management and resulted in technical problems due to engine faults, requiring the motorcycles to be shipped back to Japan for repairs. Honda then decided to focus on smaller 50 cubic centimeter motorcycles to use for transportation and as a sporting activity to help sell these models. It was recommended that Honda be cautious and start by exporting some motorcycles before introducing larger cars to the US market.
A new strategy is a business objective that develops over time in an
organization in the absence of a specific task and goals. According to Honda, litigation is not enough (in my view) to get bigger cars into the US market. One identified strategy involves planning and research on the environment and industrial performance. The Honda emergency is as follows: U.S. foreign investment restrictions are very strong, but Honda has not given up on it, even though they have been waiting a long time to work. Since the advertising was bad from the beginning compared to other competitors, the university undergraduate students tried their best to promote Honda in the Honda campaign, although Honda Management opposed the project selected by the advertising agency. Campaigns have been carried out for a large motorcycle car, the result of which was due to a fault in the engine. They were confident in 250 to 350 cubic centimeter motorcycle cars and the look was amazing and beautiful.
According to the Honda case, the following:
Technical problems with large motorcycles of 250 and 350 cubic centimeters were dull and affected by mechanical failure. Honda paid for the return of air cargo motorcycles to Japan for repairs. Honda staff decided to use the 50 cubic centimeter puppy for transportation, which would be beneficial to use as a sporting activity. Awareness of the joys of the game helps Honda sell these super cups.
Conclusion and recommendation:
Honda had to be very careful before they started introducing a big car to the US, they had to export a few motorcycles before a lot could be exported.