Professional Documents
Culture Documents
Research Purposes Audience
Research Purposes Audience
Audience
Recap Audience
profiling
• https://forms.office.com/Pages/ResponsePage.aspx?id=f
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Aims & Objectives
Describe methods that can be used to Identify the advantages and disadvantages
research your audience? of different types of reseacrh
Introduction to
research
• What is research?
• When do we research
• What could be some examples for
our normal daily activities?
Examples of normal
daily research
• What movie to see? watch some
trailers in advance?
• What takeaway to order? check out the
reviews from different restaurants
• Buying new shoes, look around every
shop to finally go back to the first
shop?
What types of
research are
there?
In pairs draw up a list of as
many ways to research as you
can think of?
Market research
Primary v Secondary
• Some of those techniques are primary research and some were
secondary
• What does it mean?
• Field research is primary
• Desk research is secondary
Which is which?
Primary Secondary
Quantity v Quality
Quantitative data can be counted,
measured, and expressed using
numbers.
Quantitative v
Qualitative
Qualitative data is descriptive.
Qualitative data can be categorized
based on traits and characteristics.
(think back to the 7 kinds of people in
the world)
Comparison
Quantitative Qualitative
• Numerical • Descriptive
• Tests • Texts and documents
• Experiments • Audio and video recordings
• Surveys • Interviews and focus groups
• Market reports and results • Observations and notes
• Metrics
Pros and cons of Quantitative... In groups
Advantage Disadvantage
Pros and cons of Quantitative
Advantage Disadvantage
• Data is easy to collect and can • Doesn’t explain why anything
be found preprepared happened
• Data is easy to analyse • Doesn’t give reasons for trends
• Saves time • May lack reliability of sample
• Inexpensive size, location and age is no not
valid
• Can give insights into trends
• Can be misleading
• Can be easily compared to other
historic reports
Pros and cons of Qualitative... In groups
Advantage Disadvantage
Pros and cons of Qualitative... In groups
Advantage Disadvantage
• Focusing on understanding the • Can be expensive and very time
consumer's needs and changing consuming
attitudes • Based around opinions
• Can highlight issues and • Need to have a large percentage
problems that need to be of a group to get worthwhile
considered results otherwise it may reflect
• Can be a good way to test only a minority
products before launch
Why do we need to research for media?
• https://www.bbc.co.uk/bitesize/guides/z3k9nbk/video
• Consider
• Why do Producers Look at other similar programmes?
• What are the 4 ways of conducting audience research?
• Why is the research the first thing they look at?
Why do we need to research for media?
Why do Producers Look at other similar programmes?
What were the 4 ways of conducting audience research?
Why is the research the first thing they look at?
Target Audience
Primary research
Let's give it a go in groups of 4
We will conduct a mini focus group
Identify 2 questions relevant to your podcast subject
Plan question 1 to gain quantitative data
Plan question 2 to gain qualitative data
Eg Michael football Do you watch football? 2/4 what percentage? Why do you watch football?