BR AN D

DE V ELO PM EN T
G U I DE
 STARTUP OVERVIEW
HISTORY
BRAINSTORMING
PHILOSOPHY + NAMING

TABLE MOODBOARDS
T YPE EXPLORATIONS+LOGOT YPE DEVELOPMENT
OF FINAL LOGOTYPE
COLOR PALETTE + ICON/MARK DEVELOPMENT
CONTENTS FINAL MARK/ICON + SECONDARY TYPEFACES
IMAGERY EXAMPLES
I NSTAG R AM POS T T E MPL AT E + H IGH LIGH T C O V E R S
M O C KUP S + BUS INE S S CARDS
MOCKUP UNIFORMS
 H ISTOR Y

Arianna Brand has always loved the

beach. She loved it so much that she
moved to Hawaii from Seattle and spent
most days in the water. The Hawaiian
sun got so hot in the summer, and one
day mid-July of 2010, she thought of a
great way to cool off without having
to leave the water! A boat in the water
where swimmers can swim up, buy ice
cream and sit at the attached barstools
and enjoy their ice cream right there.
BR AINSTOR MIN G
 PHILOSOPHY NAMING

1 . I C E C R E A M F L O AT
1. E A SY-GOING

2. TROPICAL 2. SUNSHINE
3 . F U N / F R I E N D LY N SPRINKLES

3. OCEAN ICE
 T YPE E X PLO R AT I O NS LOG OT YPE DE VELOPMEN T

T YPE SK ELE TONS

E X PLO R AT I O NS
F INAL LOG OT YPE
 ICON/MAR K DE VELOPMEN T
F U LL C O LO R LO G O

C O LO R PALE T T E SE C ONDAR Y C OLOR

 SE C O N DAR Y T YPEFACE S

F I N AL M AR K / I C O N
I M AG ER Y 1 IMAG ER Y 2
SOCI AL M ED I A S AM PLE : I NSTAG R AM POST INSTAG R AM H IG H LIG H T COVER S
T E M PL AT E

These templates for instagram posts give an idea to the

overall theme of your brand. Cohesive presense on social
media is so important, many people can be enticed by
theme/aesthetics alone. Here I’ve included watercolors in
the background of the picture, using watercolors that close-
ly match the color palette of this brand.

Also, including lots of “beachy” or ocean pictures can

communicate the brand effetively drawing in the intended
audience, as well as demonstrating where the color palette
comes from.

Instagram highlight covers shoudln’t be overlooked. These use your color palette and convey a
fun vibe, the circle using colors reminiscent of the sun, with the splashes and waves of the teal/
blue color from the palette really completing your look so you can be social media ready.
MOCKUPS MOCKUPS

GENERAL BUSINESS CARDS

FRONT

BACK
 MOCKUPS MOCKUPS

WOMEN’S UNIFORMS

MEN’S UNIFORMS
I C E C R E A M F L O AT

PROJECT BY
JASMINE BACHMAN

2020