ABM

SOCIAL CAUSE POSTER

Submitted By:
ADITYA HARIHARAN 271003
ROHAN AHUJA 271043
Strategic note on the Poster :
The two hands at the top are puppeteers’ hands and are controlling the girl like a puppet as if

she is a commodity. And below the small girl in black, glowing in violet is meant to be the

conscience is suffering and is hidden away from everyone else. The people at the back where it

is written “Let Us Unite” signifies the people of the society stopping the malicious hands from

picking or reaching the girl and they signify girl trafficking. Overall poster is on a dark and a

negative space which can create some aversion as a whole but it can’t deliver a message

without some text and can send wrong message about society torturing girl or something

related to puppet. Hence it is needed to put in some text in order to share similar perspective

and there by the poster can deliver a message on girl trafficking. And in order to stress on the

fact to stop girl trafficking a fact has been shared on the issue to give an emotional touch.

Situation analysis of existing communication on the internet

1. A men’s, women’s and children’s apparel brand gives back 10% of their profits to various
neoabolitionist organizations, and they use their platform to raise awareness about human

trafficking. Is there a better statement to promote on your tee than "Freedom Fighter"?

This brand goes by the name of Citizen & Darling

2. UNCVRD donates 40% of the proceeds from

each sale to a non-profit supporting human
trafficking survivors. Their stunning pieces of
jewelry are conversation starters that help
spread awareness about human trafficking.
When anyone owns a piece this incredible,
they’ll want to tell everyone they know about
it. UNCVRD believes Jewelry isn't going to change the world, but we're fully convinced that the
women who wear it will.  
3. Sudara sells patterned robes, sleep sets and pajama pants. Each purchase invests in job
creation and skills training for survivors of sex trafficking, and those at risk for trafficking in
India. Their goal is to break the cycle of slavery not only for this generation, but for
generations to come.