Prepared For:

Prepared By:
Sheikh Morshed Jahan
Masum Alvi Chowdhury 05
Professor Samiul Alim Anik 06
Institute of Business Rashik Intisar Siddiquee 09
Administration Kazi Pushpa Ahmed 10
University of Dhaka Md. Moin Uddin Miazi 15
Md. Sazzad Shahriar 28
Nowshin Sharmile 39
Swapnil Dutta 41
Najeeba Mohammad Altaf 42
Md. Irfan Ali 49
Shaikh Raina Ali 52
Mimosa Kamal 59
Fast Moving Consumer Goods MBA 61D
 Industry 4.0 COVID-19
IIOT Impacts of COVID-19
 Remotely monitor & control digital  Difficulty acquiring raw materials
factories through IIoT  Increased cost of operations
 Partnership with Samsung in 2016 to get  Offset by reduction in travels and
insights into healthcare through IoT promotional activities
platform

Machine Learning & AI Strategies for COVID-19

 Digital models for simulation,  Home delivery in Dhaka city through a toll free number, par
prediction & evaluation of sharing partner Pathao.
performance  Working with supply chain, distribution and retails partners
 Online internship programs and work from home facilities
Big Data Analytics  Paid leave for minimum of 12 weeks for infected employees
 Predict trends in food preference
 14 days self quarantine for employees showing symptoms
 Recruitment process
 Loans and advances to distressed employees
 Safety measures in workplace

Potential Uses
 VR for simulating
production activities
 Cloud computing
 Joined forces with Red Cross & Red Crescent society to support
those in need
 Donation to Prime Minister’s Relief & Welfare Fund, Sajida Foundat
and 1000 families in Sreepur, Overall commitment of BDT 10 Million
 Employees contributing portion of their salaries
 Industry 4.0 Covid-19
Manual to automated  No Significant drop in
software-based system Sales in the long run
 Only two weeks of
 Customer break due to lockdown
Relationship
Apex Loyalty

 Business Analytics
SAP Leonardo
Blockchain
 Performance
Management
SAP Business Planning
and Consolidation
18+ is required to buy from online
 Cloud Computing
Using Cloud services
 Online selling & Home
for storage and analysis
delivery without 3rd party.
 INDUSTRY 4.0
IIoT
 Server accessible to specific
executives
 WIFI availability depends on facility
 Monitoring/restriction on personal
device usage depends on the
department
Business Analytics
 Software produces KPIs about availability,
plant performance, consumption, quality,
documented processes
 IT manages analytics and cloud server
 Communicates with different departments
 Controlled from head office
Advanced Technology
 Minimized human labor
 High tech machinery
 Electrical & mechanical sector
for technical troubleshooting
in production
COVID-19
Safety measures
 Inhouse accommodation for production
employees
 Restricted outsider entrance
 Use of sanitizer
 WFH for specific executives
Current state
 Stock overflow
 Production dropped down to 1/3rd of the usual
 Continuation of regular operation after one
month of being shut down
Strategy
 Financial help and medical supplies provided for
health workers
 Mask & drinking water distributed among Dhaka
police range
 Discount offered on beverages till September
 Promotion of cleanliness : 50,000 polybag distributed
during Eid-Ul-Adha
 Reduced production volume till the pandemic ends
Industry 4.0 COVID - 19 Strategy
Data analytics
- Sales forecast Effect Challenge
- Search engine optimization
- Sourcing (Closed port, limited
IoT - Increased demand in
supply, quality issues)
health & hygiene
- Investment by RB Global - Safety in production floor
product
- Preordering household items - Limited manpower
- Workplace safety
Potential Strategy concern
- Rural sales low
- Limited market penetration
- Use data analysis to detect low
sales points  Full scaled production
- Warehousing application
Activities
 Non-stop
- Immensely strong safety protocol
- Shift hour increased with ministry
approval  Workplace safety (Zero case)
- Alternate sourcing, airlift
 Supplier relationship
 Industry 4.0 COVID-19 Strategy
Data analytics
Effect Challenge
- Sales forecast
- Search engine optimization
Business Analytics - Change of habit - Advertisement channel
- Decreased demand in - No physical activation
- Used in reaching more people
some products
- Digital promotional activities
- Increased demand in
Potential Strategy hygiene products
- Optimize the marketing
channels
- More information on the
customer’s demand
Activities
Change in consumer behavior
- New model combining service and
goods Promotional channel
- Digital advertisement channels
- Focus on “Anti Bacterial” tag line New Business model

Futuristic
 Industry 4.0
 Pays attention to potential threats to its
system
 Recently purchased new software and
Cybersecurity will implement within next two weeks
 Used for inventory tracking
 Monitor the communication
through all devices connected
through the company’s Wi-Fi
IoT network
 Has a plan to use big data in
near future as it has entered
the 7th year of its operation
Big Data
COVID-19
Impact of COVID !9
 Sales of its detergents brands has
increased manyfolds over the past
couple of months
Strategies for COVID 19
 Have outsourced data collection
for market research to third
parties, who pass on the
information to the in-house
research team later
 Safety measures against COVID 19 are strictly
being maintained for all employees.
 Have shifted from ATL to BTL
 May go back to the work from home or roster
scheduling if the situation becomes such in the
future
 Industry 4.0
Cloud Computing
 Every department is connected over
cloud
 Employees can access the internal data
anytime from anywhere.
IIOT
 Every software is connected through
different platforms.
 For Efficient management use of ERP
(Effective Resource Planning) software.
They are using a software by Bangladeshi
Software vendor to promote local
business.
Potential for future adoption
 Company is opting to build a state of the art
manufacturing plant in association with
some foreign companies.
Covid-19
Challenges
 Ice-cream (Bloop) was the worst hit
unit. The sales dropped drastically
due to the association of
temperature in Covid-19
contamination.
 The share price went down in the
stock market
 The supply of raw materials was
interrupted.
Strategies for Covid-19
 No salary cuts and layoffs
 Usage of masks and sanitizer to ensure a
secure workplace
 Company follows Blue ocean strategy.
Looking for opportunities in new market
domain.
 Upgradation of IT infrastructure to enable
work from home opportunity whenever
necessary.

Industry 4.0
Big Data Analytics
- Using research data from outside source
- Conducting market research
- Digital Marketing
Automation
- Using State of the art technology
- Using ERP to forecast demand
IoT
- Server for executives
- Providing and monitoring employee
cellphones and computers
COVID-19
Safety measures
 Work From Home for Executives
and then rotation after opening
 Availability of the disinfectant
booth
 Use of sanitizer
 WFH for specific executives
Current state
 Supply shock for the first half, but has
since stabilized
 Some had a demand surge, others had
demand drop
 No shut down
Strategy
 Vans available all-around Dhaka to sell products
 Adjusted marketing budgets
 Focus on E-commerce site and customer care
 Focusing on Facebook page
 Discount offered on oils
 Industry 4.0 COVID-19
Impacts of COVID-19
Cloud computing  General sales not affected
 Uses cloud server and proprietary  Didn’t see any sharp changes in Investment
software for data sync  Used the pandemic as an opportunity to
 Employees can access server introduce more product lines.
anytime and anywhere with proper  Used WFH and Roster system
authentication.  Launched products periodically.

Business Analytics Strategies for COVID-19

 Data collected from field Sales
Representatives and directed
towards the third party
analysts like Nielsen,
Lightcastle etc.
IIOT
 Use of IOT in manufacturing is
prominent in their manufacturing line.
 Portable gadgets for keeping track of
sales and moving inventory
 Employees were given the main priorities which boosted
employee morale to the maximum
 Marico adopted "critical only" or "essential workforce“
structures at its factories and depots, with the maximum
health safety measures
 Used this as an opportunity to launch Marico Healthcare &
Hygiene line “Mediker” at a "no profit" commitment
 Donated 50 lakhs to the prime-Ministers relief
fund
 Partnered with FBCCI to provide relief to 5000
families in Gazipur.
 Industry 4.0
Implementation of IoT
• Network Monitoring and remote connectivity under
IT department.
• Restriction of Internet Usage and Access.
• Monitoring of personal phones and laptops
connected to on-site network
Potential of Cloud Computing
• Cloud based platform to streamline real
time tracking and tracing of production
across multiple locations.
Covid-19
• Bulk sales dropped as restaurants
and corporate sales decreased
drastically due to 3-month
shutdown
• Consumer sales rose as families
increased consumption and
hoarding over lockdown period.
• No paid Covid-19 leaves, no WFH & no roster
rotation.
• Transparency is maintained through meetings
with vendors and agencies online
Safety measures
• Usage of masks and sanitizer.
• Using multiple buses to travel to site for
social distancing.
 Industry 4.0 COVID-19 Strate
IIOT Impacts of COVID-19
Remotely monitors production plant Disrupted supply chain
through CCTV Unavailability of raw materials
Paired with local authority to set up a Reduced marketing activities and less
semi-automated COVID-19 dedicated demand of luxury foods, and more
hospital demand in common necessary items

Machine Learning & AI Strategies for COVID-19

Automated production channel Increased supply in online shops
and simulation process to ensure Work from home facility for most of the employees
steady quality 14 days self quarantine for employees showing
symptoms
Big Data Analytics Safety measures in workplace such as PPE giveaway
Predicts potential market shift
and distant work position
Assumes popularity of newly launched
items Official vehicle for employee transport

CSR by Bashundhara Group

Potential Uses Transformed the group’s 4 convention halls to 5000-bed
Cloud computing for emergency COVID-19 response hospital collaborating
virtual product with ministry of health
development between
teams
 Industry 4.0
Cloud computing
 Uses cloud server for data sync
 Employees can access server
anytime
 Data collected from field Sales
Representatives and directed
towards the analysts
Business Analytics
 Used to analyze the sales
patterns, variants and volume
 Identify high value vendors and
sales representatives
 Allocate zone-wise targets
IIOT
 Portable gadgets for keeping track of
sales and moving inventory
 Wireless printers used to generate
automated receipts and cloud data
update
COVID-19
Impacts of COVID-19
 General sales not affected
 0.1% market share gain in April-
May due to fiscal budget
announcement
 Direct customer contact shut
down
Strategies for COVID-19
 Continuous relief support for over 60,000 distressed people
 Work from home for 2 months for lower to mid-tier
employees, top tier employees still WFH
 Field employees never stopped working outside
 Adequate safety measures and resources for field force
 Brand ambassador wing shut down until
October
 Active and effective lobbying against call for
shutting down countrywide tobacco circulation
 Warehouse & production COVID-19 CHALLENGES
floor networking
Inventory tracking
Sales prediction HRM: Work from home
Recruitment

Realtime sales Workplace safety

update SPECIFIC USE

Demand fluctuation

High for cleaning Low for other

Customer products products
segmentation

GENERIC USE Sales prediction Raw material sourcing

Workplace Transport
monitoring halted

Port closed High operating

cost
 OPPORTUNITIES STRATEGIC IMPLEMENTATION
 Vendor
 New products leveraging CONTINUOUS PRODUCTION RELATIONSHIP WITH
the COVID situation VALUE CHAIN MEMBER
 New hybrid business model
 E-commerce/online
portal/Home delivery
GO ONLINE
ACTIVITIES • No pay cut
• Safety ensured / BLUE OCEAN SURVIVAL
Quarantine /
Employee Leaves ADAPTATION
• Transportation WITH THE
LEVERAGING CHANGED
• Work from home
THE PANDEMIC ECOSYSTEM
Value chain Social work
member ADAPTATION TO
Donating medical supplies
CHANGING
Providing donation
CONSUMER
Supplier relation BEHAVIOR
Maintaining good relation
came in handy