Builder's Network August To October Issue PDF

INSIDE
Home
in Pune
Now
Definitely
Affordable
INTERACTIVE
DIRECTORY
FOR
REALTORS
VOLUME 3 | ISSUE 2 | Aug-Oct 2020 | PAGES 32 | INR 200/- www.buildersnetwork.in
Young Entrepreneur
The Man Who

Fulfils Dreams…!
Legal
Analysing the
RERA Effect
Expert Corner
Collaboration
And Innovation:
The Mantra For
Success
Interview
Sunaina Gera
CEO, Gridlines
Redesigning
Our Future
2www.buildersnetwork.in
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Editorial
Adapting The New Normal
W
e all are going through in an achieve the target, going digital is one of
unprecedented time, where the crucial ways forward, as there have
the way of living is changing been reports that developers and digital
with each passing day. solutions performed fairly well during the
The coronavirus pandemic has come as a nation-wide lockdown period. This dark
setback for global economies, including phase of coronavirus pandemic forced
India. To save the lives of a billion citizens, the real estate industry to go back and
India went into a nationwide lockdown for introspect on various aspects like pricing,
Swapnil R. almost a quarter of the year. This, of course, marketing, relations with partners and
Shende has affected the economy in the hardest customers, and more importantly the value
way possible. In the quarter ended in June of collaboration.
2020, India’s GDP declined by 23.9 per In this issue of the ‘Builder’s Network’,
cent. Most of the major economies in the we have several prominent names in the
world witnessed negative growth in this industry guiding us about the way ahead.
quarter due to coronavirus pandemic. We These are the leaders of the industry and
have to live with the fact and now, have to they are ready to share their knowledge to
concentrate on rebuilding and resurfacing. the betterment of the industry as a whole
The real estate industry in India was and the society.
plagued by sluggish market sentiments. As per the latest reports, the coronavirus
The pandemic added to the woes. We is here to stay for at least a year, until we get
have seen the reverse migration of labours an effective vaccine. But this will not halt
Nimesh Jain
during the lockdown. Even though a the society again. We all will work with the
fair per cent of labours are back to their prescribed precautions and we are sure,
workplace, the construction activities are that the economy will get back on track
not yet reached the pre-pandemic levels. soon. The market sentiment in the real
The developers are worried about the fresh estate industry will remain a bit cautious
flow of funding as well as the burden of for a while and we will witness the demand
unsold inventories. and supply of the inventories realign
With an eye on the recovery of the themselves to the new normal way of life.
economy, the developers are putting all Stay safe everyone!
the possible efforts to bring back normalcy
and stay ahead in the game. And to
2 | Builder’s Network | August - October 2020 www.buildersnetwork.in

Young
Entrepreneur
Ammul Goel
Managing Director,
Pushpaganga Ventures
Ammul Goel is not only venturing into

the realty business but also, he is eyeing
to bring innovations in other sectors
and believes in giving it back to the
society. He has a unique knack of doing
business with his values. The Managing
Director of Pushpaganga Ventures is
sharing his journey and thought process
behind decision making.
The Man Who

Fulfils Dreams…!
H
e is one of the brightest n Tell us about your background liking the journey. I started knowing
entrepreneurs we have. He thinks and experience of real estate the business. That is how I started
from a very different perspective business enjoying it.
and always tries to bring unique value to Ammul: My entry into the real My further journey began when
his products. He believes in a set of values estate business was relatively simple. I went to Narsee Monjee Institute of
and never let them go away, even while My family was into the business. I Management Studies for MBA. There
doing a bunch of businesses at a time. was in college when I entered into I started learning a lot of things. In a
We got a chance to have a conversation this field. I was not very much into way, every business runs on the same
with Ammul Goel, Managing Director of the family business. I had some formulas. The only difference is how
Pushpaganga Ventures and he shared his other things on my mind. During my you run it differently. Narsee Monjee
views on a variety of topics. college days, my father gave me a very was my changeover. I already had
Ammul Goel is from a business tempting offer. He said he will pay generated the interest in business and
family. He entered the business at a very me my pocket money only if I sit with the Narsee Monjee gave me a push, in
young age and then he chose to expand him in his office for one hour. That is terms of, even if you are doing a family
the business. Now, with an established how the journey started. Just for the business, you can work on your dream
Pushagandha Ventures, Ammul is reaching pocket money, I started sitting in the ventures. After education, I joined my
out to different prospects of opportunities. office. Slowly and steadily, I started father’s business. Suddenly I sensed to

have my passion come true. So, I made
it an expansion to my family business
and launched ‘Pushpaganga Ventures’.
Every business is about you. It
n How was the reaction from your is what about you feel about the
family, when you began to expand
the business?
business. Be it a family business or
Ammul: My family is into a very any other profession, you need to
known real estate business. Leaving this take it as a passion.
behind and starting something new
was very upsetting for a lot of my family
members. But I explained my viewpoint.
I said I am not separating from our
business; I am expanding the horizon. - Ammul Goel
I am expanding in a way where I can
go out and show our quality, service, and then will arrive at a decision. I am Ammul: In our family, we always
branding. That is somehow I convinced very particular about the process before manage to get in touch periodically with
them and I started with ‘Pushpaganga any business and any venture. everyone. Distance does not matter in
Ventures’. family communication. I similarly treat
We started in Pune. Slowly we n What is your plan? my work as family. Where-ever I may
spread our business to the other cities. Ammul: We already have a few be, I make sure to give enough time
Then after a certain period, we went out projects going on in the other cities to each venture. I also make sure that I
of India also. Then I thought of coming and abroad. I never plan things as such. personally visit the offices, site offices,
back to my passion. My passion was I go with the flow. Whenever I get an and out of the city offices personally.
always doing something different. So I offer, I study, evaluate and then think Because it is not possible to visit out
ventured into a few sectors. We started about going ahead. I do not talk about of the city offices regularly, I used to
in the entertainment sector. We have things which are in the air. There are do virtual meetings. Many people are
done a few films, a few music albums lots of people who will show you lots of working on digitally now because of the
and now we are coming with an pictures. But I believe in practical things. lockdown. But I have been doing this
interesting app. We learnt that there are We are doing projects in Goa. We had for a long time now. One man getting
loopholes in every business. Then we a few plans of developing dream homes into too many things is not possible. So,
started to work on that and filling those as well, but currently, it has been on I always used to take the help of virtual
loops. With a period, we got to know hold due to the coronavirus pandemic meeting platforms. I handle my work in
that it is a good adventure. and the lockdown situation. We are also the same way as I handle my family.
You don’t need to be stuck at one coming up with a concept of organic In the family, we have various
point, even if it is your family business home-stay. It is a very unique concept. personalities. We do not differentiate
or something that you started. Many This has never has happened. It will be between our family members. How do
business tycoons are into various more of a health-conscious and for a get- we deal with them and treat them, its
ventures at the same time. together for a family with a healthy life. similar with the ventures as well. I gave
The project in Dubai is on hold as of now. same value and same importance to all
n Do you have any real estate
Looking at the current situation of the my ventures, my staff and my customers.
projects out of Pune as well?
market, we are taking it slow. We are not I treat my teams and customers as an
Ammul: We do have our projects in
hurrying up on anything. A lot of people extended family.
Pune and we are doing a lot of things in
just jump on the tempting offer without
other cities. We are in talks to start a few n Your thoughts on Pune as a
giving much of a thought. But when you
projects abroad as well. We are getting market.
are not studying the project, judging
invitations from various places and Ammul: Pune was always a
the opportunity and moving ahead will
we are in a thought process. We are in beautiful hill station and a relaxed
always backfire.
negotiations and we might start soon in city. There were multiple projects in
Dubai and London. We have got an offer n How do you manage all the Koregaon Park. We, as a developer,
from many other places also. We are multiple businesses? How do you also had a prominent presence over
currently studying and doing research manage your team? there. The per square foot rates at that

The Podium for Flair!
Ammul Goel is about to launch a special platform for talent across the sectors. It
is an exciting thing and he shared more details and thought process behind the app,
LLivv
Swagliv!
It is a special platform for talent. And talent can be anything. If you are a good
writer, actor, composer, singer, businessman, doctor, lawyer, journalist or any good
talent you think you have, this is for you! There is entertainment, business, jobs,
charity, education, and everything. Today everyone is going virtual and is on mobile
phone. Hence, we are presenting a mobile app and the app will be a platform for you to present yourself
there. You can interact with others. There will be planned streaming or your talent. There will be a
section of paid streaming as well. ‘Swagliv’ is also about getting fame, money and a development path.
Once you become popular being in the app, we will do a lot of activities like concerts, talks, events,
seminars etcetera. We are also planning to make our films, web series, serials, albums and reality shows.
The popular talent from the app will get a chance to feature themselves in these projects. We will be
looking after managing the celebrity management and events too. We will try and ensure that you will
get something to work on periodically. We have worked on every minute details for this app. Swagliv will
be the one app for everything. So, what are you waiting for! Just download the app and find your way to
success in your beloved field.
time were low. Now, because it has representatives and authorities are a the delivery, there are a few concerns
been developed so well, there is an key factor in the development. They or issues faced by the customer. If it
appreciation and the rates are high. are the main sources of infrastructure requires your knowledge and if it is not
To be very honest, all places in development in any area, which provides heavy on your pocket, I would suggest:
Pune are promising. Take an example of the basic requirements for residents and Just do it! Neglecting and ignoring is not
Kharadi area. No one used to consider businesses. These factors are responsible a solution. Because these are the people
Kharadi as a prominent place in the for creating a comfortable ambiance and who would do your mouth publicity.
city. We used to believe that someday development. We must acknowledge They are the one who will be talking
it would be a prominent place. Kharadi their role as well. It is a hand-in-hand for about your project and they are your
followed the same path. clients, seller, buyers, landlords and the brand ambassador. Give them quality
The landlords play a very important area representatives. service and assurance, they will be with
role. The development stops because I would not pick a particular section you all the time as brand ambassadors.
of their high demand. They should as ‘promising’, as I think every area and
understand the market and must every land is prominent. Every land is n What you look into while
be ready to negotiate and be less unique. The land has been there, and it is choosing a contractor or supplier?
demanding. The landlords should also us, who developed it and it is up to us to Ammul: It is a very simple thing. I
understand, that the developer also have make a land premium or non-premium. need the same quality of service that I
a big investment to make. It is not only provide to my customers. Generally, my
about construction. There are a lot of n What is your advice for young colleagues deal with this. Sometimes
permissions needed and many things entrepreneurs, who have just it does happen that I take initiative to
to take care of. Just because, the rates recently entered the market? know the vendor. It is a good thing to
are good in other areas, so they think Ammul: Everyone is smart enough. know your vendors. It is very important
that they should also get that price. Yes! Each one knows the strengths and to keep your vendors into the loop.
They will get the price; but they have weaknesses of one’s working style. When you start interacting, you get to
to be very soft, very convincing and Everyone’s way of working will be know the working style of each vendor.
understanding in such cases. The current different. I am no one to teach them. I want three things from any vendor:
market is not such that you ask for a But one thing is very necessary to know. Service, Quality and Trust. You get to
hefty amount. The landlords have to be While giving service, focus on the quality see the real side of any vendor during a
reasonable. If they ask for a high price, and a smile on your customer’s face. tough time. If they support you even in
obviously the inventory or the unit price Customer’s expectations are high, your bad phase, they are the one to be
goes higher. but to see a smiling customer is more associated with.
A role of the Government, area rewarding than anything else. Even after

Light House
Re-think, Re-organize
Re-build to Rebound
Recognising the changing times is
not everyone’s cup of tea. There are
very few entrepreneurs who can do
that and those are the successful
ones. Dr Ajit Marathe is one of
them. He is a successful developer
and now he is aiming to help and
create more entrepreneurs through
his ‘Mars Gurukul’ mission.
Dr Ajit Marathe
MD, Nirman Realtors and Developers
T
here is a beautiful quote by James while working in siloes. You need can be affiliated with more than one
Sharp, which says, ‘It is not every to collaborate and learn the art of association and believe me, that
calamity that is a curse, and every co-existence. As an entrepreneur, helps! You should be in touch with
adversity is often a blessing. Surmounted one should start thinking about two different kinds of organisations at
difficulties not only teach but hearten collaboration almost immediately. If the same time. One: the organisation
us in our future struggles.’ The ongoing we take the real estate industry, there of people from the same business as
coronavirus pandemic surely has are various network associations, for yours and second: the organisation of
devastating effects on every aspect of example, CREDAI, BAI, MCHI, contractors people from various backgrounds and
the global economy. One of the major organisation and so on. One needs ventures. They both have their own
industries to have suffered is real estate. to get associated with a few of them. valuable inputs for you. The same-
To get over this, we need to adopt new Collaboration minimises risk and business association will tell you what
ways. This is the biggest takeaway from you should constantly work on this. are the developments in your field,
the pandemic. According to me, no one should do any what are the issued and how others
First and foremost, the thing kind of business by oneself. Search for are tackling them. The association with
is Collaboration and co-existence! like-minded people, come together and entrepreneurs from various fields will
Remember, these two words will have run a successful business, is my theory. teach and update you about what is
a major role to play in any business Networking is an inevitable part happening in the world. This helps to
now on. No one will be able to survive of your business journey now. You broaden your perception.

Things To
Remember
our company.
Know Your Brand
We have developed our expertise
If you are stepping into any kind Engage in a handful of in affordable housing in Mumbai and
of business, the first thing you should projects at a time. It is
adjacent areas. Our maximum recent
be thinking about is your brand. You more important to have
projects are of 1-BHK. Outside Mumbai,
cannot be ‘master-of-all’. Think, choose more satisfied customers
than just a number of we focus on houses within the range of
and develop your brand cautiously. To
projects. 15 to 25 lakh.
make things simple, the showroom
selling Mercedes will not have any
Its Time To Retire
model from Maruti. Why? Because
There will be a change in Then we took a bold decision. We
both the brands have their own
the design-wise thought decided not to acquire new land or
position. Maruti deliberately positioned
process as well. Architects projects. We have deliberately decided
themselves as ‘affordable car maker’. So,
and developers will have to limit our projects. This was a major
anyone who dreams to buy a luxury car
to think about another thing to do for any businessman. Even
will not go to the Maruti showroom or COVID-19 like situation while doing serious business, we have
one who prefers to have an affordable and create a space for always followed a principle, which is
car, will not step a foot into Mercedes ‘work-from-home’. ‘keep learning’. We were always engaged
showroom.
in some of the other educational course
This same logic applies to real
throughout the career.
estate as well. You need to choose, Developers might have
I learnt a crucial thing during these
what brand position you want. Real to show ‘work stations’ in
courses. One of the vital decisions
estate is a localised industry. There the floor plan as well. This
may reflect in tier-2 and that any businessman has to take is of
are very few developers who work
tier-3 cities as well. retirement. It is often considered as you
across the country. Real estate is not
do not retire from your business. But I
something you can do across the
chose to retire. Do not get confused.
country. The industry is dominated by
Retirement does not mean the closure
local developers. In this segment, you
of the business. It is a misconception. To
need to define your strategy and move
keep your business up and running, you
accordingly. If you want to focus on
need to plan succession. If you develop
affordable housing, you need to define
more redevelopment projects than new and adhere to a particular system,
your action plans accordingly. This will
constructions. Mouth publicity was the ultimately it will help the business to
help to establish your brand.
prime source of our projects. Now we flourish. You need to have that clarity.
Now, as we have limited our
Our Journey have more than 40 projects in Mumbai,
Nerul, Ratnagiri, Mahad. projects, we have free time in our hands.
We, at Nirman Realtor and
We were changing with the We are spending this time to guide
Developers, started off from Nerul. We
times. During 2013, we realized that young entrepreneurs. We have started
had a hard time to find customers in the
the business model in the real estate ‘Mars Gurukul’, a concept where we aim
beginning. Steadily, our customer base
industry is changing rapidly. That was to create 100 entrepreneurs. Many times,
increased and now we have almost
the time when the Government was a beginner faces multiple hurdles. If you
22 buildings in Nerul. There were few
into primary consideration of bringing a can guide the aspirant businessman at
classified advertisements and articles
regulatory act. We decided to speed-up the right time, he or she can go past the
in newspapers about our quality and
and completed all the ongoing projects stumbling blocks. We all need a helping
development. That attracted several
within the stipulated time frame. We hand, and ‘Mars Gurukul’ is our mission
projects from Mumbai. In the year 2000,
decided to have joint ventures for some to become a helping hand for the needy
we began venturing into Mumbai real
of the projects. At one stage, we had ones.
estate sector. In this sector, there are
only three to four ongoing projects in

Interview
Sunaina Gera
CEO, Gridlines
Redesigning
Our Future
The real estate industry needs to go through a redesigning phase
now. The global pandemic of COVID-19 was an awakening for all
of us. The stakeholders at the real estate industry needs to be
reconditioned to accommodate the new normal ways of working
and living. Redesigning the space is the key issue and we need to
address that as soon as possible.
Meeting Room After
T
here are very few people
Floor
out there who personify the markings
words passion and innovation.
Sunaina Gera is one of them. She
is the CEO at Gridlines. Sunaina Alternate
graduated from St. Stephens at New seating
Delhi and moved on to pursue higher
learning in Interior Designing from
Pune. She is a master professional
Reduced
having completed over 75 interior seating Meeting Room Before
design projects to her credit.
The realty market has been
experiencing a slowdown. As a
veteran in the designing industry,
Despite so much of awareness, it is personally, I think the pandemic was an
Sunaina looks at design from a fresh
rather surprising that basic things like awakening.
perspective. As we sit with Sunaina
how can you keep the required distance A lot of South-East Asian countries
for her take on the importance
between each other and how to keep are hygienic by nature and they are
of redesigning especially after
yourself safe is ignored. doing well. These countries have
the global outbreak of COVID-19
We are working towards redesigning reopened. Their basic sanitation, basic
pandemic. She is sharing her views
the real estate spaces to accommodate way of life is so much better equipped
on how redesigning will help the real
all the necessary precautions. Our for a situation like this. I agree India does
estate industry to accommodate the
primary focus is on architecture. have a large population. But beyond
mandatory changes.
Because we understand the space so that, we are still unaware of hygiene
well, as we are working in different standards and we do not know how to
n The way we work and the
types of spaces, we are in a position to keep a distance. I genuinely believe that
place we work will need to
be restructured in the post- redesign the place. This is going to be the coronavirus pandemic is awakening
COVID-19 world. How important our next activity. When we are going for all of us. Even if it is not mandated,
is it for corporate offices and to design our next building or office there should be a change in lifestyle
what are your plans to enrol this? space, we are going to be asked by our and the way we live. Hopefully, this will
It is not just about restructuring clients that what is the thing that we create awareness now.
or redesigning. The whole idea is that need to do to be in a COVID-19 free
what we reach out to as many people environment. n How can we really accommodate
as we can and see how we can help to COVID-19 free environment?
the community by explaining to n How the global pandemic has We begin at the grass-root level.
people what are the changes they made an impact on our lifestyle? We start from the time you enter the
can do in their existing spaces During I do not know how much corporate development stage. Some of the things
our interaction, we found that there or real estate developers and the which are common to everybody which
are still enough people who are ill- Government authorities are going to be is the security cabin, parking, plantation
educated on the present scenario. sensitized to the issue. But if you ask me etc. Those things are common

n It is being said COVID-19 is
death for coworking.
We are actually talking about the
benefits of co-working spaces. In the
current situation, everyone will be
having satellite offices now. Hardly
anyone will operate from one large
chunk of space. So, you would want
to keep it small, but you also would
want to have the office space closer
to home. This way we can keep our
exposure limited. Once the exposure
Ancillary Spaces : Spaces like Meeting Rooms, Waiting Lounge, Cafetaria etc. are the is limited, the chances of catching the
areas that would need major revisions for them to be safe and efficient.
infection get reduced too.
But there is another angle to it. Not
everyone can set up these satellite
irrespective of affordable housing or in the lobby etc. We are talking about offices. Hence, they are going to rely
luxury housing. How do we ensure the social distancing in the common on co-working spaces. As of now,
security cabin is safe, that the drainage area. Whether it is an office, school or everyone is at home. We all need a
is clean and so on. commercial place, there should be break from this hectic schedule and
The school, whether it is meant for clear visible markings. If you need to get the work-life balance. So, they are
low-income or high-income group, but go the restroom, take a right or need going to come to the office for a one-
the basic footprint will be more or less to go to the cafeteria, take a left. We do off meeting. They would want their
the same. Our observation is there will not want to go round into circles and discussion rooms. The concept of office
be a change in the number of units in bumping into the people. That is where work will definitely change due to the
that footprint and the finishing to it. we have worked extensively and have health issues which are at stake, but co-
For example, the common area, the our presentations ready. We have the working is not dead at all.
lobby, the number of lifts etcetera are ideas on co-working and residential In my opinion, co-working will
mandatorily see a change in use and projects ready work on school design is suffer for the short term. But in the
design. But the norms will change. underway. longer run, it is going to boom again.
Like not more than two people should This is what we are trying to achieve
take a lift at a time. How do you stand

 Lounge After
in our new design concept.

We are trying to have a design
which will empower us to work
within the same space without
compromising the number of
seats.
 Lounge Before
n You are saying, even if we
have larger coworking
spaces, the occupancy
percentage will not be
reduced.
We are trying our level best Break multi-seat lounge furniture into individual seats by introducing table
to ensure that. There should not elements to reduce density. Geometry: • Arrange seating to eliminate faceto-face
orientation.
be sacrificing or compromising
on that front. We have a lot
of luxury areas in co-working n Are there any WHO
spaces. In the common areas, guidelines regarding space About Gridlines
we used to have large lobbies, utilization and designing? Gridlines started their work
waiting for lounges and all. In the Frankly, the virus is too new in 2016. It is an integrated design
new concept, those will certainly for the whole world to have firm that unites a dynamic team of
get eliminated, if not reduced. a proper guideline. If we start architects, strategists and researches
We are trying on how to create following WHO guidelines, we will with real estate specialists driven by
new patterns within those areas go nowhere. The WHO changes a singular aim of value engineering.
too. Let us just totally avoid this their opinions and guidelines so Currently, the team consists of three
kind of set up now. For example, frequently that it is hard to keep senior architects and six junior
make an entry at the reception the track. The coronavirus is so architects. The team strength has
on the ground floor and go rapidly changing and so much of been very volatile and they aim
straight to the person you want mutation is happening, I personally at reducing the vacuum between
to meet. The waiting lounge kind feel, there is no one in a position to practical and draw the design in the
of area is not necessary anymore. give firm guidelines. Indian industry.

Legal
Analysing the
RERA Effect
‘RERA’ is now a well-known word across the society. This term is
important for each developer and every probable property buyer.
Let us have a look at the RERA, its provisions and its significance.
R
eal estate sector in India is a significant step in the Indian real core object of the act was to ensure
currently going through one estate sector. This act allowed the and encourage transparency,
of its worst phases due to unorganised sector to grow like an citizen centricity, accountability and
the increasing number of unsold industry. As the RERA enters in the financial discipline in this real estate
inventory and prolonged lack of third year, let us have a look at the sector.
confidence and transparency. The importance of the act. RERA came into effect on May
global coronavirus pandemic has What is RERA? 1, 2017. That day onwards, RERA is
served a deadly blow to already RERA, full form of which is Real applicable for all new development
struggling real estate sector with Estate Regulatory Authority, stands projects. The projects which were
almost negligible demand and for transparency in the real estate ongoing on that date and such
non-availability of labour during the industry. It was brought to action to projects whereby they did not have
lockdown period. eradicate the existing discrepancies the completion certificate, they were
The introduction of RERA was and problems of the sector. The also considered as RERA projects.

The projects which already had the amount he has to invest in that
completion before May 1, 2017, were particular development project.
not considered as RERA projects.
How to file a complaint
After May 1, 2017, whichever projects
The customer must file a
were commenced, they had to apply
complaint to the RERA authority. The
under the RERA act. There is no
authorities set a date for a hearing.
registration of a developer. There is
The consumer should be present
a registration of the project. Initially,
at the hearing. The consumer
the buffer period was given for three
needs to produce evidence in that
months for getting completion
hearing. The legal counsel for the
certificates. That means the effective
developer files a written reply to the
date for getting the completion
case. This case is heard in front of
certificate without being registered
an adjudicating officer. This officer
under RERA act was July 31, 2017. Harshal Jadhav
delivers the verdict.
After this date, all the development
There is a reconciliation
projects became RERA projects.
committee constituted by the
RERA covers both residential and
Those projects which have a RERA act. This committee tries to
commercial properties.
number of apartments more than intervene in between the consumer
Under the RERA act, a developer
eight and the land area should be and the developer and resolve the
has to comply with various
more than 500 square meters. All dispute. If both the parties agree to
compliances. It includes many things
the projects which fall below these a settlement, there is no need to file
such as quarterly statement and
norms, need not apply for RERA a case. But based on the experiences
quarterly updation of construction
certificate. so far, hardly any disputes get settled
activity. The developer is expected
in the reconciliation committee.
to give detailed information about What are the There are also some examples, that
the project and must provide compliances?
flat owner had to bear the losses in
documents regarding building The developer has to regularly
such settlements.
approvals, documents of land, what submit the percentage of
kind of development rights you construction work done in every The process of judgement
have, is it under joint venture or do quarterly statement. He has to retain In the initial phase when the
you have co-promoter with you or 30 per cent of all the funds coming RERA act was introduced, we used
you are the sole promoter while from the customer. The developer to get a judgement within three
registering for RERA. can only use up to 70 per cent of months of filing a case. Now it takes
the total amount received from the almost five to six months to get the
Which projects are
considered as RERA customer towards construction judgement. The number of cases has
projects? purposes. In short, 70 per cent of increased since October 2019 and
The Numbers Game Source: mohua.gov.in, as on July 4, 2020
53,364 48,556 25,604

Real estate projects registered under the complaints have been disposed-off by Projects registered under
RERA act across the country the RERA across the country Maharashtra RERA act

so the system is experiencing a bit The rules for the act were in the insurance market like IRDA or SEBI
delay in judgement as well. Most of phase of finalization in November- for securities. RERA acts like the
the cases under the RERA act are of December 2016. During that period, same for the real estate industry.
delayed possession. The quality of I had given 35 suggestions to When there is a regulator, it helps
work is the second main reason for counter the lacunae to the Ministry the unorganised sector to become
filing a case against the developer. If of Housing and the Ministry of and grow like an industry. This is
any developer has filed a false piece Urban Development. It would have a very good thing, for both the
of information in his application for helped to bring down the number businessmen and the consumers.
RERA project, he is penalised at a five of litigations afterwards. This study The regulators keep checks on non-
to 10 per cent of the total project helped me even before the act was serious and irregular developers. It
cost. But these provisions are not introduced formally. definitely helps the developers with
enforced upon by the authorities. When the authorities started to a professional attitude towards the
Most of the cases of delayed face and examine the cases filed industry and helps the investors
possession get their results favoured under the act, they realised that as well. Ultimately, the real estate
to consumers. But many times, many rules and regulations are not industry gets all the benefits.
the execution orders are not good flawless. So, the adjudication officers As there is a formal regulator
enough. Many consumers who delivered a few new orders to make for the industry is introduced, there
win the cases, do not get the those rules clear. are now tribunals to address the
compensation. This is one of the I have seen the initial phase of consumer grievances. It saves the
hottest issues in this regard. the RERA court. In such an initial costs and time of the consumer. If
phase, even the judges have a little the case is scheduled in a civil court,
The lockdown effects
idea how to read the situation and it might take three to four years for
The coronavirus pandemic has
deliver a verdict. RERA authority a verdict. In the tribunal, we get the
halted every sector in the economy.
acts as an umbrella for all the real verdict within three to five months.
This has also affected the real estate
estate projects. They want to ensure The current RERA act is beneficial
sector. As per the RERA Act, the
that this industry should flourish for both, consumer and developers.
project must be completed on time.
and it should grow as an industry. It is beneficial for the consumers
But the lockdown situations across
This is one of the objectives of RERA who are victims and it is beneficial
the country stalled the construction
authorities. At the same time, this act to those builders who are complying
activity. That is why extra time
is consumer-centric too. It restricts and following timelines. It also
relaxation for six months to complete
the developers who manipulate and provides support for institutional
the project is being given. Though
have unfair trade practices. Few of investments or corporate
there is no clarity about projects
the decisions of the RERA authorities investments in the real estate
which were due to complete in
have also been challenged in the industry. Overall, the RERA attempts
March 2020, the projects which
High Court. to promote fiscal discipline, increase
had the completion deadlines after
transparency and confidence of all
March 2020, will get the six-month Why RERA is important?
the stakeholders.
extension. Real estate was never an
industry before. It was a huge, but
My take on RERA Authored by -
unorganised market. When RERA
There are many lacunae in Harshal Jadhav
came into the force, it became an
the RERA act and rules framed by
industry. There is a regulator in the
the Government of Maharashtra.
About Us
We represent both consumers and developers. HJ Legal provides any service related to RERA act and registration. Apart
from RERA, we work in land acquisition. Companies and developers have due diligence and we provide the service. We also
work in land title service, drafting of documents, the formation of cooperative housing.

Expert Corner
A Bridge
That Unites All
Siddharth Lodha
While talking about sales in real estate industry, one cannot overlook the
importance of channel partners. They are the ones who are making sure that
the buyers get what the need and developers can sell all their inventories. In
short, they are a bridge in the real estate marketing and selling.
W
e all know the big film stars. online marketing. If we look into only non-branded developers is one or
We all know the big names numbers, Facebook is giving us a two per cent. But channel partners
associated with the movies. good volume. Facebook gives almost usually work at a budget of three to
But do we know the people who 100 to 150 leads per day. But there four per cent. Non-branded developers
actually support and are the backbone is an issue too. Out of every six leads generally hesitate to spend more on
of the industry? Generally, we don’t! generated via Facebook, we get hardly marketing.
This is the same case with the real one quality lead. If we look for quality But if we look at the larger picture,
estate industry. You get to know about lead, Google Adwords is providing this sole selling partners will have a
various developers; but hardly anyone valuable information. But there is a major role to play in the real estate
notices the importance of other factors, known limitation to online marketing. industry. Since the majority of branded
such as channel partners or sole selling The customer still prefers to visit the developers are shifting towards
partners. This is one of the biggest property physically and then make a channel partners, we will see a boom in
impacting factors in the real industry decision on investment. this segment within the next few years.
of late. Generally, an established developer There are around 15 to 20 professional
Sole selling partners have gained keeps six to eight per cent budget companies who are working as channel
a lot in the past few years. As the big for marketing. But channel partners partners. These partners do sole selling
players entered the real estate industry, work on a much lesser budget, with multinational companies.
they have realized that sole selling is maybe at three to four per cent of the
The Pune Market
a profitable and easy way of getting budget. This deal is proving beneficial
The coronavirus pandemic has
leads and closing on deals. Recently, for developers. Because a channel
a definite impact on the real estate
multi-national companies have entered partner works with a deadline and
industry. But as per my observation,
into the channel partner segment. commitment to sale a certain number
there will not be much of a price
Prominent developers are trusting of units in the stipulated time frame.
correction in the Pune market. The
channel partners and are ready to give Nowadays more and more developers
developers will introduce some
the property to the sale for a certain are turning towards sole selling
schemes for prime locations or for the
period. This is a major change in the partners.
projects with ready possessions. Few
business approach. There is a concern in the sole selling
bank schemes and payment schemes
There is a growing demand for method. The marketing budget for

like ’20 per cent now and 80 per cent property, developers are returning the mode. As a result of this, the home
after possession’ are already in place to token amount as well. buyers are looking for extra room or
attract potential buyers. A prominent space in a new home. Those who do
Online Exhibition
developer is introducing a scheme not have a budget to accommodate an
Many developers and real estate
that allows a buyer to purchase a extra room, are requesting developer
agencies are preferring online
ready-to-move-in home in just 25 per whether they can provide a work
exhibitions during this lockdown
cent of the total cost. Remaining 75 station in the balcony area or dining
period. This is nothing but a virtual tour.
per cent amount is to be paid after one area. The ‘work-from-home’ scenario
The developer creates videos showing
year of the possession. has a positive impact on residential
their properties and using advanced
Barring these few examples, there projects.
tools like 360 view etcetera. The online
has been no price depreciation of
exhibitions are in a primary phase and What Should Be
properties in Pune. On the contrary,
we cannot comment on the success The Strategy?
prominent developers have, in
rate. In the current market situation,
fact, increased property rates. The ‘Grade A’ developers will get the major
developers are facing increased Coronavirus Lessons benefits. To stay in the competition
labour costs, increased bank interest The biggest lesson from this and to survive, ‘Grade B’ and ‘Grade C’
amount, increased construction coronavirus pandemic is to have your developers need to show aggressive
costs and therefore it will be difficult own place. If anyone wants to buy a intent. They need to put aggressive
for developers to cut the property home, this is a golden period. If you efforts to attract customers. There
prices. The western part of the go through a channel partner and are buyers for ‘Grade B’ and ‘Grade C’
Pune city always has been a prime can negotiate with the developer, developers as well. There is a struggle
location. Apart from this, Dhanori and you can strike a good deal. There are period for all developers. The only
Keshavnagar in the eastern part are the various schemes out there for home difference is, branded developers
two new premier markets in the city. buyers right now. Either you get heavy will come out of this struggle
Even during these testing times, discounts or you get furniture and comparatively early. Non-branded
developers are ready to launch white goods. developers will have to struggle for
projects in Pune city. Around seven There is a change in demand as a longer period. According to our
to eight developers have introduced well. Those who are working in IT observation, the Pune market will
new projects in Pune within the and allied industries are now looking be back on track within three to four
last two months. The positive sign for extra space. We are getting more months.
is, the developers are witnessing a inquiries now for extra room or extra Authored by -
reasonably good number of sales space. Those who were looking for a
Siddharth Lodha
during the period. One thing is for 2-BHK, are now demanding 2.5-BHK Director, Wisteria Properties
sure, Pune real estate market is not and so on. Many of the companies
negative at all. have now shifted to ‘work-from-home’
Changes After Lockdown

The lockdown scenario changed About Us
the way we used to choose a property. There were not too many channel partners in the real estate market way back
Since the past four months, there are in 2010 when we started off with Wisteria Properties. Siddharth and Rishabh,
restrictions on general movements. are both from a share market background. Most of the share market brokers do
Most of the potential buyers are not treat their clients professionally. If a client suffers a loss, many of the brokers
working from home. They cannot prefer to stay away from the client. This is not a professional service. The same
case was with the real estate industry.
move around to see the properties.
The main motto of Wisteria Properties is to give excellent client service. The
To overcome this hurdle, many
company started dealing in rental properties and then in resale properties.
developers are offering a detailed
There are almost 150 clients who are still working with Wisteria Properties
virtual tour of the property after taking continuously for the last 10 years.
a nominal token amount. Developers In 2017-18, Wisteria was in the ‘Top 10’ of Pune real estate market channel
are also offering extra discounts for partners. In those two years, 50 developers chose the company as a ‘best
these customers. This is a way to freeze channel partner’. With a strength of 80 employees, Wisteria is constantly in the
an inventory for buyers. If somehow top two or three companies in Pune.
the buyer decides not to buy the

Expert Corner
Collaboration And Innovation:

The Mantra For Success
The coronavirus pandemic has affected every sector of the economy.
Real estate industry has taken a hit too. But we need to find answers
to the questions and we need to be more innovative and more open
to collaborations than ever. In the exclusive discussion with Kishan
Soni, Chief Executive Business Development and Aniket Kadam, Chief
Executive Business Planning and Strategy for V21 Realty Plus talk on
the current scenario and trends in the Pune market.
T
hese are the very difficult times. sentiments. To get over the negative of the country-wide lockdown, the
The coronavirus pandemic has sentiments, the businessmen need to Grade A developers were on their toes
affected the real estate industry chalk out different strategy now. and adapted quickly to the situation.
very hard. Every sector is feeling the This extraordinary situation calls The developers in Grade B did not
heat right now. No one can tell when for collaboration in any business. If you specifically add to the technological
things can get normal. Specially in the can do this, only then you can survive side. Grade B developers are trying
real estate sector. This market runs on the downfall. In the initial period to match up the technological use to

attract and convert the potential Next one year will see the cash
buyers and are now in a transition crunch for everyone, from the
phase. consumer to the developers. We
need innovative and collaborative
The Pune Market answers to this problem. Schemes
If we see the realty market such as ‘no EMIs for one year’ will be
situation of Pune city, we can more preferable for any consumer.
see the traits of new trends. The
west side of the city was always a Tough Time Ahead
demanding market. ‘Ready to move This a tough time for everyone
in’ inventory is almost not available including developers, consumers
in this area as of now. This means, and brokers. If a consumer still goes
all the 1-BHK and 2-BHK inventories ahead with the plan of buying a
from reputed developers are sold home, the developers will be more
out. People are nowadays preferring than happy to offer him price-
Bring the right only ready to move in houses. correction schemes. The developers
will be looking at the cash flow
product for the
This is primarily because there is
a definite feeling of uncertainty in the current scenario. So, the
right market among society. As said earlier, the developers will also come up with
and see, there real estate market is largely driven a better payment plan as well. But
there is always a second side of
is plenty of by sentiments. Three months down
the line, the consumer was ready to the coin. As the developers would
demand for adjust to the available inventories in be offering the home at a reduced
homes. All the market. But now, the consumers price, this means they will either
we need to are stressing for the option of ready be at a loss or no-profit no-loss
circumstances. To sell the inventory,
change is
to move in.
developers will offer more schemes
our mindset. The Main Problem is… and make it a ‘win-win’ situation for
Luxury homes
In such a situation, how can consumers.
real estate developers make the Even before this pandemic, the
are not the demand count? It is often being profit margins of developers were
in-thing for said that there are not enough in a single digit. If the developers
every market. leads in the real estate markets at
the moment. This is not the case
offer more discounts, there will be a
People need with us. Lead generation is not a

case of almost negligible profit. This
ultimately turns into a loss, as the
compact problem as of now. We, at Remax, builders have taken a loan for the
homes. are getting a good amount of leads.
Almost every broking company
project and they still have to pay the
interest for it.
Aniket Kadam is generating leads even in the
lockdown. But the conversion rate
This ball game will not go along
Chief Executive for a long time. As the pandemic
has certainly affected. The business situation gets under control,
Business Planning
has not returned to the normal level everything starts streamlining, the
and Strategy
yet. The recent lockdown in the market will try to get back on track,
Pune city has added to the negative the property rates will automatically
sentiment. Now again we all have to shoot up again. The developers will
start from scratch. not pay the losses occurred during

the pandemic from his own pocket. make a great deal. This is the only
way to swim through this pandemic
Where is the
wave. Use to the technology
opportunity?
and making the right choices
The luxury market has been on
for collaboration are the keys to
the downfall since so many years
success.
now. It has been going like this
for at least five to six years. Indian The Virtual Expo!
developers need to change their In the current situation, there
mindset. We often hear complaints are hardly any possibilities that a
that there is no demand in real potential customer will come to
estate. It is not the truth. If you bring the office of any developer. There
the right product for the locality, is a fear amongst all of us. So as far
there is still a huge demand. If you as possible, everyone would like
build compact homes at the right to have virtual connections. This is
price and right location, buyers
Lead generation will go for it. For the Pune market,
exactly why we have developed a
platform for a virtual exhibition of
was never a if the area is well developed and properties. For this virtual tour, all
problem. Lead cosmopolitan, the best price for a the customer needs to do is enter
conversion
2-BHK home will be in between 50 his details and preferences and login
to 60 lakhs. This kind of rate will be on to the link of the exhibition. Each
is the main acceptable in each segment of the participant developer will be having
hurdle at the Pune market. live lines to chat and discuss with
moment. There Need many hands to work potential customers. They will be
are customers This is the period, where

taking live queries by the visitors.
willing to buy you need many hands at work.

Any business should focus on
and there are collaboration. Mix your weakness
developers with the strengths of others and
waiting to sell
the inventory.
We need to be About Remax
more innovative Remax is a US brand with a legacy over 47 years. It is spread over 120
plus countries, 8000 plus offices and team size of 1,30,000 plus agents.
than ever to Remax works on a franchise model. We are one of the franchises of
make seal these Remax in India. In India, Remax is in the market for almost 10 years now.
deals. Remax now operates with 200 plus offices in the country. We, at V21
Realty Plus, hold three franchise in Pune city, at Baner, Hinjewadi and
Kishan Soni Kharadi. We are with this business for the last two years in Pune. When
Chief Executive we started operating, we were one of the best franchises in the Asia
Business Development market for Remax. We have been successful in making more than 1000
deals within two years. There is hardly any franchise in Remax who does
this much of transaction. We have 125 associates and more than 100
colleagues working on our payroll in the Pune city.

Report
Home Now
Definitely
in Pune Affordable
Buying home in Pune is a dream for many people. Though the world is
currently fighting a battle against COVID-19, this seems to be the right
time to get your own dream home. Home affordability is at a 9-year
high, according to the Gera Pune Residential Realty report.
T
he latest reduction in interest rates has led to The research considered the top 20 developers in Pune
increased home affordability, now at 3.79 times one’s in terms of brand name and repute. To ensure consistency
annual income making it the best time to buy a home, and uniform comparison, the report has maintained the
according to the Gera Pune Residential Reality Report same list of developers over the past five years and then
released in July 2020. calculated what their share was in the last 12 months.

The Numbers Game
2.5% 60% 0.55% 16% `38,403 Cr

Overall increase in Drop in the new The drop in current New projects Total value of unsold
the prices across the project launches replacement ratio due to launched in luxury inventory
Pune city the COVID-19 scenario segment in the last
six months
Affordable Homes The trend of large projects being The introduction

In this report, the researchers launched continues. The number of of new projects
evaluated the salary needed to buy projects with a size greater than 500 at higher prices
a home based on the then prices units has further increased to 138. This has contributed
per square foot. In June 2011, the number has almost doubled in the significantly to the
salary needed to buy a 1,000 sq. ft. last six years. price rise.
home was 4.83 times. This picked
in December 2014 where the salary The conclusion
The COVID-19 situation has put Since the
needed to buy the same 1,000 sq.
breaks on the market which was implementation of
ft. house at the increased salary and RERA, the number
increased rates was 5.27 times. Since well on its way to recovery. However,
of live projects in
contrary to popular opinion, the
then, the constant reduction in rates Pune has reduced
prices have not been impacted and in
and increments in the salary has led from the peak of
to a situation where the house cost fact, have grown by 2.5 per cent with 3,733 projects in
is 3.79 times the salary. This makes several new projects being launched June 2017 to 3,076
affordability at an all-time high. at higher prices in response to the in June 2020.
demand-supply gap existing at these
Growth Continues price points. While new launches
Post RERA and despite COVID-19 dropped by 60 per cent, sales have New launches have
pandemic, the share of the top and not fallen commensurately. seen a significant
reputed developers in the market decrease over the
has increased. In the year July 2019 last six months.
to June 2020, their sales account for
almost 25 per cent of the total sales.
The top 20
developers in the
city account for
almost a quarter of
the sales volume in
the last 12 months
ended in June 2020.
Source:
Gera Pune Residential Reality
Report released in July 2020

Insight
An Assured
Way To Success
Channel partner is a vital aspect of real estate industry. He is the one
who will be helping the developers to sale their inventories. Channel
partners works well for both, customers and developers. Then why
are category B and C developers are not being eager to work with the
channel partners? They hold a key to your success! In the exclusive
discussion with Rajat Sachdeva and Rajesh Sawake, founders of
R-Constellation Private Limited, shared the assured way to success
T
he global pandemic caused by partners. Channel partners have played psychology very well. He understands
coronavirus has affected all of us a very important role in moving the what exactly the buyer is looking for.
in a strange way. This pandemic inventory. Post-lockdown site visits If a customer is looking for a 2-BHK
has created a scenario, which we are only happening through channel home with a budget of Rs 60 lakh, the
could have never thought about. Real partner teams. A reason behind the channel partner shows the filtered
estate industry is one of the all-time- importance is, marketing teams from results. This helps the customer to
booming sectors. But now even this developers are not able to pull the narrow down on decision faster. So,
sector is facing a few troubles. We all customers aggressively. But the channel trust from the customer also increases
have been used to have customers partners can aggressively push the as the knowledgeable channel
walking into the developer’s office. So customer towards a developer. Majority partner is involved in the decision. The
now developers are looking for support of the channel partners are able to channel partner will be honest about
from agencies to clear the inventories generate leads and are able to close a developer, his construction quality
faster. This is where the channel partner the deals as well. We have done 26 deal and overall reputation. This honesty
steps in. Almost every developer, be it closures in May and 38 in June. builds a brand for any developer. If you
from category A or B or C, is relying on One of the vital aspects of having provide quality service, meet all the
channel partners to sale the inventories. a channel partner is that he builds commitments, channel partner will
In recent times, channel partners your brand. Whether you are a local explain everything to his customer.
have become a crucial part of the real developer or already established This is the best way to build a brand by
estate marketing segment. For many of developer, channel partner will winning a customer’s trust.
the category A developers, almost 50 help you grow your brand. Any
Need Professional
per cent of the sale is through channel channel partner knows the customer
Assistance

The current market sentiment these developers need marketing
is a bit uncertain. Though there strategists, who will ensure that the
is a demand for residential builders have the right strategies to
properties, commercial properties attract leads and convert them into
are experiencing a sharp fall. The the deals. These strategists will have
It is a time ‘A’ list developers have their huge a good rapport with the existing
that category marketing teams, thick budget channel partners network. These
B and C and well-connected network of

channel partners. These developers
professionals will be able to help
out the developers in various ways.
developers must are able to attract various channel While working for category
involve with partners to work for them, they B and C developers, we, at
professional have robust systems in place. This R-Constellation Private Limited, set
consulting has not changed post-lockdown.

Even before the pandemic hit us,
up their teams and systems. We
help them draw a marketing plan,
organisations. the category B and C developers and we make sure that top channel
This assistance were not able to have a good partners, who are working in that
will make them rapport with channel partners.

They were not able to drive any
market, works for the developers
as well. This way, a category B and
pandemic-ready big results from channel partners. C developer will also get a chance
and prepare But now is the crucial period for to work with prominent channel
for the post- all real estate developers. That is partners. The only thing these
pandemic why developers from category B

and C now need the helping hand
developers need to ensure is that
their office is presentable and they
situation. Their from channel partners. Now, these have a sample flat ready. We feel
procedures and developers need to give their that there is a necessity of complete
lead generation projects to a more professional

marketing team. All the developers
overhauling of existing systems
in category B and C developers.
activities from category B and C will have The main reason for this is, these
should meet to go ahead and have a strategic developers will have to compete
a professional partner. These strategic partners will with category A developers.
standard. be a professional institution, who

knows how to deal with the current
At present, the majority of the
inventory sale is happening with
situation. branded developers.
The second most important
What Channel
thing to look after is, how can the
Partners want?
Rajat Sachdeva consumer inquiries be handled
It is evident that category B
Founder, R-Constellation on a digital platform. Existing
and C developers need a helping
Private Limited teams of developers are not
hand from channel partners. But
equipped to handle this. Hence
many of the channel partners

are not ready to work with these recruited a good team for the
developers. Payment is not a developer. Then we conducted
bigger issue for channel partners. a channel partner meet at their
Even many of the category B location. Almost 350 channel
and C developers pay on time. partners attended the meet and
Channel partner It is more about the processes saw the sample flat. Within a
is more of a they follow. The most important month of this meet, the developer
pre-sale process the developers need to

work on is a lead generation and
was able to sale 70 per cent of his
inventory. In terms of marketing,
activity. It is lead registration. The client never nothing was done. There was no
not something buys home immediately. He will advertisement in the newspaper,
that is going come again to visit the site with his no hoardings and no digital
to happen family and then make a decision.

This process consumes a lot of
marketing.
immediately. time and developers need to be

Changing Scenario
You have to keep persistent about this.

The coronavirus pandemic
changed it all. We need to change
regular contact Small-time builders have
not learnt the art of connecting
all the existing procedures and
with partners with the channel partners. They
thought processes. In terms
and customers. generally connect with a handful

of marketing, for example, the
outdoor hoardings are of no use
It is not a of people, who approach them
in the current situation. So, the
one-time directly. They are working with
a very limited scale of channel
focus has shifted towards digital
activity. partners. The developers need to
marketing. In addition to that, SMS
campaigns, WhatsApp campaigns
take any action, move out and
and emailers are used to generate
connect with the partners.
leads. Tele-calling activities are
See The Difference
Rajesh Sawake There was a developer with
also going on. Apart from this,
the channel partner is the most
Founder, R-Constellation only two buildings project of important tool for any developer
Private Limited 1 and 2-BHK in Punawale. He to generate and convert leads in
was a category C developer. He this situation.
neither had a sales team nor
had any marketing movement.
For this kind of developer, it was
difficult to even call for channel
partners. R-Constellation got into
the strategic partnership only for
the recruitment of his team and
for channel partner connect. We

Report
Why Third-Party
Inspection is Crucial?
A
large number of developers are quality of these projects. As per our do not allow the third-party inspection
allowing third party inspection observation, there are some developers as we have our own quality inspection
in their respective projects. who respond negatively or do not team.’ But it is not just about the
This clearly shows that they are being allow third-party home inspection. developers. A home buyer also wants
transparent towards the construction Some of the developers said, ‘We just to be sure with the third-party eye on
SAMPLE HOME INSPECTION DASHBOARD FOR XYZ DEVELOPER
Total Area (Sq. Ft.) Total Issues High Impact Issues Moderate Impact Issues
6,167 1,405 243 1,162

Issues By Project (actual #) Issues By Project (per 1K sq. ft.)
Project 1 Project 2 Project 3 Project 1 Project 2 Project 3
Issues By Contractors (actual #) Issues By Contractors (per 1k sq. ft.)
Project 1 Project 2 Project 3 Project 1 Project 2 Project 3

the apartment to crosscheck if the flat and even as per the specific room
apartment meets all the requirements and check the probable issues with
and is defect-free before taking proper photo by seating in your
possession of the property. This is a corporate office. You do not have to
trust-building activity. wait to get the offline data from the
By appointing or allowing third- on-site project team. PropCheckUp
party home inspection companies snagging or home inspection data
like PropCheckup, developers can is a very useful tool available for the
minimize the defects in the finishing developer to summarize and compare
work and improve the overall quality of the contractor’s performance at the
the project. It also helps the developer end of the project. Developers can
to reduce the chances of getting get the data of total issues and poor
complaints from the customer at the workmanship of respective contractor
time of the possession. PropCheckup Nilesh Shingote and so the project team can calculate
uses the mobile application to collect the loss of the time and money.
snagging or inspection data. The By doing third-party inspections,
application helps PropCheckUp to time dashboard as shown in the picture the developer can build trust among
collect the data from a remote location. to check the snagging or inspection the buyers by branding the project
The developers and the top data from anywhere in the world. ‘Move-in certified’ or ‘Pre-inspected
management cannot visit the actual For example, if your project is pre- apartment’.
site and run a quality check frequently. inspected by PropCheckUp and at the Authored by -
The developer’s on-site project team time of the possession, a customer Nilesh Shingote
provides a hard copy report on a raises the complaint regarding the
monthly or quarterly basis regarding damaged lock that was installed at
the quality issues with a huge list which the master bedroom door in the flat.
is generally difficult to analyze. Hence, By just logging to the dashboard, you
PropCheckUp has developed a real- can filter the data as per the specific

CATEGORY
LIST
SERVICE PROVIDER
& SUPPLIERS
Guruji & Vastu consultant Loan Consultant Shreevarya Properties.
u Mobile Number: 9270756746
u Email ID: vavivekagnihotri@gmail.com
Dhere Guruji Shree PRIME Associates u Address: lot no ASB 70,
u Mobile Number: 9822865216 u Mobile Number: 9623138034 Ashwin nagar cidco nashik.
u Email ID: dhereguruji@gmail.com u Email ID: maheshinamdar1242@gmail.com
u Website: www.narindia.com
u Address: 141, Pashan Pune- 21 u Address: Dange Chowk,Pune,411 033
u Website: www.dhereguruji.com u Website: www.primeassociatespune.com

Finance and accounting
The Vastu Jyotish

CCTV Security & Automation JPD chartered
accountants
u Mobile Number: 8208084172 /
7058818715 PRIMEVISION SYSTEMS u Mobile Number: 9881497774
u Mobile Number: 9822490373 u Email ID: jodash@cajpd.com

u Email ID: contact@thevastujyotish.in
u Email ID: primevisionsystems@gmail.com u Address: 402, shop zone, MG road,
u Address: C/o Siddha Mandir, S No. 50/7,
u Address: 102,Shraddha Terraces, ghatkoper west, Mumbai -400086
Vadgaon Sheri, Pune - 411014.
Shivalaya Society,Pashan-Sus Road, u Website: www.cajpd.com
u Website: http://thevastujyotish.in/
Pune - 411021.
Civil Contractor
Service - Online Rent Agreement
Office (Leave & License Agreement) Architect/ Interior Designer Ameya Enterprises
VastuKaya u Email ID: ganesh@ameyaenterprises.in
Sri Sri Services
u Mobile Number: 8087844522 u Address: shop no 6, shree swami
u Email ID: vastukaya@gmail.com samarth arcade, mohan nagar,
u Email ID: llapune2017@gmail.com
u Address: Office no. 327, Hirabaug Dhankawadi, pune
u Address: K-302, Greenland Conty
Business Centre, Subhashnagar, u Website: www.ameyaenterprises.in
CHS, Manaji Nagar, Narhe,
Shukrawar Peth, Pune- 411002
Pune 411041
u Website: srisriservices.com Home Inspection
Real Estate Consultant PropCheckup
Education u Mobile Number: 8689868659
Real Estate u Email ID: info@propcheckup.com
u Mobile Number: 8975123786 u Address: Shop No. 038, Xth Central
MILE Training Foundation u Email ID: propwisdom@gmail.com
Mall, above Kotak Bank, Mahavir
u Mobile Number: 9422318263 u Address: splender Green near heera
Nagar, Kandivali West, Mumbai,
u Email ID: director@mahaengineers.com garden Bhugaon Pune. Maharashtra 400067
u Address: PMA Hall, 1st floor, Institute of u Website: propwisdom.com
u Website: www.propcheckup.com
Engineers Building, Opposite Modern
Café, Shivajinagar, Pune- 411005 Shree Realtors DRONE/360 PHOTOGRAPHY &
u Mobile Number: 8421291921 PROMOTIONAL VIDEOS
u Email ID: shree.realtors9@gmail.com
3D architectural visualisation u Address: New Sangvi IGNITED SPECTRUM
u Website: www.rajkokate.in.net u Mobile Number: 9860290458
u Email ID: info.ignitedspectrum@gmail.com
motion depth media works
Parth Estates u Address: Abhishek - 201, Ranade
u Email ID: motiondepth@gmail.com
u Mobile Number: 9422003490 Realtors, Lane 7, Veerbhadra nagar,
u Address: off sinhgad road,hi
u Email ID: swapna.rane7@gmail.com Baner, Pune - 411045
u Address: Shanta society, Model colony u Website: www.ignitedspectrum.con
gane kh.pune 411051
u Website: www.motiondepth.co.in
28 | Builder’s Network | August -September

- October 2020
2020 www.buildersnetwork.in
CATEGORY
LIST
SERVICE PROVIDER
& SUPPLIERS
Post tensioning Contractor Company Secretary Electricals
Atharva-Tech Prestress YRPP & Associates Arote Alliance Pvt. Ltd
u Mobile Number: 9822438362 u obile Number: 9970362578,
M u obile Number: 9538494697
M
u Email ID: atharvatechprestress@gmail.com 99234 00029 u Email ID: rohit@arotealliance.com
u Address: office no.11,3rd floor, u Email ID: p.corporayeremedy@gmail.com u Address: Office 201-202, Sonigara
Ganesham-D, pimple saudagar, u Address: 11 Madhav Park Co-Operative Landmark, Chatrapati Chowk, Wakad,
pcmc, pune Housing Socienty, Market Yard Road, Pune 411057
u Website: aecspune@gmail.com Bibvewadi, Pune - 411037 u Website: www.arotealliance.com
Corporate Legal Consultant and MahaRERA Consultancy, ERP RCC Contractor With Material
Trade Mark Attorney Implementation & Planning Ivory Construction
& Scheduling. obile Number: 9420629729
M
Adv Prachi Sonawane & u
Associates Breyta u Email ID: ivoryconstruction94@gmail.com
u Mobile Number: 9168259111 u obile Number: 9422945098

M u Address: Na Ta Wadi ,
u Email ID: advprachisonawane@gmail.com u Email ID: pushkar@breyta.in Shivajinagar , Pune

u Address: A/9 State Bank Nagar Co-op u Address: Mukundnagar, Pune.
Hsg Society, Pashan, Sus Road, u Website: breyta.in CRM + Billing Software
Pune - 411021
Creative designing and branding ApnaGrahak
(CRM/Billing Software)
Home Loan Consultant Signific Design LLP u Mobile Number: 8149614043
More Finance u obile Number: 9890187868

M u Email ID: krohit@apnagrahak.com
u Mobile Number: 8329540157 u Email ID: significdesign@gmail.com u Address: Baner, Pune
u Email ID: morefinance.pcmc@gmail.com u Address: Navi Peth,Pune u Website: www.apnagrahak.com
u Address: Office no 1, Honrao Corner, u Website: www.significdesign.com
Chinchwad Pune. Real estate influencer

Clean Slate Marketing
Communications LLP DFR Infra Pvt.Ltd
All type Printing
u Mobile Number: 9860892404 /
Kings Enterprises 9665145380 u Email ID: suhasphadnis82@gmail.com
u Mobile Number: 9096681915 u Email ID: cleanslatepune@gmail.com u Address: dhayari, pune 41041
u Email ID: govindsmn@yahoo.com
u Address: 1st Floor, COLAB, Opp. Vijaya u Website: www.dfrinfra.com
u Address: 610, Raviwar Peth,Near Kasar
Bank, Shirole Road, Off Jangali
Sadi Shop,Pune - 411002. Maharaj Road, Pune - 411004 Digital Marketing Consultant
Construction chemical supply Website Designing SMM Unleashed
u obile Number: 8806661434
M
Rising Sun chemical Venditio O2O Services Pvt ltd u Email ID: info@nikitavora.com
solutions Pvt Ltd u Mobile Number: 9021494186 u Address: Baner, Pune
u Mobile Number: 8237867922 u Email ID: ankitadhamal1395@gmail.com u Website: www.nikitavora.com
u Email ID: info@risingsungroup.co.in u Address: Baner, Pune
u Address: Marunji, Hinjewadi, Digital Marketing
Bhumkar chowk, Pune
u Website: www.risingsungroup.co.in
SMM Unleashed
u Email ID: nikita@smmunleashed.co.in
To Advertise or List in Magazine u Address: Baner, Pune
AD
Call us at 9766434407 u Website: www.smmunleashed.co.in,
www.nikitavora.com
www.buildersnetwork.in Builder’s
Builder’sNetwork
Network| August
| August - October 2020 | 29
-September
News
Ab Online Ghar Possible!

L
ast few years have been a bit difficult Urban Affairs, announced the launch of the
for the real estate sector in India. The e-commerce portal.
industry was witnessing a prolonged The already blockaded real estate sector is
slowdown prior to COVID-19 pandemic due to pinning high hopes on this mega online sale
liquidity issues and NBFC crisis. The coronavirus for pushing the demand and much-needed
pandemic worsened the situation. In a bid to liquidity. More than 250 projects have already
control a continuous decline in the housing been live on the portal which will display RERA
sales and revive the demand amid the worst- registered projects and there will be third party
Hardeep Singh Puri,
hit COVID-19 situation, India’s real estate document verification for all the projects listed
Minister, Housing and
Urban Affairs developers will soon offer over 2.70 lakh ‘ready- on the site. The potential customers will be
to-move-in’ houses for online sales to the able to seek the best pricing, home loan offers
homebuyers. This will be the first and biggest and book the properties online directly with
ever housing festival. the developers.
This festival is an initiative by the National Apart from this, the CREDAI Awaas App is
Real Estate Development Council (NAREDCO) also at the service now. This app is a residential
and the developers across the country will project discovery online platform that will help
list their housing properties for sale. The buyers to virtually explore projects from 220
dedicated website and e-marketplace www. cities across India.
Rajan Bandelkar, HousingForAll.com is available for all now.
Convenor, NAREDCO Hardeep Singh Puri, Minister for Housing and
Housing For All portal
and President - West
Maharashtra Cuts Stamp

Duty On Property
I
n an attempt to boost the real Real estate developers had been
estate market, the Maharashtra asking for a reduction in stamp duty
Government has decided to following the lockdown to encourage
temporarily reduce stamp duty on homebuyers to purchase properties
housing units by 3% until December during the pandemic.
31, 2020. In Maharashtra, stamp Stamp duty is levied by the states
duty charges are 5% in key cities and is charged while registering a
like Mumbai, Pune, Nagpur and document with the state registrar,
Nashik; while in other cities, it is 6%. A which is generally a transaction
reduction in stamp duty will result in document agreed upon by two or
handsome savings for home buyers. demand in the upcoming festive more parties. In most cases, it is a
Stamp duty from January 1, 2021, until season, according to experts. Mumbai fixed percentage of the agreed value
March 31, 2021, will be 3%. and Pune real estate markets are of the property, as mentioned in the
Though the rate cut is temporary, expected to benefit the most from this agreement.
the move will boost real estate move.

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INSIDE

VOLUME 3 | ISSUE 2 | Aug-Oct 2020 | PAGES 32 | INR 200/- www.buildersnetwork.in

The Man Who

l Editor: Swapnil R. Shende

l Marketing Manager: Nimesh Jain

Content l Tech Lead: Rohit Kothawade

l Sales Executive: Pratiksha Jadhav

l Content Development & Design :

www.buildersnetwork.in Builder’s Network | August - October 2020 | 1

Adapting The New Normal

2 | Builder’s Network | August - October 2020 www.buildersnetwork.in

Ammul Goel is not only venturing into

The Man Who

www.buildersnetwork.in Builder’s Network | August - October 2020 | 3

4 | Builder’s Network | August - October 2020 www.buildersnetwork.in

www.buildersnetwork.in Builder’s Network | August - October 2020 | 5

6 | Builder’s Network | August - October 2020 www.buildersnetwork.in

www.buildersnetwork.in Builder’s Network | August - October 2020 | 7

www.buildersnetwork.in Builder’s Network | August - October 2020 | 9

10 | Builder’s Network | August - October 2020 www.buildersnetwork.in

in our new design concept.

www.buildersnetwork.in Builder’s Network | August - October 2020 | 11

12 | Builder’s Network | August - October 2020 www.buildersnetwork.in

The Numbers Game Source: mohua.gov.in, as on July 4, 2020

53,364 48,556 25,604

www.buildersnetwork.in Builder’s Network | August - October 2020 | 13

14 | Builder’s Network | August - October 2020 www.buildersnetwork.in

www.buildersnetwork.in Builder’s Network | August - October 2020 | 15

Changes After Lockdown

16 | Builder’s Network | August - October 2020 www.buildersnetwork.in

Collaboration And Innovation:

www.buildersnetwork.in Builder’s Network | August - October 2020 | 17

People need with us. Lead generation is not a

18 | Builder’s Network | August - October 2020 www.buildersnetwork.in

are customers This is the period, where

willing to buy you need many hands at work.

www.buildersnetwork.in Builder’s Network | August - October 2020 | 19

20 | Builder’s Network | August - October 2020 www.buildersnetwork.in

2.5% 60% 0.55% 16% `38,403 Cr

Affordable Homes The trend of large projects being The introduction

www.buildersnetwork.in Builder’s Network | August - October 2020 | 21

22 | Builder’s Network | August - October 2020 www.buildersnetwork.in

B and C and well-connected network of

consulting has not changed post-lockdown.

will make them rapport with channel partners.

pandemic why developers from category B

lead generation projects to a more professional

standard. be a professional institution, who

www.buildersnetwork.in Builder’s Network | August - October 2020 | 23

pre-sale process the developers need to

to happen family and then make a decision.

immediately. time and developers need to be

You have to keep persistent about this.

and customers. generally connect with a handful

24 | Builder’s Network | August - October 2020 www.buildersnetwork.in

SAMPLE HOME INSPECTION DASHBOARD FOR XYZ DEVELOPER

6,167 1,405 243 1,162

Project 1 Project 2 Project 3 Project 1 Project 2 Project 3

Issues By Contractors (actual #) Issues By Contractors (per 1k sq. ft.)

Project 1 Project 2 Project 3 Project 1 Project 2 Project 3

www.buildersnetwork.in Builder’s Network | August - October 2020 | 25

26 | Builder’s Network | August - October 2020 www.buildersnetwork.in

u Website: www.dhereguruji.com u Website: www.primeassociatespune.com

Associates Breyta u Email ID: ivoryconstruction94@gmail.com

u Mobile Number: 9168259111 u obile Number: 9422945098

u Email ID: advprachisonawane@gmail.com u Email ID: pushkar@breyta.in Shivajinagar , Pune

More Finance u obile Number: 9890187868

u Mobile Number: 8329540157 u Email ID: significdesign@gmail.com u Address: Baner, Pune

u Email ID: morefinance.pcmc@gmail.com u Address: Navi Peth,Pune u Website: www.apnagrahak.com

u Address: Office no 1, Honrao Corner, u Website: www.significdesign.com