Initiation Round

Instruction & Marking Criteria

STRATEGIC PARTNER ONLINE RADIO PARTNER PRINT MEDIA PARTNER KNOWLEDGE PARTNER FOOD PARTNER EVENT MANAGEMENT PARTNER DIGITAL MEDIA PARTNER ORGANIZED BY
BANGLADESH UNIVERSITY OF PROFESSIONALS

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 Instructions
Participants must follow the given instructions.
Kindly go through the instructions carefully.

1. The solution must be presented within 15 slides in PDF format.

2. Do not mention the name of your Team, Team Members & University anywhere in the solution.

3. Name the file as following “Team Name_CreADive2020_Round1”

Example: Team Nox_CreADive2020_Round1

4. Submit your solution in PDF format at https://forms.gle/ep8RUsvnnwRMVBCR9

5. You have 48 hours to solve the case. Submission deadline is Saturday, 26th September
2020, 11:59 PM. There will be no extension.

6. Teams will be heavily penalized for late submission. 1 mark for every 10 minutes of delay will
be deducted from the total marks obtained by the team.

7. Any team(s) violating any rules and regulations will be severely penalized.

8. Curveball may hit you anytime!

 Marking Criteria
Criteria Marks
Target Market Analysis & Segmentation 10
Channel Selection & Justification 10
Innovation & Creativity 15
Campaign Big Idea 15
Marketing Strategy & Creativity 10
Financial Feasibility 05
Marketing Feasibility 10
Implementation Timeline & Strategy 05
Slide Construction 10
Curveball 10
Total 100