9/21/2020 Almarai Company Business Plan | Marketing Plan | Bohatala.

com

Almarai Company Business Plan

September 25, 2018

Almarai Company 

Purpose and Objective

The purpose of the business is to provide the link between end consumers and
manufacturer while improving the communication with respective customers and sales
target. Providing the good living standard to people at reasonable prices is one of the main
mission of Almarai Company. Following are the main objectives of the Almarai Company:

Efficiently provide customer services valuing the mouth advertisement’s power

Improving the corporate social responsibility

Serving different food markets at a time and building the good image among general
citizens

Getting quick and honest feedback about offered customer services and sold
merchandise

Converting seasonal visitors to regular

Size And Location

The Almarai Company will be located at one of the most prime locations of Riyadh, Saudi
Arabia that is Al Qirawan because the turnover of customers is high at this location. The
space for the Almarai Company has around one thousand square feet and the leading time
period is for two years. It is felt that the location is best for the ongoing or initial business
success as it is the community’s heartbeat. It is strived to form the atmosphere of
community and acceptance. Food environment will be established where people will be able

https://bohatala.com/almarai-company-business-plan/ 1/6
9/21/2020 Almarai Company Business Plan | Marketing Plan | Bohatala.com

to bond and identify with the culture. The location of the Almarai Company is central for the
Riyadh, Saudi Arabia. Following products will be provided to the customers:

Fast Food

Continental

Snacks and hi-tea

Following customers will be targeted:

Working men and women

College and University students

PESTLE Analysis of Almarai Company

Following factors will be considered:

Political: the groups who are politically active are significant to start a business. There
are multiple political factors that Alamarai will consider are: political support for
internationalism; high political stability; higher wages political pressure

Economic factors: the following economic factors are considered: continued growth;
economic stability; high employment level in the state.

Socio-cultural: the following factors will be considered: urban migration; the trend of a
healthy lifestyle; the trend of cultural diversity.

Technological factors: technology is the key to the success of any business. Following
factors will be considered for the success of the business: big data or business analytics;
increasing business automation; increasing use of smart devices among customers.

Environmental factors: the following factors will be considered: the trend of

environmentally friendly goods; the trend of business sustainability.

Legal factors: There are multiple legal factors that have to be followed to start a
business. Following factors will be considered: employment regulations; food safety
regulations; tax law reform.

Organizational Chart

Huge range of food products will be offered to the customers at the Almarai Company under
one roof. The company will have the organizational structure so that responsibilities could
be delegated among the professionals. The hierarchal organizational structure will be
followed in the Almarai Company so that multiple routine tasks could be carried out and
records could be maintained. Following is the organizational chart that shows how
organization structure will work and how duties will be assigned from the upper and lower
level and how the duties will be reported from lower level to upper level. The reason for
following this organizational structure is that defined leadership levels are recognized by the
employees within the Almarai Company and responsibility level and authorities are obvious.
Employees can be motivated to perform well and give their best when they know that there
are opportunities for promotion within the organization.

https://bohatala.com/almarai-company-business-plan/ 2/6
9/21/2020 Almarai Company Business Plan | Marketing Plan | Bohatala.com

Performance Optimizing Strategy

All the departments will be performing together so that the basic goals and objectives of the
Almarai Company could be achieved within the time. Designing department of the Almarai
Company will coordinate with the production department as well as the department of
vendor management. Capital will be provided by the finance department of the Almarai
Company so that raw material could be purchased that is required within the Almarai
Company.

At the same time, the workforce will be provided by the human resource department of the
Almarai Company so that specific job could be accomplished within the time. On the other
hand, the sales and marketing department of the Almarai Company will be focusing on the
specific strategies and targets so that the sales target of the Almarai Company could be
achieved. Finance and advertising department will be coordinating with each other to decide
the advertising budget so that the sales and marketing department could be allocated the
specific budget.

Code of Conduct

The Almarai Company will be an ethically led and value-based business. Three basic beliefs
will be considered to guide the leadership and organizational decisions i.e. striving for the
excellence; respect for the individuals; and service to the customers. Following guiding
principles will be followed to maintain the organizational culture in an ethical way:

Lead with the integrity and encourage others as well to work with integrity

Be fair and honest

Follow all of the specified laws

Report as well as reveal all of the informational honestly without misrepresentation and
manipulation.

Work without considering the conflicts of interest

Ask the global ethics office or manager for help if there are some questions about the
ethics’ statement or if some ethical or cultural problem is being faced

Always report and reveal all information honestly when being interrogated in some
ethical investigation and present all the known facts.

https://bohatala.com/almarai-company-business-plan/ 3/6
9/21/2020 Almarai Company Business Plan | Marketing Plan | Bohatala.com

Learning Experience

I have learnt multiple marketing and business strategies while going through this
assignment. I have come to know the importance of PESTLE analysis that how it can help to
make the business successful. Before getting into the module, I had very small information
about the Almarai Company and all I was aware of was organizational chart and code of
conduct. During the module, I have learnt that how different departments can coordinate to
optimize the business performance.

HR Activities

HR and L&D Activities

1. Key Employees: The key employees of the Almarai Company include the executive,
functional managers, and the staff, also the suppliers, distributors that collect the
material. The employees will focus on the clients or the users are people who visit the
Almarai Company on the daily basis and purchase goods that are needed for regular
basis. The customers of the Almarai Company are known as the clients of the company,
they can be also involved in the staff if there is some vacancy and any of the customers
qualify on for the job.

2. Policies & Procedures: For the effective implementation of the HR policies and
procedure, there will be the focus on the workforce management including recruitment,
training, wages of staff etc. A staff that helps the company to make more users can be
given maximum benefits as they given more points.

Prepare for the Future: preparing for the future is one of the most important areas of
HR and L&D support. Future growth of the company will be focused on and the need for
talent development and learning strategies will be aligned with as well as driven by the
long-term organizational needs along with the strategic objectives.

Role of HR and L&D

Human resource management will be delivered the functions by HR by providing the

leadership, insights, and services as well as advice on the organizational matters that
ultimately affect the development, employment, and management issue of the Almarai
Company. Delivering the services to human resource management will be the basic role of
HR, but on the other hand, it will be doing much more by playing the key part in
environment creation.

On the other hand, the role of L&D will be implementing as well as formatting the strategies
regarding learning and development that are integrated with the strategies of the Almarai
Company business. L&D will be responsible to maintain and develop the learning culture
within the Almarai Company, identifying the needs for learning, and promoting the learnings
that are self-directed.

Following are the examples of HR and L&D role:

https://bohatala.com/almarai-company-business-plan/ 4/6
9/21/2020 Almarai Company Business Plan | Marketing Plan | Bohatala.com

The advertisement will be posted and people will be called for the interview by HR

HRM will be informed by HR that people have been hired and they are assigned the
duties.

L&D will inform that technological learning techniques can be adopted to encourage
employees.

Learning Experience

I have learnt multiple HR and L&D strategies while going through the research to write the
assignment. I have come to know that how much these strategies are important to drive
the business to success and what strategies I can actually apply to the food business. I
have always known the importance of workforce at the workplace and organization but I did
not know the specific strategies to implement the HR and L&D strategies that this
assignment has taught me. HR policies and agenda was more or less clear to me before
getting into this module, but this module has introduced me to the L&D activities and
strategies.

You may also study:

New Business Plan Outline Example

Strategic Human Resource Management Practices

HRM Reflection Paper Example

References

Burton, J. (2017, September 26). How to Design a Retail Almarai Company

Organizational Chart. Retrieved from https://bizfluent.com/how-12120607-design-retail-
Almarai Company-organizational-chart.html

Campbell, P. (2015). Pestle Analysis in a Day. CreateSpace Independent Publishing

Platform.

Gary, D. (2010). Fundamentals Of Human Resource Management: Content,

Competencies And Applications. Pearson Education India.

Harrison, R. (2005). Learning and Development. CIPD Publishing.

Mathis, R. L., Jackson, J. H., Valentine, S. R., & Meglich, P. (2016). Human Resource
Management. Cengage Learning.

Ressi, A. (2016, August 3). What Happened To Honesty And Integrity? A Code Of
Conduct For Startups. Retrieved from
https://www.forbes.com/sites/adeoressi/2016/08/03/what-happened-to-honesty-and-
integrity-a-code-of-conduct-for-startups/#6654fddc3e9e

Simons, R. (2011). Human Resource Management: Issues, Challenges and Opportunities.

CRC Press.

https://bohatala.com/almarai-company-business-plan/ 5/6
9/21/2020 Almarai Company Business Plan | Marketing Plan | Bohatala.com

https://bohatala.com/almarai-company-business-plan/ 6/6