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INTRODUCTION TO MARKETING
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INTRODUCTION TO MARKETING  D O W N LO A
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‫اﻻطﻼع ﻋﻠﻰ ﺳﯾﺎﺳﺔ‬ ‫ ﯾُرﺟﻰ‬.‫ﺑرﯾدك اﻹﻟﻛﺗروﻧﻲ وﺻورة ﻣﻠﻔك اﻟﺷﺧﺻﻲ‬
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INTRODUCTION TO MARKETING
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‫اﻻطﻼع ﻋﻠﻰ ﺳﯾﺎﺳﺔ‬ ‫ ﯾُرﺟﻰ‬.‫ﺑرﯾدك اﻹﻟﻛﺗروﻧﻲ وﺻورة ﻣﻠﻔك اﻟﺷﺧﺻﻲ‬
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Refe#ence st:

$lmarai. =2/1->.  Almarai. $vaila)le at: ttps:.almarai.com J$ccessed On: 2+ 0ec.

=2/1->K.

$ydin8 9. and <oA8 E.8 =2/1->. Social &ar'etin( $nalysis o $ttitude Toard Compulsory
Eart6ua'e Insurance in Tur'eyTLr'iyede Morunlu 0eprem Si(ortasina Nneli' Tutumun
Sosyal a5arlama <apsaminda $nali5i. Yonetim ve Ekonomi8 23=2>8 p.3%,.

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a'er8 &.@. and Saren8 &. eds.8 =2/1->. Marketing theory: a student text . Sa(e.
INTRODUCTION TO MARKETING  D O W N LO A
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0avid8 &.E.8 0avid8 F.. and 0avid8 F..8 =2/1->. Te 6uantitative strate(ic plannin( matrix: a
Esmail Yaseen Alaswani
ne mar'etin(esmailalaswani19@gmail.com
tool. Journal of Strategic Marketing 8 pp.1;11.

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Eteo'leous8 ..8 <atsi'eas8 C.S. and !eonidou8 !.C.8 =2/1->. evie o esearc on CS in
‫اﺳﻣك وﻋﻧوان‬International
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&ar'etin(: 1,,3P2/13. In  et!s "et Engaged# $rossing the %hreshold of 
ّ
‫اﻻطﻼع ﻋﻠﻰ ﺳﯾﺎﺳﺔ‬ ‫ ﯾُرﺟﻰ‬.‫ﺑرﯾدك اﻹﻟﻛﺗروﻧﻲ وﺻورة ﻣﻠﻔك اﻟﺷﺧﺻﻲ‬
 Marketing!s Engagement Era =pp. -+3;-+4>. Sprin(er International u)lisin(.
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Fenic'8 I. and $mine8 !.8 =2/1->. $n $nalysis o te Eectiveness o Export &ar'etin(

0ecisions. In &roceedings of the '()( Academy of Marketing Science *AMS+ Annual $onference
=pp. ++;,2>. Sprin(er International u)lisin(.

9a(non8 E.8 =2/1->. Te &ar'eters $ction lan =&$>: Six Steps to 0evelopin( Eective
&ar'etin( lans in 2 &ar'etin( ro(rams. ,nternational Management -evie8 '2=2>8 p."-.

13

Results-oriented marketing, design public and OPEN

media relations firm
 

Iyer8 9.. and 9real8 0.8 =2/1->. $ssessin( Eiciency and Eectiveness in &ar'etin(:
$pplications o 0ata Envelopment $nalysisQrelude to Capters 1" and 1-. In  /ata
 Envelo0ment Analysis =pp. 4-3;4-+>. Sprin(er ?S.

<enorty8 T.. and Spar's8 @..8 =2/1->. $ scientiic realism perspective on scientiic pro(ress
in mar'etin(: $n analysis o teory testin( in mar'etin(s ma*or *ournals. Euro0ean Management 
 Journal 8 31=">8 pp.4--;4%4.

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amanatan8 .8 amanatan8 ?. and Man(8 N.8 =2/1->. !in'in( operations8 mar'etin( and
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