Name: ____________________________________ Date: _______________

Grade Level: ___________ Section: __________________

SWOT

Most Essential Learning Competency: LO 1. Recognize and understand the

market in automotive servicing (TLE_EM7-12-00-2)

Concepts:
In generating business idea, you should first identify what type of business is
suited to your business idea. You should analyze and scan the potential
environment, study the marketing practices and strategies of your competitors,
analyze the Strengths, Weaknesses, Opportunities, and the Threats in your
environment to ensure that the products/goods and services you are planning to
offer will be patronized within the easy reach by your target markets/consumers. This
process is called SWOT analysis.
A SWOT analysis is a strategic planning tool created by Albert
Humphrey to evaluate the Strengths, Weaknesses, Opportunities, and
Threats involved in a project or business venture. It involves specifying the
objective and then identifying the internal and external factors that are
favorable and unfavorable to achieve that objective.

Activity 1: What You Already Know

A. Multiple Choice
Directions: Write the letter of the best answer on the blank before each item number.
____1. Which of the following should be considered first by a prospective
entrepreneur in choosing the right location for his/her store?
a. Types of merchandise
b. The access of the target customers
c. The attractiveness of the store layout
d. The prevailing prices of goods in the area
____2. Mr. Fajardo plans to put a “digi-print” studio in their locality. Which of the
following will help him determine a successful plan for setting up of his
business?
a. Conducting a SWOT analysis
b. Survey of consumer associations
c. Getting feedback on the quality of service
d. Checking for similar business to avoid competition
____3. Caesar studies the population in his immediate community. He is doing this
to ___________.
a. identify his would-be “suki.”
b. predict who his biggest buyer.
c. select his favorite would be costumers.
d. determine whom to sell his product or service.
____4. Strengths and weaknesses are considered as _________ factors that affect
a business.
a. additional c. internal
b. external d. integral
____5. In a SWOT analysis, opportunities and ________ are condiered as external
factors.
a. Skills c. Threats
b. Strengths d. Weaknesses

B. Jumbled Word
Directions: Arrange the jumbled words to reveal the things you need to analyze when
generating a business idea. Write your answers on the blanks provided
on the right side of the jumbled words.
ANSWER
1. STRNEGHTS ____________________
2. WEANKESSES ____________________
3. OPPROTUTINIES ____________________
4. THREAST ____________________
5. ANASYLIS ____________________
Activity 2: What it Means
Directions: Match column A with column B by finding the word in column B that
corresponds to the description/definition in column A. Write the letter of
your answer on the blank provided on each item in column A.

Column A Column B

____1. describe what an organization excels at and a. Analysis

what separates it from the competition
____2. the areas where the business needs to b. Business
improve to remain competitive
____3. refer to favorable external factors that could c. Opportunities
give an organization a competitive advantage
____4. refer to factors that have the potential to harm d. Threats
an organization
____5. a systematic examination and evaluation of e. Strengths
data or information
f. Weaknesses

Activity 3: Let’s Analyze

Mr. Rodrigo Fajardo is planning to put up a motorcycle customization shop

which will be specializing on café racers and scramblers, two types of motorcycle
that are gaining popularity today. Before starting the business, he wants to know if it
is a good idea and will have a high probability of success. In this regard, he needs
your help in doing a SWOT analysis for his business idea.

Directions: Help Mr. Fajardo conduct a SWOT analysis for his business idea. Written
in the box below are statements that could affect the business he is planning to put
up. Your task is to classify these whether they are considered as strength,
weakness, opportunity or threat, and then write them on the correct box on the
SWOT analysis chart.

 The budget is limited

 I have painting equipment
 I am willing to do hardwork
 Motorcycle customization is my hobby
 High availability of motorcycle parts online
 The taste of the people on motorcycle change
 I don’t have enough skill in running a business
 No ‘ankas’ policy on motorcycle due to COVID 19
 The cost of motorcycle customization is quite high
 Café racers and scramblers are gaining popularity
 The number of motorcycle enthusiasts is increasing
 Cannot be in the shop all the time due to my other job
 I and several of my friends are able to do welding jobs
 Most of the people only afford to buy two wheeled vehicle
 The ‘doble plaka’ law may increase peolple’s interest on motorcycles.
 There are several motorcycle repair and customization shops in town.
 I and some of my friends are capable in automotive servicing and welding
 Worsening of the present situation due to COVID 19 may affect delivery
of supplies

SWOT ANALYSIS
Purpose: To identify the internal and external factors that may affect the motorcycle
customization business that was planned to be put up.
 Strengths Weaknesses
1. 1.

2. 2.

3. 3.

4. 4.

5. 5.

Opportunities Threats
1. 1.

2. 2.

3. 3.

4. 4.

5. 5.

Now that you have completed the task, just hand to Mr. Fajardo the chart and
he will be the one to do the next steps in analyzing his business idea.

Note: The following questions may be given by the teacher as an enrichment activity.

1. How can we use our strengths to take advantage of the opportunities

identified?
 ________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
2. How can we use these strengths to overcome the threats identified?
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
3. What do we need to do to overcome the identified weaknesses in order to
take advantage of the opportunities?
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
4. How will we minimise our weaknesses to overcome the identified threats?
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________

ANSWER KEY 1. b
ACTIVITY 1 2. a
A. 3. d
 4. c  The budget is limited
5. c  Cannot be in the shop all the
B. time due to my other job
1. STRENGTHS Opportunities
2. WEAKNESSES  Café racers and scramblers are
3. OPPORTUNITIES gaining popularity
4. THREATS  No ‘ankas’ policy on motorcycle
5. ANALYSIS due to COVID 19
 Most of the people only afford to
ACTIVITY 2 buy two wheeled vehicle
1. e  The number of motorcycle
2. f enthusiasts is increasing
3. c
 High availability of motorcycle
4. d
parts online
5. a
Threats
 There are several motorcycle
ACTIVITY 3
repair and customization shops
Strengths
in town.
 I and some of my friends are
 The taste of the people on
capable in automotive servicing
motorcycle changes through
and welding
time
 Motorcycle customization is my
 The cost of motorcycle
hobby
customization is quite high
 I and several of my friends are
 Worsening of the present
able to do welding jobs
situation due to COVID 19 may
 I have painting equipment
affect delivery of supplies
 I am willing to do hardwork
 The ‘doble plaka’ law may
Weaknesses
increase peolple’s interest on
 I don’t have enough skill in motorcycles.
running a business

REFERENCES:
A. Books / Module
Computer Hardware Servicing –Grade 9, Learner’s Material, First Edition, 2013, pp.
17-26

B. Online and Other Sources

https://www.investopedia.com/terms/s/swot.asp#:~:text=SWOT%20(strengths%2C
%20weaknesses%2C%20opportunities,and%20to%20develop%20strategic
%20planning

http://www.businessdictionary.com/definition/analysis.html

https://www.business.qld.gov.au/starting-business/planning/market-customer-
research/swot-analysis/conducting