(Title Page)

(Bold, 18, Times New Roman) University of Education

(Bold, 18, Times New Roman) Lower Mall Campus, Lahore
(Bold, 16, Times New Roman) Department of Economics and Business
Administration

Internship Report
<<Name of the Organization>>
(Where you have completed your internship training)

(Bold, 16, Times New Roman)

A REPORT SUBMITTED TO THE DEPARTMENT OF ECONOMICS AND BUSINESS

ADMINISTRATION, UNIVERSITY OF EDUCATION, LOWER MALL CAMPUS,
LAHORE IN THE PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE
DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION (HONS)
(Bold, 12, Times New Roman, Justified)

Submitted By:
<<Student Roll No.>>
<<Student Name>>
<< Session>>
<<Submission Date>>
(Bold, 16, Times New Roman)
 University of Education (Bold, 16, Times New Roman)
Lower Mall Campus, Lahore (Bold, 16, Times New Roman)
Department of Economics and Business Administration
(Bold, 14, Times New Roman)

LETTER OF UNDERTAKING
(Bold, 14, Times New Roman)

This internship report was submitted by << Student Name >> S/o/D/o. <<

Father’s Name >> Roll No. << Complete Campus Roll No. >> for the partial fulfillment of the

requirements for the degree of

BBA (HONS.) (Bold, 14, Times New Roman)

Session (2016-2020) (Bold, 12, Times New Roman)

with specialization in
<<FINANCE OR MARKETING OR HUMAN RESOURCE MANAGEMENT>>
(Bold, 12, Times New Roman)

and is hereby accepted by the evaluation committee.

Internship Supervisor ________________________

HOD / Coordinator ________________________

External Examiner ________________________

Principal ________________________
(Bold, 12, Times New Roman)
 Department of Economics and Business Administration
UNIVERSITY OF EDUCATION
Lower Mall Campus, Lahore
Internship Report Format
BBA (HONS.)
1. Title Page (copy enclosed)

2. Letter of Undertaking (copy enclosed)

3. Scanned copy of the internship certificate (provided by the organization)
Attach the scanned or Xerox copy of your (original) Internship Completion certificate
provided by the organization.

4. Dedication (Optional)

If you want to dedicate your work to someone, you may write the dedication note under this
section of your internship report.

5. Acknowledgement

In this section you acknowledge the help and support of all the people who helped you in
completion of your internship and internship report e.g. the library staff, course instructor,
family or any other person being supportive with reference to provision of information.

6. Executive Summary (600-800 words)

Executive summary previews every section of the report in a short form. It can be called as
micro image of the report. It helps the reader to get a quick glance at the report before
reading it in detail. Everything important that you have done, discovered and concluded
should be mentioned but briefly and concisely following the 7C’s of business
communication.

7. Table of contents

List the important headings and sub headings in the report with page numbers.  Also make a
separate list of tables and figures in the table of contents if you have used any.

8. Brief introduction to the industry (400-500 words)

Describe overview of the complete sector in which the organization falls according to the
current scenario.
 9. Overview of the Organization (1000-1200 words)

a. Brief history, Mission and Vision of the organization.

b. Introduction of the organization, corporate objective and market standing.
c. Policy of the organization
d. Competitors
e. Business Volume
f. Product Lines

10. Organizational Structure (900- 1000 words)

a. Organizational Hierarchy chart

b. Number of employees
c. Main offices ( Without Addresses )
d. Brief Introduction of all the departments
e. Comments on the organizational structure 

Note:

In section #7-9, students are expected to collect information from various sources such as
interaction with the organization’s personnel (managers, internship supervisor, colleagues etc.)
and company website, documents, brochures etc. but it is necessary to mention the sources of
information in APA format.

11. Plan of your internship program (300-400 words)

a. A brief introduction of the branch/ area office of the organization where you did
your internship
b. Starting and ending dates of your internship
c. Names of the departments in which you got training and the duration of your
training

12. Training Program (1000-2000 words)

a. Detailed description of the operations/activities performed by the department(s) you

worked in.

b. Detailed description of the task(s) assigned to you OR detailed description of the project
assigned. (Preferably in Daily Diary Reporting Format)

13. Structure of your concerned specialization department i.e. Finance, Marketing,

HRM etc. (300-350)
a. Department hierarchy
b. Number of employees working under Finance/Marketing/HR department
 c. Mention any sub-department if exists under Finance/Marketing/HR department

14. Marketing Functions

Briefly discuss about the 4P’s of the organization
 Products/Services offered
 Pricing strategies
 Distribution channels
 Promotion

15. Human Resource Management

Briefly discuss about the HR practices of the organization like:
 Employees recruitment and selection
 Training & development
 Performance management
 Compensation policy

16. Financial Analysis

Do ratio analysis of the organization (For latest available financial report)
17. Critical Analysis

For Marketing Specialization Only

Detailed analysis of Marketing functions/practices at [name of the organization]

 Analysis of micro environment of the organization

 Analysis of the macro environment of the organization
 Industry analysis
 Forecasting demand
 Customer analysis
 Competitor analysis
 STP
 Marketing mix strategies

For Human Resource Management Specialization Only:

Detailed analysis of HR functions at [name of the organization]

 HR planning
 Job analysis
  Recruitment
 Selection
 Orientation
 Training & development
 Appraising and managing performance
 Compensation & benefits

For Finance Specialization Only

Relate the theoretical concepts with your practical experience during your internship in the
organization. Execute an overall analysis of the organization including;

a. Financial Analysis (Detailed Ratio Analysis, Horizontal Analysis, Vertical Analysis of

the organization for last 3 years)
b. Competitive Analysis with other organizations of the same industry.
c. Future Prospects of the organization.

18. SWOT Analysis (600-800 words)

Clearly describe all the strengths, weaknesses, opportunities and threats of the organization
where you have done internship. Remember that strengths and weaknesses are internal to the
organization and represent its culture while opportunities and threats correspond to the
environment outside the organization.

Strengths are those qualities which distinguish or give an edge to the organization over other
organizations.

Weaknesses are the attributes of an organization that are harmful in achieving the objectives
of an organization.

Opportunities are the external factors that are helpful in achieving the objectives of the
organization.

Threats are the external factors which could damage the business performance of the
organization.

19. Conclusion (100-200 words)

In this section you are required to describe the organization according to your
evaluation/assessment in the light of critical and SWOT analyses.
 20. Recommendation (100- 200 words)

In this section you are required to suggest solutions for all the problems or discrepancies (you
have pointed out in critical/ SWOT analysis) found in the organization.

21. References & Sources

In this section, provide all the references and sources in APA format that you have used for
data collection in your Internship Report.

22. Annexes

At the end of your report, attach all of the supportive material you have used for the
preparation of your report, like Main pages of financial statements, brochures, forms,
newsletters, interviews, questionnaires, news reports, articles, features, columns etc.
Do attach copy of financial statements (Balance sheet, Income statement, changes in equity and
statement of cash flow) except notes to accounts in annexes.
General Instructions

1. It is essential to include all parts as stated in the format of fall internship report. DO
NOT SKIP any part.
2. The report should be written following the 7C’s of business communication. There
should be harmony among the ideas that you describe in the Critical analysis, SWOT
analysis, Conclusions and Recommendations.
3. Internship Report should be submitted within the due date. Submissions made after
due date shall not be considered.

Formatting and other Guidelines

 Page size A4
 Hard Binding as recommended by the University
 Writing Font style and Size: Times New Roman; 12
 Main Headings: 16 bold
 Sub Headings: 14 bold
 Justified
 Appropriate header and footer including page numbers
 Appropriate use of underline, bold, and italics