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THE SEVEN Cs OF

CONSULTING
THE DEFINITIVE GUIDE TO THE CONSULTING
PROCESS

MICK COPE

SECOND EDITION
Publisher: PEARSON
ISBN 978-0-273-66333-1
CONTENTS

1. THE NEED FOR STICKY CHANGE


Repressive forces
Reinforcing forces

2. THE 7 Cs FRAMEWORK
Rapid Mapping
Spiral build

3. STAGE ONE: CLIENT


Three-legged stool
Head-heart negotiation
Trust index
Push-pull relationship
MPH client mapping
OUTCOME testing
Change ladder
Compound Contracting

4. STAGE TWO: CLARIFY


Diagnosis
Face mapping
Shadow dancing
Culture
Decision makers
System construction
Stakeholders
Life-cycle risk

5. STAGE THREE: CREATE


Managed creativity
Divergent scanning
Convergent Choice
Solution storyboarding
Resourcing the solution
6. STAGE FOUR: CHANGE
System dynamics
Organization and disorganization
Understand the resistance
Change spectrum
Consumer segmentation
Methodology
Energy mapping

7. STAGE FIVE: CONFIRM


Responsibility
Climb the ladders
Cockpit confirmation
Qualitative-quantitative mix
Measure thrice, cut once
Confirm the costs

8. STAGE SIX: CONTINUE


Sticky steps
D-E dissonance
Listen to the language
Gravitational pull
Knowledge transfer
Learning levels
Sell the story

9. STAGE SEVEN: CLOSE


Look back to learn
Look to let go
Look at the value
Look forward

10. THE CONSULTANT’S CAPITAL


Knowledge as capital
Personal capital
Conclusion

Bibliography

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