Step 3 - Understand technology commercialization 1

Step 3 - Understand technology commercialization

Presentado por:
Edison Esneider Romero
Presentado a:
Ingrid Tatiana Gómez

Universidad nacional abierta y a distancia UNAD

Escuela de ciencias basicas tecnologias e ingenierias ECBTI
Ingenieria industrial
2019
 Step 3 - Understand technology commercialization 2

Introduction
Introduction The This paper contemplates the main sources of competitive advantages
in the turbulent global markets that companies face today, without a doubt, technology,
from computer science, which allows managing and using the immense amount of data
available and that has been fashionable since the early 90s with the so-called "information
age", to hard technologies, present in human activities since ancient times. Even when this
ability to create competitive advantage is understood by entrepreneurs, the evaluation and
acquisition processes, in their structure and methodology, seem to be a totally different
perception from the controls. This perception must be reflected in the technology
evaluation, whose fundamental objective must be the creation of value for the
shareholders of the company, improving the strategic position in the market. (Piedrahita,
2006).
 Step 3 - Understand technology commercialization 3

Objectives General

Study the methods that exist for the commercialization of technology Specific objectives

 Review and interpret the sources of information related to the activity

 Construction of a conceptual tool where the methods of technological evaluation are

expressed

 Construction of the digital problem of activity

 Step 3 - Understand technology commercialization 4

Table of Contents

Introduction........................................................................................................................2

Objectives..........................................................................................................................3

Table of Contents..............................................................................................................4

Justification´s Statistical Data chart per student................................................................5

Research Justification......................................................................................................13

References.......................................................................................................................16
 Step 3 - Understand technology commercialization 5

Colaborativa:

1. Research involve the methodology description as a crucial step,

therefore, each group member must read the following
complementary reference from unit 3 at the Knowledge
Environment:

Kuada, J. E. (2012). Research Methodology : A Project Guide

for University Students (pp 59-60).

Along the course a diagnosis is being carried out, to identify the

current situation of Colombian enterprises digital transformation.

Based on this information, and its own search on internet, libraries

or other reliable sources, each student posts on the Collaborative
Learning Forum a mind map describing an appropriated research
methodology related to the diagnosis, including:

 Name
 Date
 Type of research
 Phases of the methodology
 References (Use APA)

2. Based on the reading and taking into account the proposals posted
by each student, each group must define a research methodology
 Step 3 - Understand technology commercialization 6

according to the following chart:

Research Methodology
Gro 212032_108Group number
up
nu
mbe
r
Pro How to promote digital transformation in
ble Colombian enterprises?
m
of
stud
y
Typ Descriptive research
e of
rese
arch
Pha Observation method: The observational method is the
ses most effective for conducting descriptive research. Both
of quantitative observation and qualitative observation are
the used.
met
hod Quantitative observation: is the objective collection
olog of data that mainly focuses on numbers and values. The
y results of quantitative observation are obtained using
statistical and numerical analysis methods such as age,
shape, weight, volume, scale, etc. For example, the
researcher can track whether current customers refer
the brand using a simple Net Promoter Score question.
Qualitative observation: This method does not involve
measurements or numbers, only monitoring features. In
this case, the researcher observes the respondents at a
distance.

Case study method: They involve a deep analysis and

the study of individuals or groups. In addition, it leads
to a hypothesis and extends the scope of the
investigation of a phenomenon. However, we should not
require to determine the cause and effect, since we do
not have the ability to make accurate predictions
because it could have a bias on the part of the
 Step 3 - Understand technology commercialization 7

investigator.

The other reason why case studies are not a precise

way to carry out descriptive research is because there
could be an atypical study and its description would lead
to poor generalizations and away from external validity.

Research Survey: Surveys are a very popular feedback

tool for market research. For a survey to gather good
quality data, you must have good questions, and have a
balance between open and closed questions.

The survey method can vary online or do surveys

offline, making the conversion the preferred option for
descriptive research when the sample size is very large.
Ref Kuada, J. E. (2012). Research Methodology : A Project Guide
ere for University Students (pp 40-41). Frederiksberg C
nce [Denmark]: Samfundslitteratur Press. Retrieved
s
from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=503632&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_38

3. In the Collaborative Learning Environment forum, consolidate all

evidences in a PDF document, according to the guidelines given
below in section Products to deliver by student, and name it
with the following structure:
kk
 VNT_Step 3_Group number