After Sales Service

After sales service is one of the biggest opportunity that Maruti offers to its customers no problem
where ever you go you will definitely find a Maruti service station nearby and with the strong
networks of dealer and cheap spare parts Maruti has managed to have an advantage over other
competitors.

Display Strategy

If you visit any of the Maruti Dealers showrooms what you will notice is One thing very similar that is
the display. They display only 2-3 cars in the showroom. Well this is the strategy to make people
concentrate on only few choices otherwise they might get distract and get confused. Here Maruti
wins one customer. Maruti has also launched its premium brand nexa which is used to sell its
premium products.

SBI Maruti Car Loans:-

Marurti also provide its customer with easily available loan under Maruti suzuki finance scheme
where it has tie up with various banks like sbi .hdfc, bank of baroda ,axis bank ,yes bank And a
complete assistance is provided by Maruti for providing loans .

Some more competitive strategies are

GOOD RESALE Value

Hyundai

• Free check-ups:-

It is mandatory for all Hyundai dealers to conduct a free check up for its customers at least
once a year it is a nice strategy by Hyundai to engage its customers and maintain good
relationship

Cold callings

In this type of strategies old customers are given a relationship call just to know some
other references. This gives a boost to sales and customers also feel a sense of
involvement. Hyundai gets maximum sale through such type of cold callings only. And
using Sharukh khan to represent the relationship between Hyundai and its customers
while celebrating 20 years of success in Indian market.It focused on making an emotional
appeal to its customers .

• Display:-

Hyundai keeps attractive display so that maximum number of people gets noticed. And
they even keep their own accessories related to cars at special accessories counter. For
attractive display they decorate their showroom as well as all the cars which are displayed.
Failed strategies of Maruti Suzuki

MARUTI VERSA :-
Versa was the logical upgrade brand for Maruti Omni. Omni was successful as a family van
and Maruti thought that there is a market for a luxuri van that can carry more passengers than
an ordinary car. Versa is the Indian version of the popular Japanese van EVERY/ Carry.
Versa was called MPV which is the acronym for Multi Purpose Vehicle .

Versa had a dream launch. Maruti roped in the Big B and the small B ( Amitabh and Abhishek
Bachchan) to endorse the brand. The commercial featuring the father son duo was a big hit at
that point of time. According to reports, Versa was Abhishek's first brand endorsement.

The main reason for that is said to be the price. Though it came with a 1.3-litre aluminum
engine, shared with Esteem, it was the high price point that acted as a deterrent to this
spacious van.

MARUTI ZEN ESTILO

Zen was a very successful car by Maruti Suzuki but launching a car under the name of zen
but with totally different looks was one of the biggest mistake which Maruti made and
lead to the complete failure of zen.