Prestige Institute of Management and Research,

Indore (M.P.)

SUMMER TRAINING REPORT

ON
Kesar Alloys and Metals Pvt. Ltd.

PROJECT TITLE
Marketing and Selling of Product

Submitted in partial fulfillment of the requirements of

Under graduate Programme (UG)

Submitted by: Submitted to:

Amit Jain Prof. Shakti Singh Solanki
BBA V semester
Section ‘E’

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 TOPIC:-

Summer Training Report

On
Kesar Alloys and Metals Pvt. Ltd.
(Marketing and Selling of Product)

SUBMITTED BY:-

Amit Jain

UNDER THE GUIDANCE OF:-

Prof. Shakti Singh Solanki

SUBMITTED ON:-

16th August 2012

Prestige Institute of Management and Research, Indore

2010-2013

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 Prestige Institute of Management and Research,

Indore

DECLARATION

I, Amit Jain of Prestige Institute of Management and Research, Indore of TYBBA

(Semester v) hereby declare that I have completed this project on Kesar Alloys
and Metals Pvt. Ltd. (With special reference of Marketing and Selling of
Product)during the academic year 2010-2013. The information submitted is true
and original to the best of my knowledge.

DATE:

SIGNATURE OF STUDENT

PLACE: Indore

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 ACKNOWLEDGEMENT

This project has been made possible through the direct and indirect
cooperation of various persons, who have inspired me at every step of
my work. It is a matter of pride for me to acknowledge my profound
gratitude to my esteemed project guide Prof. Shakti Singh Solanki for
her valuable cooperation and guidance.
This summer internship training report would have never seen the light
of the day without the blessing of my parents. I am very thankful of
them for their constant support.

AMIT JAIN

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 PREFACE

The research provides an opportunity to a student to demonstrate

application of his/her knowledge, skills and competencies required
during the technical session. Research also helps the student to devote
his/her skill to analyze the problem to suggest alternative solutions, to
evaluate them and to provide feasible recommendations on the provided
data.

Kesar Alloys and Metals Pvt. Ltd. is one of the leading firms in
Manufacturing and Selling of reinforcement bars in overall the state.
My reporting manager is Mr. Gaurav Jain (Marketing Department Head)
I have undertaken training at Kesar Alloys and Metals Pvt. Ltd. crossing
from 16/06/2012 to 16/07/2012 as a part of my BBA course curriculum
and I thus, present a project report on it at best of my ability knowledge
and work done.

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 TABLE OF CONTENTS

S. No. CONTENTS PAGE NO.

1. Industry study 7
2. Manufacturing Process 8
3. Graphical Process 9
4. Market 10
5. Organization structure 11
6. Financial profile of company 12
7. Products 13
8. Competitors 15
9. Introduction 16
10. Statement of the problem 17
11. Objective 18
12. Research methodology 19
13. Data Collection 20
14. SWOT Analysis 21
15. Analysis, Results And Findings 23
16. Recommendations & conclusion 24

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 INDUSTRY STUDY

Kesar Alloys and Metals Pvt. Ltd. established in 2003 have proved its
excellence in just a shot span of seven years. The company is located in
Indore which is industrial capital of Madhya Pradesh. Using just the
highest quality and exhaustively tested metals and creating only the
perfection, our commitment is as strong as the base built by our
products. With the escalation in construction industries and with the
demand of better infrastructures in our economy, Kesar Gold TMT is
rapidly becoming the most preferred choice for almost all the industries.
Subjected to the minutest accuracy tests and high power testing, Kesar
Gold TMT bars are the true form of strongest steel and would continue
to grow with the time and demand.

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 MANUFACTURING PROCESS

Each KESAR GOLD TMT bar is put through Thermex® Process

which gives it extra strength and ductility. KESAR TMT Rebars are hot
rolled from ingots and subjected to PLC controlled on-line Thermex
QST System in three successive stages:

(A) Quenching: Directly after leaving the last rolling mill stand the bar
is passed through Thermex® cooling pipe where it is rapidly water
quenched for suitable time depending on the size of the bar and the
rolling speed. This hardens the surface of the bar to optimum depth by
forming cooled martensite outer surface. However, the core remains hot
and austenitic.

(B) Self-Tempering: When the bar leaves the quenching box, the core
remains hot compared to the surface allowing heat to flow from the core
to the surface causing tempering of the outer martensite layer into a
structure called “Tempered Martensite”. The core still remains austenitic
at this stage.

(C) Atmospheric Cooling: This takes place on the cooling bed where
the austenitic core is transformed into ductile ferrite-pearlite structure.
Thus the final structure consists of an optimum combination of strong
outer layer (tempered-martensite) with a ductile core (Ferrite-Pearlite).
This gives KESAR TMT its unique combination of higher strength and
ductility.

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 GRAPHICAL PROCESS

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 MARKET

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 ORGANISATION STRUCTURE

KESAR ALLOYS AND METALS PVT. LTD HAS BEEN

PROMOTED BY THE FOLLOWING FIRST DIRECTORS:

SHRI ASHOK KUMAR JAIN

SHRI ASHOK KUMAR JAIN IS THE PRODUCTION HEAD OF

THE COMPANY AND HAS EXPERIENCE OF MORE THAN
30 YEARS OF THIS FIELD.HIS STRONG COMMAND OVER
HIS STAFF AND DETERMINATION HAS ALWAYS MET
THE DEMAND OF THE PRODUCT IN THE MARKET.

SHRI SUBHASH CHAND JAIN

SHRI SUBHASH CHAND JAIN IS FINANCIAL HEAD OF THE

COMPANY AND IS SUCCESSFULLY RUNNING THIS
INDUSTRY FOR MORE THAN 10 YEARS.HIS RIGHT
DECISIONS AND TEAM WORK HAS MADE THIS FIRM A
PROFITABLE ONE.

THERE ARE VARIOUS OTHER DEPARTMENTS SUCH AS

MAREKETING WHICH IS OPERATED UNDER THE
LEADERSHIP OF MR. GAURAV JAIN AND DISPATCHING
OF PRODUCTS WHICH IS OPERATED BY MR. AASHISH
JAIN.

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 FINANCIAL PROFILE OF COMPANY

 COMPANY ENJOYS CREDIT LIMIT FROM ITS BANK VIA

CC LIMIT LC LIMIT AND TERM LOAN.

 ENJOYS 12 DAYS CREDIT FACILITY FOR ITS RAW

MATERIAL I.E. INGOT.

 ENJOYS 1+1DAYS CREDIT FACILITY FOR IRON SCRAPE

SUPPLIERS

 COMPANY GIVE 4+1 DAYS CREDIT FACILITY TO ITS

DEALER AND DISTRIBUTOR.

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 PRODUCTS

M/S INGOTS

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TMT BAR SIZE

 08 MM

 10 MM

 12 MM

 16 MM

 20 MM

 25 MM

 32 MM

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 COMPETITORS

The Thermo Mechanically Treated TMT steel bars also known as

reinforcement steel and wire rods are primarily used by the construction
industry. The booms in the infrastructure and construction sector lead to
increasing demands of bar rods and wire. Thus attracting major players
into the field of Manufacturing TMT Bars n Rods. The following are
few names that are currently operating in the market:

Morya Sariya
Rathi Tmt Bars
Anant Tmt Bars
Shivangi Tmt Bars

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 Introduction

 Kesar Alloys and Metals Pvt. Ltd. established in 2003 have proved
its excellence in just a shot span of Eight
years.
 The company is located in Pithampur (Dhar)
which is industrial capital of Madhya
Pradesh situated near Indore.
 Kesar Alloys and Metals Pvt. Ltd has been
promoted by the following first directors:
Shri Ashok Kumar Jain
Shri Subhash Chand Jain
 The Company has been assessed by
International Certification Services Pvt.
Ltd. and registered as a complying with the
requirement of the International Standard.
 Manufacturing and supply of TMT Bars and
Rods is also registered with Indian
Standard Institute(ISI).
 With the escalation in construction industries and with the demand
of better infrastructures in our economy,Kesar Gold TMT is
rapidly becoming the most preferred choice for almost all the
industries for its TMT bar and rods.

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 STATEMENT OF PROBLEM

At Kesar Alloys and Metals Pvt. Ltd., I was exposed to various

challenges while trying to convince the client to buy a TMT Bars at
KesarAlloys and Metals Pvt. Ltd.

Initially due to very little knowledge about the field and the ever
changing market conditions, I found it very difficult to cope up with the
situation and act accordingly.

The tough competition, price variation, price fluctuation gave me tough

time to convince the client to buy the Kesar Gold Tmt Bars. Added to
that the weak market condition and sluggish demand made it very hard
to sell the product.

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 OBJECTIVE

The objective of the study was:

1. To get the brief knowledge of Iron Industry

2. To get the detail information about the company and to analysis
the learning in past four weeks at Kesar Alloys and Metals Pvt.
Ltd.
3. To gain the knowledge about the market conditions.
4. To learn how to convince the client to buy a TMT Bars at Kesar
Alloys and Metals Pvt. Ltd.
5. How to handle the various questions raised by them and how to
deal with them.

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 RESEARCH METHODOLOGY
“Research methodology is the process of studying problems whose
solutions are to be derived partly or wholly from facts. These facts may
be statements of opinions, historical facts, those contained in records and
reports, the results of tests, answers o questionnaires, experimental data
of any sort, and so forth.”

The research methodology defines what the activity of research is, how
to proceed, how to measure progress, and what constitutes success. It
provides us an advancement of wealth of human knowledge, tools of the
trade to carry out research, tools to look at things in life objectively;
develops a critical and scientific attitude, disciplined thinking to observe
objectively (scientific deduction and inductive thinking); skills of
research particularly in the „age of information‟.

The research methodology is a science that studying how research is

done scientifically. It is the way to systematically solve the research
problem by logically adopting various steps. Also it defines the way in
which the data are collected in research project.

Problem Definition:
At Kesar Alloys and Metals Pvt. Ltd., I was exposed to various
challenges while trying to convince the client to buy a TMT Bars at
Kesar Alloys and Metals Pvt. Ltd.
Every day the price of our product kept on changing so I needed to quote
the right price of our product to the client so that I neither lose my client
neither I sell my product on a cheaper rate.
Thus providing me with great deal of challenge to adapt to situation and
competition and market condition.

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 DATA COLLECTION

Data collection is any process of preparing and collecting data, for

example, as part of a process improvement or similar project. The
purpose of data collection is to obtain information to keep on record, to
make decisions about important issues, or to pass information on to
others. Data are primarily collected to provide information regarding a
specific topic.

A researcher should keep in mind the following factors while deciding

on the data collection methods. Nature, scope and objectives of research,
availability of funds and time and the precision needed.

PRIMARY SOURCE

This includes the Continuous interaction with the staff.

SECONDARY SOURCE

Various Brokers and Dealers of TMT Bars and Rods

Websites providing current rates of Bars and Rods
Expertise of the field
News papers

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 SWOT Analysis

Strength

 Promoters experience.
 Past performance of the company.
 Familiar and proven technology.
 High Equity Base of the promoters.
 Expected growth in Iron and Steel due to heavy infrastructure
development in the state/national level.

Easy availability of raw materials and cheap labor.

Weakness

 Uncertainty involved in raw material cost.

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 Opportunities

 Plant is located at the commercial capital of the state.

 The project has been designed and planned in the manner to
deliver best quality at economic pricing ,would provide
competitive edge to get preference over others.
 The unit shall have ready and open market for TMT Bars.
 Govt. imposing Anti Dumping Duty on import and prices of petrol
and diesel are rising, ultimately favors the local enterprenurors.

Threats

 The emergence of new players may hit the volume and profitability
of the company.
 Low utilization of installed capicity will reduce the profit margin.
 Creation of Brand Image is must for the company.

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 ANALYSIS, RESULTS AND FINDINGS

At Kesar Alloys and Metals Pvt. Ltd., I found that company has strong
foundation of values and keeping lot of focus on quality and customer
satisfaction producing highest quality products which meet challenges of
present and future.

The marketing strategy of company that is not too aggressive but calm
and composed way by maintaining the relation with all its brokers and
dealers is proving to be beneficial for the company.

Also large amount of credit limit provides flexibility to the company,

making easier for company to sell product, also the strong hard work and
determination of the production department make the product readily
available even in the worst market situation,

The demand for the product is more and more but the emergence of
new players is hitting the volume and profitability of the company.

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 CONCLUSION AND RECOMMENDATIONS

After my research on the company and in the field I believe that to be

successful you would require following certain recommendations
sticking to these will certainly be rewarding in the long run after all it is
the discipline that can help you make huge profits. Hence spend some
time to understand these recommendations:

Company should try to increase its production capacity by

installing a furnace with larger capacity. Right now producing
capacity of its product is 90-100M.T/day
Company should also plan to expand its product line from TMT
bars to angle channel and round since it required same set up .
Company should be more flexible while dealing with clients and
customers
More sources of raw material should be generated.

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