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Sharper focus Heightened
Shifting toward on AI emphasis on
Enterprise-
topline growth
1,625 Europe
1,776 Asia-Pacific
Middle East
500 and Africa .
4
Enterprise-grade AI
161 Europe
Healthcare payers : 150
142 North America
Healthcare providers : 150
187 Asia-Pacific
Middle East Life sciences and
58 and Africa . pharmaceuticals : 300
52 Latin America
5
Enterprise-grade AI
6
Sharper focus on AI
It’s less about experimenting –
more about doubling down
7
Enterprise-grade AI
Global
cross- 24% 18% 25% 43% 23% 18% 26% 21%
industry:
8
Enterprise-grade AI
2016 2018
30% 29%
24% 92% of healthcare
22%
provider
9%
13%
10% organizations are at
8% 7%
2% 2%
least considering
adopting AI
Not considering Considering Evaluating Piloting Implementing Operating /
Optimizing technologies
Phase in cognitive journey
Global
cross- 24% 18% 25% 43% 23% 18% 26% 21%
industry:
9
Enterprise-grade AI
2016 2018
29%
10
Enterprise-grade AI
% %
12%
7%
4% 67 vs. 11
0% 0%
11
Enterprise-grade AI
0% 1% %
40 vs. 22%
Not considering Considering Evaluating Piloting Implementing Operating /
Optimizing
12
Enterprise-grade AI
15%
20%
18% are in more mature
8%
13%
phases of their AI
7%
journey
0% 0%
13
Enterprise-grade AI
BOTTOM 3
14
Enterprise-grade AI
15
Enterprise-grade AI
Outperformers
All others
16
Enterprise-grade AI
17
Enterprise-grade AI
Outperformers
All others
18
Enterprise-grade AI
Healthcare payers
IT spend on AI/Cog IT spend on AI/Cog RoI to justify AI/Cog
(This Year) (In 3 Years) investment
Organizations have
reduced their
expectation of high
ROI from AI and have
come to more realistic
terms
2018 2016
19
Enterprise-grade AI
Healthcare providers
IT spend on AI/Cog IT spend on AI/Cog RoI to justify AI/Cog
(This Year) (In 3 Years) investment
Organizations have
reduced their
expectation of high
ROI from AI and have
come to more realistic
terms
2018 2016
20
Enterprise-grade AI
2018 2016
21
Enterprise grade AI
personalised
support Results
efficiency
“We’ve seen quite a few unmet
informational needs, and a by attracting public
virtual assistant was a way we for people seeking by providing interest and
could help people right away, at personalised care meaningful support potential donors
scale.” - Liam O’Toole, Chief information to people with
Executive Officer, Arthritis arthritis
Research UK
22
22
Enterprise grade AI
unstructured To improve the patient experience, the company uses an open data
model that pulls in structured and unstructured patient feedback from
patient feedback multiple sources, including surveys and clinical applications. It analyzes
and flag emotional the continuous streams of subjective, unstructured data, uncovering
insights into the patient experience that otherwise would have gone
content raising unnoticed and unused.
efficiency Results
24
Enterprise grade AI
25
Enterprise grade AI
26
Enterprise grade AI
27
Enterprise grade AI
19%
More emphasis on
2017 Now 2-3 Years from now
More emphasis on product
customer experience
Global Customer experience 26% 47%
19% 68%
Competitive position 22% 47%
28
Enterprise grade AI
29
29
Enterprise grade AI
Voice-enabled
cognitive agent A cognitive solution orchestrates back-end data to cost-effectively drive
fast, accurate interactions through natural language conversation,
solution improves extract meaning from unstructured questions, find member-specific
provider agent information and provide personalized answers. The solution integrates
services and implements business logic for benefits coverage using a
experience Service Orchestration Engine which leverages the Payers APIs along
and raising with relational and non-relational databases for healthcare data models
30
30
Growing importance
of data
It’s less about technology
availability – more about data
capabilities
31
Enterprise grade AI
50 Terabytes
of data is produced by each transaction, every human
cancer patient in a lifetime2
30%
Genomics Factors
6 Terabytes
Generated per lifetime interaction, yet very little
> 665 Terabytes 10% 0.4 Terabytes
Generated per lifetime
of the total is captured
Clinical Factors
of data generated by the
Health-related data generated for a single individual6
average hospital3
32
Enterprise grade AI
Capture, manage, and access business, technology, and operational information on key corporate data
33
Global cross-industry 65%| 52%
Enterprise grade AI
57%
Process automation 2.4x more 1.8x more
23%
34
Enterprise grade AI
47%
Process automation 1.6 more 1.8x more
29%
35
Enterprise grade AI
36
Enterprise grade AI Robust data foundation
37
Enterprise grade AI
38
Enterprise grade AI
Top performers
are performing
better than their
peers when it
comes to the way
76% | 72% 83% | 72% 76% | 70% they are
Only authorized users can Data is delivered to users in a Active governance is used to delivering data to
consume the data from the seamless experience create and maintain consistent,
enterprise data lake complete and accurate business their the patient
data
39
Enterprise grade AI
More top
performers than
others are highly
adhering to key
data
90% | 64% 87% | 65% 82% | 63% management
Only authorized users can Data is delivered to users in a Active governance is used to practices
consume the data from the seamless experience create and maintain consistent,
enterprise data lake complete and accurate business
data
40
Enterprise grade AI
41
Enterprise grade AI
42
Enterprise grade AI
Level of rigor required while performing activities (Life sciences and pharmaceuticals)
43
Enterprise grade AI
Data governance and policies for sharing across enterprise boundaries 50%
with external partners 53%
44
Enterprise grade AI
Data governance and policies for sharing across enterprise boundaries 30%
with external partners 38%
45
Enterprise grade AI
Data governance and policies for sharing across enterprise boundaries 41%
with external partners 44%
46
Enterprise grade AI
A machine learning enabled solution for net sales forecasting and planning
analytics leverages internal and external inputs which are analyzed to offer
new insights across drug portfolios
Results
Performance Machine learning On-demand Scenarios Captures sensitivity
analyzed in algorithms captures accurately predict the of client
context of the drug dynamics interplay of forces investments across
the market drug portfolio
48
47
48
47
Intensified concern
about skills
It’s less about labor
productivity – more about
talent development
48
Enterprise grade AI
49
Enterprise grade AI
Healthcare payers are less concerned about having the right AI skill
base - legal, regulatory, governance & data issues are top of mind
Barriers to implement AI (Healthcare payers)
Data governance and policies for sharing across enterprise boundaries 50%
with external partners 53%
7% Outperformers
Degree of customer readiness 12%
All Others
50
Enterprise grade AI
Data governance and policies for sharing across enterprise boundaries 30%
with external partners 38%
51
Enterprise grade AI
Having the right skill base is a top concern for all life sciences and
pharmaceuticals companies implementing AI
Barriers to implement AI (Life sciences and pharmaceuticals)
Data governance and policies for sharing across enterprise boundaries 41%
with external partners 44%
52
Enterprise grade AI
Organizations feel that there will be some impact on demand for skills
“We are continuously
focusing on the
strengths and
56% weakness of the talent
48%
within the organization
44% and accordingly we will
prepare them through
32%
28% 27%
our training programs,
workshops and on the
18%
15% job training sessions”
9%
6%
8%
5%
Head of Research &
4% 3%
1% Development, Leading Life
Sciences company
None at All Very little impact Some Impact Moderate impact Significant impact
Payers Providers LS & Pharma
53
Enterprise grade AI
“Trained specialists are acquired from all fields for
discussions and better understanding”
reskill teams,
“We, as a organization are thinking to start various
source new incentive programs to enhance skills and provide better
talent and services to customers with the changing technology.”
manage legacy
workforces
“Some sessions on artificial intelligence and computing
skills are given to employees so that the upcoming
generation be skilled for automation trends in the
market.”
Source: 2018 AI Survey : AI9B: Org actions to prepare for skills -
text
54
Enterprise grade AI
Getting Started
56
Enterprise grade AI
Key Questions
Focus: Which functions are your priority areas for AI and do they support
efficiency, profitable growth and/or customer satisfaction and retention?
Value: What are the top value drivers for your organization, and how do you
plan to measure AI benefits?
Data: Who owns and maintains your data, and how strong is your
organization’s data expertise?
57
Enterprise grade AI
Authors
Brian C. Goehring
Associate Partner, Cognitive Lead
IBM Institute for Business Value
goehring@us.ibm.com
Heather Fraser
Global Healthcare and Life Sciences Lead
IBM Institute for Business Value
hfraser@uk.ibm.com
58