Area/Topic in the Study: ..

Marketing Research PROJECT

Title of the project :

Survey of JIO NETWORK

Submitted by

Name of the Student: Mukunda Sardar

C.U. Registration No :146-1113-0127-17
C.U. University Roll No :171146-21-0018
College Details of the Student.
Supervised by

Name of the Supervisor: prof..

Dr. Keshab Chandra Sinha
College : MAULANA AZAD COLLEGE

Year of Submission: 2020

 ACKNOWLEDGEMENT

I take this opportunity to thanks our respected

Principal Dr. Subhasis Dutta for giving me an
opportunity to work on this field.
I am eagerly grateful to our Head of the
Department PROF Dr. Keshab Chandra Sinha
without whom this project would not have been
successful one.
I am very thankful to my supervisor PROF Camellia
Barman for her full support in completing this project
work.
Finally, I am gratefully acknowledge the support of my
family/friends and would also like to thank to which I had
visited during my survey who had given me full support
and co-operated with me to carry out these research work
and help with me for the project work by filling up the
questionnaire/report.

Mukunda Sardar
Name of Student
1. Supervisor’s certificates

This is to certify that

Mr./Ms ..Dr. Keshab Chandra Sinha a student
of B.Com. Honours in Accounting &
Finance / Marketing / of MAULANA
AZAD COLLEGE
under the University of Calcutta has worked
under my supervision and guidance for his/her
Project Work and prepared a Project Report with
the title ..JIO NETWORK .
which he/she is submitting, is his/her genuine
and original work to the best of my
knowledge.

Signature of the Supervisor Place:

Name: Date:
Designation:
Name of the College CERTIFICATE :
MAULANA AZAD COLLEGE
 Student’s Declaration

I hereby declare that the Project Work with the title

(in block letters) JIO NETWORK
submitted by me for the partial fulfilment of the
degree of B.Com. Honours in Accounting &
Finance /
• Marketing under the University of Calcutta
is my original work and has not been
submitted earlier to any other
University /Institution for the fulfilment of the
requirement for any course of study. I also
declare that no chapter of this
manuscript in whole or in part has been
incorporated in this report from any earlier work
done by others or by me. However, extracts of
any literature which has been used for this report
has been duly acknowledged providing details of
such literature in the references.

Signature of Student Name:

Name:.Mukunda Sardar.
C. U. Registration No.: ..146-1113-0127-17
C.U. Roll No (semester-vi) :.171146-21-0018
Index
AND BIBLIOGRAPHY
 CHAPTER-1
INTRODUCTION
1. Introduction

1.1 Overview of the industry as a whole

Reliance Industries Limited (RIL) is an Indian conglomerate holding company

headquartered in Mumbai, Maharastra HYPERLINK
Reliance owns businesses across India engaged in energy, petrochemicals,
textiles, natural resources, retail, and telecommunications. Reliance is the third
most profitable company in India, the secondlargest publicly traded
HYPERLINK
"https://en.wikipedia.org/wiki/Publicly_traded_company"company HYPERLINK
"https://en.wikipedia.org/wiki/Publicly_traded_company"in India by market
HYPERLINK.. HYPERLINK
"https://en.wikipedia.org/wiki/Market_capitalization"and the second largest
company in
India as measured by revenue after the government-controlled Indian Oil
Corporation. HYPERLINK
"https://en.wikipedia.org/wiki/Indian_Oil_Corporation"The company is ranked
215th on the Fortune Global HYPERLINK
"https://en.wikipedia.org/wiki/Fortune_Global_500" HYPERLINK
HYPERLINK
"https://en.wikipedia.org/wiki/Fortune_Global_500"list of the world's biggest
corporations as of 2016.
It is ranked 8th among the Top 250 Global Energy Companies by Platts
HYPERLINK "https://en.wikipedia.org/wiki/Platts"as of 2016.
2.

1.2 ABOUT THE COMPANY

Reliance JIO : Introduction

Reliance Jio promises to shape the future of India by providing end-to-end digital
solutions for businesses, institutions and households and seamlessly bridging the
rural-urban divide.

Home to the world’s second largest population of 1.2 billion, India is a young
nation with
63% of its population under the age of 35 years. It has a fast growing digital
audience with 800 million mobile connections and over 200 million internet
users. Reliance thoroughly
believes in India’s potential to lead the world with its capabilities in innovation.
Towards that end, Reliance envisages creation of a digital revolution in India.

Reliance Jio aims to enable this transformation by creating not just a cutting-
edge voice and broadband network, but also a powerful ecosystem on which a
range of rich digital services will be enabled – a unique green-field
opportunity.

The three-pronged focus on broadband networks, affordable smartphones and

the availability of rich content and applications has enabled Jio to create an
integrated business strategy from the very beginning, and today, Jio is capable
of offering a unique combination of telecom, high speed data, digital commerce,
media and payment services.
3. Jionet WiFi ( JIOFI)

Prior to its pan-India launch of 4G data and telephony services, Jio has started
providing free hotspot services in cities throughout India including
In March 2016, Jio started providing free Wi-Fi
HYPERLINK

"https://en.wikipedia.org/wiki/Wi-Fi"internet to spectators at six cricket

stadiums hosting the 2016 ICC World Twenty20 HYPERLINK
"https://en.wikipedia.org/wiki/2016_ICC_World_Twenty20"matches. Jionet
was made available in Wankhede ..Himachal Pradesh HYPERLINK

"https://en.wikipedia.org/wiki/Himachal_Pradesh_Cricket_Association_Stadiu
m" HYPERLINK
"https://en.wikipedia.org/wiki/Himachal_Pradesh_Cricket_Association_Stad
ium"Crick et Association Stadium HYPERLINK
"https://en.wikipedia.org/wiki/Himachal_Pradesh_Cricket_Association_Stadiu
m"(Dhar amshala), Chinnaswamy
Stadium HYPERLINK
"https://en.wikipedia.org/wiki/Chinnaswamy_Stadium"(Bengaluru), Feroz
Shah HYPERLINK "https://en.wikipedia.org/wiki/Feroz_Shah_Kotla"
HYPERLINK "https://en.wikipedia.org/wiki/Feroz_Shah_Kotla"Kotla
HYPERLINK "https://en.wikipedia.org/wiki/Feroz_Shah_Kotla"(Delhi), and
Eden Gardens HYPERLINK
"https://en.wikipedia.org/wiki/Eden_Gardens"(Kolkata) in India.
4. Jio App
In May 2016, Jio launched a bundle of multimedia apps on Google Play
HYPERLINK "https://en.wikipedia.org/wiki/Google_Play"as part of its
upcoming 4G services. While the apps are available to download for everyone,
a user will require a Jio SIM HYPERLINK
"https://en.wikipedia.org/wiki/SIM_card" HYPERLINK
"https://en.wikipedia.org/wiki/SIM_card"card HYPERLINK
"https://en.wikipedia.org/wiki/SIM_card"to use them. Additionally, most of the
apps are in beta HYPERLINK "https://en.wikipedia.org/wiki/Beta"phase.
Following is a list of the apps:

• MyJio - Manage Jio Account and Digital Services associated with it

• JioTV - A live TV channel service

• JioCinema - An online HD video library

• JioChat Messenger - An instant messaging app

 • JioMusic - A music player

• Jio4GVoice (earlier JioJoin) - A VoLTE phone simulator

JioDrive – Cloud-based backup tool

5. 1.3 COMPETITORS INFORMATION

Competitors of reliance are :-

• Airtel
• Vodafone
• Idea
• BSNL

1. AIRTEL

Bharti Airtel Limited is an Indian global

telecommunications services company based in New Delhi,
India. It operates in 20 countries across South Asia and
Africa. Airtel provides HYPERLINK
"https://en.wikipedia.org/wiki/GSM_network"GSM
HYPERLINK
"https://en.wikipedia.org/wiki/3G" HYPERLINK
"https://en.wikipedia.org/wiki/4G_LTE" and
HYPERLINK
"https://en.wikipedia.org/wiki/VoLTE"VoLTE HYPERLINK
 "https://en.wikipedia.org/wiki/VoLTE"mobile services, fixed
line broadband and voice services depending upon the country
of operation. Airtel had also rolled out its HYPERLINK
"https://en.wikipedia.org/wiki/Voice_over_LTE"VoLTE
HYPERLINK "https://en.wikipedia.org/wiki/Voice_over_LTE"
technology across eight telecom circles namely Mumbai,
Maharashtra and Goa, Madhya Pradesh, Chhattisgarh, Gujarat,
Andhra Pradesh & Telangana, Karnataka, Tamilnadu, Kolkata,

6.

2. VODAFONE

V odafone Group plc is a British HYPERLINK

"https://en.wikipedia.org/wiki/Multinational_corporat
ion"multinational
HYPERLINK
"https://en.wikipedia.org/wiki/Multinational_corporation"
HYPERLINK
"https://en.wikipedia.org/wiki/Telecommunications"t
elecommunicatio
 HYPERLINK
"https://en.wikipedia.org/wiki/Telecommunications"n
s congolomerate, with headquarters in London. It
predominantly operates services in the regions of
"https://en.wikipedia.org/wiki/List_of_mobile_networ
k_operators"mobile operator groups HYPERLINK
"https://en.wikipedia.org/wiki/List_of_mobile_network_operators" globally,
Vodafone ranked second (behind HYPERLINK
"https://en.wikipedia.org/wiki/China_Mobile"China
Mobile HYPERLINK
"https://en.wikipedia.org/wiki/China_Mobile") in the
number of mobile customers
(535 million) as of 2018. Vodafone owns and operates networks in 25
countries, and

has partner networks in 47 further countries. Its

HYPERLINK
"https://en.wikipedia.org/wiki/Vodafone_Global_Enterpris
e"Vodafone Global
Enterprise
HYPERLINK
"https://en.wikipedia.org/wiki/Telecommunications"
and IT services to corporate clients in 150 countries.
 3. IDEA

Idea Cellular Limited (commonly referred to as

simply Idea, and stylised as !dea) is an Indian
HYPERLINK
"https://en.wikipedia.org/wiki/Mobile_network_opera
tor"mobile network operator
HYPERLINK
"https://en.wikipedia.org/wiki/Mobile_network_oper
ator" based at
HYPERLINK "https://en.wikipedia.org/wiki/Mumbai"Mumbai
HYPERLINK
"https://en.wikipedia.org/wiki/Mumbai", HYPERLIN
K
"https://en.wikipedia.org/wiki/Maharashtra" HYPERLIN
K
"https://en.wikipedia.org/wiki/Maharashtra"Maharas HYPERLIN
htra K
"https://en.wikipedia.org/wiki/Maharashtra". Idea is a
pan-India integrated GSM operator offering 2G, 3G and 4G
mobile services. Idea has 220.00 million subscribers as of
June 2018 Idea Cellular started its journey in 1995 as Birla
Communications Limited with GSM licenses in Gujarat .

4.BSNL.
Bharat Sanchar Nigam Limited (abbreviated BSNL) is an
Indian HYPERLINK "https://en.wikipedia.org/wiki/State-
owned"state HYPERLINK
"https://en.wikipedia.org/wiki/State-owned"owned HYPERLINK
"https://en.wikipedia.org/wiki/State-owned" HYPERLINK
"https://en.wikipedia.org/wiki/Telecommunications"t
elecommunications
HYPERLINK
"https://en.wikipedia.org/wiki/Telecommunications"
company headquartered in HYPERLINK
"https://en.wikipedia.org/wiki/New_Delhi"New Delhi
HYPERLINK
"https://en.wikipedia.org/wiki/New_Delhi". It was
incorporated on 15 September 2000 and assumed the
business of providing telecom services and network
management from the erstwhile Central Government
Departments of Telecom Services (DTS) and Telecom
Operations (DTO) as of 1 October 2000 on a going-
concern basis.
 1.4 SWOT ANALYSIS
SWOT analysis is a framework used to evaluate a company's
competitive position by identifying its strengths,
weaknesses, opportunities and threats. Specifically, SWOT
analysis is a foundational assessment model that measures
what an organization can and cannot do, and its potential
opportunities and threats.

Elements of a SWOT Analysis

When using SWOT analysis, an organization needs to be

realistic about its good and bad points. The organization
needs to keep the analysis specific by avoiding gray areas
and analyzing in relation to real-life contexts. For example,
how do the organization’s products and services compare to
those of competing firms? SWOT analysis should be short
and simple, and should avoid complexity and over-analysis
because much of the information is subjective. Thus,
companies should use it as a guide and not a prescription.
STRENGTHS

1. Low tariff: - Company has launched its 4G service

with highly competitive or rather very low tariff.
Company has strong financial capacity to withstand
initial losses 2. Very wide network:-Company has
created wide national network with a huge investment
of around $20 billon. The company has used latest
technology and hence capable to give quality service.
WEAKNESSES

• Late entry into telecommunication sector: - The

telecom sector had grown exponencially in its initial
phases which started around two decades earlier.
Presently market has seen only modest growth and it
has become highly competitive due to entry big players
such as Vodafone, Idea etc.

• Highly dependent upon data consumption: - As per

the current trend around 60 to 70 percent of revenue
comes from voice calling and hence there is a huge
potential loss for making voice calling free. This loss
can be offset only when consumption of data increases
manifold.
OPPORTUNITIES

• Large scale availability of smart phones: In last 2

decades the number of people using Smartphone has
increased manifolds. If company is able to provide
quality service at competitive rate it can quickly grab
large number of customers.

• Increasing rate of data consumption: In its earlier

phase almost entire revenue of the mobile service
provider was from voice calling. However since last
two years the proportion of revenue from data users is
increasing exponentially which has resulted in almost
30-40% of the total revenue. Lower data tariff may
further increase data consumption and thus contribute
more to the revenue of company.

• International market:-There is huge opportunity in

many developing countries

THREATS

• Saturated market:- The initial phase of rapid increase

in subscriber is now over. A new entrant like Jio needs
a large customer base to cross breakeven point.
• Changing Government Policy: The changing
government policy like cancelling of 2G licences
,imposition of tax with retrospective effect(on
 Vodafone), refund for call drop etc, has created
uncertainty in the market causing adverse impact on
the investment sentiment.

• Rapid upgradation in Technology:- From 2G to 3G

and 3G to 4G changes have occurred in very short span
of time. Even next generation 5G is approaching
shortly.

CHAPTER– 2

RESEARCH METHODOLOGY
2. RESEARCH METHODOLOGY

Research methodology is the specific procedures or

techniques used to identify, select, process, and analyze
information about a topic . in a research paper, the
methodology section allows the reader to critically evaluate
a study’s overall validity and reliability.
2.1 Statement of the problem
The basic problem of this particular research to be conducted
is, the customer satisfaction after using the Jio, this research
is carried mainly to focus on the existing customer and there
satisfaction. Service industry is a large chunk so we cannot
give 100 percent assurance to the service we provide all the
time. So rectify the minor problems which may happen after
the purchase, these thing are being critically analysed with
the help of the questionnaire.

2.2 Managerial usefulness of study:

This is an initiative in order to connect with people who are
related to the organisation i.e. Customers. The organisation
had difficulties to connect with the people related to the
problems which the clients face so the research is based on
the satisfaction level of the customers and there feedback
being recorded for the improvement of the service and the
company.

This study is conducted to analyse the effectiveness of

Customer satisfaction with reference to Cluster Sampling. A
study like this can attempt to guide the future plan for
organization which will lead to the growth of the company
and the increase of market share
 2.3Types of Research and Research Design

In every aspect of project which is designed on the basis of

some observation and research is made with adapting
particular methods and techniques. while doing the research
it is necessary that every information should be unbiased and
not prejudiced based on truth and veracity.
Type 1: Qualitative Market Research

Qualitative research helps to understand customers and their

needs

Qualitative research is used to help us understand how

people feel about company and products. And help to find
out why they feel as they do. It is concerned with collecting
indepth information asking questions related to product.
Samples collected for this method are smaller. Depth
interviews gives good information related to research.
Question asking related to product quality, services
provided by the company, related to customer satisfaction
and market potential.

TYPE 2: Quantitative Market Research

Quantitative research helps to segmenting customers.

Quantitative research is used to measure how many people

feel, think or act in a similar manner about company and
products. These surveys tend to include large samples.
Structured questionnaires are usually used incorporating
mainly closed questions - questions with set responses.
There are various vehicles used for collecting quantitative
information but the most common are personal interviews.

Research design specifies the methods and procedures for

conducting a particular study. A research design is the
arrangement of conditions for collection and analysis of
the data in a manner that aims to combine relevance to
their search purpose with economy in procedure.
Research design is broadly classified into three types as:

• Exploratory Research Design

• Descriptive Research Design

• Causal Research Design

2.4 Sampling Procedure:

• Sample Size: 4

• Type of research: Descriptive Research

• Sampling Technique:
The sampling techniques used in this project are
Convenience sampling.

Sampling Area: Patna, Bihar

2.5 Source of data collection:
 Primary data:
Primary data is collected from existing and prospective
customers by:
• Questionnaire:

A well-structured questionnaire was used as a tool for

asking a set of standardized questions to know the
effectiveness of different channels of marketing for
their response. The data was collected by continuous
field survey during the internship period.

• Interview:

The next step involved in collecting primary

information was done by discussion with people. Thus
valuable information was gathered through informal
friendly talks with the people.
2.6 Limitations of study

• The limitation which I faced during my study was that most of the client
hadn’t entertain me.

• And when I was calling dealers for meeting at that time they hadn’t
showing interest.

• The location was not specified clearly I had to randomly go to the

different societies for my survey.

CHAPTER – 3

CONCEPTUAL DISCUSSION
3. CONCEPTUAL DISCUSSION
3.1 Review of Literature
Jio is the telecommunication company owned by reliance
ltd. It emerges growing fastest telecom operator in india
as data published in a review of literature jai Bhatia
economic & political weekly October8,2016 vol ll no
41.Jio came up with a vision to generate huge revenue by
providing quality service at a cheaper rate using the latest
technology. Initially ,its growth is high.in the Indian
market, it is the first mover advantage for jio with a
biggest 4G network coverage infrastructure all across 22
telecom circles in India. None of its competitors is having
such biggest infrastructure for infrastructure.

As we saw in the year 2012-13, india is 150th in the world in

mobile broadband presentation as well as quality and Jio has
really been conceived to change this position,
“ the Indian billionre said.
The analytical data shows that it has captured maximum no
of market shares within the shortest period of time .it can
also be conclude that the people who are having the jio
service at present , among them 70 to 80% of the users are
happy with its service .this number is higher in rural
areasand lesser in the urban areas.by the end of 2017it was
expected that there will be 30 to 40 crore subscribers or
more than that. The free app will be no longer be free,later
 on the consumer will be spending 6 to10 thousand in a
year.it will genererate huge revenue.

3.2 New development of company:-

FTTx ( fibre to the X)

FTTx is a crucial part of jio’s telecom business which

involve laying lakhs of kilometres of optic fibre to take
broadband to subscribers ,be is retail or enterprise
customer at residence or office building ,among others.

Jio merchant
By using jio merchant “ customer can use their jio money
wallets to pay merchants from their bank accounts ,and
merchants can use the jio-money merchant app to accept
these payments directly into their bank account .
• Using the jio money merchant app, merchants can also
make supplier payments, transfer money between his
bank account and use digital petty cash.
3.3current issue-
Deployment of new sites.
• sale of jio phone
 Chapter – 4

Data Analysis and Data Interpretation

4.1 Data Analysis

Data analysis is a practice in which raw data is ordered and

organized so that useful information can be extracted from
it. The process of organizing and thinking about data is key
to understanding what the data does and does not contain.
There are a variety of ways in which people can approach
data analysis, and it is notoriously easy to manipulate data
during the analysis phase to push certain conclusions or
agendas. For this reason, it is important to pay attention
when data analysis is presented, and to think critically
about the data and the conclusions which were drawn.

Raw data can take a variety of forms, including

measurements, survey responses, and observations. The
course of the data analysis process, the raw data is ordered
in a way which will be useful. For example, survey results
may be tallied, so that people can see at a glance how
many people answered the survey, and how people
responded to specific questions.

the data with the use of mathematics and other tools can
sometimes exaggerate such points of interest in the data,
 making them easier for the researcher to seCharts, graphs,
and textual writeups of data are all forms of data analysis.

4.2Data Analysis process

Once the necessary data collected, the next task is to

aggregate the data in a meaningful manner. A number of
tables are prepared to bring out the main characteristics of
the data. The researcher should have a well thought out
framework for processing and analyzing data, and this
should be done prior to the collection.

It includes the following activities:

1. Editing

The first task in data processing is the editing.

Editing is the process of examining errors and
omissions in the collected data and making
necessary corrections in the same.
2. Coding

Coding is necessary to carry out the subsequent

operations of tabulating and analyzing data. If
coding is not done, it will not be possible to reduce
a large number of heterogeneous data into
meaningful categories with the result that the
analysis of data would be weak and ineffective, and
without proper focus.
3. Tabulation

Tabulation comprises sorting of the data into

different categories and counting the number of
cases that belong to each category. This is also called
universal tabulation. The analysis based on just one
variable is obviously meager. Where two or more
variables are involved in tabulation, it is called
vicariate or multivariate tabulation.
4. Analysis

After the all three above steps, the most important

step is analysis of the data.

Interpretation: As per the research 57.6% of users are male

and 42.4% are female.
Inference:: From the given data we can analyze that
majority of the people using the services providing by the
Reliance Jio are male.
Interpretation: As per the data found that 84.80% of users
are lay in the age scale between 21-30 years, and other
15.20% users lay in the age group of 31-40 years. That
indicate that the users of Reliance Jio are majority of the
young generation.
Inference:: As per the research the age of the users of the
services providing by the Reliance Jio. The data shows that
majority of the users are the youth
Interpretation :From the above chart it can be interpreted
that the research on the effectiveness of different customers
to ask about their profession, by seeing the response we can
say that more than 87 % people have responded were the
students though 12.9% people are working person so we
should work on student oriented plans and schemes.
From the above chart it can be interpreted that the research
on the effectiveness of different customers to ask about their
profession, by seeing the response we can say that more than
87 % people have responded were the students though
12.9% people are working person so we should work on
student oriented plans and schemes.
Inference : As per the research we find out majority of the
Reliance Jio user are the students as per the profession then
the working professional.
4. Product using:-

Interpretation : As per the diagram we should get affair

idea that people using sim card more than the Jiofy. So we
should modify the plans and advertise it more to improve
the selling.

Inference : As per the study done majority of the Reliance

Jio users are using the simcard.
5. Satisfaction towards calling quality.

Interpretation : As per the above diagram 25%, people

are very satisfied with the quality of the call, 22%
respondents are satisfied, 29% respondents are neutral, 19
% respondents are not satisfied, 5% respondents are
unsatisfied, so we should work on the maintain the calling
quality standard and improve the calling quality standard.
Inference : As per the study done,majority of the Reliance
Jio users are neutral as per satisfaction level of the calling
quality.
 6. Satisfaction towards network availability

Interpretation : As per above diagram 9% are very

satisfied with the network availability, 51% respondents
are satisfied, 22% respondents are neutral, 19% are
unsatisfied, and nobody is very unsatisfied so we should
less work on network but we should maintain this position.
Inference: As per the research majority of the Reliance Jio
users are satisfied as per satisfaction level of the network
availability.

7. Satisfaction towards data connection

Interpretation : As per above diagram 19% are very
satisfied with the data connection, 54% respondents are
satisfied, 6% respondents are neutral, 16% are unsatisfied,
5% are very unsatisfied so we should less work on
network but we should maintain this position.
Inference : As per the study done majority of the Reliance
Jio users are satisfied as per satisfaction level of the data
connection.
8.Satisfaction towards price

Interpretation : AS per above diagram 48% are very

satisfied with the price factor, 29% respondents are
 satisfied, 16% respondents are neutral, 6% are unsatisfied,
1% are very unsatisfied so we should more work on price
factor and we should maintain this as an strength.
Inference : As per the study done majority of the Reliance
Jio users are very satisfied as per satisfaction level of the
price.

9. Satisfaction towards customer service

Interpretation : As per above diagram 22% are very

satisfied with the customer service, 29% respondents are
satisfied, 32% respondents are neutral, 9% are unsatisfied,
8% are very unsatisfied so we should but we should work
on customer service and retain the existing customers.
Inference : As per the study done majority of the Reliance
Jio users are neutral as per satisfaction level of the customer
service.

10.Awareness about the future products of Reliance

Jio
Interpretation : As per the available data 38.7% of the
respondent know about the future product, 41.9% not
know, 19.4% are doubtful about the product. So as per the
analysis we find out people are engage with us and waiting
for the future products.
Inference : As per the study done majority of the Reliance
Jio users are unaware about the future products of Reliance
Jio.

My contribution to the body of

• Knowledge.
My contribution to the body of knowledge at the
time of my internship at reliance jio infocom
limited is:- • Jio sathi program Cold calling

• Contribution to student learning program through

digital championship.
• Meeting with clients for jio connection.

• Getting deals by selling phones.

• Update leads generated by RSE.

• Advertisement for jio championship program.

• Competitive analysis

• Focused on rural area for selling phones.

• Corporate visits
 FINDINGS, SUGGESTIONS AND
CONCLUSIONS
Findings:

• As per the above research done majority of the Reliance Jio customers
are male.
• Research done majority of the Reliance Jio customers are 21-30 years
old.
• Above research done majority of the Reliance Jio customers are students.
• As per the above research done majority of the Reliance Jio customers
are using the service for the purpose of the study.
• Majority of the Reliance Jio customers are aware about the services
through the Internet.
• As per the above research done majority of the Reliance Jio customers
are using the simcard.
• Majority of the Reliance Jio customers are satisfied as per satisfaction
level of the network availability.
• As per the above research done majority of the Reliance Jio customers
are are neutral as per satisfaction level of the calling quality.
• Reliance Jio customers are satisfied as per satisfaction level of the data
connection.
• Research done majority of the Reliance Jio customers are very satisfied
as per satisfaction level of the price.
• As per the above research done majority of the Reliance Jio customers
are neutral as per satisfaction level of the customer service.
• As per the above research done majority of the Reliance Jio customers
are unaware about the future products of Reliance Jio.

Suggestions:

• To launch special schemes for the students.

 • To maintain price level customer friendly.

• To build customer friendly services.

• To work on customer care services.

• To provide the services in remote areas.

• To provide services as per the customer expectation.

• Maintain the plans and network quality.

• Increase the reachability towards the remote areas.

• Make prime with low subscription fee and have plans suitable to usage
.
• Improve the calling quality.

Conclusions:
This study undertaken by me is an attempt to understand, and appreciate the
plans and processes involved in acquiring customers in case of Jio. Through Jio,
I have identified various channels of acquisition, their different respective
approaches. This study helped me in understanding that how subscriber data and
voice usage are tracked with the help of technical tools like – “Jio Analytics” .
An analysis of competitors of Jio and their various plans have been compared in
this project that provided me with a deeper understanding of the differentiation
strategy undertook by Jio. Jio has entered the telecom sector recently.
Hence, choosing this project involved an insight into the development of a
marketing plan.

Customer acquisition will always be a driver for businesses, which is the main
reason inbound marketing is such a rapid growth industry right now. Inbound
tools are ideal for attracting qualified potential clients and converting them into
sales.
This project also includes a study of the telecom sector as a whole and through
Jio, this project provides a brief introduction and idea about the basics of telecom
industry.

A good business is the one which is win-win for all parties involved, and Jio is
doing it pretty well. Data is the oxygen of digital life. Jio is more than just a
business

APPENDIX
Appendix

Questionnaire

1) Gender

Male
Female
2) Age
Less than 20
21-30
31-40
41-50
50 and above
3) What is your profession ?

1) Student
2) Working professional
3) Business
4) Which product do you use?
Sim card
Jiofi

5) Satisfaction towards calling quality

Very satisfied
Satisfaction
Natural
Not satisfied
Un satisfied
6) Satisfaction towards network
availability
Very satisfied
Satisfaction
Natural
Not satisfied
7) Satisfaction towards data connection
Very satisfied
Satisfaction
Natural
Not satisfied
Unsatisfied
8) Satisfaction towards price
Very satisfied
Satisfaction
Natural
Not satisfied
9) Satisfaction towards customer
service
Very satisfied
 Satisfaction
Natural
Not satisfied
Unsatisfied
10) Satisfaction towards the future
products of Reliance Jio
Yes
No
Maybe