Machines4U Big Orange Report PDF

Machines4U Marketplace Trends &
Buyer Behaviour Report

CONTENTS
Foreword 3
What’s In This Report? 4
Marketplace Overview 5
Top 5 Machinery Industries of 2018-19 12
Metalworking Industry 16
Earthmoving & Construction Industry 23
Woodworking Industry 30
Agriculture Industry 37
Trucking Industry 44
Access Equipment Industry 51
Air Compressors Industry 57
Catering Industry 64
Cleaning Industry 71
Forklift Industry 78
Generators Industry 85
Material Handling Industry 92
Processing Industry 99
Welding Industry 106
Workshop Industry 113
Appendix 120
Glossary 127
FOREWORD
Machines4U is an online marketplace that makes it easy to trade capital equipment online. Established in 2006,
Machines4U has quickly become a leading capital equipment marketplace across Australia and New Zealand. The
platform covers most machinery sales industries, which are covered in this report, including:
• Access Equipment • Earthmoving & Construction • Processing

• Agriculture & Farming • Forklifts • Trucking
• Air Compressors • Generators • Welding
• Catering • Material Handling • Woodworking
• Cleaning • Metalworking • Workshop
“Having been machinery salesmen ourselves, we noticed a huge gap

in the marketplace. The 9-5 cold calling or business visits were slow
and ineffective. We knew there had to be an easier way to build greater
momentum for machinery salespeople. We built Machines4U from the
ground-up to fill this gap and connect sellers directly with their buyers.
That’s what Machines4U does so well. It’s transparent, it’s effective and
most importantly, it gives buyers what they need—which means more
machinery sales for our sellers.
Machines4U is an ecosystem 12 years in the making, and it’s still

evolving. This report is the first of its kind for our online marketplace, and
we sincerely hope you find it useful.”
— Steve Krebs & Luke Bruce, Machines4U Founders
Compiled by Louise Heginbotham, Head of Content
Louise’s experience working with capital equipment OEMs and dealers has
seen her hands on with major equipment launches such as John Deere
Construction, or industry events with woodworking machine experts Biesse,
just to name a few. Louise has become renowned in the industry as a PR
force at Machines4U and has secured strong, long-term relationships with
major leaders in the capital equipment world. Her decade-long journalistic
experience is extensive and has been instrumental in compiling the data in
this report so that it’s valuable for the Everyman or the Analyst.
3 THE BIG ORANGE REPORT 2018-2019

WHAT’S IN THIS REPORT?
The Big Orange Report is a top-level breakdown of our own marketplace data, as well as deeper analytics for search and
user data from July 1, 2018 to June 30, 2019, as well as year-on-year data. It is a representation of buyer behaviours
through research, engagement and enquiry phases that are ‘top of the funnel’ and take place on the Machines4U
website. It is not an indication of wider market behaviour. The data captures all listing types including new, used, auction
and hire. Therefore, the data herein is a true representation of Machines4U users, equipment and search trends over the
2018-19 fiscal year—including margin of error.
The data in this report is divided into 15 distinct equipment markets. The markets are then segmented by the big
questions on buyer behaviour and enquiry behaviour.
In this report you will find a marketplace overview across all industries, machinery trends and a breakdown of our top
5 industries. Each industry section provides specific information relating to the top brands, search trends and enquiry
types within that industry. This data begins with the top 5 industries identified and is then presented in alphabetical order
of all subsequent industries (as specified in the foreword).
The focus of this report is to provide insight to the buyer behaviours of the Machines4U online marketplace and search
trends for the identified top industries, and all subsequent industries thereafter. It is intended for original equipment
manufacturers (OEMs), dealers, business owners, private sellers, and others working within the machinery sales
industry.
You can expect to find pie graphs, line graphs, radial graphs and other visual representations of our search and user data
from www.machines4u.com.au and Machines4U Google Analytics data. In some of these graphs, you will notice we
have plotted time on the X axis and the variable (generic search volumes, number of buyers, brand search volumes) on
the Y axis. This is to provide an easy-to-read representation of our data for that industry, and showcase trends (peaks
and dips) in what buyers are searching for, when and in what volume.
WHERE DO WE GET OUR DATA?
Our user and search data is collected from our own analytics within the machines4u.com.au website. Thanks to our
purpose-built search function, we can also collect data on search terms and keyword volumes used within the website.
Except for Google Analytics, the data in this report is 100% owned and generated by Machines4U and has not been
collected from any third parties.
This report cannot be reproduced, sold or published in part or in full without the express written consent of Machines4U.
Disclaimer: This report is for general purposes only. Machines4U takes no responsibility or liability for any short or long-term decisions taken on the
basis of the analysis offered in this publication. User discretion regarding the accuracy, completeness and reliability is recommended. Please speak
to qualified industry professionals prior to making any final decisions prompted by this report.

MARKETPLACE OVERVIEW
THE BIG ORANGE REPORT 2018-2019
$7B+
TOTAL LEAD VALUES
LISTING MOVEMENT & ENQUIRY
BEHAVIOURS
106K
ASSETS LISTED
WHAT ARE SELLERS LISTING?

FIGURE 1.1 - YOY 2016 - 2018 - ASSETS LISTED NEW VS USED
New Ads Used Ads

80%
When compared to previous
60% years, there has been an
% Assets Listed
increase in sellers posting

used machinery onto the
40% marketplace.
20%
0%
2016 2017 2018
ARE LEAD VALUES INCREASING?

FIGURE 1.2 - AVERAGE LEAD VALUE PER YEAR PER INDUSTRY
$125,000
$100,000 The Access, Agriculture,

Earthmoving and
$75,000 Metalworking industries all
saw incremental increases
in average lead value when
$50,000
compared to the previous
year. Earthmoving machinery
$25,000 saw the greatest increase,
jumping by almost $33,000
$0 from the 17-18 fiscal year.
Access Industry Agriculture Industry Earthmoving Industry Metalworking Industry
17
18
19
9
9
01
01
01
01
01
01
01
01
01
20
20
20
-2
-2
-2
-2
-2
-2
-2
-2
-2
-
-
16
17
18
16
17
18
16
17
18
16
17
18
20
20
20
20
20
20
20
20
20
20
20
20

HOW ARE BUYERS ENQUIRING?
FIGURE 1.3 - TOTAL LEAD TYPES PER INDUSTRY
PDF Leads Email Leads Phone Leads

% of All Lead Types Per Industry FY18-19
100%
75%
Across all industries, email
was the most preferred
50% method of contact for buyers,
with an average of 45.8%.
Phone contact is close
25% behind making up an average
of 40.3% of all enquiries.
0%
Material Handling
Forklift
Generators
Processing
Trucking
Access
Agriculture
Air Compressors
Catering
Metalworking
Welding
Cleaning
Earthmoving
Workshop
Woodworking
WHAT STAGE ARE BUYERS AT?

FIGURE 1.4 - DIRECT ENQUIRY VS RESEARCH ACTIONS PER INDUSTRY
Research Direct contact

% of All Enquiry Types Per Industry FY18-19
100%
75%
Buyers on the marketplace
are mostly ready to buy, with
50% 86.1% of all marketplace
buyers making direct contact,
and 13.9% opting for PDF
25% downloads or website visits.
0%
Material Handling
Welding
Catering
Forklift
Generators
Metalworking
Processing
Trucking
Workshop
Access
Air Compressors
Cleaning
Earthmoving
Woodworking
Agriculture

WHEN ARE BUYERS ENQUIRING?
FIGURE 1.5 - TRAFFIC & LEADS
Overview
Leads Traffic
8%
6%
% Traffic & Leads
4%
2%
0%
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM
8:00 PM
9:00 PM
12:00 PM
10:00 PM
11:00 PM
1:00 AM
2:00 AM
3:00 AM
4:00 AM
5:00 AM
6:00 AM
7:00 AM
9:00 AM
8:00 AM
12:00 AM
10:00 AM
11:00 AM
% Leads Submitted Over Time

Most Popular
FIGURE Days
1.6 - MOST for Leads
POPULAR on Machines4U
DAYS FOR LEADS ON FIGURE 1.7 - % LEADS SUBMITTED OVER TIME FY 18-19
MACHINES4U
8%
20%
6%
15%
4%
% Leads Submitted
10%
5% 2%
0% 0%
2:00 PM
4:00 PM
6:00 PM
8:00 PM
12:00 PM
10:00 PM
2:00 AM
4:00 AM
6:00 AM
8:00 AM
12:00 AM
10:00 AM
ay
ay
y
Th ay
ay
Tu y
ay
da
da
rd
id
sd
sd
nd
es
on
Fr
tu
ne
ur
Su
Sa
M
ed
W
$
Over the 18-19 fiscal year, the most popular 41.3% 18.3%
time for leads on the marketplace were OF ALL LEADS WERE OF ALL LEADS
Wednesdays at 10am AFTER-HOURS WERE ON
(12AM-9AM & WEEKENDS
5PM-11PM)

35M+
TOTAL UNIQUE VISITORS
BUYER BEHAVIOURS
3:33
AVERAGE TIME ON LISTINGS
WHEN ARE BUYERS SEARCHING?

FIGURE
Avg 1.8 - AVG
Busiest Time on Site
BUSIEST - Hourly
TIME Traffic
ON SITE - HOURLY TRAFFIC FIGURE 1.9 - BUSIEST DAY OF THE WEEK (TRAFFIC)
Busiest Day of the Week (Traffic)
8% 20%
6% 15%
4%
% Total Traffic
10%
% Traffic
2% 5%
0% 0%
AM 0 AM 0 AM 0 AM 0 PM 0 PM 0 PM 0 PM Su y
Sa ay
y
Th ay
ay
Tu y
ay
a
da
da
0
rd
id
sd
sd
nd
2:0 3:0 6:0 9:0 12:0 3:0 6:0 9:0
es
on
Fr
tu
ne
ur
1
M
ed
W
Time of Day
FIGURE 1.10 - HOURLY TRAFFIC (WEEKDAYS VS WEEKENDS)
9 10
8
7 11
1
Marketplace buyers are most active
6
between 6pm and 9pm, with a steep

increase from 6am to midday. Traffic
13
5
then spikes at 8pm, garnering an average

14
of 6.38% of 35M unique visitors on

4
Weekends
Machines4U during the 2018-19 financial
15
year.
3
Weekdays
Buyers are also active on weekends, which
16
2
contributed to 23.62% of all organic traffic

between the 2018-19 financial year.
17
1
8
0
19
23
22 20
21

WHAT ARE BUYERS SEARCHING FOR?
FIGURE 1.11- SEARCH TRENDS BY INDUSTRY FY 18-19
30%
Overview
Earthmoving
Metalworking
Woodworking
Agriculture
20% Trucking
Forklift
% Traffic by Industry
Catering
Processing
Workshop
10%
Welding
Air Compressors
Cleaning
Access
0%
8 8 8 8 8 8 9 9 9 9 9 9 Material Handling
201 201 201 201 201 201 201 201 201 201 201 201
l y g e p c t o v e c a n e b a r p r a y n
Ju Au S O N D J F M A M Ju Generators
HOW ARE BUYERS SEARCHING ON THE MARKETPLACE?

FIGURE 1.12 - DEVICES USED TO SEARCH FOR EQUIPMENT ON MACHINES4U
Tablet
11.1% 46.0%
Desktop
46.0% 11.1%
Mobile
42.9% 42.9%

FIGURE 1.13 - DEVICES USED TO SEARCH FOR EQUIPMENT ON MACHINES4U - YOY
Devices Used to Search For Equipment on Machines4U - YOY
FY 16-17 FY 17-18 FY 18-19

60%
Since 2016 mobile phone

access to the marketplace
has increased 6.1%. While 40%
mobile use has increased
year on year, desktop use
has dropped since the 16-17
fiscal year and tablet use 20%
has dropped since the 17-18
fiscal year.
0%
Desktop Mobile Tablet
WHERE ARE BUYERS SEARCHING FROM?

Region1.14
FIGURE Share of TotalSHARE
- REGION Organic
OFTraffic
TOTAL %ORGANIC TRAFFIC
30%
20% Buyers are accessing

Machines4U from all over
Australia, with most traffic
coming from NSW, VIC and
10% QLD, which contributed
80.46% of all organic
marketplace traffic in the 18-
19 financial year.
0%
ACT NSW NT QLD SA TAS VIC WA
State / Territory
FIGURE 1.15 - YOY TRAFFIC FLUCTUATION BY REGION
Organic traffic followed

a mostly upward trend
from last year. The largest
percentage increase was
WA, which jumped by
9.77%. Followed closely by
QLD which surged 8.11%
on last year.

FIGURE 1.16 - DIFFERENCE IN ORGANIC TRAFFIC % BY INDUSTRY YOY - FY 18-19
Industry Difference in Traffic (%)
Overview
EARTHMOVING 10.95%
METALWORKING 1.45%
WOODWORKING 3.44%
AGRICULTURE 18.65%
TRUCKING 15.09%
FORKLIFT 8.72%
CATERING -0.39%
PROCESSING 8.11%
WELDING -2.63%
AIR COMPRESSORS 5.77%
CLEANING 6.96%
ACCESS 4.63%
GENERATOR 21.13%
WORKSHOP -16.82%
MATERIAL HANDLING 5.38%

TOP 5 MACHINERY INDUSTRIES
IDENTIFYING THE TOP 5 INDUSTRIES
TO IDENTIFY THE “TOP 5” MACHINERY INDUSTRIES, 2 DATA POINTS

WERE ANALYSED:
1. Our search volume (search traffic within each industry).
This represents Machines4U browsing traffic volumes by industry, where buyers are coming into our
website and finding what they need via our site navigation.
2. Keyword search volume (search traffic via keyword search on machines4u.com.au).
This data was used to quickly identify which industries were most popular in the marketplace. The data
was then analysed to provide a representation of each industry’s position in the marketplace. To find this
information, the percentage of each industry and the percentage of each data point were added together.
This created the total percentage, which was then divided by 2 for the average.

THE DATA
FIGURE 2.1 - THE TOP 5 INDUSTRIES BY SEARCH VOLUME
Top 5 Industries
Other Earthmoving
25.4% 24.1%
Trucks & Trailers

6.4%
Metalworking
17.7%
Agriculture &
11.8%
Woodworking
14.6%
Pictured: Total % search volume by industry in Australia from July 1, 2018 - June 30, 2019
1. Earthmoving & Construction - 24.1% of all search traffic

2. Metalworking - 17.7% of all search traffic
3. Woodworking - 14.6% of all search traffic
4. Agriculture & Farming - 11.8% of all search traffic
5. Trucking - 6.4% of all search traffic
With all other machinery industries combined totalling 25.4% of all searches.

Total
FIGURE Volume
2.2 - TOTALKeyword SearchesSEARCHES
VOLUME KEYWORD By Industry
BY INDUSTRY
METALWORKING
24.1%
OTHER
36.2%
EARTHMOVING
15.9%
CATERING
4.4%
AGRICULTURE WOODWORKING
6.3% 13.2%
Pictured: Total % keyword volumes by industry in Australia from July 1, 2018 - June 30, 2019
TOP 5 INDUSTRIES BY KEYWORD VOLUMES:

1. Metalworking - 24.1% of all searches
2. Earthmoving & Construction - 15.9% of all searches
3. Woodworking - 13.2% of all searches
4. Agriculture & Farming - 6.3% of all searches
5. Catering - 4.4% of all searches
Trucking received 4.03% of the keyword search volume share and slips to number 6 in ranking. All other
searches totalled 32.17%.
Although Trucking slipped from the Top 5 in terms of keyword searches, the browse traffic for this industry
was significantly higher than that of the Catering industry.
Please note: this data was collected via analytics and uses keywords related to an industry, not the
industries themselves. For example, ‘tractors’ relates to ag/farming, but there were no searches for
‘agriculture’ or ‘farming’ specifically.

THE RESULTS
Top 5 Industries
Combining the Machines4U and keyword search volume data and dividing by 2 to get the average percentage provides a
clear picture of the top 5 machinery industries. The results are represented in the graph below.
FIGURE 2.3 - TOP 5 MACHINERY INDUSTRIES
METALWORKING
OTHER 20.9%
27.1%
CATERING
3.9% EARTHMOVING
TRUCKS & TRAILERS 20.0%
5.2%
AGRICULTURE
9.0% WOODWORKING
13.9%
Pictured: Top machinery industries via combined keyword & traffic data in Australia from July 1, 2018 - June 30, 2019
From this data, the top 5 machinery industries for 2018-19, in relation to search & keyword traffic volumes, are:
1. Metalworking
2. Earthmoving & Construction
3. Woodworking
4. Agriculture & Farming
5. Trucking

METALWORKING INDUSTRY
5.4M+
17K+
ASSETS LISTED
$51K+
AVG LEAD VALUE
FIGURE 3.1 - YOY TRAFFIC FLUCTUATION BY REGION - METALWORKING
Organic traffic for metalworking followed a

mostly upwards trend from last year, with
the exception of SA, NT and ACT which
all have smaller overall traffic volumes by
comparison.
WHAT ARE METALWORKING BUYERS SEARCHING FOR?

FIGURE 3.2 - TOP BRANDS SEARCHED VS ALL OTHER BRANDS
Top 10 Brands
19.8%
MOST POPULAR BRANDS
HAFCO METALMASTER HAFCO

STEELMASTER AMADA
MAZAK OKUMA
SIEG OPTIMUM
COLCHESTER BODOR
All Other Brands
80.2%

FIGURE 3.3 - TOP 10 METALWORKING BRANDS BY SEARCH TRAFFIC VOLUME
Hafco Metalmaster
Metalworking
3.8%
3.4% Steelmaster
2.3%
2.1%
1.6% Mazak Hafco Metalmaster,
1.5% Steelmaster and Mazak
1.4% Sieg top the list for the most
1.3% searched brands in the
1.2% Colchester metalworking industry.
1.2% They account for an
Hafco average of 3.8%, 3.4%
and 2.3% of all brand
Amada traffic respectively.
80.2%
Okuma
Optimum
Bodor
All Other Brands
Search
FIGURE 3.4Trends
- SEARCHBy Brand
TRENDS BY-BRAND
Metalworking July 2018
- METALWORKING to June 2019
FY 18-19
5 Hafco Metalmaster
Steelmaster
4
Mazak
Sieg
3
% Search Traffic
Hafco
2 Colchester
Amada
1 Okuma
Optimum
0
Bodor
ar
t
ril
pt
ay
ov
ne
ug
Oc
De
Ja
Fe
Ap
M
Se
M
N
Ju
l-A
Ju
Pictured: Top 10 Metalworking Brands search trends between July 1, 2018 - June
30, 2019
Brand search traffic in metalworking fluctuated throughout the year, with peaks in
October and December in 2018, and March, April and May in 2019. The largest peak
in brand traffic was for Steelmaster, which increased by 1.3% in May/June 2019.

WHAT ARE BUYERS SEARCHING FOR ON GOOGLE?
There’s a difference in brand search volume when comparing the Machines4U
stats to the Machines4U Google Analytics data (what people are typing into
Google to reach www.machines4u.com.au). 
THE TOP 10 BRANDS
In the interest of providing top-level data, the Google keywords were found within SEARCHED IN GOOGLE
the Metalworking industry, where the top brands were those with the most search
volume. HAAS AMADA
OKUMA BRIDGEPORT
MAZAK HERCUS
FIGURE 3.5 - TOP BRAND VS OTHER SEARCHES
COLCHESTER MORI
Brand Vs Other Searches DOOSAN HITACHI
Top Brand Searches
10.0%
TOP 10 KEYWORDS
SEARCHED IN GOOGLE
LATHE POWDER
All Other Searches MILLING
COATING OVEN
90.0% MACHINE CNC

OKUMA COLCHESTER
CNC LATHE MAZAK
HAAS MILL
FIGURE 3.6 - BRANDS SEARCHED FROM JUL 2018 - JUN 2019

TOP 10 MOST SEARCHED
METALWORKING
3.4% 1.1%
MACHINES
Haas
MILLING MACHINE
5.1% Okuma
METAL LATHE
CNC LATHE 5.3% 18.5% Mazak
METAL BENDING MACHINES
Colchester
POWDER COATING OVEN
9.2%
CNC MACHINING CENTRE Doosan
GUILLOTINE
LASER CUTTING & MARKING 18.2% Amada
11.3%
MILLING MACHINE TOOLS Bridgeport
METAL BANDSAW
Hercus
13.2% 14.7% Mori
Hitachi
Pictured: Top brands searched on Google from July 1, 2018 - June 30, 2019
showing their total percentage share of searches.

HOW ARE METALWORKING BUYERS ENQUIRING?
Metalworking Industry Monthly
FIGURE 3.7 - METALWORKING INDUSTRY Lead Type
MONTHLY Percentage
LEAD TYPE PERCENTAGE
Metalworking
The metalworking industry
saw quite an even spread
10.00% of phone and email leads
% of All Leads in Metalworking
with 43.4% and 44.8%

7.50% respectively.
5.00% August 2018 was the

most popular month for
leads with 10% of all leads
2.50%
submitted in the 18-19
financial year. May 2019
0.00%
closely follows with 9.5%.
19 r
18 t
20 Dec
19 y
20 ep
20 Nov
19 r
18 l
20 Jan
20 Feb
20 ug
un
20 Ma
20 -Oc
20 -Ju
20 -Ap
20 Ma
-S
-A
-J
18
-
18
-
18
18
19
19
19
20
Direct Enquiry
FIGURE 3.8 Vs
- DIRECT Research
ENQUIRY ActionsACTIONS
VS RESEARCH - Metalworking
- METALWORKING
Research Direct Contact

Marketplace buyers
12.50%
searching for metalworking
machinery were more likely
to go for direct methods 10.00%
of phone and email. These
% of All Enquiry Types
methods made up 88% of 7.50%

contact in 18-19 financial
year.
5.00%
Just 12% of all enquiries
were from methods of 2.50%
research such as website
visits or PDF downloads.
0.00%
19 r
18 ct
19 c
19 y
20 -Sep
18 v
19 pr
18 ul
19 n
19 b
18 g
un
20 -Ma
20 -Ma
20 -De
20 -No
20 -Ja
20 -Fe
20 -Au
20 -O
20 8-J
20 -A
-J
18
1
20
FIGURE 3.9 - MOST POPULAR LEAD TYPES IN METALWORKING INDUSTRY
PDF Leads
11.8% 44.9% OF ALL METALWORKING LEADS
Phone Leads
43.3% OF ALL METALWORKING LEADS
43.3%
Email Leads 11.8% OF ALL METALWORKING LEADS
44.9%

This data is divided into the three most popular metalworking equipment
MACHINERY TRENDS categories: Milling Machines, Metal Lathes and CNC Lathes. Each category
METALWORKING INDUSTRY includes data sets for new and used listings, avg lead value vs enquiries vs
listings added, and buyer demand vs seller supply.
MILLING MACHINES
FIGURE 3.10 - YOY 16-18 MILLING MACHINES LISTED NEW VS USED
YOY 16-18 Milling Machines Listed New Vs Used
80%
New
60% Used
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Milling Machines
FIGURE 3.11 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - MILLING MACHINES
50% $30000
Avg Lead Value ($)
40%
$20000 Enquiries (%)
30%
Listings Added (%)
20%
$10000
10%
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Milling Machines

FIGURE 3.12 - BUYER DEMAND VS SELLER SUPPLY - MILLING MACHINES
13%
Buyer Demand
10%
Seller Supply
8%
5%
3%
0%
$20,000 $40,000 $60,000 $80,000 $100,000
Advertised Range

METAL LATHES
Industry
YOY 16-18
FIGURE 3.13Metal
- YOYLathes Listed LATHES
16-18 METAL New VsLISTED
Used NEW VS USED
Metalworking
80%
New
Earthmoving
Used
60%
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Metal Lathes
FIGURE 3.14 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - METAL LATHES
50% $12500
Avg Lead Value ($)
40% $10000
Enquiries (%)
30% $7500
Listings Added (%)
20% $5000
10% $2500
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Metal Lathes
FIGURE 3.15 - BUYER DEMAND VS SELLER SUPPLY - METAL LATHES
20%
Buyer Demand
15% Seller Supply
10%
5%
0%
$10,000 $20,000 $30,000 $40,000 $50,000
Advertised Range

CNC LATHES
FIGURE 3.16 - YOY 16-18 CNC LATHES LISTED NEW VS USED
YOY 16-18 CNC Lathes Listed New Vs Used
100%
New
75% Used
50%
25%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - CNC Lathes
FIGURE 3.17 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - CNC LATHES
50% $100000
Avg Lead Value ($)
40%
$75000
Enquiries (%)
30%
$50000 Listings Added (%)
20%
$25000
10%
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - CNC Lathes

FIGURE 3.18 - BUYER DEMAND VS SELLER SUPPLY - CNC LATHES
20%
Buyer Demand
15% Seller Supply
10%
5%
0%
$50,000 $100,000 $150,000 $200,000
Advertised Range
Data sets represent the trends over the 2016/17/18 financial years. The most popular equipment categories
is based on their share of traffic in the industry during the 2018-19 financial year.

EARTHMOVING & CONSTRUCTION INDUSTRY
7M+
30K+
ASSETS LISTED
$118K+
AVG LEAD VALUE
FIGURE 4.1 - YOY TRAFFIC FLUCTUATION BY REGION - EARTHMOVING
Organic traffic for earthmoving increased

almost Australia-wide from last year, with
WA increasing by 16.8%.
WHAT ARE EARTHMOVING BUYERS SEARCHING FOR?

FIGURE 4.2 - TOP 10 BRANDS SEARCHED VS ALL OTHER BRANDS
Top Brands Searched Vs All Other Brands
MOST POPULAR BRANDS

Top 10 Brands
41.3%
CATERPILLAR KOBELCO
All Other Brands KUBOTA CASE

BOBCAT YANMAR
58.7%
KOMATSU HITACHI
JCB WACKER NEUSON

FIGURE 4.3 - TOP 10 EARTHMOVING BRANDS BY SEARCH TRAFFIC VOLUME
Caterpillar
Kubota
Bobcat
13.5%
Komatsu
Caterpillar, Kubota and
5.8% Bobcat top the list for the
JCB
most searched brands in the
4.6% earthmoving industry, with
Kobelco
an average of 13.5%, 5.8%
4.2% and 4.6% of all brand traffic
Case
respectively.
58.7% 2.5%
Yanmar
2.5%
2.3%
Hitachi
2.1%
1.9%
Wacker Neuson
1.8%
All Other Brands
FIGURE 4.4 - SEARCH TRENDS BY BRAND - EARTHMOVING FY 18-19

Search Trends By Brand - Earthmoving July 2018 to June 2019
15 Caterpillar
Kubota
Bobcat
10 Komatsu
% Search Traffic
JCB
Kobelco
5
Case
Yanmar
Hitachi
0
Wacker Neuson
c
t
pt
ar
b
ay
ril
ne
ov
n
ug
Oc
De
Fe
Ja
Ap
Se
M
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Ju
l-A
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Pictured: Top 10 Earthmoving brands search trends between July 1, 2018 - June 30, 2019
Earthmoving brand search traffic was quite consistent throughout the year. The
bottom 6 most searched brands ranged from 1.5% to 3%. While Caterpillar peaks
to almost 15% of all brand searches in December 2018.

Earthmoving
data to the Machines4U Google Analytics data (what people are typing into
THE TOP 10 BRANDS
the Earthmoving industry, where the top brands were those with the most search
volume. BOBCAT HITACHI
CATERPILLAR KANGA
FIGURE 4.5 - TOP BRAND VS OTHER SEARCHES KUBOTA DINGO

Brand Vs Other Searches
TOYOTA YANMAR
Top Brand Searches
11.7% VOLVO KOBELCO
TOP 10 KEYWORDS
SEARCHED IN GOOGLE
EXCAVATOR TOYOTA SDK
All Other Searches BOBCAT SKID STEER

88.3% TOYOTA HUSKI VOLVO
DINGO KANGA
TOYOTA BOBCAT WHEEL LOADER
TOP 10 MOST SEARCHED Bobcat

EARTHMOVING & 4.1%
CONSTRUCTION 4.5%
MACHINES Caterpillar
6.7% 23.2%
EXCAVATORS Kubota
DOZERS
SKID STEER LOADERS 6.9% Toyota
WHEEL LOADERS
EXCAVATOR ATTACHMENTS
Volvo
7.4%
BACKHOES
15.2% Hitachi
TELEHANDLERS
CRANES 8.2% Kanga
MINI LOADERS
DRILLING BORING RIGS Dingo
11.2% 12.8%
Yanmar
Kobelco
Pictured: Top brands searched on Google from July 1, 2018 - June 30, 2019 showing their total
percentage share of searches.

HOW ARE EARTHMOVING BUYERS ENQUIRING?
FIGURE 4.7 - EARTHMOVING INDUSTRY MONTHLY LEAD TYPE PERCENTAGE
Earthmoving Industry Monthly Lead Type Percentage
PDF Leads Email Leads Phone Leads Email enquiries were the
most popular method of
12.50% contact, with over 50% of
% of All Leads in Earthmoving
all leads coming through

10.00% via email.
7.50%
The most popular month
5.00% for leads was August 2018
with over 10% of all leads
2.50% submitted in the 18-19
financial year. Closely
0.00% followed by May 2019 with
9.6%.
19 r
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20 Dec
19 y
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20 Nov
19 r
18 l
20 Jan
20 Feb
20 ug
un
20 Ma
20 -Oc
20 -Ju
20 -Ap
20 Ma
-S
-A
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18
-
18
-
18
18
19
19
19
20
Direct Enquiry
FIGURE 4.8 - DIRECTVs Research
ENQUIRY ActionsACTIONS
VS RESEARCH - Earthmoving
- EARTHMOVING
12.50%
Most marketplace buyers

were ready to purchase, 10.00%
with over 93% of all
enquiries using the direct
methods of phone call or

7.50%
email.
Just 7% of all enquiries

were from methods of 5.00%
research such as website
visits or PDF downloads.
2.50%
0.00%
19 r
18 t
19 c
19 y
20 Sep
18 v
19 r
18 ul
19 n
19 b
20 Aug
un
20 Ma
20 -Oc
20 -Ap
20 Ma
20 -De
20 No
20 -Ja
20 -Fe
20 8-J
-J
-
-
18
-
-
-
18
1
20
FIGURE 4.9 - MOST POPULAR LEAD TYPES IN EARTHMOVING INDUSTRY

Most Popular Lead Types in Earthmoving Industry FY18-19
PDF Leads
50.2% OF ALL EARTHMOVING LEADS
6.8%
Phone Leads
43% OF ALL EARTHMOVING LEADS
43.0%
Email Leads
6.8% OF ALL EARTHMOVING LEADS
50.2%

This data is divided into the three most popular earthmoving equipment
MACHINERY TRENDS categories: Excavators, Dozers and Skid Steer Loaders. Each category includes
Earthmoving
EARTHMOVING INDUSTRY data sets for new and used listings, avg lead value vs enquiries vs listings added,
and buyer demand vs seller supply.
EXCAVATORS
FIGURE 4.10 - YOY 16-18 EXCAVATORS LISTED NEW VS USED
YOY 16-18 Excavators Listed New Vs Used
80%
New
60% Used
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Excavators
FIGURE 4.11 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - EXCAVATORS
50% $150000
Avg Lead Value ($)
40%
30%
Listings Added (%)
20%
$50000
10%
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Excavators

FIGURE 4.12 - BUYER DEMAND VS SELLER SUPPLY - EXCAVATORS
30%
Buyer Demand
Seller Supply
20%
10%
0%
$50,000 $100,000 $150,000 $200,000
Advertised Range

DOZERS
FIGURE 4.13 - YOY 16-18 DOZERS LISTED NEW VS USED
YOY 16-18 Dozers Listed New Vs Used
100%
New
Used
75%
50%
25%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Dozers
FIGURE 4.14 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - DOZERS
50% $200000
Avg Lead Value ($)
40%
30%
20%
$50000
10%
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Dozers

FIGURE 4.15 - BUYER DEMAND VS SELLER SUPPLY - DOZERS
15%
Buyer Demand
Seller Supply
10%
5%
0%
$50,000 $100,000 $150,000 $200,000
Advertised Range

SKID STEER LOADERS
Industry
FIGURE 4.16 - YOY 16-18 SKID STEER LOADERS LISTED NEW VS USED
YOY 16-18 Skid Steer Loaders Listed New Vs Used
Earthmoving
100%
New
Earthmoving
75% Used
50%
25%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Skid Steer Loaders
FIGURE 4.17 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - SKID STEER LOADERS
50% $50,000
Avg Lead Value ($)
40% $40,000
Enquiries (%)
30% $30,000
Listings Added (%)
20% $20,000
10% $10,000
0% $0
2016 2017 2018
FIGURE 4.18 - BUYER DEMAND VS SELLER SUPPLY - SKID STEER LOADERS

Buyer Demand Vs Seller Supply - Skid Steer Loaders
8%
Buyer Demand
6% Seller Supply
4%
2%
0%
$20,000 $40,000 $60,000 $80,000 $100,000
Advertised Range

WOODWORKING INDUSTRY
3.5M+
8K+
ASSETS LISTED
$20K+
AVG LEAD VALUE
FIGURE 5.1 - YOY TRAFFIC FLUCTUATION BY REGION - WOODWORKING
Organic traffic for woodworking increased

Australia-wide from last year, with the
exception of SA and the ACT.
WHAT ARE WOODWORKING BUYERS SEARCHING FOR?

Top
FIGUREBrands
5.2 - TOPSearched Vs All Other
BRANDS SEARCHED VS ALLBrands
OTHER BRANDS
Top 10 Brands MOST POPULAR BRANDS

32.8%
SCM MULTICAM
HAFCO
BIESSE
WOODMASTER
ALTENDORF BRANDT
All Other Brands
FELDER LEDA
67.2% KDT
HOLZHER

FIGURE 5.3 - TOP 10 WOODWORKING BRANDS BY SEARCH TRAFFIC VOLUME
Industry
SCM
5.9%
Woodworking
5.7% Biesse
Earthmoving
4.4% Altendorf
3.1% Felder
SCM, Biesse and Altendorf
2.9% Holzher
top the list for most searched
2.6% brands in the woodworking
Multicam
2.2% industry. A total of 16.1% of all
Hafco Woodmaster brand traffic can be attributed
2.0%
67.3% to these 3 brands.
2.0% Brandt
1.9%
Leda
KDT
All Other Brands
Search Trends By Brand - Woodworking July 2018 to June 2019

FIGURE 5.4 - SEARCH TRENDS BY BRAND - WOODWORKING FY 18-19
8 SCM
Biesse
6 Altendorf
Holzher
% Search Traffic
Multicam
4
Felder
Brandt
2
Hafco Woodmaster
KDT
0
Leda
ar
t
ril
pt
ay
ov
ne
g
Oc
De
Ja
Fe
u
Ap
M
Se
M
N
Ju
l-A
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Pictured: Top 10 Woodworking Brands search trends between July 1, 2018 - June
30, 2019
Woodworking brand search traffic fluctuated throughout the year. Top brands
SCM and Biesse saw their highest results from October 2018 to March 2019.
While Multicam also saw their largest peak with a 2% increase in October 2018.

THE TOP 10 BRANDS
the Woodworking industry, where the top brands were those with the most search
volume. SCM BLUM
BIESSE HOLZHER
FIGURE 5.5 - TOP BRAND VS OTHER SEARCHES FELDER HOMAG

Brand Vs Other Searches
ALTENDORF WADKIN
Top Brand MULTICAM WOODTRON
12.6%
TOP 10 KEYWORDS
SEARCHED IN GOOGLE
CNC ROUTER BIESSE
All Other Searches SCM PANEL SAW BANDSAW

PANEL SAW THICKNESSER
87.4%
EDGEBANDER TABLE SAW
JOINTER FELDER
TOP 10 MOST SEARCHED SCM

WOODWORKING
3.6%
5.2%
MACHINES Biesse
5.3%
25.2% Felder
PANEL SAW
6.3%
CNC MACHINES
Altendorf
EDGEBANDERS
THICKNESSER Multicam
7.1%
WOOD BANDSAW
Blum
DUST EXTRACTORS
SANDER 7.1% Holzher
WOOD LATHES 17.2%
RIP TABLE SAWS Homag
JOINTER 9.6%
Wadkin
13.6%
Woodtron

HOW ARE WOODWORKING BUYERS ENQUIRING?
FIGURE 5.7 - WOODWORKING INDUSTRY MONTHLY LEAD TYPE PERCENTAGE
Woodworking
More than 50% of all enquiries
PDF Leads Email Leads Phone Leads within the woodworking
% of All Leads in Woodworking Industry
industry were attributed to

12.5%
phone enquiries. While email
accounted for 39.9% and PDF
10.0% leads made up 6.9% of all
enquiries.
7.5%
July 2018 was the most
popular month for lead
5.0% enquiries, garnering 10.1%
of all leads in the fiscal year.
This was closely followed by
2.5% August 2018, with 10% of all
leads occurring in this month.
0.0%
19 r
18 t
20 Dec
19 y
20 ep
20 Nov
19 r
20 Jan
18 l
20 Feb
20 ug
un
20 Ma
20 -Oc
20 -Ju
20 -Ap
20 Ma
-S
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-A
18
-
18
-
18
18
19
19
19
20
FIGURE 5.8 - DIRECT ENQUIRY VS RESEARCH ACTIONS - WOODWORKING
12.5%
Direct enquiry methods
of phone and email 10.0%
accounted for 93%

of the woodworking 7.5%
industry enquiry types,
5.0%
while research actions
such as website visits 2.5%
and PDF downloads
only came to 7%. 0.0%
19 r
18 t
20 Dec
19 y
20 ep
20 Nov
19 r
20 Jan
18 ul
20 Feb
20 ug
un
20 Ma
20 -Oc
20 -Ap
20 Ma
-J
-S
-A
-J
18
-
18
-
18
18
19
19
19
20
20
Most
FIGURE 5.9Popular Lead Types
- MOST POPULAR in Woodworking
LEAD TYPES Industry
IN WOODWORKING FY18-19
INDUSTRY
PDF Leads
7.0% 40.0% OF ALL WOODWORKING LEADS
53.1% OF ALL WOODWORKING LEADS
Email Leads Phone Leads

7% OF ALL WOODWORKING LEADS
40.0% 53.1%

This data is divided into the three most popular woodworking equipment
MACHINERY TRENDS categories: Panel Saws, CNC Machines and Edgebanders. Each category includes
WOODWORKING INDUSTRY data sets for new and used listings, avg lead value vs enquiries vs listings added,
PANEL SAWS
FIGURE 5.10 - YOY 16-18 PANEL SAWS LISTED NEW VS USED
YOY 16-18 Panel Saw Listed New Vs Used
80%
New
60% Used
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Panel Saw

FIGURE 5.11 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - PANEL SAWS
50% $12500
Avg Lead Value ($)
40% $10000
Enquiries (%)
30% $7500
Listings Added (%)
20% $5000
10% $2500
0% $0
2016 2017 2018
Buyer
FIGUREDemand Vs Seller
5.12 - BUYER DEMANDSupply
VS-SELLER
Panel Saw
SUPPLY - PANEL SAWS
13%
Buyer Demand
10%
Seller Supply
8%
5%
3%
0%
$10,000 $20,000 $30,000 $40,000 $50,000
Advertised Range

CNC MACHINES
Industry
FIGURE 5.13 - YOY 16-18 CNC MACHINES LISTED NEW VS USED
YOY 16-18 CNC Machines Listed New Vs Used
Woodworking
80%
New
Earthmoving
Used
60%
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - CNC Machines
FIGURE 5.14 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - CNC MACHINES
50% $50000
Avg Lead Value ($)
40% $40000
Enquiries (%)
30% $30000
Listings Added (%)
20% $20000
10% $10000
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - CNC Machines

FIGURE 5.15 - BUYER DEMAND VS SELLER SUPPLY - CNC MACHINES
25%
Buyer Demand
20% Seller Supply
15%
10%
5%
0%
$50,000.00 $100,000.00 $150,000.00 $200,000.00
Advertised Range

EDGEBANDERS
FIGURE 5.16 - YOY 16-18 EDGEBANDERS LISTED NEW VS USED
YOY 16-18 Edgebanders Listed New Vs Used
80%
New
60% Used
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Edgebanders
FIGURE 5.17 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - EDGEBANDERS
50% $20000
Avg Lead Value ($)
40%
$15000
Enquiries (%)
30%
20%
$5000
10%
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Edgebanders

FIGURE 5.18 - BUYER DEMAND VS SELLER SUPPLY - EDGEBANDERS
10%
Buyer Demand
8% Seller Supply
5%
3%
0%
$10,000 $20,000 $30,000 $40,000 $50,000
Advertised Range

AGRICULTURE INDUSTRY
4.6M+
13K+
ASSETS LISTED
$36K+
AVG LEAD VALUE
FIGURE 6.1 - YOY TRAFFIC FLUCTUATION BY REGION - AGRICULTURE
Organic traffic for agriculture increased

across Australia, with traffic volume in SA,
VIC & WA increasing more than 20% and
NT by 39.4%.
WHAT ARE AGRICULTURE BUYERS SEARCHING FOR?

Top 10 Brands MOST POPULAR BRANDS

34.7%
JOHN DEERE LOGOSOL
KUBOTA CASE IH
MASSEY
TYM
All Other Brands FERGUSON
TORO BANDIT
65.3%
NEW HOLLAND VERMEER

FIGURE 6.3 - TOP 10 AGRICULTURE BRANDS BY SEARCH TRAFFIC VOLUME
John Deere
10.1%
Kubota
6.1% Massey Ferguson
3.8% Toro John Deere, Kubota and

Massey Ferguson top the list
3.1% New Holland for most searched brands in
3.0% the agriculture industry. These
Logosol brands claim an average of
65.3% 2.2% 10.1%, 6.1% and 3.8% of all
Case IH
2.2% brand traffic respectively.
1.4% TYM
1.4%
Bandit
1.4%
Vermeer
All Other Brands
Search
FIGURE 6.4Trends By Brand
- SEARCH TRENDS - Agriculture
BY BRAND July
- AGRICULTURE 2018 to June 2019
FY 18-19
12 John Deere
Kubota
10
Massey Ferguson
8
New Holland
% Search Traffic
6 Logosol
Toro
4
TYM
2
Case IH
0 Bandit
ar
t
ril
pt
ay
ov
ne
g
Oc
De
Ja
Fe
u
Ap
M
Se
M
N
Vermeer
Ju
l-A
Ju
Pictured: Top 10 Agriculture Brands search trends between July 1, 2018 - June 30,
2019
Most agricultural brand search traffic remained steady, with the bottom 8 most
searched brands ranging from 1.1% to 4.8%. It then jumps with John Deere
averaging 10.1% of all brand searches in 2018-19.

Agriculture
THE TOP 10 BRANDS
the Agriculture industry, where the top brands were those with the most search
volume. JOHN DEERE VOLVO
KUBOTA NEW HOLLAND
TORO BANDIT
Brand Vs Other Searches CASE VERMEER
Top Brand Searches MASSEY KIOTI

FERGUSON
10.7%
TOP 10 KEYWORDS
SEARCHED IN GOOGLE
TRACTORS BACKHOE
All Other Searches
VOLVO CASE TRACTORS
89.3%
TORO CHIPPER
JOHN DEERE CYLINDER MOWER
KUBOTA LOG SPLITTER
2.9%Jul 2018 -2.9%

Brands Searched From Jun 2019
3.5%
John Deere
TOP 10 MOST SEARCHED
AGRICULTURE MACHINES Kubota
John Deere
Toro
7.4%
Kubota
TRACTORS Case
CHIPPERS Toro
Massey Ferguson
35.1%
SAWMILLS 7.4% Case
Volvo
TRACTOR ATTACHMENTS
Massey Ferguson
HARVESTING EQUIPMENT New Holland
8.0% Volvo
AGRICULTURAL TYRES Bandit
STUMP GRINDERS New Holland
Vermeer
HAY AND SILAGE EQUIPMENT Bandit
8.6% Kioti
SPRAYERS
15.7% Vermeer
LOGGING MACHINES
8.6%
Kioti

HOW ARE AGRICULTURE BUYERS ENQUIRING?
Agriculture
FIGURE Industry
6.7 - AGRICULTURE Monthly
INDUSTRY Lead Type
MONTHLY LEAD Percentage
PERCENTAGE

Email enquiries accounted for
% of All Leads in Agriculture Industry
10.0% 53.8% of all monthly enquiries

submitted across the 18-19
financial year.
7.5%
January 2019 was the most
popular month for enquiries
5.0% coming in at 9.1%. This was
followed by November 2018
with 8.9%.
2.5%
0.0%
19 r
18 t
20 Dec
19 y
20 ep
20 Nov
19 r
20 Jan
18 ul
20 Feb
20 ug
un
20 Ma
20 -Oc
20 -Ap
20 Ma
-J
-S
-A
-J
18
-
18
-
18
18
19
19
19
20
20
Direct
FIGURE Enquiry VsENQUIRY
6.8 - DIRECT Research ActionsACTIONS
VS RESEARCH - Agriculture
- AGRICULTURE
10.0%
Most marketplace buyers
in the agricultural sector
7.5%
were ready to purchase

with 93.8% of all enquiries
coming from direct contact. 5.0%
This leaves only 6.2% of
contact from research 2.5%
actions such as website
visits or PDF downloads. 0.0%
19 r
18 t
20 Dec
19 y
20 ep
20 ov
19 r
18 l
20 Jan
20 Feb
20 ug
un
a
20 -Oc
20 -Ju
20 -Ap
a
-M
-M
-N
-S
-A
-J
18
-
18
18
18
19
19
19
20
20
20
FIGURE 6.9 - MOST POPULAR LEAD TYPES IN AGRICULTURE INDUSTRY

Most Popular Lead Types in Agriculture Industry FY18-19
PDF Leads 53.8% OF ALL AGRICULTURE LEADS
6.2%
40% OF ALL AGRICULTURE LEADS

Phone Leads
40.0%
6.2% OF ALL AGRICULTURE LEADS
Email Leads
53.8%

This data is divided into the three most popular agriculture equipment categories:
MACHINERY TRENDS Tractors, Chippers and Sawmills. Each category includes data sets for new and
AGRICULTURE INDUSTRY
Agriculture
used listings, avg lead value vs enquiries vs listings added, and buyer demand vs
seller supply.
TRACTORS
FIGURE 6.10 - YOY 16-18 TRACTORS LISTED NEW VS USED
YOY 16-18 Tractors Listed New Vs Used
80%
New
60% Used
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Tractors

FIGURE 6.11 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - TRACTORS
50% $40000
Avg Lead Value ($)
40%
$30000
Enquiries (%)
30%
20%
$10000
10%
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Tractors

FIGURE 6.12 - BUYER DEMAND VS SELLER SUPPLY - TRACTORS
6%
Buyer Demand
Seller Supply
4%
2%
0%
$20,000 $40,000 $60,000 $80,000 $100,000
Advertised Range

CHIPPERS
FIGURE 6.13 - YOY 16-18 CHIPPERS LISTED NEW VS USED
YOY 16-18 Chippers Listed New Vs Used
100%
New
Used
75%
50%
25%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Chippers
FIGURE 6.14 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - CHIPPERS
50% $50000
Avg Lead Value ($)
40% $40000
Enquiries (%)
30% $30000
Listings Added (%)
20% $20000
10% $10000
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Chippers

FIGURE 6.15 - BUYER DEMAND VS SELLER SUPPLY - CHIPPERS
8%
Buyer Demand
6% Seller Supply
4%
2%
0%
$20,000 $40,000 $60,000 $80,000
Advertised Range

SAWMILLS
FIGURE 6.16 - YOY 16-18 SAWMILLS LISTED NEW VS USED
YOY 16-18 Sawmills Listed New Vs Used
Agriculture
80%
New
60% Used
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Sawmills

FIGURE 6.17 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - SAWMILLS
50% $100000
Avg Lead Value ($)
40%
$75000
Enquiries (%)
30%
20%
$25000
10%
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Sawmills

FIGURE 6.18 - BUYER DEMAND VS SELLER SUPPLY - SAWMILLS
15%
Buyer Demand
Seller Supply
10%
5%
0%
$20,000 $40,000 $60,000 $80,000 $100,000
Advertised Range

TRUCKING INDUSTRY
2.6M+
24K+
ASSETS LISTED
$48K+
AVG LEAD VALUE
FIGURE 7.1 - YOY TRAFFIC FLUCTUATION BY REGION - TRUCKING
Organic traffic for trucking increased

Australia-wide from last year, except for
the NT. TAS and WA traffic increased by
27.1% and 23.8% respectively.
WHAT ARE TRUCKING BUYERS SEARCHING FOR?

MOST POPULAR BRANDS

Top 10 Brands
ISUZU IVECO
43.9%
All Other Brands KENWORTH CUMMINS
56.1% MACK PERKINS

HINO VOLVO
MITSUBISHI CATERPILLAR

FIGURE 7.3 - TOP 10 TRUCKING BRANDS BY SEARCH TRAFFIC VOLUME
Isuzu
8.5%
Trucking
Kenworth
6.5%
Mack
Hino Isuzu, Kenworth and Mack

6.2%
top the list for the most
Mitsubishi
searched brands in the
4.9% Iveco trucking industry, claiming
56.1% 3.6% Cummins and 6.2% of all brand traffic
respectively.
3.4% Perkins
Volvo
3.1%
Caterpillar
3.1% All Other Brands

2.9%
1.7%
FIGURE 7.4 - SEARCH TRENDS BY BRAND - TRUCKING FY 18-19

Search Trends By Brand - Trucking July 2018 to June 2019
10 Isuzu
Mack
8
Kenworth
Hino
6
% Search Traffic
Mitsubishi
4 Iveco
Perkins
2 Volvo
Cummins
0
Caterpillar
ar
t
ril
pt
ay
ov
ne
ug
Oc
De
Ja
Fe
Ap
M
Se
M
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l-A
Ju
Pictured: Top 10 Trucking brands search trends between July 1, 2018 - June 30, 2019
Search traffic for brands in the trucking industry mostly increased over the 2018-
19 fiscal year. The largest brand traffic increase was for Kenworth with a 3.8%
increase in search traffic in December 2018. Followed closely by Mack with a 3%
increase in search traffic in the same month.

THE TOP 10 BRANDS
the Trucking industry, where the top brands were those with the most search
volume. VOLVO MACK
ISUZU PERKINS
SCANIA HIAB
Brand Vs Other Searches HINO DODGE
KENWORTH PALFINGER
Top Brand Searches
13.4%
TOP 10 KEYWORDS
SEARCHED IN GOOGLE
VOLVO VACUUM TRUCK

All Other Searches SCANIA BUS
86.6% CRANE TRUCK HIAB
KENWORTH PLANT TRAILER
TRUCKS PRIME MOVER
3.2% 2.1%
TOP 10 MOST SEARCHED 4.3%
TRUCKING MACHINES
Volvo
TRUCKS
5.3% Isuzu
TRAILERS
29.7% Scania
LIGHT COMMERCIAL VEHICLES
TRUCK PARTS
8.2% Hino
TIPPER TRUCK
Kenworth
PLANT TRAILER
WATER CART / TRUCK 10.7% Mack
UTES Perkins
12.8%
VACUUM TRUCK
Hiab
CRANE TRUCK 11.4% 12.2%
Dodge
Palfinger

HOW ARE TRUCKING BUYERS ENQUIRING?
Trucking
FIGURE 7.7 - Industry
TRUCKING Monthly
INDUSTRY Lead Type
MONTHLY Percentage
LEAD TYPE PERCENTAGE
Trucking
PDF Leads Email Leads Phone Leads The trucking industry sees a
pretty even spread between
12.50% phone and email lead types
% of All Leads in Trucking
with 48.5% and 49.8%

10.00%
respectively.
7.50%
August 2018 featured 10.9%
5.00% of all leads submitted in the
trucking industry. This was
2.50% closely followed by July 2018
at 9.8%.
0.00%
19 r
18 t
20 Dec
19 y
20 ep
20 Nov
19 r
20 Jan
18 l
20 Feb
20 ug
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20 Ma
20 -Oc
20 -Ju
20 -Ap
20 Ma
-S
-A
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18
-
18
-
18
18
19
19
19
20
FIGURE 7.8 - DIRECT ENQUIRY VS RESEARCH ACTIONS - TRUCKING

Direct Enquiry Vs Research Actions - Trucking
12.50%
98% of marketplace buyers
in the trucking sector 10.00%
chose direct contact as

7.50%
their method of enquiry.
This leaves only 2% opting 5.00%
for the research action
contact. 2.50%
0.00%
19 r
18 t
20 Dec
19 y
20 ep
20 Nov
19 r
18 l
20 Jan
20 Feb
20 ug
un
20 Ma
20 -Oc
20 -Ju
20 -Ap
20 Ma
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18
-
18
-
18
18
19
19
19
20
FIGURE 7.9 - MOST POPULAR LEAD TYPES IN TRUCKING INDUSTRY

Most Popular Lead Types in Trucking Industry FY18-19
PDF Leads
1.7%
49.9% OF ALL TRUCKING LEADS
Phone Leads
Email Leads 48.5% OF ALL TRUCKING LEADS
48.5%
49.9%
1.7% OF ALL TRUCKING LEADS

This data is divided into the three most popular trucking categories: Trucks,
MACHINERY TRENDS Trailers and Light Commercial Vehicles. Each category includes data sets for new
TRUCKING INDUSTRY and used listings, avg lead value vs enquiries vs listings added, and buyer demand
vs seller supply.
TRUCKS
YOYFIGURE 7.10 - YOY
16-18 Trucks 16-18
Listed NewTRUCKS LISTED NEW VS USED
Vs Used
100%
New
75% Used
50%
25%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Trucks
FIGURE 7.11 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - TRUCKS
60% $80000
Avg Lead Value ($)
$60000
40% Enquiries (%)
20%
$20000
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Trucks

FIGURE 7.12 - BUYER DEMAND VS SELLER SUPPLY - TRUCKS
15%
Buyer Demand
Seller Supply
10%
5%
0%
$50,000 $100,000 $150,000 $200,000
Advertised Range

TRAILERS
FIGURE
YOY 7.13Trailers
16-18 - YOY 16-18 TRAILERS
Listed New Vs LISTED
Used NEW VS USED
80%
Trucking
New
Used
60%
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Trailers
FIGURE 7.14 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - TRAILERS
80% $60000
Avg Lead Value ($)
60% Enquiries (%)
$40000
40% Listings Added (%)

$20000
20%
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Trailers

FIGURE 7.15 - BUYER DEMAND VS SELLER SUPPLY - TRAILERS
6%
Buyer Demand
Seller Supply
4%
2%
0%
$20,000 $40,000 $60,000 $80,000
Advertised Range

LIGHT COMMERCIAL VEHICLES
FIGURE 7.16 - YOY 16-18 LIGHT COMMERCIAL VEHICLES LISTED NEW VS USED
YOY 16-18 Light Commercial Vehicles Listed New Vs Used
100%
New
75% Used
50%
25%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Light Commercial Vehicles
FIGURE 7.17 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - LIGHT COMMERCIAL VEHICLES
50% $25000
Avg Lead Value ($)
40% $20000
Enquiries (%)
30% $15000
Listings Added (%)
20% $10000
10% $5000
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Light Commercial Vehicles

FIGURE 7.18 - BUYER DEMAND VS SELLER SUPPLY - LIGHT COMMERCIAL VEHICLES
40%
Buyer Demand
30% Seller Supply
20%
10%
0%
$20,000 $40,000 $60,000 $80,000 $100,000
Advertised Range

ACCESS EQUIPMENT INDUSTRY
716K+
2K+
ASSETS LISTED
$34K+
AVG LEAD VALUE
FIGURE 8.1 - YOY TRAFFIC FLUCTUATION BY REGION - ACCESS EQUIPMENT
Organic traffic for access equipment

increased Australia-wide from last
year, with the exception of NSW
and QLD. NT had the largest spike,
increasing by 61.6%.
WHAT ARE ACCESS EQUIPMENT BUYERS SEARCHING FOR?

All Other Brands

27.3% MOST POPULAR BRANDS
GENIE LEGUAN
JLG HINOWA
HAULOTTE ATHENA
SNORKEL CMC
Top 10 Brands
NIFTYLIFT SKYJACK
72.7%

FIGURE 8.3 - TOP 10 ACCESS BRANDS BY SEARCH TRAFFIC VOLUME
Genie
JLG
21.7% Haulotte
27.3
Snorkel Genie, JLG and Haulotte
Niftylift top the list for the most
searched brands in the
Athena access industry, claiming
CMC and 10% of all brand traffic
1.6% 18.5% respectively.
Skyjack
1.8%
1.9% Leguan
1.9% 6.0% Hinowa
1.9%
7.4% 10.0%
All Other Brands
FIGURE 8.4 - SEARCH TRENDS BY BRAND - ACCESS EQUIPMENT FY 18-19

Search Trends By Brand - Access Equipment July 2018 to June 2019
25
Genie
JLG
20
Haulotte
Snorkel
15
% Search Traffic
Niftylift
10 Leguan
Hinowa
5
Athena
CMC
0
g pt Oc
t v c n b
Ma
r ril y e Skyjack
l-
Au Se No De Ja Fe Ap Ma Jun
Ju
Pictured: Top 10 Access Equipment brands search trends between July 1, 2018 - June 30, 2019
Most access equipment brand search traffic was steady all year, with the bottom
8 most searched brands ranging from 1% to 11.1%. It then jumps with JLG and
Genie reaching 21% and 23.9% of all brand searches.

Access Equipment
THE TOP 5 BRANDS
the Access Equipment industry, where the top brands were those with the most
search volume. JLG
GENIE
HAULOTTE
Brand Vs Other Searches SNORKEL
ALFASI
Top Brand Searches
12.8%
TOP 5 KEYWORDS
SEARCHED IN GOOGLE
BOOM
All Other Searches SCISSOR
87.2% JLG
CHERRY PICKER
SPIDER
6.7%

ACCESS EQUIPMENT JLG
ELEVATED WORK PLATFORMS 35.2% Genie
BOOM LIFTS
SCISSOR LIFTS Haulotte
22.9%
LADDERS
Snorkel
CHERRY PICKERS
Alfasi
24.3%

HOW ARE ACCESS EQUIPMENT BUYERS ENQUIRING?
Access
FIGURE 8.7Equipment Industry
- ACCESS EQUIPMENT Monthly
INDUSTRY Lead Type
MONTHLY LEAD Percentage
TYPE PERCENTAGE
PDF Leads Email Leads Phone Leads Buyers in the access industry
% of All Leads in Access Industry
put through more email leads

12.50% (46.2%), than phone (43.8%) or
PDF enquiries (9.9%).
10.00%
7.50% The most popular month for

email enquiries was May 2019
5.00% with 6.09%. May 2019 was
also the most popular month
2.50% overall, claiming 10.9% of all
access leads submitted over
0.00% 18-19.
19 r
18 t
20 Dec
19 y
20 ep
20 ov
19 r
20 Jan
ul
20 Feb
20 ug
un
a
20 -Oc
20 -Ap
a
-M
-J
-M
-N
-S
-A
-J
18
-
18
18
18
19
19
19
18
20
20
20
20
FIGURE 8.8 - DIRECT ENQUIRY VS RESEARCH ACTIONS - ACCESS EQUIPMENT

Direct Enquiry Vs Research Actions - Access Equipment
15.00%
Direct enquiry accounted
for 90% of the total leads
submitted within the 10.00%

access industry. Only
10% of enquiries were
attributed to research 5.00%
actions.
0.00%
19 r
18 t
20 Dec
19 y
20 ep
20 Nov
19 r
18 l
20 Jan
20 Feb
20 ug
un
20 Ma
20 -Oc
20 -Ju
20 -Ap
20 Ma
-S
-A
-J
18
-
18
-
18
18
19
19
19
20
FIGURE 8.9 - MOST POPULAR LEAD TYPES IN ACCESS EQUIPMENT INDUSTRY

Most Popular Lead Types in Access Industry FY18-19
PDF Leads
10.0% 46.2% OF ALL ACCESS EQUIPMENT LEADS
Phone Leads 43.8% OF ALL ACCESS EQUIPMENT LEADS

43.8%
10% OF ALL ACCESS EQUIPMENT LEADS

Email Leads
46.2%

This data is divided into the two most popular access equipment categories:
MACHINERY TRENDS
Access Equipment
Elevated Work Platforms and Scaffolding Equipment. Each category includes data
ACCESS INDUSTRY sets for new and used listings, avg lead value vs enquiries vs listings added, and
buyer demand vs seller supply.
ELEVATED WORK PLATFORMS

FIGURE 8.10 - YOY 16-18 ELEVATED WORK PLATFORMS LISTED NEW VS USED
YOY 16-18 Elevated Work Platforms Listed New Vs Used
80%
New
60% Used
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Elevated Work Platforms
FIGURE 8.11 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - ELEVATED WORK PLATFORMS
50% $40000
Avg Lead Value ($)
40%
$30000
Enquiries (%)
30%
20%
$10000
10%
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Elevated Work Platforms

FIGURE 8.12 - BUYER DEMAND VS SELLER SUPPLY - ELEVATED WORK PLATFORMS
8%
Buyer Demand
6% Seller Supply
4%
2%
0%
$20,000 $40,000 $60,000 $80,000 $100,000
Advertised Range

SCAFFOLDING EQUIPMENT
FIGURE 8.13 - YOY 16-18 SCAFFOLDING EQUIPMENT LISTED NEW VS USED
YOY 16-18 Scaffolding Equipment Listed New Vs Used
100%
New
75% Used
50%
25%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Scaffolding Equipment

FIGURE 8.14 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - SCAFFOLDING EQUIPMENT
60% $10000
Avg Lead Value ($)
$7500
40% Enquiries (%)
20%
$2500
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Scaffolding Equipment

FIGURE 8.15 - BUYER DEMAND VS SELLER SUPPLY - SCAFFOLDING EQUIPMENT
80%
Buyer Demand
60% Seller Supply
40%
20%
0%
$2,500 $5,000 $7,500 $10,000 $12,500
Advertised Range

AIR COMPRESSORS INDUSTRY
833K+
2K+
ASSETS LISTED
$10K+
AVG LEAD VALUE
FIGURE 9.1 - YOY TRAFFIC FLUCTUATION BY REGION - AIR COMPRESSORS
Organic traffic for air compressors

increased in NSW, QLD, SA, TAS
and VIC, with TAS traffic volume
increasing by 31.2% from last year.
WHAT ARE AIR COMPRESSOR BUYERS SEARCHING FOR?

MOST POPULAR BRANDS

All Other Brands
ATLAS COPCO SULLAIR
45.1%
Top 10 Brands INGERSOLL RAND PILOT AIR
54.9% COMPAIR CHAMPION
AIRMAN ACP&S
KAESER BOSS

FIGURE 9.3 - TOP 10 AIR COMPRESSORS BRANDS BY SEARCH TRAFFIC VOLUME
Atlas Copco
13.6% Ingersoll Rand
Compair
Airman Atlas Copco, Ingersoll Rand

8.8% and Compair top the list for
Kaeser most searched brands in the
air compressor industry. They
Sullair
45.1% 7.2% make up an average of 13.6%,
Pilot Air 8.8% and 7.2% of all brand
traffic respectively.
Champion
6.5%
ACP&S
4.3% Boss
4.1%
1.9% 2.1% 2.5%
FIGURE 9.4 - SEARCH TRENDS BY BRAND - AIR COMPRESSORS FY 18-19

Search Trends By Brand - Air Compressors July 2018 to June 2019
15 Atlas Copco
Ingersoll Rand
Compair
10 Airman
% Search Traffic
Sullair
Kaeser
5
Pilot Air
Champion
ACP&S
0
Boss
ar
t
ril
pt
ay
ov
ne
ug
Oc
De
Ja
Fe
Ap
M
Se
M
N
Ju
l -A
Ju
Pictured: Top 10 Air Compressor brands search trends between July 1, 2018 - June 30, 2019
Brand search traffic for air compressors fluctuated throughout the year, with the
top most searched brand Atlas Copco dominating searches. The largest peak
in brand search traffic was Ingersoll Rand with a 2.7% increase from July to
December 2018.

Industry
Earthmoving
Air Compressors
Earthmoving
THE TOP 5 BRANDS
the Air Compressors industry, where the top brands were those with the most
search volume. ATLAS COPCO
KAESER
AIRMAN
Brand Vs Other Searches INGERSOLL RAND
COMPAIR
Top Brand Searches
7.8%
TOP 5 KEYWORDS
SEARCHED IN GOOGLE
AIR COMPRESSOR
All Other Searches SCREW
92.2% CFM
ROTARY
PEERLESS
7.5%
TOP 5 MOST SEARCHED

13.4% Atlas Copco
AIR COMPRESSORS
EQUIPMENT
Kaeser
44.8%
AIR COMPRESSORS
Airman
16.4%
SCREW COMPRESSORS Ingersoll Rand
AIR COMPRESSOR DRYER
DIESEL COMPRESSORS
Compair
RECIPROCATING COMPRESSOR
17.9%

HOW ARE AIR COMPRESSORS BUYERS ENQUIRING?
Air Compressors
FIGURE IndustryINDUSTRY
9.7 - AIR COMPRESSORS MonthlyMONTHLY
Lead Type
LEADPercentage
TYPE PERCENTAGE
PDF Leads Email Leads Phone Leads Phone enquiries made up

almost 50% of all leads
12.50%
% of All Leads in Air Compressors
submitted within the air

compressor industry for the
10.00%
18-19 financial year.
7.50%
October 2018 saw phone
5.00% enquiries reach 5.9% of the
leads submitted for that
2.50% month. This was also the most
popular month for overall
0.00% enquiries with a total of 11.4%.
19 r
18 t
20 Dec
19 y
20 ep
20 ov
19 r
18 l
20 Jan
20 Feb
20 ug
un
a
20 -Oc
20 -Ju
20 -Ap
a
-M
-M
-N
-S
-A
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18
-
18
18
18
19
19
19
20
20
20
FIGURE 9.8 - DIRECT ENQUIRY VS RESEARCH ACTIONS - AIR COMPRESSORS
Direct Enquiry Vs Research Actions - Air Compressors
Direct contact accounted
for 90% of all marketplace 12.50%
buyer enquiries, leaving
only 10% attributed to 10.00%
research actions.
7.50%
October 2018 saw the 5.00%
highest percentage of
direct contact with 10.2% 2.50%
of all direct enquiries
occurring in this month. 0.00%
19 r
18 t
20 Dec
19 y
20 ep
20 Nov
19 r
18 l
20 Jan
20 Feb
20 ug
un
20 Ma
20 -Oc
20 -Ju
20 -Ap
20 Ma
-S
-A
-J
18
-
18
-
18
18
19
19
19
20
FIGURE 9.9 - MOST POPULAR LEAD TYPES IN AIR COMPRESSORS INDUSTRY
Most Popular Lead Types in Air Compressors Industry FY18-19

PDF Leads
9.3%
40.9% OF ALL AIR COMPRESSOR LEADS
Phone Leads
49.8%
Email Leads
40.9%

Industry
This data is divided into the three most popular air compressor categories: Air
MACHINERY TRENDS
Earthmoving
Compressors, Screw Compressors and Air Compressor Dryers. Each category
Air Compressors
AIR COMPRESSORS INDUSTRY includes data sets for new and used listings, avg lead value vs enquiries vs
Earthmoving
listings added, and buyer demand vs seller supply.
AIR COMPRESSORS
FIGURE 9.10 - YOY 16-18 AIR COMPRESSORS LISTED NEW VS USED
YOY 16-18 Air Compressor Listed New Vs Used
80%
New
60% Used
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Air Compressor

FIGURE 9.11 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - AIR COMPRESSORS
40% $10000
Avg Lead Value ($)
30% $7500
Enquiries (%)
20% $5000 Listings Added (%)
10% $2500
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Air Compressor

FIGURE 9.12 - BUYER DEMAND VS SELLER SUPPLY - AIR COMPRESSORS
15%
Buyer Demand
Seller Supply
10%
5%
0%
$10,000 $20,000 $30,000 $40,000 $50,000
Advertised Range

SCREW COMPRESSORS
FIGURE 9.13 - YOY 16-18 SCREW COMPRESSORS LISTED NEW VS USED
YOY 16-18 Screw Compressors Listed New Vs Used
80%
New
Used
60%
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Screw Compressors
FIGURE 9.14 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - SCREW COMPRESSORS
50% $12500
Avg Lead Value ($)
40% $10000
Enquiries (%)
30% $7500
Listings Added (%)
20% $5000
10% $2500
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Screw Compressors

FIGURE 9.15 - BUYER DEMAND VS SELLER SUPPLY - SCREW COMPRESSORS
20%
Buyer Demand
15% Seller Supply
10%
5%
0%
$10,000 $20,000 $30,000 $40,000 $50,000
Advertised Range

AIR COMPRESSOR DRYERS
Industry
FIGURE 9.16 - YOY 16-18 AIR COMPRESSOR DRYERS LISTED NEW VS USED
Earthmoving
Air Compressors
YOY 16-18 Air Compressor Dryers Listed New Vs Used
100%
Earthmoving
New
75% Used
50%
25%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Air Compressor Dryers
FIGURE 9.17 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - AIR COMPRESSOR DRYERS
60% $8000
Avg Lead Value ($)
$6000
40% Enquiries (%)
20%
$2000
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Air Compressor Dryers

FIGURE 9.18 - BUYER DEMAND VS SELLER SUPPLY - AIR COMPRESSOR DRYERS
30%
Buyer Demand
Seller Supply
20%
10%
0%
$2,000 $4,000 $6,000 $8,000
Advertised Range

CATERING INDUSTRY
2.2M+
30K+
ASSETS LISTED
$9K+
AVG LEAD VALUE
FIGURE 10.1 - YOY TRAFFIC FLUCTUATION BY REGION - CATERING
Organic traffic for catering increased in

NSW, SA, TAS and VIC, but decreased in the
ACT, NT QLD and WA.
WHAT ARE CATERING BUYERS SEARCHING FOR?

Top 10 Brands
18.4%
MOST POPULAR BRANDS
F.E.D IFM
LA MARZOCCO BROMIC
FISCHER ANVIL
CARPIGIANI GOLDSTEIN
ROBOT COUPE SKOPE
All Other Brands
81.6%

FIGURE 10.3 - TOP 10 CATERING BRANDS BY SEARCH TRAFFIC VOLUME
2.5% 2.0%
1.9%
Catering
1.9% F.E.D
4.4% 1.6%
1.4% La Marzocco
1.3%
0.8% Fischer F.E.D, La Marzocco and Fischer
0.6% top the list for most searched
Carpigiani
brands in the catering industry,
Robot Coupe claiming an average of 4.4%,
2.5% and 2% of all brand traffic
IFM respectively.
Bromic
Anvil
81.6%
Goldstein
Skope
All Other Brands
FIGURE 10.4 - SEARCH TRENDS BY BRAND - CATERING FY 18-19
5 F.E.D
La Marzocco
4
Fischer
Carpigiani
3
% Search Traffic
Robot Coupe
2 IFM
Anvil
1
Bromic
0 Goldstein
ar
t
ril
pt
ay
ov
e
g
Skope
Oc
De
Ja
Fe
n
Au
Ap
M
Se
M
N
Ju
l-
Ju
Pictured: Top 10 Catering brands search trends between July 1, 2018 - June 30, 2019
Brand search traffic for catering equipment remained steady, with all but F.E.D
ranging between 0.8% and 3.2% of all brand searches. F.E.D maintained the
highest volume of search traffic, averaging at 4.4% between July 2018 and June
2019. The highest peak was for La Marzocco in February 2019 with a 0.8% jump.

THE TOP 5 BRANDS
the Catering industry, where the top brands were those with the most search
volume. F.E.D
LA MARZOCCO
CARPIGIANI
Brand Vs Other Searches ROBOT COUPE
DECKEL
Top Brand Searches
1.5%
TOP 5 KEYWORDS
SEARCHED IN GOOGLE
OVEN
All Other Searches TANK
98.5% MIXER
BOILER
COOLROOM
13.3%
TOP 5 MOST SEARCHED F.E.D

CATERING EQUIPMENT 33.3%
La Marzocco
OVENS 16.7%
Carpigiani
FOOD PROCESSORS
TANKS Robot Coupe
FOOD WARMERS
Deckel
MIXERS 16.7%
20.0%

HOW ARE CATERING BUYERS ENQUIRING?
Catering
FIGURE 10.7Industry Monthly
- CATERING Lead
INDUSTRY TypeLEAD
MONTHLY Percentage
TYPE PERCENTAGE
57% of all leads submitted
Catering
within the 18-19 financial
12.50% year for catering were email
% of All Leads in Catering Industry
enquiries. 39.4% can be

10.00% attributed to phone leads,
while the remaining 3% were
7.50% PDF leads.
5.00% August 2018 was the most
popular month for enquiries
2.50%
with 10.3% of all leads
0.00% submitted occurring within
this month. This was closely
19 r
18 t
20 Dec
19 y
20 ep
20 ov
19 r
18 l
20 Jan
20 Feb
20 ug
un
followed by November 2018
a
20 -Oc
20 -Ju
20 -Ap
a
-M
-M
-N
-S
-A
-J
18
-
18
with 9.6% of lead submissions

18
18
19
19
19
20
20
20
over 18-19.
FIGURE 10.8 - DIRECT ENQUIRY VS RESEARCH ACTIONS - CATERING

Direct Enquiry Vs Research Actions - Catering
12.50%
Catering marketplace
buyers were more likely to 10.00%
enquire by direct contact

with 96% of buyers 7.50%
choosing this method.
The remaining 4% can be 5.00%
attributed to buyers in the
2.50%
research phase.
0.00% 19 r
18 t
20 Dec
19 y
20 ep
20 ov
19 r
18 l
20 Jan
20 Feb
20 ug
un
a
20 -Oc
20 -Ju
20 -Ap
a
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18
-
18
18
18
19
19
19
20
20
20
FIGURE 10.9 - MOST POPULAR LEAD TYPES IN CATERING INDUSTRY

Most Popular Lead Types in Catering Industry FY18-19
PDF Leads
57.3% OF ALL CATERING LEADS
3.2%
Phone Leads 39.4% OF ALL CATERING LEADS

39.4%
3.2% OF ALL CATERING LEADS
Email Leads
57.3%

This data is divided into the three most popular catering categories: Ovens, Food
MACHINERY TRENDS Processors and Food Refrigeration. Each category includes data sets for new and
CATERING INDUSTRY used listings, avg lead value vs enquiries vs listings added, and buyer demand vs
seller supply.
OVENS
FIGURE 10.10 - YOY 16-18 OVENS LISTED NEW VS USED
YOY 16-18 Ovens Listed New Vs Used
100%
New
75% Used
50%
25%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Ovens
FIGURE 10.11 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - OVENS
100% $12500
Avg Lead Value ($)
$10000
75%
Enquiries (%)
$7500
$5000
25%
$2500
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Ovens

FIGURE 10.12 - BUYER DEMAND VS SELLER SUPPLY - OVENS
30%
Buyer Demand
Seller Supply
20%
10%
0%
$5,000 $10,000 $15,000 $20,000 $25,000 $30,000
Advertised Range

FOOD PROCESSORS
FIGURE 10.13 - YOY 16-18 FOOD PROCESSORS LISTED NEW VS USED
YOY 16-18 Food Processors Listed New Vs Used
Earthmoving
Catering
80%
New
Used
60%
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Food Processors
FIGURE 10.14 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - FOOD PROCESSORS
60% $12500
Avg Lead Value ($)
$10000
Enquiries (%)
40%
$7500
Listings Added (%)
$5000
20%
$2500
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Food Processors

FIGURE 10.15 - BUYER DEMAND VS SELLER SUPPLY - FOOD PROCESSORS
25%
Buyer Demand
20% Seller Supply
15%
10%
5%
0%
$5,000 $10,000 $15,000 $20,000 $25,000 $30,000
Advertised Range

FOOD REFRIGERATION
FIGURE 10.16 - YOY 16-18 FOOD REFRIGERATION LISTED NEW VS USED
YOY 16-18 Food Refrigeration Listed New Vs Used
80%
New
60% Used
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Food Refrigeration
FIGURE 10.17 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - FOOD REFRIGERATION
80% $5000
Avg Lead Value ($)
$4000
60%
Enquiries (%)
$3000
$2000
20%
$1000
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Food Refrigeration

FIGURE 10.18 - BUYER DEMAND VS SELLER SUPPLY - FOOD REFRIGERATION
40%
Buyer Demand
30% Seller Supply
20%
10%
0%
$5,000 $10,000 $15,000 $20,000
Advertised Range

CLEANING INDUSTRY
960K+
4K+
ASSETS LISTED
$10K+
AVG LEAD VALUE
FIGURE 11.1 - YOY TRAFFIC FLUCTUATION BY REGION - CLEANING
Organic traffic for cleaning was up

and down across the country. The
largest traffic volume increase was
TAS with a 38% jump.
WHAT ARE CLEANING BUYERS SEARCHING FOR?

MOST POPULAR BRANDS
Top 10 Brands TENNANT KERRICK

All Other Brands 46.9% NILFISK BAR
53.1% POLIVAC GERNI
KARCHER AUSSIE PUMPS
HAKO STEAMVAC

FIGURE 11.3 - TOP 10 CLEANING BRANDS BY SEARCH TRAFFIC VOLUME
Tennant
9.5% Nilfisk
Polivac
8.9%
Karcher Tennant, Nilfisk and Polivac
Hako
6.0% brands in the cleaning industry,
Kerrick claiming an average 9.5%,
5.4% respectively.
Bar
53.2%
3.9% Gerni
Aussie Pumps
3.5%
Steamvac
2.5%
2.2%
2.3%
FIGURE 11.4 - SEARCH TRENDS BY BRAND - CLEANING FY 18-19

Search Trends By Brand - Cleaning July 2018 to June 2019
12 Tennant
Nilfisk
10
Polivac
8
Karcher
% Search Traffic
6 Kerrick
Hako
4
Gerni
2
Aussie Pumps
0 Bar
ar
t
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Steamvac
Oc
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Pictured: Top 10 Cleaning brands search trends between July 1, 2018 - June 30, 2019
Brand search traffic in cleaning fluctuated throughout the year, with the top 2 most searched brands Tennant
and Nilfisk showing increased search trends throughout 2018-2019. Both brands were highly searched until
January 2019, where Tennant traffic continued to rise by 3%, and Nilfisk remained steady.

Cleaning
THE TOP 5 BRANDS
the Cleaning industry, where the top brands were those with the most search
volume. HAKO
TENNANT
NILFISK
Brand Vs Other Searches KARCHER
POLIVAC
Top Brand Searches
8.3%
TOP 5 KEYWORDS
SEARCHED IN GOOGLE
VAC
All Other Searches SCRUBBER
91.7% SWEEPER
DUST
CARPET
11.9%
Hako
28.4%
CLEANING EQUIPMENT Tennant
SCRUBBERS Nilfisk
SWEEPERS
Karcher
CARPET CLEANING
22.4%
PRESSURE WASHERS Polivac
VACUUM CLEANERS 25.4%

HOW ARE CLEANING BUYERS ENQUIRING?
Cleaning
- CLEANING Lead
INDUSTRY TypeLEAD
MONTHLY Percentage
TYPE PERCENTAGE
Email enquiries were the
PDF Leads Email Leads Phone Leads most popular type of lead in
the cleaning industry. Email
12.50%
% of All Leads in Cleaning Industry
recorded 49.4% of all leads

10.00% submitted, while phone
enquiries garnered 45% and
7.50% PDF leads reached 5.4%.
5.00% There was no most popular

month for lead submissions
2.50%
in the cleaning industry. In
0.00% fact, July 2018, August 2018
and January 2019 all recorded
10.1% of the leads submitted
19 r
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20 Jan
20 Feb
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20 -Oc
20 -Ju
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over the financial year.
18
-
18
18
18
19
19
19
20
20
20
FIGURE 11.8 - DIRECT ENQUIRY VS RESEARCH ACTIONS - CLEANING
Direct Enquiry Vs Research Actions - Cleaning
12.50%
Most marketplace buyers in
the cleaning industry chose 10.00%
direct contact methods

7.50%
of phone or email. This
direct contact accounted 5.00%
for 94.5% of all leads
submitted. 2.50%
0.00%
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20 Dec
19 y
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20 Jan
20 Feb
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18
18
18
19
19
19
20
20
20
FIGURE 11.9 - MOST POPULAR LEAD TYPES IN CLEANING INDUSTRY
Most Popular Lead Types in Cleaning Industry FY18-19

PDF Leads
5.4%
49.4% OF ALL CLEANING LEADS
Phone Leads
45.1%
Email Leads
49.4%

This data is divided into the three most popular cleaning equipment categories:
MACHINERY TRENDS Scrubbers, Sweepers and Carpet Cleaning Equipment. Each category includes
CLEANING INDUSTRY data sets for new and used listings, avg lead value vs enquiries vs listings added,
Cleaning
SCRUBBERS
FIGURE 11.10 - YOY 16-18 SCRUBBERS LISTED NEW VS USED
YOY 16-18 Scrubbers Listed New Vs Used
80%
New
60% Used
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Scrubbers
FIGURE 11.11 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - SCRUBBERS
50% $8000
Avg Lead Value ($)
40%
$6000
Enquiries (%)
30%
20%
$2000
10%
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Scrubbers

FIGURE 11.12 - BUYER DEMAND VS SELLER SUPPLY - SCRUBBERS
25%
Buyer Demand
20%
Seller Supply
15%
10%
5%
0%
$10,000 $20,000 $30,000 $40,000
Advertised Range

SWEEPERS
FIGURE 11.13 - YOY 16-18 SWEEPERS LISTED NEW VS USED
YOY 16-18 Sweepers Listed New Vs Used
80%
New
Used
60%
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Sweepers
FIGURE 11.14 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - SWEEPERS
50% $20000
Avg Lead Value ($)
40%
30%
20%
$5000
10%
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Sweepers

FIGURE 11.15 - BUYER DEMAND VS SELLER SUPPLY - SWEEPERS
50%
Buyer Demand
40% Seller Supply
30%
20%
10%
0%
$20,000 $40,000 $60,000 $80,000
Advertised Range

CARPET CLEANING EQUIPMENT
FIGURE 11.16 - YOY 16-18 CARPET CLEANING EQUIPMENT LISTED NEW VS USED
YOY 16-18 Carpet Cleaning Listed New Vs Used
80%
Cleaning
New
60% Used
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Carpet Cleaning

FIGURE 11.17 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - CARPET CLEANING EQUIPMENT
50% $8000
Avg Lead Value ($)
40%
$6000
Enquiries (%)
30%
20%
$2000
10%
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Carpet Cleaning

FIGURE 11.18 - BUYER DEMAND VS SELLER SUPPLY - CARPET CLEANING EQUIPMENT
80%
Buyer Demand
60% Seller Supply
40%
20%
0%
$10,000 $20,000 $30,000 $40,000 $50,000 $60,000
Advertised Range

FORKLIFT INDUSTRY
1.8M+
7K+
ASSETS LISTED
$20K+
AVG LEAD VALUE
FIGURE 12.1 - YOY TRAFFIC FLUCTUATION BY REGION - FORKLIFTS
Organic traffic for forklifts increased

across Australia from last year, with
ACT, NSW and WA increasing by more
than 10% and TAS by 37.3%.
WHAT ARE FORKLIFT BUYERS SEARCHING FOR?

MOST POPULAR BRANDS

All Other Brands
45.0% TOYOTA NISSAN
Top 10 Brands
CROWN MITSUBISHI
55.0%
HYSTER KOMATSU
LINDE CATERPILLAR
MANITOU YALE

FIGURE 12.3 - TOP 10 FORKLIFT BRANDS BY SEARCH TRAFFIC VOLUME
Toyota
Forklift
Crown
16.8%
Hyster
Toyota, Crown and Hyster
Linde
top the list for most
Manitou searched brands in the
10.0% forklift industry, claiming
Nissan an average of 16.8%, 10%
Mitsubishi respectively.
7.0%
Komatsu
Caterpillar
4.3%
4.0% Yale
3.7%
All Other Brands
1.9% 3.3%
1.9% 2.1%
FIGURE 12.4 - SEARCH TRENDS BY BRAND - FORKLIFT FY 18-19

Search Trends By Brand - Forklift July 2018 to June 2019
20 Toyota
Crown
15 Hyster
Linde
% Search Traffic
10 Manitou
Nissan
5 Mitsubishi
Komatsu
0 Caterpillar
ar
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Oc
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Yale
Ap
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Pictured: Top 10 Forklift brands search trends between July 1, 2018 - June 30, 2019
Most forklift brand search traffic was steady all year, with the bottom 5 most
searched brands ranging from 0.5% to 5%. It then jumps with Hyster, Crown and
Toyota reaching the top 3 spots with an average search traffic volume of 7%, 10%
and 16.8% respectively.

THE TOP 5 BRANDS
the Forklift industry, where the top brands were those with the most search
volume. TOYOTA
CROWN
HYSTER
Brand Vs Other Searches NISSAN
LINDE
Top Brand Searches
10.4%
TOP 5 KEYWORDS
SEARCHED IN GOOGLE
FORKLIFT
All Other Searches TOYOTA
89.6% ELECTRIC FORKLIFT
WALKIE STACKER
DIESEL
8.2%
11.8% Toyota
TOP 5 MOST SEARCHED
FORKLIFT EQUIPMENT
40.2% Crown
COUNTERBALANCE FORKLIFTS
WALKIE STACKERS
Hyster
14.9%
ROUGH TERRAIN FORKLIFTS Nissan
REACH TRUCKS
FORKLIFT ATTACHMENTS Linde
24.7%

HOW ARE FORKLIFT BUYERS ENQUIRING?
Forklift Industry
FIGURE 12.7 Monthly
- FORKLIFT Lead
INDUSTRY Type LEAD
MONTHLY Percentage
TYPE PERCENTAGE
Forklift
Phone enquiries were the
most popular method
12.50%
% of All Leads in Forklift Industry
of contact in the forklift

10.00% industry, with 46% of
buyers enquiring by phone
7.50% within the 18-19 financial
year period.
5.00%
October 2018 was the
2.50%
highest month for leads
0.00% submitted with 10.6% of
all submissions occurring
in this month.
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20 Dec
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20 ov
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20 Jan
20 Feb
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18
19
19
19
20
20
20
FIGURE 12.8 - DIRECT ENQUIRY VS RESEARCH ACTIONS - FORKLIFT
Direct Enquiry Vs Research Actions - Forklifts
Marketplace buyers in the
forklift sector preferred 12.50%
direct contact methods
of phone or email over 10.00%
research actions. 86%

7.50%
of all enquiries were
direct contact, while the 5.00%
remaining 14% can be
attributed to research 2.50%
actions like website visits
or PDF downloads. 0.00%
19 r
18 t
20 Dec
19 y
20 ep
20 ov
19 r
18 l
20 Jan
20 Feb
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20 -Oc
20 -Ju
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18
18
19
19
19
20
20
20
FIGURE 12.9 - MOST POPULAR LEAD TYPES IN FORKLIFT INDUSTRY

Most Popular Lead Types in Forklift Industry FY18-19
PDF Leads
8.2%
45.8% OF ALL FORKLIFT LEADS
Phone Leads
46.0% OF ALL FORKLIFT LEADS
46.0%
Email Leads 8.2% OF ALL FORKLIFT LEADS

45.8%

This data is divided into the three most popular forklift categories:
MACHINERY TRENDS Counterbalance Forklifts, Walkie Stackers and Rough Terrain Forklifts. Each
FORKLIFT INDUSTRY category includes data sets for new and used listings, avg lead value vs enquiries
vs listings added, and buyer demand vs seller supply.
COUNTERBALANCE FORKLIFTS
FIGURE 12.10 - YOY 16-18 COUNTERBALANCE FORKLIFTS LISTED NEW VS USED
YOY 16-18 Counterbalance Forklifts Listed New Vs Used
100%
New
75% Used
50%
25%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Counterbalance Forklifts
FIGURE 12.11 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - COUNTERBALANCE FORKLIFTS
50% $20000
Avg Lead Value ($)
40%
$15000
Enquiries (%)
30%
20%
$5000
10%
0% $0
2016 2017 2018
FIGURE 12.12 - BUYER DEMAND VS SELLER SUPPLY - COUNTERBALANCE FORKLIFTS

Buyer Demand Vs Seller Supply - Counterbalance Forklifts
50%
Buyer Demand
40%
Seller Supply
30%
20%
10%
0%
$20,000 $40,000 $60,000 $80,000
Advertised Range

WALKIE STACKERS
FIGURE
YOY 12.13
16-18 - YOYStackers
Walkie 16-18 WALKIE
ListedSTACKERS LISTED NEW VS USED
New Vs Used
80%
Forklift
New
Used
60%
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Walkie Stackers

FIGURE 12.14 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - WALKIE STACKERS
60% $5000
Avg Lead Value ($)
$4000
Enquiries (%)
40%
$3000
Listings Added (%)
$2000
20%
$1000
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Walkie Stackers

FIGURE 12.15 - BUYER DEMAND VS SELLER SUPPLY - WALKIE STACKERS
30%
Buyer Demand
Seller Supply
20%
10%
0%
$2,500 $5,000 $7,500 $10,000 $12,500 $15,000 $17,500
Advertised Range

ROUGH TERRAIN FORKLIFTS
FIGURE 12.16 - YOY 16-18 ROUGH TERRAIN FORKLIFTS LISTED NEW VS USED
YOY 16-18 Rough Terrain Forklifts Listed New Vs Used
100%
New
75% Used
50%
25%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Rough Terrain Forklifts
FIGURE 12.17 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - ROUGH TERRAIN FORKLIFTS
50% $40000
Avg Lead Value ($)
40%
$30000
Enquiries (%)
30%
20%
$10000
10%
0% $0
2016 2017 2018
Buyer
FIGUREDemand Vs Seller
12.18 - BUYER SupplyVS
DEMAND - Rough
SELLERTerrain
SUPPLYForklifts
- ROUGH TERRAIN FORKLIFTS
40%
Buyer Demand
30% Seller Supply
20%
10%
0%
$25,000 $50,000 $75,000 $100,000 $125,000
Advertised Range

GENERATORS INDUSTRY
944K+
3K+
ASSETS LISTED
$23K+
AVG LEAD VALUE
FIGURE 13.1 - YOY TRAFFIC FLUCTUATION BY REGION - GENERATORS
Organic traffic for generators increased

across Australia, with QLD, SA, TAS, VIC
increasing by more than 20%, WA by
32.8% and ACT by 40.2%.
WHAT ARE GENERATOR BUYERS SEARCHING FOR?

Top 10 Brands
28.2% MOST POPULAR BRANDS
KUBOTA CATERPILLAR
CUMMINS PERKINS
DENYO YANMAR
FG WILSON PRAMAC
All Other Brands
HONDA ATLAS COPCO
71.8%

FIGURE 13.3 - TOP 10 GENERATOR BRANDS BY SEARCH TRAFFIC VOLUME
Kubota
5.6%
3.9% Cummins
2.5%
3.2%
2.5% Denyo
2.4%
FG Wilson Kubota, Cummins and Denyo
2.1% top the list for most searched
Honda
2.1% brands in the generator
Caterpillar industry. These make up
2.0% an average of 5.6%, 3.9%
1.9% Perkins and 3.2% of all brand traffic
respectively.
Yanmar
71.8%
Pramac
Atlas Copco
All Other Brands
Search
FIGURE TrendsTRENDS
13.4 - SEARCH By Brand - Generators
BY BRAND July
- GENERATORS 2018
FY 18-19 to June 2019
8 Kubota
Cummins
6 Denyo
FG Wilson
% Search Traffic
4 Honda
Pramac
2 Perkins
Atlas Copco
0 Yanmar
ar
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Oc
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Fe
Caterpillar
Ap
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Pictured: Top 10 Generator brands search trends between July 1, 2018 - June 30, 2019
Brand search traffic in generators fluctuated throughout the year, with the top 2
most searched brands Kubota and Cummins showing increased search trends
throughout 2018-2019. Both brands show a high increase from April to June
2019, with Kubota increasing by 2.4% and Cummins 1.5% during this period.

Generators
THE TOP 5 BRANDS
the Generators industry, where the top brands were those with the most search
volume. VOLVO
KUBOTA
CUMMINS
Brand Vs Other Searches SCANIA
HONDA
Top Brand Searches
12.4%
TOP 5 KEYWORDS
SEARCHED IN GOOGLE
GENERATOR
All Other Searches VOLVO
87.6% KUBOTA
ENGINE
CUMMINS
6.04%
13.5%
TOP 5 MOST SEARCHED
GENERATORS EQUIPMENT Volvo
37.9%
GENERATORS Kubota
INDUSTRIAL GENERATORS
14.1% Cummins
PORTABLE GENERATORS
ALTERNATORS
Scania
STANDBY GENERATORS
Honda
28.4%
Pictured: Top brands searched on Google from July 1, 2018 - June 30, 2019 showing their
total percentage share of searches.

HOW ARE GENERATOR BUYERS ENQUIRING?
Generator
FIGURE 13.7 - Industry Monthly
GENERATORS Lead
INDUSTRY Type Percentage
MONTHLY LEAD TYPE PERCENTAGE
Phone enquiries were the most
popular method of contact for
the generators industry. 42.7%
% of All Leads in Generator Industry
12.50%
of leads recorded were phone
10.00% enquiries, while 37.9% were
email enquiries and 19% were
7.50% PDF leads.
5.00%
The most popular month for
2.50% all generator enquiries over
18-19 was February 2019 with
0.00% 10.9% of leads occurring in
this month.
19 r
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20 Dec
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20 ov
19 r
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20 Jan
20 Feb
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18
18
18
19
19
19
20
20
20
FIGURE 13.8 - DIRECT ENQUIRY VS RESEARCH ACTIONS - GENERATORS
Direct Enquiry Vs Research Actions - Generators
The generators industry
had an 80% - 20% split 12.50%
for direct contact versus
research actions for the 18- 10.00%
19 financial year.
7.50%
The most popular month 5.00%
for direct contact was
February 2019 with 9.6%, 2.50%
while research saw a high
of 3.9% in May 2019. 0.00%
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20 Dec
19 y
20 ep
20 ov
19 r
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20 Jan
20 Feb
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20 -Oc
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-
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18
18
19
19
19
20
20
20
FIGURE 13.9 - MOST POPULAR LEAD TYPES IN GENERATORS INDUSTRY
Most Popular Lead Types in Generator Industry FY18-19
PDF Leads
19.4% 37.9% OF ALL GENERATOR LEADS
Phone Leads
42.7% OF ALL GENERATOR LEADS
42.7%
19.4% OF ALL GENERATOR LEADS
Email Leads
37.9%

This data is divided into the three most popular generator categories: Generators,
MACHINERY TRENDS Industrial Generators and Alternators. Each category includes data sets for new
GENERATOR INDUSTRY
Generators
and used listings, avg lead value vs enquiries vs listings added, and buyer demand
vs seller supply.
GENERATORS
YOY 16-18 Generators
FIGURE Listed
13.10 - YOY 16-18New Vs Used LISTED NEW VS USED
GENERATORS
80%
New
60% Used
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Generators
FIGURE 13.11 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - GENERATORS
50% $25000
Avg Lead Value ($)
40% $20000
Enquiries (%)
30% $15000
Listings Added (%)
20% $10000
10% $5000
0% $0
2016 2017 2018
FIGURE 13.12 - BUYER

Buyer Demand DEMAND
Vs Seller VS- Generators
Supply SELLER SUPPLY - GENERATORS
13%
Buyer Demand
10%
Seller Supply
8%
5%
3%
0%
$20,000 $40,000 $60,000 $80,000 $100,000
Advertised Range

INDUSTRIAL GENERATORS
FIGURE
YOY 13.13
16-18 - YOY 16-18
Industrial INDUSTRIAL
Generators ListedGENERATORS
New Vs UsedLISTED NEW VS USED
80%
New
Used
60%
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Industrial Generators
FIGURE 13.14 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - INDUSTRIAL GENERATORS
50% $25000
Avg Lead Value ($)
40% $20000
Enquiries (%)
30% $15000
Listings Added (%)
20% $10000
10% $5000
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Industrial Generators

FIGURE 13.15 - BUYER DEMAND VS SELLER SUPPLY - INDUSTRIAL GENERATORS
10%
Buyer Demand
8% Seller Supply
5%
3%
0%
$20,000 $40,000 $60,000 $80,000 $100,000
Advertised Range

ALTERNATORS
YOY FIGURE
16-18 Alternators
13.16 - YOYListed New Vs Used LISTED NEW VS USED
16-18 ALTERNATORS
100%
Generators
New
75% Used
50%
25%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Alternators

FIGURE 13.17 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - ALTERNATORS
50% $3000
Avg Lead Value ($)
40%
$2000 Enquiries (%)
30%
Listings Added (%)
20%
$1000
10%
0% $0
2016 2017 2018
FIGURE 13.18 - BUYER DEMAND VS SELLER SUPPLY - ALTERNATORS

Buyer Demand Vs Seller Supply - Alternators
80%
Buyer Demand
60% Seller Supply
40%
20%
0%
$5,000 $10,000 $15,000 $20,000
Advertised Range

MATERIAL HANDLING INDUSTRY
807K+
4K+
ASSETS LISTED
$12K+
AVG LEAD VALUE
FIGURE 14.1 - YOY TRAFFIC FLUCTUATION BY REGION - MATERIAL HANDLING
Organic traffic for material handling

mostly increased from last year, with
WA rising by 15.9%, and SA and NT
increasing by over 10%.
WHAT ARE MATERIAL HANDLING BUYERS SEARCHING FOR?

Top 10 Brands
20.7%
MOST POPULAR BRANDS
JIALIFT STEELMASTER
HAFCO IOPAK
GRIP DEMAG
MILLSOM GENIE
SCHMALZ NATIONAL SALES
All Other Brands
79.3%

FIGURE 14.3 - TOP 10 MATERIAL HANDLING BRANDS BY SEARCH TRAFFIC VOLUME
Material Handling
2.9%
2.4%
2.3% Jialift
4.0%
2.2%
Hafco
1.7%
1.6% Grip Jialift, Hafco and Grip top
1.3% the list for most searched
1.3% Millsom brands in the material
1.0%
Schmalz handling industry, with an
average of 4%, 2.9% and
Steelmaster 2.4% of all brand traffic
respectively.
Iopak
Demag
79.3%
Genie
National Sales
All Other Brands
FIGURE 14.4 - SEARCH TRENDS BY BRAND - MATERIAL HANDLING FY 18-19

Search Trends By Brand - Material handling July 2018 to June 2019
8 Jialift
Hafco
6 Grip
Millsom
% Search Traffic
4 Steelmaster
Iopak
2 Schmalz
National Sales
0 Demag
ar
t
ril
pt
ay
ov
ne
ug
Oc
De
Ja
Fe
Genie
Ap
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-A
l
Ju
Pictured: Top 10 Material Handling brands search trends between July 1, 2018 - June 30, 2019
Brand search traffic in material handling fluctuated throughout the year, with
Jialift dominating the latter of 2018, then dropping off significantly from January
2019. The biggest peak in search traffic volume was for Jialift, with a 3% surge.
Followed closely by Grip which increased by 2.8% from July to October 2018.

THE TOP 5 BRANDS
the Material Handling industry, where the top brands were those with the most
search volume. CROWN
DEXION
METTLER
Brand Vs Other Searches SCHMALZ
CUBISCAN
Top Brand Searches
1.5%
TOP 5 KEYWORDS
SEARCHED IN GOOGLE
CONVEYOR
All Other Searches PALLET
98.5% CRANE
HOIST
VACUUM
9.1%
TOP 5 MOST SEARCHED
MATERIAL HANDLING
EQUIPMENT 27.3% Crown
18.2%
Dexion
CONVEYORS
HANDLING CRANES Mettler
WEIGHING SCALES
WINCHES
Schmalz
SCISSOR LIFT TABLES
18.2% Cubiscan
27.3%
Pictured: Top brands searched on Google from July 1, 2018 - June 30, 2019 showing their
total percentage share of searches.

HOW ARE MATERIAL HANDLING BUYERS ENQUIRING?
Material
FIGURE 14.7Handling
- MATERIALIndustry
HANDLINGMonthly
INDUSTRYLead TypeLEAD
Percentage
Material Handling
MONTHLY TYPE PERCENTAGE
PDF Leads Email Leads Phone Leads Email enquiries were the
most popular lead type in the
% of All Leads in Material Handling
12.50%
material handling industry.
10.00% 52.9% of all enquiries can
be attributed to email, while
7.50% 40.7% were phone leads and
the remaining 6.3% were PDF
5.00% leads.
2.50%
The most popular months for
0.00% all leads was May 2019 and
August 2018, with 10.4% and
10% respectively.
19 r
18 t
20 Dec
19 y
20 ep
20 ov
19 r
18 l
20 Jan
20 Feb
20 ug
un
a
20 -Oc
20 -Ju
20 -Ap
a
-M
-M
-N
-S
-A
-J
18
-
18
18
18
19
19
19
20
20
20
FIGURE 14.8 - DIRECT ENQUIRY VS RESEARCH ACTIONS - MATERIAL HANDLING
Direct Enquiry Vs Research Actions - Material Handling
12.50%
Direct enquiry accounted 10.00%
for 93.6% of marketplace

buyers’ preferred contact 7.50%
method. Research
actions accounted for the 5.00%
remaining 6.4%.
2.50%
0.00%
19 r
18 t
20 Dec
19 y
20 ep
20 ov
19 r
18 l
20 Jan
20 Feb
20 ug
un
a
20 -Oc
20 -Ju
20 -Ap
a
-M
-M
-N
-S
-A
-J
18
-
18
18
18
19
19
19
20
20
20
FIGURE 14.9 - MOST POPULAR LEAD TYPES IN MATERIAL HANDLING INDUSTRY

Most Popular Lead Types in Material Handling Industry FY18-19
PDF Leads
52.9% OF ALL MATERIAL HANDLING LEADS
6.4%
Phone Leads 40.7% OF ALL MATERIAL HANDLING LEADS

40.7%
6.4% OF ALL MATERIAL HANDLING LEADS

Email Leads
52.9%

This data is divided into the three most popular material handling
MACHINERY TRENDS categories: Conveyors, Handling Cranes and Weighing Scales. Each
MATERIAL HANDLING INDUSTRY category includes data sets for new and used listings, avg lead value vs
enquiries vs listings added, and buyer demand vs seller supply.
CONVEYORS
FIGURE 14.10 - YOY 16-18 CONVEYORS LISTED NEW VS USED
YOY 16-18 Conveyors Listed New Vs Used
80%
New
60% Used
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Conveyors

FIGURE 14.11 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - CONVEYORS
40% $8000
Avg Lead Value ($)
30% $6000
Enquiries (%)
10% $2000
0% $0
2016 2017 2018
Buyer Demand
FIGURE Vs Seller
14.12 - BUYER Supply
DEMAND VS- Conveyors
SELLER SUPPLY - CONVEYORS
40%
Buyer Demand
30% Seller Supply
20%
10%
0%
$5,000 $10,000 $15,000 $20,000 $25,000
Advertised Range

HANDLING CRANES
FIGURE 14.13 - YOY 16-18 HANDLING CRANES LISTED NEW VS USED
Material Handling
YOY 16-18 Handling Cranes Listed New Vs Used
80%
New
Used
60%
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Handling Cranes
FIGURE 14.14 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - HANDLING CRANES
50% $30000
Avg Lead Value ($)
40%
Enquiries (%)
$20000
30%
Listings Added (%)
20%
$10000
10%
0% $0
2016 2017 2018
Buyer Demand
FIGURE Vs Seller
DEMAND VS- Handling Cranes- HANDLING CRANES
SELLER SUPPLY
50%
Buyer Demand
40% Seller Supply
30%
20%
10%
0%
$20,000 $40,000 $60,000 $80,000
Advertised Range

WEIGHING SCALES
FIGURE 14.16 - YOY 16-18 WEIGHING SCALES LISTED NEW VS USED
YOY 16-18 Weighing Scales Listed New Vs Used
60%
New
Used
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Weighing Scales

FIGURE 14.17 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - WEIGHING SCALES
50% $12500
Avg Lead Value ($)
40% $10000
Enquiries (%)
30% $7500
Listings Added (%)
20% $5000
10% $2500
0% $0
2016 2017 2018
FIGURE 14.18 - BUYER DEMAND VS SELLER SUPPLY - WEIGHING SCALES

Buyer Demand Vs Seller Supply - Weighing Scales
40%
Buyer Demand
30% Seller Supply
20%
10%
0%
$5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $35,000
Advertised Range

PROCESSING INDUSTRY
1.2M+
7K+
ASSETS LISTED
$30K+
AVG LEAD VALUE
FIGURE 15.1 - YOY TRAFFIC FLUCTUATION BY REGION - PROCESSING
Organic traffic for processing mostly

increased from last year, with the
exception of the ACT and NT. WA had
the largest traffic volume percentage
increase of 28.2%.
WHAT ARE PROCESSING BUYERS SEARCHING FOR?

Top 10 Brands
17.6%
MOST POPULAR BRANDS
FLAMINGO CANPACK
MACHINERY
IOPAK SELMI
AUSTRALIAN
ALFA LAVAL WEIGHING
EQUIPMENT
All Other Brands ZERMA EARNEST FLEMING
82.4% ORWAK RADICON

FIGURE 15.3 - TOP 10 PROCESSING BRANDS BY SEARCH TRAFFIC VOLUME
3.3% 3.1% 2.1%

1.8%
1.6%
1.5% Flamingo
1.5% Iopak
1.0%
0.9% Alfa Laval
0.8%
Flamingo, Iopak and Alfa Laval
Zerma
Orwak brands in the processing
industry, claiming an average
Canpack Machinery
3.3%, 3.1% and 2.1% of all
Selmi brand traffic respectively.
Australian Weighing Equipment

82.4% Earnest Fleming
Radicon
All Other Brands
FIGURE 15.4 - SEARCH TRENDS BY BRAND - PROCESSING FY 18-19

Search Trends By Brand - Processing July 2018 to June 2019
5
Flamingo
Iopak
4
Zerma
3 Alfa Laval
% Search Traffic
Orwak
2
Canpack Machinery
Selmi
1
Australian Weighing
0 Earnest Fleming
ar
t
ril
pt
ay
-
ov
ne
Oc
De
l
Ja
Fe
Radicon
Ap
Ju
M
Se
M
N
Ju
Pictured: Top 10 Processing brands search trends between July 1, 2018 - June 30, 2019
Brand search traffic in processing fluctuated throughout the year, with a clear gap
between the top 2 brands and all others. The biggest peak in search traffic volume
was for Flamingo in February 2019, claiming 4.3% of all brand search traffic.

Processing
THE TOP 5 BRANDS
the Processing industry, where the top brands were those with the most search
volume. ORWAK
SIGMA
KASON
Brand Vs Other Searches ALFA LAVAL
CANPACK MACHINERY
Top Brand Searches
1.0%
TOP 5 KEYWORDS
SEARCHED IN GOOGLE
PRINTER
All Other Searches SHREDDER
99.0% DRYER
CHOCOLATE
CONVEYOR
8.3%
Orwak
TOP 5 MOST SEARCHED 16.7% 33.3% Sigma
PROCESSING EQUIPMENT
Kason
SHREDDERS Alfa Laval
CONFECTIONERY MACHINERY Canpack Machinery
FILLING EQUIPMENT
16.7%
PACKAGING MACHINES
INDUSTRIAL MIXERS
25.0%

HOW ARE PROCESSING BUYERS ENQUIRING?
Processing Industry Monthly
FIGURE 15.7 - PROCESSING INDUSTRYLead TypeLEAD
MONTHLY Percentage
TYPE PERCENTAGE

Email enquiries were the most
10.00% popular method of all leads
% of All Leads in Processing
submitted with 54.7% in the

7.50% 18-19 financial year.

enquiries was September 2018
with 9.8% of all processing
2.50%
leads submitted occurring in
this month.
0.00%
19 r
18 t
20 Dec
19 y
20 ep
20 ov
19 r
18 l
20 Jan
20 Feb
20 ug
un
a
20 -Oc
20 -Ju
20 -Ap
a
-M
-M
-N
-S
-A
-J
18
-
18
18
18
19
19
19
20
20
20
FIGURE 15.8 - DIRECT ENQUIRY VS RESEARCH ACTIONS - PROCESSING
Direct Enquiry Vs Research Actions - Processing
12.50%
Direct contact via phone
or email was the preferred 10.00%
method for marketplace

buyers in the processing 7.50%
industry. Direct contact
accounted for 94% of 5.00%
enquiries, while research
2.50%
actions only came to 6%.
0.00%
19 r
18 t
20 Dec
19 y
20 ep
20 ov
19 r
18 l
20 Jan
20 Feb
20 ug
un
a
20 -Oc
20 -Ju
20 -Ap
a
-M
-M
-N
-S
-A
-J
18
-
18
18
18
19
19
19
20
20
20
FIGURE 15.9 - MOST POPULAR LEAD TYPES IN PROCESSING INDUSTRY

Most Popular Lead Types in Processing Industry FY18-19
PDF Leads
5.5% 54.8% OF ALL PROCESSING LEADS
Phone Leads
39.7% OF ALL PROCESSING LEADS
39.7%
5.5% OF ALL PROCESSING LEADS
Email Leads
54.8%

This data is divided into the three most popular processing equipment categories:
MACHINERY TRENDS Shredders, Confectionary Machinery and Filling Equipment. Each category includes
PROCESSING INDUSTRY
Processing
data sets for new and used listings, avg lead value vs enquiries vs listings added,
SHREDDERS
FIGURE 15.10 - YOY 16-18 SHREDDERS LISTED NEW VS USED
YOY 16-18 Shredders Listed New Vs Used
80%
New
60% Used
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Shredders

FIGURE 15.11 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - SHREDDERS
60% $200000
Avg Lead Value ($)
$150000
40% Enquiries (%)
20%
$50000
0% $0
2016 2017 2018

Buyer Demand DEMAND
Vs Seller VS- Shredders
Supply SELLER SUPPLY - SHREDDERS
40%
Buyer Demand
30% Seller Supply
20%
10%
0%
$25,000 $50,000 $75,000 $100,000 $125,000 $150,000 $175,000
Advertised Range

CONFECTIONERY MACHINERY
FIGURE 15.13 - YOY 16-18 CONFECTIONERY MACHINERY LISTED NEW VS USED
YOY 16-18 Confectionery Machinery Listed New Vs Used
80%
New
Used
60%
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Confectionery Machinery
FIGURE 15.14 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - CONFECTIONERY MACHINERY
80% $15000
Avg Lead Value ($)
60% Enquiries (%)
$10000

$5000
20%
0% $0
2016 2017 2018
Buyer Demand Vs Seller Supply - Confectionery Machinery

FIGURE 15.15 - BUYER DEMAND VS SELLER SUPPLY - CONFECTIONERY MACHINERY
20%
Buyer Demand
15% Seller Supply
10%
5%
0%
$10,000 $20,000 $30,000 $40,000
Advertised Range

FILLING EQUIPMENT
FIGURE 15.16 - YOY 16-18 FILLING EQUIPMENT LISTED NEW VS USED
YOY 16-18 Filling Equipment Listed New Vs Used
Processing
60%
New
Used
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Filling Equipment

FIGURE 15.17 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - FILLING EQUIPMENT
50% $20000
Avg Lead Value ($)
40%
$15000
Enquiries (%)
30%
20%
$5000
10%
0% $0
2016 2017 2018
FIGURE 15.18 - BUYER DEMAND VS SELLER SUPPLY - FILLING EQUIPMENT

Buyer Demand Vs Seller Supply - Filling Equipment
13%
Buyer Demand
10%
Seller Supply
8%
5%
3%
0%
$20,000 $40,000 $60,000 $80,000
Advertised Range

WELDING INDUSTRY
1.2M+
3K+
ASSETS LISTED
$9K+
AVG LEAD VALUE
FIGURE 16.1 - YOY TRAFFIC FLUCTUATION BY REGION - WELDING
Organic traffic for welding mostly decreased from

last year, with the exception of QLD and SA, which
increased by 3.8% and 0.2% respectively.
WHAT ARE WELDING BUYERS SEARCHING FOR?

All Other Brands

MOST POPULAR BRANDS
31.4%
LINCOLN ELECTRIC WIA

FRONIUS ESAB
MILLER UNIMIG
Top 10 Brands KEMPPI SHINDAIWA
68.6% CIGWELD CEBORA

FIGURE 16.3 - TOP 10 WELDING BRANDS BY SEARCH TRAFFIC VOLUME
Lincoln Electric
Welding
Fronius
21.3% Miller
31.4% Kemppi Lincoln Electric, Fronius and

Cigweld
Miller top the list for most
searched brands in the welding
WIA industry, claiming an average
9.8% 21.3%, 9.8% and 8.6% of all
Esab brand traffic respectively.
Unimig
8.6% Shindaiwa
2.3%
Cebora
7.5%
2.8% 5.7%
All Other Brands
3.3%
3.4% 3.9%
FIGURE 16.4 - SEARCH TRENDS BY BRAND - WELDING FY 18-19

Search Trends By Brand - Welding July 2018 to June 2019
25 Lincoln Electric
Fronius
20
Miller
Kemppi
15
% Search Traffic
Cigweld
10 WIA
Esab
5
Unimig
Shindaiwa
0
Cebora
ar
t
ril
pt
ay
ov
ne
g
Oc
De
Ja
Fe
Au
Ap
M
Se
M
N
Ju
l-
Ju
Pictured: Top 10 Welding brands search trends between July 1, 2018 - June 30, 2019
Most welding brand search traffic was consistent throughout the year, with all but
Lincoln Electric ranging from 1.9% to 11.5%. It then jumps with Lincoln Electric
reaching 24% of all brand searches in April 2019.

THE TOP 5 BRANDS
the Welding industry, where the top brands were those with the most search
volume. MILLER
LINCOLN ELECTRIC
FRONIUS
Brand Vs Other Searches KEMPPI
ESAB
Top Brand Searches
15.0%
TOP 5 KEYWORDS
SEARCHED IN GOOGLE
WELDER
All Other Searches MIG
85.0% MILLER
LINCOLN ELECTRIC
GENERATOR
9.6%
TOP 5 MOST SEARCHED Miller

11.0% 28.3%
WELDING EQUIPMENT
Lincoln Electric
WELDERS
WELDING SUPPLIES Fronius
WELDER GENERATORS
MIG WELDERS
Kemppi
24.9%
POSITIONERS & ROTATORS
Esab
26.2%

HOW ARE WELDING BUYERS ENQUIRING?
Welding
- WELDING INDUSTRYLead TypeLEAD
MONTHLY Percentage
TYPE PERCENTAGE
Welding
PDF Leads Email Leads Phone Leads 53.6% of enquiries in the
12.50% welding industry for the 18-19
% of All Leads in Welding Industry
financial year were attributed

10.00% to email. Phone leads
accounted for 37.7%, while
7.50% PDF rounded it out with 8.7%.

enquiries across the board
2.50%
was September 2018 with
0.00% 11% of all 18-19 welding lead
submissions occurring in this
19 r
18 t
month.
20 Dec
19 y
20 ep
20 ov
19 r
18 l
20 Jan
20 Feb
20 ug
un
a
20 -Oc
20 -Ju
20 -Ap
a
-M
-M
-N
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-A
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18
-
18
18
18
19
19
19
20
20
20
FIGURE 16.8 - DIRECT ENQUIRY VS RESEARCH ACTIONS - WELDING
Direct Enquiry Vs Research Actions - Welding
12.50%
Most buyers in the welding
industry were ready to buy 10.00%
with 91% opting for direct

7.50%
contact. This leaves only
9% opting for research 5.00%
actions like website visits
or PDF downloads. 2.50%
0.00%
19 r
18 t
20 Dec
19 y
20 ep
20 ov
19 r
18 l
20 Jan
20 Feb
20 ug
un
a
20 -Oc
20 -Ju
20 -Ap
a
-M
-M
-N
-S
-A
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18
-
18
18
18
19
19
19
20
20
20
FIGURE 16.9 - MOST POPULAR LEAD TYPES IN WELDING INDUSTRY

Most Popular Lead Types in Welding Industry FY18-19
PDF Leads
53.6% OF ALL WELDING LEADS
8.7%
Phone Leads
37.7%
Email Leads
53.6%

This data is divided into the three most popular welding equipment categories:
MACHINERY TRENDS Welders, Welding Supplies and Welder Generators. Each category includes data
WELDING INDUSTRY sets for new and used listings, avg lead value vs enquiries vs listings added, and
buyer demand vs seller supply.
WELDERS
FIGURE 16.10 - YOY 16-18 WELDERS LISTED NEW VS USED
YOY 16-18 Welders Listed New Vs Used
80%
New
60% Used
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Welders

FIGURE 16.11 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - WELDERS
50% $10000
Avg Lead Value ($)
40%
$7500
Enquiries (%)
30%
20%
$2500
10%
0% $0
2016 2017 2018
Buyer Demand
FIGURE Vs Seller
DEMAND VS- Welders
SELLER SUPPLY - WELDERS
30%
Buyer Demand
Seller Supply
20%
10%
0%
$10,000 $20,000 $30,000 $40,000 $50,000
Advertised Range

WELDING SUPPLIES
FIGURE 16.13 - YOY 16-18 WELDING SUPPLIES LISTED NEW VS USED
YOY 16-18 Welding Supplies Listed New Vs Used
Welding
100%
New
Used
75%
50%
25%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Welding Supplies

FIGURE 16.14 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - WELDING SUPPLIES
60% $1250
Avg Lead Value ($)
$1000
Enquiries (%)
40%
$750
Listings Added (%)
$500
20%
$250
0% $0
2016 2017 2018
FIGURE 16.15 - BUYER DEMAND VS SELLER SUPPLY - WELDING SUPPLIES

Buyer Demand Vs Seller Supply - Welding Supplies
50%
Buyer Demand
40% Seller Supply
30%
20%
10%
0%
$2,500 $5,000 $7,500 $10,000 $12,500 $15,000 $17,500
Advertised Range

WELDER GENERATORS
FIGURE 16.16 - YOY 16-18 WELDER GENERATORS LISTED NEW VS USED
YOY 16-18 Welder Generators Listed New Vs Used
100%
New
75% Used
50%
25%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Welder Generators

FIGURE 16.17 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - WELDER GENERATORS
50% $15000
Avg Lead Value ($)
40%
30%
Listings Added (%)
20%
$5000
10%
0% $0
2016 2017 2018

Buyer Demand DEMAND
Vs Seller VS- Welder
Supply SELLER SUPPLY - WELDER GENERATORS
Generators
20%
Buyer Demand
15% Seller Supply
10%
5%
0%
$5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $35,000
Advertised Range

WORKSHOP INDUSTRY
1.7M+
11K+
ASSETS LISTED
$4K+
AVG LEAD VALUE
FIGURE 17.1 - YOY TRAFFIC FLUCTUATION BY REGION - WORKSHOP
Organic traffic for workshop

equipment mostly increased from
last year, with the exception of the
ACT and SA. The NT saw the largest
percentage increase of 19.9%.
WHAT ARE WORKSHOP BUYERS SEARCHING FOR?

Top
FIGUREBrands Searched
17.2 - TOP Vs All Other
BRANDS SEARCHED Brands
VS ALL OTHER BRANDS
Top 10 Brands
20.0%
MOST POPULAR BRANDS
HAFCO FARMTEC
CARBATEC TECO
GRIP ABB
SIEMENS AUSEE
All Other Brands TOSHIBA VERITAS
80.0%

FIGURE 17.3 - TOP 10 WORKSHOP BRANDS BY SEARCH TRAFFIC VOLUME
1.9%
2.6% 1.7%
1.7%
Hafco
5.0% 1.7%
Carbatec
1.6%
Hafco, Carbatec and Grip top
1.4% Grip
the list for most searched
1.3% brands in the workshop
Siemens
1.2% industry, claiming an average
Toshiba 5%, 2.6% and 1.9% of all brand
traffic respectively.
Farmtec
Teco
ABB
80%
Ausee
Veritas
All Other Brands
FIGURE 17.4 - SEARCH TRENDS BY BRAND - WORKSHOP FY 18-19

Search Trends By Brand - Workshop July 2018 to June 2019
10 Hafco
Carbatec
8
Grip
Siemens
6
% Search Traffic
Toshiba
4 Farmtec
Teco
2
Ausee
Veritas
0
ABB
ar
t
ril
pt
ay
ov
ne
ug
Oc
De
Ja
Fe
Ap
M
Se
M
N
Ju
l-A
Ju
Pictured: Top 10 Workshop brands search trends between July 1, 2018 - June 30, 2019
Most workshop brand search traffic was steady, with all but Hafco ranging from 0.8% to
3.9%. It then jumps with Hafco reaching 8.8% of all brand searches in June 2019.

Workshop
THE TOP 5 BRANDS
the Workshop industry, where the top brands were those with the most search
volume. HAFCO
CARBATEC
FELDER
Brand Vs Other Searches SIEMENS
TECO
Top Brand Searches
2.5%
TOP 5 KEYWORDS
SEARCHED IN GOOGLE
LATHE
All Other Searches CNC
97.5% BANDSAW
DRILL
CRANE
11.8%
Hafco
WORKSHOP EQUIPMENT 38.2% Carbatec
WORKSHOP CRANES Felder

HAND TOOLS
Siemens
AIR TOOLS
17.6%
ELECTRICAL EQUIPMENT Teco
POWER TOOLS
20.6%

HOW ARE WORKSHOP BUYERS ENQUIRING?
Workshop
FIGURE 17.7 - Industry
WORKSHOP Monthly Lead
INDUSTRY TypeLEAD
MONTHLY Percentage
TYPE PERCENTAGE
PDF Leads Email Leads Phone Leads Almost 50% of all leads
submitted within the workshop
% of All Leads in Workshop Industry
12.50% industry were via email.

10.00%
The most popular month
7.50% for enquiries was August
2018 with 10.4% of all leads
5.00% submitted occurring within
this month. This was closely
2.50% followed by July 2018 with
10.1%.
0.00%
19 r
18 t
20 Dec
19 y
20 ep
20 ov
19 r
18 l
20 Jan
20 Feb
20 ug
un
a
20 -Oc
20 -Ju
20 -Ap
a
-M
-M
-N
-S
-A
-J
18
-
18
18
18
19
19
19
20
20
20
FIGURE 17.8 - DIRECT ENQUIRY VS RESEARCH ACTIONS - WORKSHOP
Direct Enquiry Vs Research Actions - Workshop
Marketplace buyers Research Direct Contact

within the workshop 12.50%
industry preferred
direct contact over 10.00%
research actions. Direct

contact accounted 7.50%
for 90% of enquiries,
while the remaining 5.00%
10% was made up of
2.50%
research actions like
website visits or PDF 0.00%
downloads. 19 r
18 t
20 Dec
19 y
20 ep
20 ov
19 r
18 l
20 Jan
20 Feb
20 ug
un
a
20 -Oc
20 -Ju
20 -Ap
a
-M
-M
-N
-S
-A
-J
18
-
18
18
18
19
19
19
20
20
20
FIGURE 17.9 - MOST POPULAR LEAD TYPES IN WORKSHOP INDUSTRY

Most Popular Lead Types in Workshop Industry FY18-19
PDF Leads
8.3% 49.4% OF ALL WORKSHOP LEADS
Phone Leads
42.3% OF ALL WORKSHOP LEADS
42.3%
Email Leads 8.3% OF ALL WORKSHOP LEADS

49.4%

This data is divided into the three most popular workshop equipment categories:
MACHINERY TRENDS Workshop Cranes, Hand Tools and Air Tools. Each category includes data sets
WORKSHOP INDUSTRY for new and used listings, avg lead value vs enquiries vs listings added, and buyer
Workshop
demand vs seller supply.
WORKSHOP CRANES
FIGURE 17.10 - YOY 16-18 WORKSHOP CRANES LISTED NEW VS USED
YOY 16-18 Workshop Cranes Listed New Vs Used
100%
New
75% Used
50%
25%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Workshop Cranes

FIGURE 17.11 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - WORKSHOP CRANES
50% $5000
Avg Lead Value ($)
40% $4000
Enquiries (%)
30% $3000
Listings Added (%)
20% $2000
10% $1000
0% $0
2016 2017 2018
Buyer Demand
FIGURE Vs Seller
DEMAND VS- Workshop Cranes
SELLER SUPPLY - WORKSHOP CRANES
50%
Buyer Demand
40%
Seller Supply
30%
20%
10%
0%
$2,500 $5,000 $7,500 $10,000 $12,500 $15,000 $17,500
Advertised Range

HAND TOOLS
FIGURE 17.13 - YOY 16-18 HAND TOOLS LISTED NEW VS USED
YOY 16-18 Hand Tools Listed New Vs Used
100%
New
Used
75%
50%
25%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Hand Tools

FIGURE 17.14 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - HAND TOOLS
80% $800
Avg Lead Value ($)
60% $600 Enquiries (%)
20% $200
0% $0
2016 2017 2018
FIGURE 17.15 - BUYER DEMAND VS SELLER SUPPLY - HAND TOOLS

Buyer Demand Vs Seller Supply - Hand Tools
60%
Buyer Demand
Seller Supply
40%
20%
0%
$2,500 $5,000 $7,500 $10,000 $12,500 $15,000
Advertised Range

AIR TOOLS
FIGURE 17.16 - YOY 16-18 AIR TOOLS LISTED NEW VS USED
YOY 16-18 Air Tools Listed New Vs Used
Workshop
80%
New
60% Used
40%
20%
0%
2016 2017 2018
YOY Listings, Enquiries & Avg Lead Value - Air Tools
FIGURE 17.17 - YOY LISTINGS, ENQUIRIES & AVG LEAD VALUE - AIR TOOLS
80% $1250
Avg Lead Value ($)
$1000
60%
Enquiries (%)
$750
$500
20%
$250
0% $0
2016 2017 2018
FIGURE 17.18 - BUYER DEMAND VS SELLER SUPPLY - AIR TOOLS

Buyer Demand Vs Seller Supply - Air Tools
100%
Buyer Demand
75% Seller Supply
50%
25%
0%
$2,000 $4,000 $6,000 $8,000 $10,000
Advertised Range

APPENDIX
Figure Number Graph Type Data Set Description
1.1 Column New Vs Used This represents the total percentage

Listings YOY share of new and used assets listed on
2016 - 2018 Machines4U, out of all assets listed for
that financial year.
1.2 Column Average Lead This represents the average lead values
Value Per Year in 2016, 2017 and 2018 financial years
Per Industry for the access, agriculture, earthmoving
and metalworking industries. These
industries were chosen to offer a
snapshot of the overall marketplace
average lead value trends.
1.3 Stacked Total lead types This represents an overview of how

Column per industry FY buyers are choosing to contact sellers
18-19 on Machines4U. The data is segmented
by lead types including PDF leads, email
leads and phone leads and their share
of all lead submissions per industry over
the 2018-19 financial year.
1.4 Stacked Direct Enquiry Similar to Fig. 1.3, Fig 1.4 drills down
Column Vs Research further to showcase research actions
Actions Per (clicking a website link or downloading a
Industry PDF) against direct contact actions (click
to call or an email enquiry) taken on
Machines4U, and what percentage share
of all contact those actions represent,
per industry.
1.5 Stacked Traffic & Leads This showcases total average lead and
Column traffic percentages plotted per hour from
12AM to 11:59PM within the 2018-19 FY.
1.6 Column Most Popular This represents the total sum percentage
Days for Leads share of leads submitted per day of the
on Machines4U week within the 2018-19 financial year.

1.7 Column % Leads This represents the total sum percentage
Submitted Over of leads submitted per hour throughout
Time FY 18-19 the 2018-19 financial year.
1.8 Column Avg Busiest This showcases total average organic

Time on Site - traffic percentages plotted per hour from
Hourly Traffic 12AM to 11:59PM, within the 2018-19
financial year.
1.9 Column Busiest Day This represents the total sum percentage
of the Week share of organic traffic per day of the
(Traffic) week within the 2018-19 financial year.
1.10 Radial Hourly Traffic This figure represents the distribution of

(Weekdays Vs traffic over time, plotting weekday traffic
Weekends) against weekend traffic volumes.
1.11 Line Search Trends This showcases the total percent share
by Industry FY of Machines4U traffic per industry per
18-19 month, from July 1, 2018 to June 30,
2019.
1.12 Donut Devices Used This represents the percentage share

to Search for of traffic accessing Machines4U from a
Equipment on mobile phone, tablet and desktop over
Machines4U the 2018-19 fiscal year.
1.13 Column Devices Used This represents the year-on-year data

to Search for from 2016, 2017 and 2018 financial
Equipment on years for total percentage share of traffic
Machines4U - by devices accessing Machines4U.
YOY
1.14 Column Region Share of This represents the total percentage

Total Organic share of traffic by state/territory across
Traffic Australia for the 2018-19 financial year.
This provides context for all maps used
in subsequent industries.
1.15 Map YOY Traffic This represents the percentage

Fluctuation by difference in total Machines4U page
Region views captured from May, June and July
in 2018 and 2019, broken down by state/
territory. The percentages indicate traffic
fluctuation with arrows representing
positive or negative change.

1.16 Table Difference in Similar to Fig. 1.15, Fig. 1.16 represents
Organic Traffic % the percentage difference in traffic for
by Industry YOY total Machines4U pageviews year-on-
FY 18-19 year broken down by industry, using data
captured from the months May, June
and July in 2018 and 2019.
TOP 5 MACHINERY INDUSTRIES
2.1 Pie The Top 5 This represents the total percent share
Industries By of traffic on the Machines4U platform
Search Volume within the 2018-19 financial year, broken
down by the top 5 industries with the
most traffic volume.
2.2 Pie Total Volume This represents the industries with

Keyword the most keyword search volume on
Searches By Machines4U during the 2018-19 financial
Industry year.
2.3 Pie Top 5 Machinery This represents the average volumes of

Industries Fig. 3.1 and Fig. 3.2, broken down per
industry for the 2018-19 financial year.

INDUSTRY SECTIONS
3.1, 4.1, 5.1, 6.1, Map YOY Traffic This represents the percentage
7.1, 8.1, 9.1, Fluctuation difference in total Machines4U page
10.1, 11.1, 12.1, by Region - views within a specific industry captured
13.1, 14.1, 15.1, {Industry} from May, June and July in 2018 and
16.1, 17.1 2019, broken down by state/territory. The
percentages indicate traffic fluctuation
with arrows representing traffic increase
or decrease.
3.2, 4.2, 5.2, 6.2, Donut Top Brands This represents the total percent share
7.2, 8.2, 9.2, Searched Vs All of search traffic the top 10 brands
10.2, 11.2, 12.2, Other Brands take up within the specified industry
13.2, 14.2, 15.2, on Machines4U in relation to all other
16.2, 17.2 brands searched within that industry.
3.3, 4.3, 5.3, 6.1, Pie Top 10 This is a more detailed representation of
7.3, 8.3, 9.3, {Industry} the Top Brands Searched figure, where
10.3, 11.3, 12.3, Brands by the total percentage share of all traffic
13.3, 14.3, 15.3, Search Traffic is broken down by the top performing
16.3, 17.3 Volume brands in the 2018-19 financial year.
3.4, 4.4, 5.4, 6.4, Line Search Trends This represents the volume of search
7.4, 8.4, 9.4, by Brand - traffic for the top 10 brands in the
10.4, 11.4, 12.4, {Industry} FY specified industry per month, from July
13.4, 14.4, 15.4, 18-19 2018 to June 2019.
16.4, 17.4
3.5, 4.5, 5.5, 6.5, Donut Top Brand Vs This represents the percentage share of
7.5, 8.5, 9.5, Other Searches all top 10 brand keyword searches (on
10.5, 11.5, 12.5, Google.com) to reach Machines4U in
13.5, 14.5, 15.5, the specified industry, in comparison to
16.5, 17.5 all other searches for that industry in the
2018-19 financial year.
3.6, 4.6, 5.6, 6.6, Pie Brands This is a more detailed representation of
7.6, 8.6, 9.6, Searched From the Top Brand Vs Other Searches figure,
10.6, 11.6, 12.6, July 2018 - June showcasing only the top 10 brands,
13.6, 14.6, 15.6, 2019 and their percentage share of keyword
16.6, 17.6 searches (on Google.com) within the top
brand searches for that industry, within
the 2018-19 financial year.

3.7, 4.7, 5.7, 6.7, Stacked {Industry} This represents the total percentage
7.7, 8.7, 9.7, Column Industry Monthly share per month of how buyers are
10.7, 11.7, 12.7, Lead Type contacting sellers within the specified
13.7, 14.7, 15.7, Percentage industry on Machines4U. The data is
16.7, 17.7 segmented by lead types including PDF
leads, email leads and phone leads and
their share of all industry-specific lead
submissions over the 2018-19 financial
year.
3.8, 4.8, 5.8, 6.8, Stacked Direct Enquiry Similar to Fig. 1.3, this drills down
7.8, 8.8, 9.8, Column Vs Research further to showcase research actions
10.8, 11.8, 12.8, Actions - (clicking a website link or downloading
13.8, 14.8, 15.8, {Industry} a PDF) against direct contact actions
16.8, 17.8 (click to call or an email enquiry) taken
on Machines4U within the specified
industry, and what percentage share of
all contact those actions represent, per
month.
3.9, 4.9, 5.9, 6.9, Pie Most Popular This represents the total percentage
7.9, 8.9, 9.9, Lead Types share of buyer enquiries by type (PDF,
10.9, 11.9, 12.9, in {Industry} email and phone) for the specified
13.9, 14.9, 15.9, Industry industry.
16.9, 17.9

MACHINERY TRENDS
3.10, 3.13, 3.16, Column YOY 16-18 These figures represent the total percent
4.10, 4.13, 4.16, {machine}s share of new and used listings added to
5.10, 5.13, 5.16, listed New Vs Machines4U per year for 2016, 2017 and
6.10, 6.13, 6.16, Used 2018 financial years.
7.10, 7.13, 7.16,
8.10, 8.13, 9.10,
9.13, 9.16,
10.10, 10.13,
10.16, 11.10,
11.13, 11.16,
12.10, 12.13,
12.16, 13.10,
13.13, 13.16,
14.10, 14.13,
14.16, 15.10,
15.13, 15.16,
16.10, 16.13,
16.16, 17.10,
17.13, 17.16
3.11, 3.14, 3.17, Column YOY Listings, These figures represent the comparison
4.11, 4.14, 4.17, Enquiries & Avg of total listings added, total enquiries
5.11, 5.14, 5.17, Lead Value - submitted and the average value of
6.11, 6.14, 6.17, {machine}s certain pieces of capital equipment in
7.11, 7.14, 7.17, 2016,2017 and 2018 financial years.
8.11, 8.14, 9.11,
9.14, 9.17,
10.11, 10.14,
10.17, 11.11,
11.14, 11.17,
12.11, 12.14,
12.17, 13.11,
13.14, 13.17,
14.11, 14.14,
14.17, 15.11,
15.14, 15.17,
16.11, 16.14,
16.17, 17.11,
17.14, 17.17

3.12, 3.15, 3.18, Line Buyer Demand This plots and compares buyer demand
4.12, 4.15, 4.18, Vs Seller Supply (number of enquiries) versus seller
5.12, 5.15, 5.18, - {Machine} supply (advertised price) over 2016, 2017
6.12, 6.15, 6.18, and 2018 financial years. This graph
7.12, 7.15, 7.18, reflects GST-exclusive prices, and are
8.12, 8.15, 9.12, rounded up.
9.15, 9.18,
10.12, 10.15,
10.18, 11.12,
11.15, 11.18,
12.12, 12.15,
12.18, 13.12,
13.15, 13.18,
14.12, 14.15,
14.18, 15.12,
15.15, 15.18,
16.12, 16.15,
16.18, 17.12,
17.15, 17.18

GLOSSARY
Assets Listed: The number of listings added to a particular industry or to the Machines4U marketplace in total over the
July 1, 2018 and June 30, 2019 period.
Average Time on Listings: The average time (minutes:seconds) a visitor on www.machines4u.com.au spends on a
singular listing page.
Email Lead: An email lead is a method of enquiry where the prospective buyer has contacted the seller via our in-built
messaging system.
Equipment Searches: The total number of searches for equipment and machinery made within the Machines4U search
functionality, over the July 1, 2018 and June 30, 2019 period.
Industry: A segment within the overall machinery marketplace, identified and named after their main commercial
activity, i.e. earthmoving, woodworking, metalworking, agriculture, etc.
Lead Type: The method a buyer uses to contact a seller on the Machines4U platform. Lead types include phone, email,
PDF downloads and web visits.
PDF Lead: A PDF lead is when a prospective buyer enters their details in order to download the seller’s brochure or
online PDF from their listing.
Phone Lead: A phone lead is a method of enquiry where the prospective buyer has clicked on ‘show number’ on the
listing and called the seller.
Total Google Search Terms: The total number of search terms entered into Google that relate to an industry over the
July 1, 2018 and June 30, 2019 period.
Total Lead Value: The total number (in dollar value) of all enquiries submitted within an industry or the overall
marketplace over the July 1, 2018 and June 30, 2019 period. The total value is calculated by totalling the number of
leads and the dollar value of each listing that produced a lead.
Total Top Brand Search Terms: The total number of top 5 or 10 brand searches entered into Google that relate to an
industry over the July 1, 2018 and June 30, 2019 period.
Unique Visitor: A person who visits www.machines4u.com.au at least once within the reporting period of July 1, 2018
and June 30, 2019. Even if the same person returns to the site many times, their visit is still only counted once.
Web Visit Click: A web visit click is where a prospective buyer has clicked on a seller’s website link from an ad listing.
While it’s included in this report, web link clicks are not considered a lead.
YOY: YOY is an abbreviation for ‘Year on Year’ and is a term used to compare and gauge the performance of certain data
sets on a year-on-year basis.

Mon-Fri (9:00AM - 5:00PM AEST)
PO Box 214, Broadbeach, QLD 4218 Australia
1300 092 545
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Machines4U Marketplace Trends &

Buyer Behaviour Report

What’s In This Report? 4

Top 5 Machinery Industries of 2018-19 12

Earthmoving & Construction Industry 23

Access Equipment Industry 51

Air Compressors Industry 57

Material Handling Industry 92

Welding Industry 106

Workshop Industry 113

• Access Equipment • Earthmoving & Construction • Processing

“Having been machinery salesmen ourselves, we noticed a huge gap

Machines4U is an ecosystem 12 years in the making, and it’s still

— Steve Krebs & Luke Bruce, Machines4U Founders

Compiled by Louise Heginbotham, Head of Content

3 THE BIG ORANGE REPORT 2018-2019

WHERE DO WE GET OUR DATA?

4 THE BIG ORANGE REPORT 2018-2019

WHAT ARE SELLERS LISTING?

New Ads Used Ads

increase in sellers posting

ARE LEAD VALUES INCREASING?

$100,000 The Access, Agriculture,

5 THE BIG ORANGE REPORT 2018-2019

PDF Leads Email Leads Phone Leads

WHAT STAGE ARE BUYERS AT?

Research Direct contact

6 THE BIG ORANGE REPORT 2018-2019

% Leads Submitted Over Time

7 THE BIG ORANGE REPORT 2018-2019

WHEN ARE BUYERS SEARCHING?

between 6pm and 9pm, with a steep

then spikes at 8pm, garnering an average

of 6.38% of 35M unique visitors on

contributed to 23.62% of all organic traffic

8 THE BIG ORANGE REPORT 2018-2019

HOW ARE BUYERS SEARCHING ON THE MARKETPLACE?

9 THE BIG ORANGE REPORT 2018-2019

FY 16-17 FY 17-18 FY 18-19

Since 2016 mobile phone

WHERE ARE BUYERS SEARCHING FROM?

20% Buyers are accessing

FIGURE 1.15 - YOY TRAFFIC FLUCTUATION BY REGION

Organic traffic followed

10 THE BIG ORANGE REPORT 2018-2019

Industry Difference in Traffic (%)

AIR COMPRESSORS 5.77%

MATERIAL HANDLING 5.38%

11 THE BIG ORANGE REPORT 2018-2019

IDENTIFYING THE TOP 5 INDUSTRIES

TO IDENTIFY THE “TOP 5” MACHINERY INDUSTRIES, 2 DATA POINTS

1. Our search volume (search traffic within each industry).

2. Keyword search volume (search traffic via keyword search on machines4u.com.au).

12 THE BIG ORANGE REPORT 2018-2019

Trucks & Trailers

1. Earthmoving & Construction - 24.1% of all search traffic

13 THE BIG ORANGE REPORT 2018-2019

TOP 5 INDUSTRIES BY KEYWORD VOLUMES:

14 THE BIG ORANGE REPORT 2018-2019

FIGURE 2.3 - TOP 5 MACHINERY INDUSTRIES

TRUCKS & TRAILERS 20.0%

15 THE BIG ORANGE REPORT 2018-2019