Evidencia 12: Exportation case

1. Investigue sobre un producto característico de su región.

2. Una vez escogido el producto, diseñe una ruta de distribución desde su
centro de producción hasta el usuario final.

3. La evidencia se muestra en una presentación de power point que debe

cumplir con los siguientes parámetros:

Presentation.
Introduction.
Objectives.
Exportation case.
Conclusions.

Esta evidencia debe enviarse en formato de Microsoft Power Point o PDF, a

través de la plataforma virtual de aprendizaje, así:

1. Clic en el título de esta evidencia.

2. Clic en Examinar mi equipo y buscar el archivo previamente guardado.
3. Dejar un comentario al tutor (opcional).
4. Clic en Enviar.
• PRESENTATION.

POWDERED PULVERIZED CUP AND POWDERED FLAVORED CUBES.

The market that you want to export is the country of Canada. With strategic
location and the free trade agreement with Colombia, Canada is a very
attractive country for Colombian exports. In addition, the stability, political,
economic and social of Canada in the last years, gives us security to realize
commerce with this country.

Likewise, the high level of education of the citizens and the high level of quality
of life have led it to be considered one of the best countries to live in the world.
Because of this, the middle-aged and wealthy population have been
increasingly concerned about their quality of life, and are consuming products,
which are higher in price than normal but provide greater benefits to health. This
trend has been growing over the years, and it has been estimated that the
growth rate of organic food has been increasing by 20% annually; therefore, we
consider that there is a great market opportunity for these products.

Most markets in Canada have special sections for all types of organic products
and this is why most of the sales to these are made in supermarkets or
specialty stores, according to studies shown within the business.

• INTRODUCTION.

The purpose of this plan is to provide POWDERED CTA. The information

needed to export Spray Pan and flavored cubes Canada market. Likewise, this
business plan aims to provide the Colombian exporter of powdered Panela and
flavored cubes with the necessary information to know the market requirements,
the characteristics of the competition, the factors determining the demand for
these products and the Conditions of access to the Canadian market.

It also presents an analysis of the potential for this product and some key
recommendations to position it successfully in Canada.

La Panela is currently projected as a promising product of export in the world

market of organic products, being a product of natural origin. However, the
growing demand for organic products in the food sector, as alternatives to
substitute those in the process of chemical use, allow Panela as a product
derived from cane, arise as an alternative to natural sweetener with added
value for its Character of food product and the feasibility of adapting its
production process towards organic agriculture (Fedepanela, Sept 2004).

• OBJECTIVES.

GENERAL OBJECTIVE.
Position ourselves in the Canadian market as the most effective option with the
product of the powdered panela and flavored cubes for the whole country.
SPECIFIC OBJECTIVES

Generate an optimum product of the powdered pot and flavored cubes for the
people who buy our product, to cover their needs, to provide endless solutions
to the problem of the sweeteners that are presented to our customers.

Introduce our product and present the powdered pot and flavored cubes to the
different chain stores most influential in the provinces and major cities of
Canada that need our product.

• EXPORTATION CASE.

The market that you want to export is the country of Canada. With the free trade
agreement, Canada is a strategic country for Colombian exports. In addition the
political, social and economic stability of Canada in recent years. It gives us
security to trade with this country. Export of Spray Pan and flavored cubes.

The General Product Description 17.01.11.10.00

It is the result of the extraction, dehydration and crystallization of 100% organic

sugar cane juice, a simple physical process, in which chemical processes such
as the refining process are not used, in industrial production sugars; The great
benefit of this organic sweetener, is that it is absolutely free of chemical
residues.

Sector Panelero Colombian:

The panela and the sugar are considered surrogates to the extent that both are
sweeteners of Daily use, which means that the behavior of the price of one
directly affects the Other; In the period between June 2005 and December 2010
the coefficient of correlation Potential-Alternate Market With Canada, the panela
can enter duty-free without any kind of limit in terms of quantity.

Target Market Canada.

While it is true that the Canadian market is relatively small, compared to the
United States, it is close to 10% in population and often in consumption, it is
also true that today's Canadian consumers are better educated in Organic and
healthy products.

Target Market Analysis

The production of a similar product such as refined sugar "is estimated at more
than 1.1 million metric tons of sugar per year, of which 90% comes from
imported raw sugar, and the remaining 10% of sugar produced from sugar Beet
grown in the Alberta Region. Granulated sugar is the most common form of
sugar sold in Canada to retail and industrial customers.

Analysis of national market

Consumer tastes, cultural characteristics, and product prices in Canada are
more stable and form the basis of their economic profile. Canada "has been
growing in the manufacture of food and agro-industrial products such as
confectionery, biscuits, juices, etc., its population growth is stable and every day
is generated more awareness of consumption of natural products, organic and
low-calorie. There are some niches in the market where opportunities are
perceived to enter and achieve a constant presence.

International Overview.
International fairs and events.

Port or Airport Product Entry: Halifax Provincial Montreal.

Logistical costs in general for the product in the target market: - The structure of
fixed expenses that considers leasing and personnel expenses, advertising,
public services and marketing.

Transportation used

Once harvested the cane is transported in mules to the mills, for later
transformation into finished product to the centers of collection or distribution in
the target market. Once there they are transported in containers by road from
Ibague to the Port of Santa Martha and from there via Marittima to the city of
Halifax Montreal Canada

• CONCLUSIONS.

The importance of the Panela is highlighted as it is a potent product and with

opportunities, as long as it is possible to offer customers quality and well-being.

Statistics show the increase in the Canadian consumer's preference level

towards organic products, in this way POWDERED CTA. Achieves a good
opportunity to arrive with a high quality product that highlights the benefits
offered for health care, product use, ecological packaging and a competitive
price with what is currently marketed in the international market.

This business plan, in addition to being financially viable, proposes alternatives

for an agro-industry that has been losing strength in the national market.
Although the production of panela in the country is of a
Significant volume, the product as such has lost its share in the
Market, and its price has been falling in such a way that in many cases is no
longer profitable for producers, so it is best to sell it in the international market.

An innovative alternative for some panel producers to make their activity

profitable and also manage to promote an activity considered traditional and
craft in a technology industry and with a vision to international markets, is that
becoming exporters will have economic benefits over the utilities they give us
Sales abroad.